Adweek
MAY 7, 2024
As brands sit down with publishers to discuss connected television (CTV) deals during this upfront season, they're asking for more efficient programmatic supply paths with fewer tech partners between buyers and sellers, six media buying sources told ADWEEK. "The publishers that will get the most money from us are the ones that eliminate the most.
Seth Godin
MAY 7, 2024
“Any sufficiently advanced technology is indistinguishable from magic.” Arthur C. Clarke Try to imagine the you of twenty years ago holding a Rabbit R1, or using a cell phone or being able to listen to every song, ever recorded, for just a few dollars a month. We don’t just take these once magic items for granted, now we express frustration that they’re not better or cheaper or faster.
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Adweek
MAY 7, 2024
If you inherited your agency or have just won the Powerball and are thinking of starting up, you can stop reading right now. This is for the bootstrappers, the freelancers, the one-man-bands, the scrappy ones. If you're going to bootstrap your own thing, you're going to have to learn to live with fear.
Chief Martech
MAY 7, 2024
Happy #MartechDay to you! On the first Tuesday of May, we celebrate the martech industry and all the talented marketing technologists and marketing ops professionals who work in it. Cheers to you for all you do in pioneering this wild and woolly field. It’s also the day when Frans Riemersma and I release our annual update to the marketing technology landscape.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
MAY 7, 2024
Thanks to a diverse media library and no financial barrier to entry, Tubi has emerged as the streamer of choice among a new generation of content consumers. Now, the Fox-owned FAST service seeks to extend its purple reign over that prized demographic by giving a leg-up to a new generation of content creators.
AdExchanger
MAY 7, 2024
Had enough of marketing changes and disruption this year? Too bad. Google Search, the web’s largest traffic and revenue generator for two decades, is in the midst of sweeping overhauls that have already altered how users are funneled around the internet. Last month, Google completed the rollout of its first “core update” of 2024, which […] The post Google Search’s Core Updates Are Crushing Sites And Reshaping The Web appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
MAY 7, 2024
The martech landscape continues to expand relentlessly, year after year. In 2024, this translates to a compound annual growth rate (CAGR) of 41.8%, marking an astounding 9,295% increase over a span of 13 years. The State of Martech 2024: Scott Brinker and Frans Riemersma That number is daunting, and so is the growth. With that sheer growth rate, it is fair to ask yourself and your team: “Do we control our martech, or does our martech control us?
Adweek
MAY 7, 2024
Disney is welcoming marketers back to the wonderful world of upfronts, and global advertising president Rita Ferro can't wait to get started. Without Hollywood strikes keeping talent away this year, Ferro noted that Disney is "way ahead" in terms of planning, talent commitments and what the company will showcase at its May 14 upfront event.
Martech
MAY 7, 2024
Early in my career, I was surprised when a co-worker told me they didn’t realize I wanted them to complete a task that I thought I had asked them to complete. In hindsight, I now know that my language was vague. We were in a meeting, and I said something like, “Alex, I think it would be helpful if we could cut the data in a different way to figure out what’s really happening.
Adweek
MAY 7, 2024
Remote possibilities are becoming a reality thanks to Amazon's new ad formats. Top line Ahead of its upfront presentation May 14, Amazon Ads is announcing an expanded suite of interactive and shoppable ad formats for Prime Video with remote-enabled capabilities. The new formats include shoppable carousel ads, pause ads and brand trivia ads. Between the.
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Martech
MAY 7, 2024
Today, Meta introduced new genAI-powered features allowing advertisers to automate the creation of text and images in ads on the company’s social platforms. New tools and features will be added incrementally, but the aim is to have them available globally by the end of the year. The company also announced Meta Verified for Businesses, a multi-tiered subscription service for businesses to help build credibility with customers.
Adweek
MAY 7, 2024
Brazilian social media users have coined plenty of names for different types of baldness, such as "the hairy bald" and "long forehead." Burger King got in on the game by dubbing the combination of a receding hairline and a bald spot "the bald thru," while luring customers to its drive-throughs. A film from agency David.
Martech
MAY 7, 2024
“Nothing exists except atoms and empty space.” So said Democritus, but he wasn’t talking about the marketing technology landscape. Adobe, HubSpot, Oracle, Salesforce — these aren’t atoms; nor are they empty spaces. They are obvious examples of suites one might find at the center of martech stacks. What surrounds them might be atoms; often tiny atoms; often a lot of them.
Adweek
MAY 7, 2024
When it comes to traveling, it's hard not to come across the Beis weekender or suitcases. Recently, the company was the official luggage and travel bag sponsor of the country music festival Stagecoach, bringing its signature style to the heart of the desert with a pop-up called the Beis Pit Stop. Inspired by vintage gas.
AdExchanger
MAY 7, 2024
Amazon unveiled three new interactive ad units for Prime Video, all of which are shoppable, ahead of its TV upfront debut. The post Prime Video Launches Shoppable Ad Units Ahead Of Amazon’s First Upfront appeared first on AdExchanger.
Adweek
MAY 7, 2024
In the fashion industry, people anticipate the first Monday in May when the annual Met Gala takes place. The looks that grace the Metropolitan Museum of Art's steps become conversation fodder for both industry leaders and social media observers. This year, sleep-aid brand Unisom and fashion designer Christian Siriano seized the glamorous moment with an.
Martech
MAY 7, 2024
Google’s deprecation of third-party cookies is causing disruption in digital marketing. Many businesses are increasing their focus on first-party data and tools to help them better identify and reach their audience members. Among the tactics available to help marketers navigate a cookie-less world: Technology solutions like Google Privacy Sandbox , customer data platforms (CDPs) and data clean rooms.
AdExchanger
MAY 7, 2024
To have tuned into DoubleVerify’s first quarter earnings call on Tuesday afternoon is to have entered an alternate universe. One in which DV’s client, Forbes, never operated an MFA subdomain that went undetected for seven years. One where DoubleVerify didn’t (bafflingly) grace X with a 99.9% brand safety score after apparently misreporting X’s brand safety […] The post DoubleVerify’s Stock Tanks On Weak 2024 Guidance appeared first on AdExchanger.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Ad Monsters
MAY 7, 2024
With cookies eventually going away for good, SPO may never be the same. So where does that leave SPO and how will advertisers and suppliers work together again to retain the efficiency to which they’re accustomed? The rise of programmatic advertising quickly led to an increase in middlemen and third parties that served as conduits between advertisers and publishers.
AdExchanger
MAY 7, 2024
Disney is on track for its combined streaming offerings to reach profitability by the end of this year. Continued growth will hinge on bundling its streaming properties and its management of sports media. The post Disney’s Streaming Business Nears Profitability, As Its Bundling Plan Pays Off appeared first on AdExchanger.
Digiday
MAY 7, 2024
Meta is expanding its generative AI ad tools with more ways to create images and text — but not yet giving marketers carte blanche for creative automation. Yesterday, Meta announced advertisers will be able to upload reference images to create AI-generated variations. For example, they can upload an image of a coffee mug and receive an array of options for using the same mug in new settings.
Ad Monsters
MAY 7, 2024
James Rosewell offers a critical perspective on the CMA’s ongoing scrutiny of Google’s Privacy Sandbox initiatives and its implications for competition and privacy in digital advertising. In a detailed discussion with AdMonsters’ Yakira Young, James Rosewell, co-founder of Movement for an Open Web, discussed the nuances of the Competition and Markets Authority’s (CMA) recent report and concerns regarding Google’s Privacy Sandbox.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Digiday
MAY 7, 2024
Sometimes, what’s old is new again. Warner Bros. Discovery seems to think so, as it has turned to programmatic guaranteed in its latest attempt to capture more ad dollars. These types of deals form the backbone of a new marketplace called WBD Connect, which consolidates ad inventory across CNN International Commercial (CNNIC) and WBD Sports Europe. Advertisers see these deals as a reliable way to reach audiences across multiple publishers, including CNN, Eurosport, Bleacher Report, and NBA.com,
Exchange Wire
MAY 7, 2024
Pubstack, a leading ad management platform for web publishers, is excited to announce the release of its highly anticipated 'Programmatic Data Benchmark' for the first quarter of 2024. This comprehensive report provides invaluable insights derived from Pubstack's extensive platform data, offering [.] The post Pubstack Unveils Q1 2024 Programmatic Data Benchmark appeared first on ExchangeWire.com.
AdExchanger
MAY 7, 2024
Reddit released its first-ever earnings report on Tuesday, providing the most in-depth glimpse into the company’s finances since it went public in March. It reported $243 million in total revenue, a 48% year-over-year increase that resulted in its fastest rate of Q1 growth since 2022. The platform is mostly dependent on ads for revenue, with […] The post Reddit’s First-Ever Earnings Call Centers On Success In Search appeared first on AdExchanger.
Digiday
MAY 7, 2024
Reddit is now treading the well-worn path of many platforms before it: the quest to gather a large enough user base to attract brands without alienating its core audience. This journey isn’t new; it’s been on this trajectory for the past six years. However, since going public in March, the pace has certainly picked up. The plethora of hires, introduction of new ad products, and agency tours that have ensued since then demonstrate just how rapidly the business is evolving.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdExchanger
MAY 7, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. An Agent Of Chaos In developer toolkits and technical forums like the W3C, the term “user agent” means an individual using a web browser. That notion of a user agent is a “holdover from a more civilized age,” when technology was developed to […] The post User Agents Or Double Agents?
Digiday
MAY 7, 2024
This year’s Digiday Content Marketing Awards successfully leveraged video content and personalization to craft compelling narratives that resonated with audiences. User-generated content and content collaboration also emerged as priorities as brands looked to expand reach and audience engagement. For instance, in the Best Event category, eBay won for its partnership with Vogue and rapper Ice Spice for the 2023 Met Gala.
AdExchanger
MAY 7, 2024
Alternative TV currencies are ready for prime time from a technology standpoint. But media buyers aren’t quite there yet when it comes to adoption, says Josh Chasin, VideoAmp’s former chief measurability officer. The post Is The Alt Video Currency Juice Worth The Squeeze? appeared first on AdExchanger.
Digiday
MAY 7, 2024
Subscribe: Apple Podcasts • Stitcher • Spotify What does it look like when an organization doesn’t have any middle managers at all? In our last episode , we spoke to Cary Cooper, a professor of organizational psychology and health at the University of Manchester, about the pitfalls of promoting an “accidental manager.” He doubled down on why the best player doesn’t always make the best coach, why proper management training is crucial, and how the younger generations are changing mana
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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