Adweek
JUNE 6, 2024
Mornings may start seemingly routine, but you never know what the day will bring. That's the message of personal care brand Harry's new U.S. campaign, in which a passing sniff of the product leads to a lifetime commitment. Uncommon Creative Studio in New York produced "The Sniff," a 30-second film showing a man beginning his.
Ad Rants
JUNE 6, 2024
Does your business sell handmade products? If so, you need to know how to market them effectively. Personalization and attention to detail are key differentiators when comparing handmade products and mass-produced machine-made products. However, you must effectively reach out to your key demographic, communicate what makes your products special, and get people to buy your products.
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Adweek
JUNE 6, 2024
Unsurprisingly, The Trade Desk got its wish when it welcomed a little debate after releasing a list of top premium publishers last week. Publisher critiques range from the demand-side platform (DSP) favoring CTV streamers and subscription-funded publishers--perpetuating inequalities in programmatic--to whether a tech firm should be the arbiter of media quality, five sources told ADWEEK.
AdExchanger
JUNE 6, 2024
A new startup called BranchLab, which was launched earlier this year by three ad tech vets, wants to help pharma brands and health care providers apply more targeting to their TV ad campaigns – but without using actual identifiers. On Thursday, BranchLab announced the completion of a seed funding round. The post Pharma Ad Startup Snags Seed Funding To Support Better TV Ad Targeting appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JUNE 6, 2024
Fresh off her lead role in the sports-themed drama Challengers, Zendaya has inked a deal with Swedish sneaker brand On for a multi-year gig that spans product development, global promotion and creative campaigns. To announce the relationship, On has dropped a cinematic 60-second film with the actor surrounded by dozens of dancers in an indoor.
Ad Badger
JUNE 6, 2024
Sponsored Brand Ads, formerly known as Headline Search Ads, are a powerful part of your Amazon PPC toolkit. They grab. Read More Sponsored Brand Ads: Amazon Advertising (2024 Update) The post Sponsored Brand Ads: Amazon Advertising (2024 Update) appeared first on Ad Badger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
JUNE 6, 2024
No one doubts AI can be a great help to businesses. However, is it any good as a business? None of the companies that develop AI models — including Google, Microsoft and OpenAI — can say when they might even break even on their huge investments in it. As Christopher Mims pointed out in the Wall Street Journal: Silicon Valley venture capital firm Sequoia calculated that in 2023 the industry spent $50 billion on chips from Nvidia to train AI while only bringing in $3 billion in revenue.
Adweek
JUNE 6, 2024
BENlabs, formerly Branded Entertainment Network, has cut half its staff and pulled the plug on CEO Ricky Ray Butler and his ongoing efforts to transform the company into an Al SaaS provider. ADWEEK obtained an email to the staff from May 24 announcing the cuts written by the company's new CEO Ted Sheffield, and it.
Martech
JUNE 6, 2024
When you organize your data around “the customer,” you assume “the customer” has the same meaning for all your use cases. That’s not always a good assumption. The general purpose of a customer data platform (CDP) is to gather information from different sources and consolidate that data into a single record. If you’re not careful, that single customer record can obscure larger issues, and it can trip up some of your use cases.
AdExchanger
JUNE 6, 2024
Programmatic used to be about finding your new potential customer while she was surfing a random blog or niche site. Accessing the long tail, which was hard to buy with directly. But the latest trend is to cut off the long tail. Last week, The Trade Desk shared the top 100 publishers in their S&P […] The post Ranking The Open Web appeared first on AdExchanger.
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Seth Godin
JUNE 6, 2024
“If I were you…” or, more commonly, “if you were me.” Management has never been easy, but as the world becomes more complex, it gets more difficult. We’d like to imagine that the person (or AI bot, or freelancer, or firm) that we hired has enough drive, insight and common sense to do exactly what we do in the situation.
Martech
JUNE 6, 2024
The growing use of cloud data warehouses by premium brands will challenge how we think about martech stacks. It goes beyond the composable CDP and the composable customer engagement platform. It calls for a radical rethinking of the relationship between applications and data. That was the challenging, but also compelling, message delivered by Ben Bloom, Gartner VP, analyst, in his session at the Gartner Symposium this week.
AdExchanger
JUNE 6, 2024
The more new FAST channels there are, the harder it is for them to stand out to advertisers that have long perceived them as the bargain bin of streaming. One way to grab the attention of advertisers is to provide the data and transparency they’ve long been asking for from CTV partners. The post Show-Level Transparency Could Be A Differentiator For FAST Channels appeared first on AdExchanger.
Exchange Wire
JUNE 6, 2024
AI has changed the world of search as we knew it. As the technology paves the way for further major updates to how we search, what are the ramifications for the ad tech industry? A shapeshifting search landscape AI-powered searching has opened [.] The post What is the Future of Search? appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
JUNE 6, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Guinea Pig Farm Google rushed generative AI search responses before the product was ready for primetime. In a recent blog post, Google announced a series of hasty updates after the rollout resulted in some glaring errors. (Would you like some glue in your […] The post Google Rushes Into AI, Everywhere; Can’t Teach A Young Watchdog Old Tricks appeared first on AdExchanger.
Exchange Wire
JUNE 6, 2024
Amplified Intelligence, the most trusted source for accurate attention measurement, has joined forces with Snapchat on a market-leading approach to assess how augmented reality (AR) lenses captivate audiences. Conducted in partnership with global media agency OMD, the research initiative facilitated live [.] The post Amplified Intelligence Findings Reveal AR Captures Active Attention & Increases Likelihood to Buy by 53% appeared first on ExchangeWire.com.
AdExchanger
JUNE 6, 2024
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: The ‘Premium’ Internet appeared first on AdExchanger.
Exchange Wire
JUNE 6, 2024
On today’s news digest: Google’s £13.6bn Lawsuit Will Go To Trial; How is the Industry Trying to Make Advertising More Inclusive?; OpenAI Employees Sign Open Warning Letter It’s no surprise to the industry that Google continues to face legal troubles over [.] The post Google’s £13.6bn Lawsuit Will Go To Trial; How is the Industry Trying to Make Advertising More Inclusive?
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Rob Campbell
JUNE 6, 2024
I love this clip from South Park about how they think Netflix works. Sure, it’s taking the p**s out of the streaming gods – suggesting their quality control is all over the place because they say yes to every pitch – but in some ways, I can’t help but feel it would be brilliant if more clients embraced this approach. Now before you think I’m mad, there is a reason for this.
Exchange Wire
JUNE 6, 2024
Nexxen, a global, unified advertising technology platform with deep expertise in video and Connected TV (“CTV”), recently expanded its UK team, adding three new roles to its Commercial organisation. Specifically, Nexxen has hired Neil Cooke as enterprise sales director, Luc [.] The post Nexxen Strengthens UK Presence with Strategic Commercial Hires appeared first on ExchangeWire.com.
VideoWeek
JUNE 6, 2024
We’re delighted today to be launching the Video Advertising Guide 2024. You can download your free copy here. As with our annual CTV Advertising Guide, which many of our readers will be familiar with, the Video Advertising Guide aims to capture the zeitgeist in video advertising in Europe. It’s not a beginner’s manual for those completely new to the market, but rather picks out the major shifts and trends happening in the industry, and how those on both the buy-side and sell-side are
More About Advertising
JUNE 6, 2024
Apple got itself into a fix with its ‘Crush’ commercial, said by many to signal the obliteration of creativity by technology (seemed OK to us) and now System1, which grades ads according to their emotional impact, has given a resounding no-no to a new iPad tech effort, ‘Worlds Made on iPad’ (below) scored 1.5 Stars … The post Apple’s attempts to make us love tech seem to be foundering first appeared on More About Advertising.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
VideoWeek
JUNE 6, 2024
Extended reality (XR) may still be an emerging technology, but one arena where AR/VR formats are coming into play is live sport. The promise of pitch-side immersive experiences, choosing between camera angles and seeing overlaid match stats can be enticing for fans absent from the stadium itself. This morning, Deutsche Telekom announced plans for such an offering, with video tech firm Accedo building the German telco an XR sports streaming app.
More About Advertising
JUNE 6, 2024
Pasha Orleans-Foli, a Next Generation board member of the London Philharmonic Orchestra, is joining sonic branding agency DLMDD from boutique music publisher One Two Many. Orleans-Foli (above) began her music career training as a musician at Guildhall School of Music & Drama and went on to join the National Youth Wind Orchestra and Chineke Orchestra, … The post Sonic branding agency DLMDD adds classical note first appeared on More About Advertising.
AdExchanger
JUNE 6, 2024
The rise of AI is rapidly changing the way agencies and marketers must approach media. Technology companies have developed AI solutions that inform how they shift budgets and strategies toward contextual solutions that bypass the need for any third-party data. However, a change is occurring as platforms pivot and push hard at AI-driven optimizations.
MNTN
JUNE 6, 2024
If you work in marketing, you’ve probably heard the phrase “ demand generation.” But what does demand generation mean, and why is it important? How do you use demand generation successfully? Read on to discover everything you need to know about this critical element for the success of your marketing strategy. What Is Demand Generation ?
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Ad Badger
JUNE 6, 2024
SUBSCRIBE In this episode of the PPC Den podcast, Michael and Elizabeth Greene from Junglr discuss how to forecast costs. Read More How To Forecast Your Amazon PPC Approach (Classic) [The PPC Den Podcast] The post How To Forecast Your Amazon PPC Approach (Classic) [The PPC Den Podcast] appeared first on Ad Badger.
illumin
JUNE 6, 2024
Third-party cookies are being phased out by major browsers like Google Chrome and Mozilla Firefox and first-party data is more important than ever. While third-party cookies rely on data from other websites to track the behavior of users, first-party data gathers information from a site’s own users and visitors. First-party data is not only reliable, but it is also readily available to marketers – all they have to do is ask.
More About Advertising
JUNE 6, 2024
Skateboarding is making only its second appearance as an Olympic Sport this summer, and Samsung – a long-time Olympic sponsor – is getting on board to promote its Galaxy Z Flip5 foldable phone. Courtesy of Samsung, three influencers unbox a new skateboard, safety gear and a Flip5, then use the phone to film themselves having … The post Samsung ‘flips’ over skateboards in new work by Iris first appeared on More About Advertising.
Digiday
JUNE 6, 2024
As if AI didn’t present enough existential challenges to the world in general — with fears of hallucinations, misinformation and SkyNet taking over, among other worries — its massive energy needs represent the latest stumbling block. And it’s a big block. Over the last few months, it’s been widely chronicled that generative AI already requires massive amounts of energy to run, leading the International Energy Agency to recently project that global data center electricity demand will more t
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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