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Does your consumer product have AI? Do yourself a favor and don’t tell anyone. A study of 1,000 people found products described as having AI were consistently less popular than those that weren’t. “When AI is mentioned, it tends to lower emotional trust, which in turn decreases purchase intentions,” said lead author and Washington State University clinical assistant professor of marketing Mesut Cicek in a statement. “We found emotional trust plays a critical role in how consume
WeightWatchers (also known as WW) has tapped ex-Meta marketer Christina Kothari as global vp of brand and integrated marketing, and enlisted Ogilvy as its global creative agency of record (AOR). The 61-year-old company is initiating a business and brand transformation, rethinking its positioning in a weight loss market upended by the rise of GLP-1 anti-obesity.
Data is not a new topic, but it is being revitalized since Google’s announcement that cookie deprecation is no longer in the pipeline. You might think this means all your efforts to transition to a first-party data-driven future are in vain — but this isn’t the case. Thanks to a fairly ambiguous Google statement that seeks to “ elevate user choice ,” it looks like we’ll soon see a combination of cookie-less and cookie-dependent solutions — although how that will work out in practical terms is st
GARM, the Global Alliance for Responsible Media, is shutting down due to an antitrust lawsuit being brought against it by Elon Musk and X, as reported by Business Insider. GARM is a cross-industry initiative established in 2019 by the World Federation of Advertisers (WFA) to help the industry address the challenge of illegal or harmful.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
CMOs and their marketing organizations face a Sisyphean task in managing their ever-expanding martech stack. As these ecosystems grow bloated and more complex, challenges related to integration, utilization and ROI compound, becoming significant blockers to productivity. In the first part of this two-part guide, we’ll explore these challenges and introduce a powerful solution for your consideration: the Pareto principle, also known as the 80/20 rule.
TikToker Megan Boni (a.k.a. Girl on Couch) went viral with her parody of dating life, "Looking for a Man in Finance," which has inspired hundreds of remixes. Now, Boni puts another spin on the club hit by encouraging people to invest in their skin as part of a social campaign from SkinCeuticals. Created by agency.
The allure of a personalized shopping experience is undeniable. You walk into your favorite clothing store in search of the perfect outfit. Unsure of what to choose, a personal shopper comes up to you. They know exactly what would work, because you’ve told them about your past purchases, current preferences, and budget. They take you by the hand, show you all the options, and – voilà!
The allure of a personalized shopping experience is undeniable. You walk into your favorite clothing store in search of the perfect outfit. Unsure of what to choose, a personal shopper comes up to you. They know exactly what would work, because you’ve told them about your past purchases, current preferences, and budget. They take you by the hand, show you all the options, and – voilà!
For one weekend in August, a group of people craving rejuvenation will go on a retreat with a twist. After playing pickleball and crocheting, they can attend a sound bath and zen out as sound waves usher them into deep states of relaxation. That sound they hear as they meditate? It's the signature bong of.
When a group comes together, noise is easy. Just a few people have to make a commotion for noise to happen. But silence requires everyone to be in sync.
Paramount reported declines in its top-line, TV, and film revenues in its second-quarter earnings call Wednesday, but it turned a profit in its streaming division for the first time. The company saw its year-over-year revenues dip 11%, from $7.6 billion to $6.8 billion. The revenue drop was the largest miss compared to analyst estimates since.
Veritonic, the industry’s comprehensive audio research and analytics platform, announced today (August 8th, 2024) that Hawk (an Azerion company), a leading European player in digital omnichannel advertising, has selected Veritonic’s Audio Attribution solution to enable users of their platform to [.] The post Hawk, an Azerion Company, Selects Veritonic for Audio Attribution appeared first on ExchangeWire.com.
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Bike to work, skip the burger, switch to solar--there are plenty of everyday changes that could begin to chip away at global warming. But at what point does the intensifying crisis seem far too massive for mere mortals to tackle? And how is any of this funny? A startup called Plonts, makers of fermented faux.
For the past several years, people have lobbed the term “monopolist” at Google. But now it’s not just a playground insult. Google is a monopolist, according to a 286-page ruling by Judge Mehta after a long and winding trial for the tech giant. On this week’s episode of The Big Story, to help us decipher […] The post Inside The Ruling That Deemed Google Search A Monopoly appeared first on AdExchanger.
Macy's wants a piece of ad budgets from brands that don't sell its items at Macy's. Macy's Media Network--the department store's advertising arm--has partnered with ecommerce firm Rokt to serve targeted ads to Macy's shoppers. On Macys.com, shoppers may see offers on the confirmation page after placing an order. For example, someone who buys an.
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Gamechanger appeared first on AdExchanger.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Reddit's quest for advertiser performance budgets has kicked into high gear. The platform reported second-quarter earnings of $281 million, largely driven by growth in non-endemic verticals and spending from small, and medium businesses (SMBs), putting it on track to generate $1 billion this year. And AI is going to further power the performance of those.
Google AdX features useful tools that help manage and optimize campaigns. In this blog post, we explain some of the useful functions of this powerhouse platform. For most businesses, the average spend on Pay-Per-Click (PPC) ads is around $100 to $10,000 per month. That’s a pretty wide spectrum, even before you start considering money spent […] The post Advanced Features and Tools in Google AdX appeared first on OKO Digital.
If those viral recipes for the magnesium-infused "Sleepy Girl Mocktail" and greens powder juices dominating your social feed haven't made it crystal clear, supplements are having a moment. The $35.7 billion U.S. vitamin, mineral and supplement retail market is forecast to grow at a CAGR of 2.5% from 2022 to 2027, as per Euromonitor. In.
CTV is where the action is for Magnite. Although the full revenue impact of Magnite’s exclusive SSP partnership with Netflix hasn’t hit yet, simply announcing the deal, which happened in May, “created significant momentum for our business,” Magnite President and CEO Michael Barrett told investors on Wednesday. “New and existing customers [are] asking us how […] The post Magnite Continues Steady Growth Powered By Programmatic CTV appeared first on AdExchanger.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Warner Bros. Discovery has wrapped its TV upfront talks, the company confirmed during its second-quarter earnings call on Wednesday. During the call, CEO David Zaslav said streaming service Max's volume grew by almost 50% as clients saw value in its upscale and younger-skewing audience as well as sponsorship opportunities in Max's programming like the third.
Woe is linear. On Thursday, Paramount announced that it’s writing down its cable TV business by $6 billion and laying off 15% of its US workforce as part of cost-cutting measures in advance of its planned merger with Skydance Media. The layoffs, which include cuts to marketing and communications roles, will take place in the […] The post Paramount To Lay Off 15% Of US Workforce As Streaming Generates Its First-Ever Profit appeared first on AdExchanger.
Since Elon Musk snagged X two years ago, he’s been on a tear against advertisers, even telling them to “go f**k themselves.” Advertisers, unimpressed, publicly slammed the platform and leaked their plans to cut off funding. They treated Musk’s tantrums as empty threats. Then he sued their top trade group, and suddenly, the silence was deafening.
This summer, the world has been glued to their screens for the Olympics. Traditionally, these events have been synonymous with appointment TV, where viewers gather around the television to tune in at specific times. And we’re seeing that this draw persists today. The opening ceremonies alone drew in nearly 29 million US viewers – the […] The post The 2024 Olympics Is A Reminder That Appointment TV Is Alive And Well appeared first on AdExchanger.
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Following Adalytics’ new report questioning the effectiveness of AI-powered brand safety tech, industry insiders have more questions about what works, what doesn’t and what advertisers are paying for. The 100-page report, released Wednesday , examined whether brand-safety tech from companies like DoubleVerify and Integral Ad Science is able to identify problematic content in real time and block ads from appearing next to hate speech, sexual references or violent content.
If you’ve shied away from incorporating social media and influencers into your marketing strategy, now is the time to rethink your approach. There’s never been a better moment to use these powerful channels to promote your brand – especially if you’re in the health care and pharmaceutical space. The boom of influencer marketing makes sense: […] The post Why Health Care Brands Can No Longer Ignore Influencer Marketing appeared first on AdExchanger.
Google Chrome’s announcement that it would significantly alter its previous plan for depreciating support for third-party cookies, the very lifeblood of online advertising, upended the narrative of the ad tech sector in the last three weeks. Amid the subsequent handwringing and efforts to maintain calm came the latest bout of earnings disclosures, the sector’s leading lights when executives attempted to amplify messages of assurance to Wall Street.
The World Federation of Advertisers told members on Thursday that it’s suspending its Global Alliance for Responsible Media initiative. The post GARM Out In The Cold; What If Everyone Still Defaults To Google? appeared first on AdExchanger.
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Uber Ads is having a good run. For a two-year-old venture, Uber’s ad business is expected to reach its $1 billion revenue goal this year, based on its run rate, according to the company’s Q2 earnings report released earlier this week. Google’s left turn on its third-party deprecation plan, now leaving users to decide if they want to be tracked, isn’t expected to make Uber take its foot off the gas anytime soon.
Disney and Netflix report streaming profitability, while WBD continues to suffer revenue losses. What Disney and WBD have in common, however, is a desire to copy Netflix. The post Copying Netflix Is Part Of The Streaming Profitability Playbook appeared first on AdExchanger.
Speed is of the essence for modern agencies in a world where AI and social trends move faster than ever. Digitas recently repositioned itself as a networked experience agency, with one driving insight being the understanding that consumers are “operating in a networked fashion,” said Megan Jones, chief media officer at Publicis-owned Digitas. It’s about understanding people’s behavior as they move through different experiences and content touch points in the customer journey — which is a lot mor
That didn’t take long did it? The World Federation of Advertisers is winding up its Global Alliance for Responsible Media (GARM) just a couple of days after X owner Elon Musk (below) filed an antitrust lawsuit against it in an obscure Texas court. GARM is a cross-industry initiative supported by the WFA, a trade body … The post Musk 1 Advertisers 0 – WFA winds up GARM in face of X court action first appeared on More About Advertising.
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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