This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
The long tail is fighting for its life. Thousands of independent web publishers are facing an existential crisis. Massive macro changes instituted by online platforms are transforming how people navigate the web and how content is produced and monetized, threatening the very existence of the open internet. Google has once again delayed Chrome’s third-party cookie […] The post Don’t Be Distracted By Cookie Drama.
If a jacket is made by Patagonia or a piece of hardware is made by Teenage Engineering, you can probably tell who made it the first time you see it, even without a logo. A painting by Sonia Delaunay doesn’t need to be signed to know who it’s by. On the other hand, AppleTV streams shows that could have come from any streaming service. When your brand has fingerprints, don’t do things that require you to wear gloves.
The impending deprecation of third-party cookies (any day now, really, we mean it) is changing how ad tech companies build audiences for media buyers. Sell-side curation is emerging as a post-cookie trend. It involves matching a buyer’s first-party customer data to a publisher’s first-party audience data to create private marketplaces (PMPs). To be clear, deal […] The post How Sell-Side Curation Is Reshaping The Post-Cookie Supply Chain appeared first on AdExchanger.
On Monday, The Washington Post added AI-generated audio to its three politics- and policy-focused newsletters to give readers the ability to listen to those emails. Solventum and PhRMA are launch sponsors for the newsletters this week, which will also contain AI-generated audio ads for the first time. Each audio newsletter edition will have pre- and post-roll audio ads inserted dynamically each day.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Over the past five years, the number of people on LinkedIn who list their title as chief privacy officer (CPO) has increased by 35%, according to the International Association of Privacy Professionals. And it’s no wonder: In that time, 17 US states have passed data protection laws, with more on the way. As a result, […] The post Meet Ron De Jesus, The First-Ever ‘Field’ Chief Privacy Officer appeared first on AdExchanger.
Major game publishers’ flirtation with in-game ads has yet to blossom into a full romance in 2024 — but the question of advertising has become nearly impossible for them to avoid, as shown by Electronic Arts CEO Andrew Wilson’s endorsement of the revenue stream during the company’s earnings call earlier this month. “Our expectation is that advertising has an opportunity to be a meaningful driver of growth for us,” Wilson said during the call.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Jury Rigged Google filed a motion on Thursday requesting that a judge – not a jury – decide whether its ad platform gives it a monopoly over the online advertising industry, as is alleged by the DOJ’s Antitrust Division. Google argues it would […] The post Can Google Wriggle Out Of A Jury Trial?
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Jury Rigged Google filed a motion on Thursday requesting that a judge – not a jury – decide whether its ad platform gives it a monopoly over the online advertising industry, as is alleged by the DOJ’s Antitrust Division. Google argues it would […] The post Can Google Wriggle Out Of A Jury Trial?
On the surface, things seemed tense back then. CMOs were out there on stages and in interviews, wagging their fingers at Meta execs, accusing them of caring more about cash than the disharmony it fueled. But behind closed doors, it was all hugs and handshakes as they cozied up to the bigwigs, letting their concerns fade into the background. Fast forward four years, and it feels like déjà vu.
Every week I attempt to compile a collection of clutter-breaking creative ads. Here are a few which caught my eye this past week or so. Monzo: money feels different Europe is considered a pioneer in offering digital-only banking services. I have heard of brands like Revolut and Monzo before. Compared to traditional brick & mortar [.] The post Amazon ‘Deliver the love’, Homelane and more: top creative ads of the week appeared first on Bhatnaturally.
As the cable reporter for now-defunct Mediaweek from 1993 until 1998 when I became an editor, I learned about the TV ad marketplace down to a level of granularity I had no idea existed. It’s when I first heard the term “upfront” used in a way that had nothing to do with where I stood at a concert or in line. In those days, hardly anyone knew what the Internet was, four broadcast networks dominated the upfront marketplace, and syndication (remember that?
Given the last few weeks or so have been quite serious and intense posts – at least by my standards – I thought I may lower the tone. By lower, I mean ‘not about strategy’ because in terms of standard, it’s always questionable. So one day last week, I was bored at work. Don’t worry, I put it on the ‘bored’ job number.
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Pour one out for the programmatic marketers. They’re having a tough go of it, and not just because of the third-party cookie’s on-again, off-again deprecation. There are the inventory quality issues raised by the recent controversies surrounding made-for-advertising sites , Forbes and Colossus. There’s the brewing measurement mess as third-party cookies eventually go away.
In cluttered and noisy industries, naming companies and products has often been part of the strategy for standing out. That continues to be the case when it comes to AI, but there isn’t yet the same depth of research that exists in other categories. Lexicon — the naming agency behind numerous famous names like Blackberry, Apple’s Powerbook and Adobe inDesign — is hoping to change that as AI names become increasingly important.
There’s been a pendulum swing in the marketing industry, where marketers who were overly focused on performance have started investing in brand building — via streaming, audio and experiential — to stand out in the crowded digital marketplace. This has meant updating KPIs and client expectations when it comes to measuring campaign effectiveness, which is exactly why independent boutique agency Exverus Media is reshaping what KPIs look like in streaming, audio and experiential channels that aren
We organize all of the trending information in your field so you don't have to. Join 5,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
145 
Let's personalize your content