Adweek
MAY 2, 2024
News and culture publisher The Atlantic launched the first group subscription product in its 167-year history last summer, which has so far focused almost exclusively on reaching college students through their universities.
Seth Godin
MAY 2, 2024
For the last thirty years, the easiest shortcut has been convenience. If a marketer or a politician or an institution wants to gain acceptance, make it convenient. Tim Wu has pointed out that we’ll trade almost anything to save a few moments of hassle or thought. But that doesn’t mean we’ve been spending our time and money on comfort.
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Adweek
MAY 2, 2024
Meta believes short-form videos are the future. At its NewFronts presentation on Thursday, the tech giant revealed a slew of AI-powered tools for ad buyers, helping brands connect with creators to reach wider audiences. Powered by machine learning, Meta now recommends creators to brands on its searchable Instagram Creator Marketplace. Brands can search for creators.
The Ad Tech Blog
MAY 2, 2024
Understanding the Integration of AI and User-Centric Design in Ad Tech Key Points AI Revolution in UX: The integration of artificial intelligence is reshaping user experience (UX) design, making it crucial to stay updated with AI advancements. User-Centered AI: Designing AI systems with a focus on user needs enhances user adoption and satisfaction. Cognitive Psychology: Understanding user behavior through cognitive psychology is vital for creating intuitive AI interfaces.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
MAY 2, 2024
Audiences and sponsorship for women's sports grow in spite of a scattered broadcast landscape, not because of it. Sports Innovation Lab's Women's Sports Club NewFront gave marketers and ad agencies a clearer picture of women's sports offerings during its event at New York's NeueHouse Madison Square. Joining its audience credit and debit purchase data with.
AdExchanger
MAY 2, 2024
Tired: vanilla contextual targeting. Wired: contextual targeting that uses emotion-based signals. On Friday, Business Insider (BI) released a new targeting tool called SAGA reACT that analyzes the sentiment associated with its content alongside the emotional reactions the content produces to create actionable, emotion-driven audience segments. But you could argue that BI is a little late […] The post Business Insider Embraces Emotional Analysis To Boost Contextual Targeting appeared first
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
MAY 2, 2024
Understanding and engaging the buying group is critical for B2B success. When companies need to make major purchases, they typically assemble an internal team — known as the buying group, buying committee or buying center — to evaluate options and make the decision. This group can comprise anywhere from a handful to over a dozen members, each with their own roles, responsibilities and agendas.
Adweek
MAY 2, 2024
Snapchat showcased its augmented reality (AR) and generative AI capabilities to ad buyers during its NewFronts presentation. The platform unveiled AR extensions that let advertisers integrate AR Lenses into Snap's ad products, including Snap Ads, Collection Ads, Spotlight Ads and Dynamic Product Ads. The platform, which touts 800 million monthly active users globally, also announced.
AdExchanger
MAY 2, 2024
You could read the 99-page quarterly update from the CMA, which must approve Google Chrome’s deprecation of third-party cookies. Or you can tune into our podcast this week, where we discuss the biggest issues the CMA has with the Privacy Sandbox. Among these issues: Will the CMA accept that the Privacy Sandbox could end up […] The post Privacy Sandbox Yellow Flags appeared first on AdExchanger.
Adweek
MAY 2, 2024
Alex Little and Karsten Jurkschat climbed to the top of the creative world fairly quickly. The duo, originally from Melbourne, Australia, won the Australian Young Creatives of the Year, Cannes Young Creatives of the Year and the first Gold Lions for Ogilvy Australia within the same 18-month period. The two then created iconic campaigns for.
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Martech
MAY 2, 2024
Growth in digital commerce was vanishingly small in the first quarter of 2024 according to the latest Shopping Index report from Salesforce. Recall that online shopping broke records in Q4, 2023. Digital traffic grew 1% YoY, digital commerce 2%. Digital orders by PC fell sharply, down 9%, while orders by mobile grew 5%. Average order value dropped slightly while average discount rate stayed the same (18%).
Adweek
MAY 2, 2024
These CBS series may go by different titles, but they are all Survivors. Following a year where dual Hollywood strikes delayed and pushed content, CBS is unveiling its new 2024-2025 primetime schedule ahead of the TV upfront. The lineup includes 18 returning series and strike-delayed shows such as Kathy Bates' Matlock and Damon Wayans' Poppa's.
AdExchanger
MAY 2, 2024
Criteo has decided to show off its retail media revenue. During its earnings call Thursday morning, the company split out its retail media business for the first time. The retail media unit, which primarily consists of what Criteo calls Commerce Max – a network of placements across retailers and online merchants – earned $50.2 million […] The post Criteo Splits Out Retail Media Revenue For the First Time appeared first on AdExchanger.
Adweek
MAY 2, 2024
NBCUniversal doesn't want any surprises heading into this year's upfront week. Last year's NBCU upfront event from Radio City Music Hall had to overcome several unexpected hurdles. In addition to Hollywood strikes keeping entertainment talent on the sidelines, NBCU's former ad sales chief Linda Yaccarino exited the company for Twitter/X days before its upfront presentation.
Martech
MAY 2, 2024
With digital video poised to overtake linear ad spend for the first time , there was a celebratory feel to this year’s IAB NewFronts week of events. “I love that this business is thriving, but we are not here to take a victory lap,” said David Cohen, IAB’s CEO, in his keynote on Wednesday. “Instead, I’m reminded of a quote most often attributed to John D.
Adweek
MAY 2, 2024
Welcome back to The Garage: Tools for Retail Media Innovation. Hosted by Evan Hovorka, vp of product and innovation, and Dan Massimino, director of marketing, from Albertsons Media Collective. The Garage dives into the why, the how and the who cares of retail media innovation. In our second special episode from POSSIBLE, our hosts sit.
AdExchanger
MAY 2, 2024
Gannett is back in growth mode. The media company experienced its fourth consecutive quarter of growth in Q1 2024. It reported its “most pronounced sequential trend improvement in nearly three years” in its earnings report on Thursday, according to Chairman and CEO Michael Reed. Total digital revenue for Q1 was $277 million, up 2.9% year […] The post Gannett’s Digital Ad Business Gets A Boost From Non-News Partnerships appeared first on AdExchanger.
Adweek
MAY 2, 2024
Paramount is looking to make measurement moves ahead of the TV upfront. Top line Today, Paramount announced it's partnering with Mastercard and EDO for an enhanced measurement suite across all base media buys in linear and digital. Between the lines According to the company, the offerings broaden its attribution suite, delivering outcome-based metrics for advertisers.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech
MAY 2, 2024
What do Facebook-parent Meta and the Catholic faith have in common? Why AI failure, of course! We will start with Meta — which has been injecting AI into all its customer-facing surfaces. The “Instagram header … features a side-scrolling list of prompts for interacting with the AI: ‘Imagine rooftop gardens,’ ‘advice for the modern stoic,’ ‘anime reels,’ writes Fast Company’s Scott Nover.
Adweek
MAY 2, 2024
Airbnb is hanging with the stars and wants to bring newbies along for the plane ride. The online marketplace for house and vacation rentals has launched Icons, a new category of experiences influenced (and some even hosted) by big names in music, film, television, art, sports and more. Airbnb guests will get the chance to.
VideoWeek
MAY 2, 2024
International publishing giant Condé Nast used its annual NewFronts pitch to advertisers this week to announce a big expansion of its video output, with 100 new pilots and 235 returning digital video series planned for the coming year, alongside increased live video output. Many publishers are rethinking their video strategies , with some choosing to dial down their video output, given audiences’ increasing preference for ultra short-form video.
Adweek
MAY 2, 2024
Unilever's Lynx brand (named Axe in the U.S.) is known for its absurd and sometimes controversial ads. Its latest campaign from agency LOLA MullenLowe embraces that history with some particularly dark humor. Cannes Lions-winning directors Koen Mortier and Joe Vanhoutteghem (who work under the shared name Lionel Goldstein) created a pair of two-minute films to.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
illumin
MAY 2, 2024
Ad creatives are the star of the show. They captivate audiences and engage imaginations while bringing brand awareness to potential customers. Strong creatives are also an essential part of journey advertising. Journey advertising benefits marketers by reaching consumers at important moments along their journey. Relevant messaging and creative content achieve mutually beneficial outcomes.
Adweek
MAY 2, 2024
U.K. activewear brand Gymshark has made a series of executive hires to help it claim a bigger slice of the North American market, and it has a plan to take on its more established, homegrown U.S. rivals: Target gym-goers, not runners. The company, known for its seamless leggings and crop tops, has appointed former Abercrombie.
AdExchanger
MAY 2, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Closing Time The DOJ vs. Google Search antitrust trial is approaching an end. On Thursday, both sides began presenting their closing arguments. Judge Amit Mehta’s responses, reported by The New York Times, indicate the issues on which the decision hangs. Mehta poked holes […] The post Searching For The End; One Ad Spend Bubble Has Nearly Popped appeared first on AdExchanger.
VideoWeek
MAY 2, 2024
Generative AI tools pose a threat to brand safety and suitability, making it easier to create misleading or dangerous content which brands don’t want to be aligned with. In order to combat this threat, it’s vital that there is greater transparency in terms of signals passed through supply chains, as well as more rigour across the industry says David Winstone, Trading Director UK at Channel Factory.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Ad Monsters
MAY 2, 2024
Kara Petrocelli explains how traffic shaping helped GumGum shrink its carbon footprint. Earlier today, GumGum , a contextual advertising company, announced some good news for the planet. Thanks to its traffic-shaping partnership with Assertive Yield , the company has lowered its bidstream carbon emissions by 38% — avoiding an average of seven tons of CO2 emissions daily.
Digiday
MAY 2, 2024
Healthcare and pharmaceutical advertisers such as Gilead Sciences are injecting more and more of their media budgets into the creator economy. Brand advertisers in the health and pharma sector are some of the biggest-spending clients on media agency books. In the past, though, they’ve steered clear of influencer marketing. Now, despite uncertainty over the future of TikTok, industry experts say that influencer marketing has matured enough that healthcare clients are embracing it.
Smart Insights
MAY 2, 2024
Do you, or your organization use SOPs for digital marketing activities? You may not have heard of SOPs, since the technique seems to be more widely used in the US and in markets where the sales process is more technical … The post How to use Standard Operating Procedures (SOPs) for marketing appeared first on Smart Insights.
Digiday
MAY 2, 2024
Agencies hope connected TV and digital out-of-home will play a bigger role in upcoming elections and politics — especially for smaller media agencies that are handling many of the less visible races in the crowded political space. For a number of media agencies looking to place their political ad dollars down in this major election year, they are paying attention to CTV and DOOH as additional ways to engage with voters and audiences.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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