Adweek
JULY 23, 2024
Six ad firms--including four that buy online ads and two whose technology helps sell ads--have told ADWEEK that they are limiting their clients' exposure to streaming ads from Pluto TV, whose parent company Paramount has agreed to merge with media company Skydance. They are worried that Pluto TV is taking advantage of programmatic auctions to.
Martech
JULY 23, 2024
Google said yesterday that it will not deprecate third-party cookies in the Chrome browser, an about face that has left the advertising industry stunned. It will, however, continue to develop Privacy Sandbox alternatives, enabling Chrome users to make an informed choice about whether or not to accept cookies when browsing. The U.K.’s Information Commissioner’s Office (ICO), which had said Google could not deprecate cookies until it met a long list of concerns, said: We are disappoint
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Adweek
JULY 23, 2024
Today, the travel media publisher Lost In acquired BuzzFeed's Bring Me!, a travel-focused franchise. This is the second step in Lost In's broader roll-up strategy. The financial details of the transaction were not disclosed, and the staff of Bring Me! were not included in the deal. The strategic acquisition provides Lost In, which was acquired.
AdExchanger
JULY 23, 2024
Google appears to have thrown regulators for a loop with its surprise announcement on Monday that it no longer plans to deprecate third-party cookies in Chrome. The UK’s Competition and Markets Authority (CMA) said it will delay publication of its planned quarterly report on the Chrome Privacy Sandbox as it evaluates the situation. The next […] The post What Does Google’s Plan To Keep Cookies Mean For Its Relationship With Regulators?
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JULY 23, 2024
Best Buy has refreshed its brand today, expanding the color palette and adding the tagline, "imagine that." It also added a holographic spokesperson, Gram. The logo, updated in 2018, remains the same. The consumer electronics retailer aims to adapt to changing buying habits and lean into retail media's growth while presumably turning around 10 straight.
More About Advertising
JULY 23, 2024
In-flight safety videos have become a popular way for airlines to have some fun, and Uncommon has got in on the act for British Airways with a period drama that features some unlikely clashes between 19th and 21st century life. More Bridgerton than Jane Eyre or Austen, it includes a witty “D’Arcy coming out of … The post Uncommon creates a big drama for British Airways first appeared on More About Advertising.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
JULY 23, 2024
Google has hit the brakes on its plan to eliminate third-party cookies. Instead of phasing out third-party cookies by default, Google now says it will offer Chrome users new privacy controls, allowing them to opt into or out of cookie tracking at the browser level in a more straightforward way. But the industry shouldn’t let […] The post Google Backpedaling On Its Cookie Phaseout Isn’t An Excuse For Complacency appeared first on AdExchanger.
Adweek
JULY 23, 2024
If anyone knows a thing or two about sweet dance moves, it's Jon Heder. And the star of beloved indie hit Napoleon Dynamite--whose awkwardly joyous freestyle routine became an iconic movie moment--has notes for some young proteges after watching them skip, hop and grapevine. "We need to crustify it," Heder says. Maybe no one understands.
illumin
JULY 23, 2024
Augmented reality is changing the game for advertisers. Immerse yourself in the wonders of AR advertising. Augmented reality (AR) is emerging as a groundbreaking technology – not just for consumers in the advertising world; it also offers brands the opportunity to create immersive and interactive experiences for their audiences. With the integration of Artificial Intelligence (AI), AR is set to revolutionize programmatic advertising, providing a new dimension for brands to engage with consumers
Adweek
JULY 23, 2024
The wristwatch publisher Hodinkee will drastically reduce its commerce operation and return its focus to editorial content, according to a memo shared publicly by Hodinkee chief executive Ben Clymer on Wednesday. Clymer stated that the company will stop adding pre-owned watches to Hodinkee or Crown, as well as new models to its watch business.
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Seth Godin
JULY 23, 2024
I was surprised to discover that for many AI questions, if you add, “please figure this out step by step,” the AI will provide a dramatically more accurate and useful answer. This works on simple questions like, “how many times does the letter ‘r’ appear in the word ‘strawberry'” to much more complex issues.
Adweek
JULY 23, 2024
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton interviews DeLu Jackson, executive vice president and chief marketing officer at home security service ADT. Jackson discusses the evolution of marketing through technological advancements, the importance of listening to customers, and how ADT is innovating to meet changing consumer needs.
Ad Monsters
JULY 23, 2024
Google’s latest announcement to halt the deprecation of third-party cookies in Chrome has sent shockwaves through the ad tech industry. Instead of phasing out cookies, Google plans to introduce a new user choice mechanism. This decision is sparking a range of reactions from industry leaders, who are both hopeful and cautious about the future of online privacy and advertising.
Adweek
JULY 23, 2024
In this episode of the Brave Commerce podcast, hosts Sarah Hofstetter, president of Profitero, and Rachel Tipograph, founder and CEO of MikMak, engage in a dynamic conversation with Bryan Leach, CEO and founder of shopping rewards platform Ibotta. Leach shares the inspiring journey of building Ibotta from its inception in 2012 to its recent transition.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Exchange Wire
JULY 23, 2024
On today’s news digest: Google Abandons Third-Party Cookie Deprecation; Channel 4 Establishes Data Partnership with Zoopla; UK Off Course to Meet Clean Power Targets Putting an end to years of limbo for the advertising industry, Google has decided to abandon its [.] The post Google Abandons Third-Party Cookie Deprecation; Channel 4 Establishes Data Partnership with Zoopla; UK Off Course to Meet Clean Power Targets appeared first on ExchangeWire.com.
Adweek
JULY 23, 2024
When she interviewed for the CEO role of the 4A's in 2017, Marla Kaplowitz was upfront with the trade association's board. She planned to hold the role for three to five years and then move on. When she steps down from the role in May 2025, it will be after a far longer period than.
Playwire
JULY 23, 2024
Key Points Diversity is Key : Implementing multiple monetization strategies (digital ads, sponsorships, product placements, etc.) will create a more stable, long-term revenue stream, removing the reliance on just one source or monetization model. Prioritize User Experience : It’s imperative to balance monetization with a positive user experience, avoiding intrusive ad layouts or irrelevant promotions that could alienate your audience.
Adweek
JULY 23, 2024
BuzzFeed's recipe publisher, Tasty, is debuting a new foray into shoppable commerce through a partnership with premade meal delivery service CookUnity. The deal means Tasty's audience can order prepared versions of recipes featured in its video content--which was co-created with CookUnity chefs--allowing viewers to skip the cooking step, testing out new flavors or cuisines before.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Digiday
JULY 23, 2024
Among the frustration and surprise over Google’s decision to sidestep directly eliminating third-party cookies in Chrome, one concern stands out for ad execs: Google’s evolving stance on privacy seems to be mirroring Apple’s, using it both as a shield and a sword. To get why this is a big deal, it’s important to better understand what Google’s actually planning for third-party cookies.
AdExchanger
JULY 23, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. High Spot Spotify reported its second consecutive quarter of record-setting profit growth. The company’s Q2 profit margin of 29.2% was its highest to date. Spotify continues to make most of its revenue from paid subscriptions, which accounted for $3.6 billion for the quarter. […] The post Spotify Is Starting To Sing; NBCU Needs To See Gold This Olympics appeared first on AdExchanger.
Digiday
JULY 23, 2024
After a strong start to the year, venture capitalists’ interest in gaming and esports appears to have flagged in the second quarter of 2024. The past year has been a challenging period for the gaming industry. On one hand, gaming is more culturally ascendant than ever before, with the number of gamers worldwide skyrocketing in 2023. On the other hand, game publishers have been forced to pivot their business models due to the rise of free-to-play games , resulting in a record-breaking wave of lay
Exchange Wire
JULY 23, 2024
Today, (July 23rd, 2024) VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a new nationwide programmatic media owner partnership in the US, collaborating with Intersection, the leading experience-driven out-of-home media and technology company with audiences across top [.] The post VIOOH & Intersection Partner on Digital Out-of-Home Programmatic Sales Across the US appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Digiday
JULY 23, 2024
Next week’s Paris Olympics isn’t only an opportunity for behemoth brands like Samsung and Nike. Smaller advertisers, such as granola and protein snack brand Kodiak, are also finding their way in. In Kodiak’s case, it’s sponsoring USA Climbing, the sporting association that governs competitive climbing and mountaineering in the States (the U.S.
Exchange Wire
JULY 23, 2024
IAB Europe, the leading European-level industry association for the digital advertising industry, has today (July 23rd, 2024) released the first Pan-European Attitudes to Retail Media Report for 2024, offering a fully comprehensive overview of the current status and future trends [.] The post IAB Europe Releases First Attitudes to Retail Media Report Revealing Key Trends & Growth Areas in Europe appeared first on ExchangeWire.com.
Digiday
JULY 23, 2024
This week’s Future of TV Briefing looks at how Netflix is going about bundling subscriptions to its streaming service. The streaming bundle playbook Netflix moves up the TV watch time ranks Netflix loses Naylor, Warner Bros. Discovery considers split, NBCUniversal wraps upfront and more The streaming bundle playbook As major streamers continue to combine sales efforts by packaging themselves into singular subscriptions a la the traditional pay-TV bundle, Netflix has drawn a line in the sand when
Oko
JULY 23, 2024
Google’s most-premium ad exchange, AdX is where the money is at for publishers. But how do you get past the velvet rope? Here’s how: We’ve all grown familiar with the sight of dying shopping malls. Once a crossroads of commerce and activity, many malls now sit empty, save for the occasional Spirit Halloween store or […] The post Setting Up Google AdX: A Step-by-Step Guide appeared first on OKO Digital.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
JULY 23, 2024
What’s this? A (better than) good bank ad? And not Nationwide telling us how beastly its rivals are. ‘Make money work for you’ is the Barclays campaign from BBH and this edition is based on research (useful research!) that children form a relationship with money from the age of seven. So the film features children … The post BBH hits it out of the park for Barclays first appeared on More About Advertising.
Ad Badger
JULY 23, 2024
Are you on a mission to understand the real costs and profitability of selling on Amazon? The Amazon FBA Calculator. Read More How to use the Amazon FBA calculator? The post How to use the Amazon FBA calculator? appeared first on Ad Badger.
MNTN
JULY 23, 2024
It’s a common misconception in the advertising world that people don’t like commercials. But as it turns out, that only applies to irrelevant ones: 69% of consumers will stay engaged during ads that promote services or products they are interested in. Based on that data, we can all agree that television ads (particularly local ones) can be a valuable part of your marketing mix.
VideoWeek
JULY 23, 2024
Yesterday evening Google announced it is proposing a new roadmap for its Privacy Sandbox toolset – one which won’t involve the complete sunsetting of third-party cookies. Google’s initial decision to deprecate third-party cookies over four years ago had a transformative impact on the industry. Marketers and publishers alike rushed to build targeting and measurement capabilities which work without third-party cookies, putting much greater emphasis on first-party data.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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