Adweek
MAY 2, 2024
Meta believes short-form videos are the future. At its NewFronts presentation on Thursday, the tech giant revealed a slew of AI-powered tools for ad buyers, helping brands connect with creators to reach wider audiences. Powered by machine learning, Meta now recommends creators to brands on its searchable Instagram Creator Marketplace. Brands can search for creators.
The Ad Tech Blog
MAY 2, 2024
Understanding the Integration of AI and User-Centric Design in Ad Tech Key Points AI Revolution in UX: The integration of artificial intelligence is reshaping user experience (UX) design, making it crucial to stay updated with AI advancements. User-Centered AI: Designing AI systems with a focus on user needs enhances user adoption and satisfaction. Cognitive Psychology: Understanding user behavior through cognitive psychology is vital for creating intuitive AI interfaces.
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Adweek
MAY 2, 2024
News and culture publisher The Atlantic launched the first group subscription product in its 167-year history last summer, which has so far focused almost exclusively on reaching college students through their universities.
Martech
MAY 2, 2024
Understanding and engaging the buying group is critical for B2B success. When companies need to make major purchases, they typically assemble an internal team — known as the buying group, buying committee or buying center — to evaluate options and make the decision. This group can comprise anywhere from a handful to over a dozen members, each with their own roles, responsibilities and agendas.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
MAY 2, 2024
Snapchat showcased its augmented reality (AR) and generative AI capabilities to ad buyers during its NewFronts presentation. The platform unveiled AR extensions that let advertisers integrate AR Lenses into Snap's ad products, including Snap Ads, Collection Ads, Spotlight Ads and Dynamic Product Ads. The platform, which touts 800 million monthly active users globally, also announced.
Seth Godin
MAY 2, 2024
For the last thirty years, the easiest shortcut has been convenience. If a marketer or a politician or an institution wants to gain acceptance, make it convenient. Tim Wu has pointed out that we’ll trade almost anything to save a few moments of hassle or thought. But that doesn’t mean we’ve been spending our time and money on comfort.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
VideoWeek
MAY 2, 2024
International publishing giant Condé Nast used its annual NewFronts pitch to advertisers this week to announce a big expansion of its video output, with 100 new pilots and 235 returning digital video series planned for the coming year, alongside increased live video output. Many publishers are rethinking their video strategies , with some choosing to dial down their video output, given audiences’ increasing preference for ultra short-form video.
Adweek
MAY 2, 2024
TikTok wants to lock in premium budgets and compete for TV dollars with new programming and measurement offerings. The social giant, which is announcing the initiatives today at its NewFronts presentation in New York, is expanding its slate of programming within its TikTok Pulse product, which lets brands target the top 4% of trending videos.
illumin
MAY 2, 2024
Ad creatives are the star of the show. They captivate audiences and engage imaginations while bringing brand awareness to potential customers. Strong creatives are also an essential part of journey advertising. Journey advertising benefits marketers by reaching consumers at important moments along their journey. Relevant messaging and creative content achieve mutually beneficial outcomes.
Adweek
MAY 2, 2024
Alex Little and Karsten Jurkschat climbed to the top of the creative world fairly quickly. The duo, originally from Melbourne, Australia, won the Australian Young Creatives of the Year, Cannes Young Creatives of the Year and the first Gold Lions for Ogilvy Australia within the same 18-month period. The two then created iconic campaigns for.
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Martech
MAY 2, 2024
What do Facebook-parent Meta and the Catholic faith have in common? Why AI failure, of course! We will start with Meta — which has been injecting AI into all its customer-facing surfaces. The “Instagram header … features a side-scrolling list of prompts for interacting with the AI: ‘Imagine rooftop gardens,’ ‘advice for the modern stoic,’ ‘anime reels,’ writes Fast Company’s Scott Nover.
Adweek
MAY 2, 2024
Welcome back to The Garage: Tools for Retail Media Innovation. Hosted by Evan Hovorka, vp of product and innovation, and Dan Massimino, director of marketing, from Albertsons Media Collective. The Garage dives into the why, the how and the who cares of retail media innovation. In our second special episode from POSSIBLE, our hosts sit.
VideoWeek
MAY 2, 2024
Generative AI tools pose a threat to brand safety and suitability, making it easier to create misleading or dangerous content which brands don’t want to be aligned with. In order to combat this threat, it’s vital that there is greater transparency in terms of signals passed through supply chains, as well as more rigour across the industry says David Winstone, Trading Director UK at Channel Factory.
Adweek
MAY 2, 2024
U.K. activewear brand Gymshark has made a series of executive hires to help it claim a bigger slice of the North American market, and it has a plan to take on its more established, homegrown U.S. rivals: Target gym-goers, not runners. The company, known for its seamless leggings and crop tops, has appointed former Abercrombie.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
MAY 2, 2024
Criteo has decided to show off its retail media revenue. During its earnings call Thursday morning, the company split out its retail media business for the first time. The retail media unit, which primarily consists of what Criteo calls Commerce Max – a network of placements across retailers and online merchants – earned $50.2 million […] The post Criteo Splits Out Retail Media Revenue For the First Time appeared first on AdExchanger.
Adweek
MAY 2, 2024
Airbnb is hanging with the stars and wants to bring newbies along for the plane ride. The online marketplace for house and vacation rentals has launched Icons, a new category of experiences influenced (and some even hosted) by big names in music, film, television, art, sports and more. Airbnb guests will get the chance to.
AdExchanger
MAY 2, 2024
Tired: vanilla contextual targeting. Wired: contextual targeting that uses emotion-based signals. On Friday, Business Insider (BI) released a new targeting tool called SAGA reACT that analyzes the sentiment associated with its content alongside the emotional reactions the content produces to create actionable, emotion-driven audience segments. But you could argue that BI is a little late […] The post Business Insider Embraces Emotional Analysis To Boost Contextual Targeting appeared first
Adweek
MAY 2, 2024
Paramount is looking to make measurement moves ahead of the TV upfront. Top line Today, Paramount announced it's partnering with Mastercard and EDO for an enhanced measurement suite across all base media buys in linear and digital. Between the lines According to the company, the offerings broaden its attribution suite, delivering outcome-based metrics for advertisers.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech
MAY 2, 2024
Growth in digital commerce was vanishingly small in the first quarter of 2024 according to the latest Shopping Index report from Salesforce. Recall that online shopping broke records in Q4, 2023. Digital traffic grew 1% YoY, digital commerce 2%. Digital orders by PC fell sharply, down 9%, while orders by mobile grew 5%. Average order value dropped slightly while average discount rate stayed the same (18%).
Adweek
MAY 2, 2024
NBCUniversal doesn't want any surprises heading into this year's upfront week. Last year's NBCU upfront event from Radio City Music Hall had to overcome several unexpected hurdles. In addition to Hollywood strikes keeping entertainment talent on the sidelines, NBCU's former ad sales chief Linda Yaccarino exited the company for Twitter/X days before its upfront presentation.
AdExchanger
MAY 2, 2024
You could read the 99-page quarterly update from the CMA, which must approve Google Chrome’s deprecation of third-party cookies. Or you can tune into our podcast this week, where we discuss the biggest issues the CMA has with the Privacy Sandbox. Among these issues: Will the CMA accept that the Privacy Sandbox could end up […] The post Privacy Sandbox Yellow Flags appeared first on AdExchanger.
Adweek
MAY 2, 2024
These CBS series may go by different titles, but they are all Survivors. Following a year where dual Hollywood strikes delayed and pushed content, CBS is unveiling its new 2024-2025 primetime schedule ahead of the TV upfront. The lineup includes 18 returning series and strike-delayed shows such as Kathy Bates' Matlock and Damon Wayans' Poppa's.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Smart Insights
MAY 2, 2024
Do you, or your organization use SOPs for digital marketing activities? You may not have heard of SOPs, since the technique seems to be more widely used in the US and in markets where the sales process is more technical … The post How to use Standard Operating Procedures (SOPs) for marketing appeared first on Smart Insights.
Adweek
MAY 2, 2024
Unilever's Lynx brand (named Axe in the U.S.) is known for its absurd and sometimes controversial ads. Its latest campaign from agency LOLA MullenLowe embraces that history with some particularly dark humor. Cannes Lions-winning directors Koen Mortier and Joe Vanhoutteghem (who work under the shared name Lionel Goldstein) created a pair of two-minute films to.
AdExchanger
MAY 2, 2024
Gannett is back in growth mode. The media company experienced its fourth consecutive quarter of growth in Q1 2024. It reported its “most pronounced sequential trend improvement in nearly three years” in its earnings report on Thursday, according to Chairman and CEO Michael Reed. Total digital revenue for Q1 was $277 million, up 2.9% year […] The post Gannett’s Digital Ad Business Gets A Boost From Non-News Partnerships appeared first on AdExchanger.
Ad Monsters
MAY 2, 2024
Kara Petrocelli explains how traffic shaping helped GumGum shrink its carbon footprint. Earlier today, GumGum , a contextual advertising company, announced some good news for the planet. Thanks to its traffic-shaping partnership with Assertive Yield , the company has lowered its bidstream carbon emissions by 38% — avoiding an average of seven tons of CO2 emissions daily.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
AdExchanger
MAY 2, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Closing Time The DOJ vs. Google Search antitrust trial is approaching an end. On Thursday, both sides began presenting their closing arguments. Judge Amit Mehta’s responses, reported by The New York Times, indicate the issues on which the decision hangs. Mehta poked holes […] The post Searching For The End; One Ad Spend Bubble Has Nearly Popped appeared first on AdExchanger.
Exchange Wire
MAY 2, 2024
GumGum, a contextual-first, global digital advertising platform, today (May 2nd, 2024) announced an impressive 38% reduction in bidstream carbon emissions in 2023 through its partnership with Assertive Yield (AY), a pioneer in AI-driven traffic shaping solution for supply-side platforms (SSPs) [.] The post GumGum Achieves 38% Reduction in Bidstream CO2 Emissions Through Partnership with Assertive Yield appeared first on ExchangeWire.com.
AdExchanger
MAY 2, 2024
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: They’re STILL Here? appeared first on AdExchanger.
Digiday
MAY 2, 2024
Agencies hope connected TV and digital out-of-home will play a bigger role in upcoming elections and politics — especially for smaller media agencies that are handling many of the less visible races in the crowded political space. For a number of media agencies looking to place their political ad dollars down in this major election year, they are paying attention to CTV and DOOH as additional ways to engage with voters and audiences.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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