Adweek
JUNE 6, 2024
Unsurprisingly, The Trade Desk got its wish when it welcomed a little debate after releasing a list of top premium publishers last week. Publisher critiques range from the demand-side platform (DSP) favoring CTV streamers and subscription-funded publishers--perpetuating inequalities in programmatic--to whether a tech firm should be the arbiter of media quality, five sources told ADWEEK.
Ad Rants
JUNE 6, 2024
Does your business sell handmade products? If so, you need to know how to market them effectively. Personalization and attention to detail are key differentiators when comparing handmade products and mass-produced machine-made products. However, you must effectively reach out to your key demographic, communicate what makes your products special, and get people to buy your products.
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Adweek
JUNE 6, 2024
Fresh off her lead role in the sports-themed drama Challengers, Zendaya has inked a deal with Swedish sneaker brand On for a multi-year gig that spans product development, global promotion and creative campaigns. To announce the relationship, On has dropped a cinematic 60-second film with the actor surrounded by dozens of dancers in an indoor.
The Ad Tech Blog
JUNE 6, 2024
Understanding Data Analytics in Advertising Key Points Data analytics can significantly improve advertising performance by providing insights into customer behavior and campaign effectiveness. Advanced analytics tools can help marketers optimize ad spend and resource allocation. Predictive analytics can forecast future trends and consumer actions, aiding in strategic planning.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JUNE 6, 2024
BENlabs, formerly Branded Entertainment Network, has cut half its staff and pulled the plug on CEO Ricky Ray Butler and his ongoing efforts to transform the company into an Al SaaS provider. ADWEEK obtained an email to the staff from May 24 announcing the cuts written by the company's new CEO Ted Sheffield, and it.
Seth Godin
JUNE 6, 2024
“If I were you…” or, more commonly, “if you were me.” Management has never been easy, but as the world becomes more complex, it gets more difficult. We’d like to imagine that the person (or AI bot, or freelancer, or firm) that we hired has enough drive, insight and common sense to do exactly what we do in the situation.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
JUNE 6, 2024
A new startup called BranchLab, which was launched earlier this year by three ad tech vets, wants to help pharma brands and health care providers apply more targeting to their TV ad campaigns – but without using actual identifiers. On Thursday, BranchLab announced the completion of a seed funding round. The post Pharma Ad Startup Snags Seed Funding To Support Better TV Ad Targeting appeared first on AdExchanger.
Martech
JUNE 6, 2024
We email marketers often look for the sweet spots in our email programs — the points in an email cycle when subscribers are most likely to do what we want, like purchasing or signing up for an event. We can use testing to get answers to questions like these: Which acquisition source delivers more qualified subscribers? How many emails should we send in an onboarding sequence to move new subscribers to convert?
AdExchanger
JUNE 6, 2024
Programmatic used to be about finding your new potential customer while she was surfing a random blog or niche site. Accessing the long tail, which was hard to buy with directly. But the latest trend is to cut off the long tail. Last week, The Trade Desk shared the top 100 publishers in their S&P […] The post Ranking The Open Web appeared first on AdExchanger.
Martech
JUNE 6, 2024
No one doubts AI can be a great help to businesses. However, is it any good as a business? None of the companies that develop AI models — including Google, Microsoft and OpenAI — can say when they might even break even on their huge investments in it. As Christopher Mims pointed out in the Wall Street Journal: Silicon Valley venture capital firm Sequoia calculated that in 2023 the industry spent $50 billion on chips from Nvidia to train AI while only bringing in $3 billion in revenue.
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Ad Badger
JUNE 6, 2024
Sponsored Brand Ads, formerly known as Headline Search Ads, are a powerful part of your Amazon PPC toolkit. They grab. Read More Sponsored Brand Ads: Amazon Advertising (2024 Update) The post Sponsored Brand Ads: Amazon Advertising (2024 Update) appeared first on Ad Badger.
Martech
JUNE 6, 2024
The growing use of cloud data warehouses by premium brands will challenge how we think about martech stacks. It goes beyond the composable CDP and the composable customer engagement platform. It calls for a radical rethinking of the relationship between applications and data. That was the challenging, but also compelling, message delivered by Ben Bloom, Gartner VP, analyst, in his session at the Gartner Symposium this week.
AdExchanger
JUNE 6, 2024
The more new FAST channels there are, the harder it is for them to stand out to advertisers that have long perceived them as the bargain bin of streaming. One way to grab the attention of advertisers is to provide the data and transparency they’ve long been asking for from CTV partners. The post Show-Level Transparency Could Be A Differentiator For FAST Channels appeared first on AdExchanger.
Martech
JUNE 6, 2024
When you organize your data around “the customer,” you assume “the customer” has the same meaning for all your use cases. That’s not always a good assumption. The general purpose of a customer data platform (CDP) is to gather information from different sources and consolidate that data into a single record. If you’re not careful, that single customer record can obscure larger issues, and it can trip up some of your use cases.
AdExchanger
JUNE 6, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Guinea Pig Farm Google rushed generative AI search responses before the product was ready for primetime. In a recent blog post, Google announced a series of hasty updates after the rollout resulted in some glaring errors. (Would you like some glue in your […] The post Google Rushes Into AI, Everywhere; Can’t Teach A Young Watchdog Old Tricks appeared first on AdExchanger.
Exchange Wire
JUNE 6, 2024
AI has changed the world of search as we knew it. As the technology paves the way for further major updates to how we search, what are the ramifications for the ad tech industry? A shapeshifting search landscape AI-powered searching has opened [.] The post What is the Future of Search? appeared first on ExchangeWire.com.
AdExchanger
JUNE 6, 2024
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: The ‘Premium’ Internet appeared first on AdExchanger.
Exchange Wire
JUNE 6, 2024
Amplified Intelligence, the most trusted source for accurate attention measurement, has joined forces with Snapchat on a market-leading approach to assess how augmented reality (AR) lenses captivate audiences. Conducted in partnership with global media agency OMD, the research initiative facilitated live [.] The post Amplified Intelligence Findings Reveal AR Captures Active Attention & Increases Likelihood to Buy by 53% appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
JUNE 6, 2024
The rise of AI is rapidly changing the way agencies and marketers must approach media. Technology companies have developed AI solutions that inform how they shift budgets and strategies toward contextual solutions that bypass the need for any third-party data. However, a change is occurring as platforms pivot and push hard at AI-driven optimizations.
Exchange Wire
JUNE 6, 2024
On today’s news digest: Google’s £13.6bn Lawsuit Will Go To Trial; How is the Industry Trying to Make Advertising More Inclusive?; OpenAI Employees Sign Open Warning Letter It’s no surprise to the industry that Google continues to face legal troubles over [.] The post Google’s £13.6bn Lawsuit Will Go To Trial; How is the Industry Trying to Make Advertising More Inclusive?
Digiday
JUNE 6, 2024
As the esports industry took shape over the past decade, it was the video game publishers who often shouldered many of the overhead costs. In 2024, publishers have delegated more responsibility to ESL/FACEIT Group and other dedicated league operators — and they’re already reaping the rewards. It’s become apparent that publisher ownership of esports leagues, once the esports industry’s dominant business model, is on the decline.
Exchange Wire
JUNE 6, 2024
Nexxen, a global, unified advertising technology platform with deep expertise in video and Connected TV (“CTV”), recently expanded its UK team, adding three new roles to its Commercial organisation. Specifically, Nexxen has hired Neil Cooke as enterprise sales director, Luc [.] The post Nexxen Strengthens UK Presence with Strategic Commercial Hires appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Digiday
JUNE 6, 2024
Far more brand marketers are advertising via retail media than agency marketers — but among all marketers who invest in retail media, Amazon is by far the top platform. That’s according to a first-quarter Digiday+ Research survey of brand, retailer and agency professionals. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.
Rob Campbell
JUNE 6, 2024
I love this clip from South Park about how they think Netflix works. Sure, it’s taking the p**s out of the streaming gods – suggesting their quality control is all over the place because they say yes to every pitch – but in some ways, I can’t help but feel it would be brilliant if more clients embraced this approach. Now before you think I’m mad, there is a reason for this.
Digiday
JUNE 6, 2024
As if AI didn’t present enough existential challenges to the world in general — with fears of hallucinations, misinformation and SkyNet taking over, among other worries — its massive energy needs represent the latest stumbling block. And it’s a big block. Over the last few months, it’s been widely chronicled that generative AI already requires massive amounts of energy to run, leading the International Energy Agency to recently project that global data center electricity demand will more t
VideoWeek
JUNE 6, 2024
We’re delighted today to be launching the Video Advertising Guide 2024. You can download your free copy here. As with our annual CTV Advertising Guide, which many of our readers will be familiar with, the Video Advertising Guide aims to capture the zeitgeist in video advertising in Europe. It’s not a beginner’s manual for those completely new to the market, but rather picks out the major shifts and trends happening in the industry, and how those on both the buy-side and sell-side are
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Digiday
JUNE 6, 2024
The hype cycle of AI in advertising is far from over — expect Cannes to be a hotbed for it. Even so, amid the hype, there are marketers starting to spell out practical applications of AI in marketing now. Much of that use has been focused on chatbots and AI assistants as well as touting cost savings and personalization at a mass scale. But U.S. Bank is taking a different approach to its practical use of AI.
VideoWeek
JUNE 6, 2024
Extended reality (XR) may still be an emerging technology, but one arena where AR/VR formats are coming into play is live sport. The promise of pitch-side immersive experiences, choosing between camera angles and seeing overlaid match stats can be enticing for fans absent from the stadium itself. This morning, Deutsche Telekom announced plans for such an offering, with video tech firm Accedo building the German telco an XR sports streaming app.
Digiday
JUNE 6, 2024
When it comes to high-end wireless headphones, there are plenty of major players on the market. But Sonos — a longtime leader in the speaker category — has a plan for competing in the crowded category while also reaching new audiences. Along with spatial audio and noise-canceling features, Sonos Ace headphones also offer a way to switch back and forth between the Sonos Arc soundbar to let people have immersive audio even while watching movies and shows on a big screen.
More About Advertising
JUNE 6, 2024
Apple got itself into a fix with its ‘Crush’ commercial, said by many to signal the obliteration of creativity by technology (seemed OK to us) and now System1, which grades ads according to their emotional impact, has given a resounding no-no to a new iPad tech effort, ‘Worlds Made on iPad’ (below) scored 1.5 Stars … The post Apple’s attempts to make us love tech seem to be foundering first appeared on More About Advertising.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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