AdExchanger

MAY 19, 2024

The long tail is fighting for its life. Thousands of independent web publishers are facing an existential crisis. Massive macro changes instituted by online platforms are transforming how people navigate the web and how content is produced and monetized, threatening the very existence of the open internet. Google has once again delayed Chrome’s third-party cookie […] The post Don’t Be Distracted By Cookie Drama.

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Cookies 145

Seth Godin

MAY 19, 2024

If a jacket is made by Patagonia or a piece of hardware is made by Teenage Engineering, you can probably tell who made it the first time you see it, even without a logo. A painting by Sonia Delaunay doesn’t need to be signed to know who it’s by. On the other hand, AppleTV streams shows that could have come from any streaming service. When your brand has fingerprints, don’t do things that require you to wear gloves.

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AdExchanger

MAY 19, 2024

The impending deprecation of third-party cookies (any day now, really, we mean it) is changing how ad tech companies build audiences for media buyers. Sell-side curation is emerging as a post-cookie trend. It involves matching a buyer’s first-party customer data to a publisher’s first-party audience data to create private marketplaces (PMPs). To be clear, deal […] The post How Sell-Side Curation Is Reshaping The Post-Cookie Supply Chain appeared first on AdExchanger.

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Cookies Ad Tech Audience Media 115

Digiday

MAY 19, 2024

On the surface, things seemed tense back then. CMOs were out there on stages and in interviews, wagging their fingers at Meta execs, accusing them of caring more about cash than the disharmony it fueled. But behind closed doors, it was all hugs and handshakes as they cozied up to the bigwigs, letting their concerns fade into the background. Fast forward four years, and it feels like déjà vu.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

AdExchanger

MAY 19, 2024

Over the past five years, the number of people on LinkedIn who list their title as chief privacy officer (CPO) has increased by 35%, according to the International Association of Privacy Professionals. And it’s no wonder: In that time, 17 US states have passed data protection laws, with more on the way. As a result, […] The post Meet Ron De Jesus, The First-Ever ‘Field’ Chief Privacy Officer appeared first on AdExchanger.

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Digiday

MAY 19, 2024

On Monday, The Washington Post added AI-generated audio to its three politics- and policy-focused newsletters to give readers the ability to listen to those emails. Solventum and PhRMA are launch sponsors for the newsletters this week, which will also contain AI-generated audio ads for the first time. Each audio newsletter edition will have pre- and post-roll audio ads inserted dynamically each day.

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Media Marketing 80

Digiday

MAY 19, 2024

Pour one out for the programmatic marketers. They’re having a tough go of it, and not just because of the third-party cookie’s on-again, off-again deprecation. There are the inventory quality issues raised by the recent controversies surrounding made-for-advertising sites , Forbes and Colossus. There’s the brewing measurement mess as third-party cookies eventually go away.

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Cookies Agency Marketing Media 78

Rob Campbell

MAY 19, 2024

Given the last few weeks or so have been quite serious and intense posts – at least by my standards – I thought I may lower the tone. By lower, I mean ‘not about strategy’ because in terms of standard, it’s always questionable. So one day last week, I was bored at work. Don’t worry, I put it on the ‘bored’ job number.

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Digiday

MAY 19, 2024

Major game publishers’ flirtation with in-game ads has yet to blossom into a full romance in 2024 — but the question of advertising has become nearly impossible for them to avoid, as shown by Electronic Arts CEO Andrew Wilson’s endorsement of the revenue stream during the company’s earnings call earlier this month. “Our expectation is that advertising has an opportunity to be a meaningful driver of growth for us,” Wilson said during the call.

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Electronics Advertising Media Marketing 76

AdExchanger

MAY 19, 2024

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Jury Rigged Google filed a motion on Thursday requesting that a judge – not a jury – decide whether its ad platform gives it a monopoly over the online advertising industry, as is alleged by the DOJ’s Antitrust Division. Google argues it would […] The post Can Google Wriggle Out Of A Jury Trial?

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Advertising

Digiday

MAY 19, 2024

As the cable reporter for now-defunct Mediaweek from 1993 until 1998 when I became an editor, I learned about the TV ad marketplace down to a level of granularity I had no idea existed. It’s when I first heard the term “upfront” used in a way that had nothing to do with where I stood at a concert or in line. In those days, hardly anyone knew what the Internet was, four broadcast networks dominated the upfront marketplace, and syndication (remember that?

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Media Agency Marketing 75

Digiday

MAY 19, 2024

In cluttered and noisy industries, naming companies and products has often been part of the strategy for standing out. That continues to be the case when it comes to AI, but there isn’t yet the same depth of research that exists in other categories. Lexicon — the naming agency behind numerous famous names like Blackberry, Apple’s Powerbook and Adobe inDesign — is hoping to change that as AI names become increasingly important.

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Education Entertainment Retail Agency 69

Digiday

MAY 19, 2024

There’s been a pendulum swing in the marketing industry, where marketers who were overly focused on performance have started investing in brand building — via streaming, audio and experiential — to stand out in the crowded digital marketplace. This has meant updating KPIs and client expectations when it comes to measuring campaign effectiveness, which is exactly why independent boutique agency Exverus Media is reshaping what KPIs look like in streaming, audio and experiential channels that aren

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