Martech
JULY 23, 2024
Brands today face a new and formidable threat: AI-powered dupes. These sophisticated copycats are eroding consumer trust, diluting brand identities and damaging bottom lines. The cost? The sale of counterfeit products is a $2 trillion criminal enterprise that impacts virtually every industry, according to the National Crime Prevention Council (NCPC).
Adweek
JULY 23, 2024
Six ad firms--including four that buy online ads and two whose technology helps sell ads--have told ADWEEK that they are limiting their clients' exposure to streaming ads from Pluto TV, whose parent company Paramount has agreed to merge with media company Skydance. They are worried that Pluto TV is taking advantage of programmatic auctions to.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Martech
JULY 23, 2024
Deliverability may not be the most interesting part of email marketing, but it is the most important. It doesn’t matter how good your creatives or offers are if they never get to the email inbox. Getting to the inbox is getting tougher. Earlier this year, Google and Yahoo started enforcing new requirements for bulk email senders. Fortunately, the requirements help reputable email marketers by making best practices mandatory.
Adweek
JULY 23, 2024
Best Buy has refreshed its brand today, expanding the color palette and adding the tagline, "imagine that." It also added a holographic spokesperson, Gram. The logo, updated in 2018, remains the same. The consumer electronics retailer aims to adapt to changing buying habits and lean into retail media's growth while presumably turning around 10 straight.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
JULY 23, 2024
Google said yesterday that it will not deprecate third-party cookies in the Chrome browser, an about face that has left the advertising industry stunned. It will, however, continue to develop Privacy Sandbox alternatives, enabling Chrome users to make an informed choice about whether or not to accept cookies when browsing. The U.K.’s Information Commissioner’s Office (ICO), which had said Google could not deprecate cookies until it met a long list of concerns, said: We are disappoint
Adweek
JULY 23, 2024
Today, the travel media publisher Lost In acquired BuzzFeed's Bring Me!, a travel-focused franchise. This is the second step in Lost In's broader roll-up strategy. The financial details of the transaction were not disclosed, and the staff of Bring Me! were not included in the deal. The strategic acquisition provides Lost In, which was acquired.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Adweek
JULY 23, 2024
After a stronger-than-expected second quarter, which saw net sales increase 3% to $12.4 billion, the Coca-Cola Company has raised its full-year outlook. "We are encouraged with our second quarter results, which delivered solid topline and operating income growth in an ever-changing landscape," James Quincey, CEO of the Coca-Cola Company, said in a statement.
Seth Godin
JULY 23, 2024
I was surprised to discover that for many AI questions, if you add, “please figure this out step by step,” the AI will provide a dramatically more accurate and useful answer. This works on simple questions like, “how many times does the letter ‘r’ appear in the word ‘strawberry'” to much more complex issues.
Adweek
JULY 23, 2024
The wristwatch publisher Hodinkee will drastically reduce its commerce operation and return its focus to editorial content, according to a memo shared publicly by Hodinkee chief executive Ben Clymer on Wednesday. Clymer stated that the company will stop adding pre-owned watches to Hodinkee or Crown, as well as new models to its watch business.
AdExchanger
JULY 23, 2024
Google appears to have thrown regulators for a loop with its surprise announcement on Monday that it no longer plans to deprecate third-party cookies in Chrome. The UK’s Competition and Markets Authority (CMA) said it will delay publication of its planned quarterly report on the Chrome Privacy Sandbox as it evaluates the situation. The next […] The post What Does Google’s Plan To Keep Cookies Mean For Its Relationship With Regulators?
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Adweek
JULY 23, 2024
If anyone knows a thing or two about sweet dance moves, it's Jon Heder. And the star of beloved indie hit Napoleon Dynamite--whose awkwardly joyous freestyle routine became an iconic movie moment--has notes for some young proteges after watching them skip, hop and grapevine. "We need to crustify it," Heder says. Maybe no one understands.
AdExchanger
JULY 23, 2024
Google has hit the brakes on its plan to eliminate third-party cookies. Instead of phasing out third-party cookies by default, Google now says it will offer Chrome users new privacy controls, allowing them to opt into or out of cookie tracking at the browser level in a more straightforward way. But the industry shouldn’t let […] The post Google Backpedaling On Its Cookie Phaseout Isn’t An Excuse For Complacency appeared first on AdExchanger.
Adweek
JULY 23, 2024
When she interviewed for the CEO role of the 4A's in 2017, Marla Kaplowitz was upfront with the trade association's board. She planned to hold the role for three to five years and then move on. When she steps down from the role in May 2025, it will be after a far longer period than.
Ad Monsters
JULY 23, 2024
Google’s latest announcement to halt the deprecation of third-party cookies in Chrome has sent shockwaves through the ad tech industry. Instead of phasing out cookies, Google plans to introduce a new user choice mechanism. This decision is sparking a range of reactions from industry leaders, who are both hopeful and cautious about the future of online privacy and advertising.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Adweek
JULY 23, 2024
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton interviews DeLu Jackson, executive vice president and chief marketing officer at home security service ADT. Jackson discusses the evolution of marketing through technological advancements, the importance of listening to customers, and how ADT is innovating to meet changing consumer needs.
More About Advertising
JULY 23, 2024
In-flight safety videos have become a popular way for airlines to have some fun, and Uncommon has got in on the act for British Airways with a period drama that features some unlikely clashes between 19th and 21st century life. More Bridgerton than Jane Eyre or Austen, it includes a witty “D’Arcy coming out of … The post Uncommon creates a big drama for British Airways first appeared on More About Advertising.
Adweek
JULY 23, 2024
In this episode of the Brave Commerce podcast, hosts Sarah Hofstetter, president of Profitero, and Rachel Tipograph, founder and CEO of MikMak, engage in a dynamic conversation with Bryan Leach, CEO and founder of shopping rewards platform Ibotta. Leach shares the inspiring journey of building Ibotta from its inception in 2012 to its recent transition.
Exchange Wire
JULY 23, 2024
On today’s news digest: Google Abandons Third-Party Cookie Deprecation; Channel 4 Establishes Data Partnership with Zoopla; UK Off Course to Meet Clean Power Targets Putting an end to years of limbo for the advertising industry, Google has decided to abandon its [.] The post Google Abandons Third-Party Cookie Deprecation; Channel 4 Establishes Data Partnership with Zoopla; UK Off Course to Meet Clean Power Targets appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Adweek
JULY 23, 2024
BuzzFeed's recipe publisher, Tasty, is debuting a new foray into shoppable commerce through a partnership with premade meal delivery service CookUnity. The deal means Tasty's audience can order prepared versions of recipes featured in its video content--which was co-created with CookUnity chefs--allowing viewers to skip the cooking step, testing out new flavors or cuisines before.
Digiday
JULY 23, 2024
Among the frustration and surprise over Google’s decision to sidestep directly eliminating third-party cookies in Chrome, one concern stands out for ad execs: Google’s evolving stance on privacy seems to be mirroring Apple’s, using it both as a shield and a sword. To get why this is a big deal, it’s important to better understand what Google’s actually planning for third-party cookies.
Playwire
JULY 23, 2024
Key Points Diversity is Key : Implementing multiple monetization strategies (digital ads, sponsorships, product placements, etc.) will create a more stable, long-term revenue stream, removing the reliance on just one source or monetization model. Prioritize User Experience : It’s imperative to balance monetization with a positive user experience, avoiding intrusive ad layouts or irrelevant promotions that could alienate your audience.
Digiday
JULY 23, 2024
After a strong start to the year, venture capitalists’ interest in gaming and esports appears to have flagged in the second quarter of 2024. The past year has been a challenging period for the gaming industry. On one hand, gaming is more culturally ascendant than ever before, with the number of gamers worldwide skyrocketing in 2023. On the other hand, game publishers have been forced to pivot their business models due to the rise of free-to-play games , resulting in a record-breaking wave of lay
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
JULY 23, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. High Spot Spotify reported its second consecutive quarter of record-setting profit growth. The company’s Q2 profit margin of 29.2% was its highest to date. Spotify continues to make most of its revenue from paid subscriptions, which accounted for $3.6 billion for the quarter. […] The post Spotify Is Starting To Sing; NBCU Needs To See Gold This Olympics appeared first on AdExchanger.
Digiday
JULY 23, 2024
Next week’s Paris Olympics isn’t only an opportunity for behemoth brands like Samsung and Nike. Smaller advertisers, such as granola and protein snack brand Kodiak, are also finding their way in. In Kodiak’s case, it’s sponsoring USA Climbing, the sporting association that governs competitive climbing and mountaineering in the States (the U.S.
Exchange Wire
JULY 23, 2024
Today, (July 23rd, 2024) VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced a new nationwide programmatic media owner partnership in the US, collaborating with Intersection, the leading experience-driven out-of-home media and technology company with audiences across top [.] The post VIOOH & Intersection Partner on Digital Out-of-Home Programmatic Sales Across the US appeared first on ExchangeWire.com.
Digiday
JULY 23, 2024
This week’s Future of TV Briefing looks at how Netflix is going about bundling subscriptions to its streaming service. The streaming bundle playbook Netflix moves up the TV watch time ranks Netflix loses Naylor, Warner Bros. Discovery considers split, NBCUniversal wraps upfront and more The streaming bundle playbook As major streamers continue to combine sales efforts by packaging themselves into singular subscriptions a la the traditional pay-TV bundle, Netflix has drawn a line in the sand when
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Exchange Wire
JULY 23, 2024
IAB Europe, the leading European-level industry association for the digital advertising industry, has today (July 23rd, 2024) released the first Pan-European Attitudes to Retail Media Report for 2024, offering a fully comprehensive overview of the current status and future trends [.] The post IAB Europe Releases First Attitudes to Retail Media Report Revealing Key Trends & Growth Areas in Europe appeared first on ExchangeWire.com.
Digiday
JULY 23, 2024
Publishers’ cookiepocalypse preparedness plans are still intact, despite Google’s announcement on Monday that the tech behemoth would not be removing third-party cookies completely from its Chrome browser after all. In fact, 11 publishing execs told Digiday that they would be maintaining or increasing their tests of cookieless targeting alternatives, including Google’s Privacy Sandbox, as a result of the announcement.
Oko
JULY 23, 2024
Google’s most-premium ad exchange, AdX is where the money is at for publishers. But how do you get past the velvet rope? Here’s how: We’ve all grown familiar with the sight of dying shopping malls. Once a crossroads of commerce and activity, many malls now sit empty, save for the occasional Spirit Halloween store or […] The post Setting Up Google AdX: A Step-by-Step Guide appeared first on OKO Digital.
More About Advertising
JULY 23, 2024
What’s this? A (better than) good bank ad? And not Nationwide telling us how beastly its rivals are. ‘Make money work for you’ is the Barclays campaign from BBH and this edition is based on research (useful research!) that children form a relationship with money from the age of seven. So the film features children … The post BBH hits it out of the park for Barclays first appeared on More About Advertising.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Expert insights. Personalized for you.
124 
Let's personalize your content