AdExchanger
JUNE 30, 2024
Apologies to the gentleman sitting beside me minding his own business and quietly reading a book in the departure lounge last week near gate B15 at Nice Côte d’Azur Airport. I may have startled him when I suddenly exclaimed, “Well, would you look at that!” This is what I was reacting to: While waiting for […] The post Adventures Abroad In The Privacy Sandbox appeared first on AdExchanger.
Seth Godin
JUNE 30, 2024
That’s sort of an oxymoron. The original figureheads were carved into the bow of a ship. They exist to express the spirit of the boat and to demonstrate its power and resilience. Here’s an AI recreation of the most famous one: The sailors were wise enough to understand that the purpose of a figurehead isn’t to steer the boat, trim the sails or do much of anything at all.
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AdExchanger
JUNE 30, 2024
The news that Oracle plans to shutter its advertising business by the end of September has sent shock waves through the ad industry. Over the past decade, the company has spent billions of dollars investing in various layers of the ad industry, acquiring companies like Datalogix, Moat, Grapeshot and BlueKai. Oracle’s solutions, including its data […] The post As Oracle Terminates Its Ad Business, Here’s How Customers Can Adapt appeared first on AdExchanger.
Digiday
JUNE 30, 2024
There’s growing dissonance between Big Tech and Big Music. As AI giants and startups roll out new features for AI-generated music, record labels are taking their fight to court with two new lawsuits over copyrighted content. Last month was marked by a flurry of announcements from industry giants and startups alike. The same week Universal Music Group and SoundLabs revealed an AI vocal plug-in for artists using their own voices, the tech startup Futureverse began an alpha launch for Jen, a
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
AdExchanger
JUNE 30, 2024
Amazon is the king of retail media, but others are growing into worthy contenders. Plus: Movies aren't making many upfront deals. The post Nobody Escapes The Amazon; Hollywood And Madison Avenue, Not Fast Friends appeared first on AdExchanger.
Digiday
JUNE 30, 2024
After weeks of getting their proverbial ducks in a row, the chief investment officers of several major media agencies, have quietly begun to cut deals with the bigger media players selling their wares in this upfront marketplace. But it’s been a long time coming this year. Why? It’s a buyers’ market apparently — at least according to buyers. “This is the slowest developing marketplace that I’ve seen in probably 20 years,” said one buyer who declined to speak for attribution due to client s
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Digiday
JUNE 30, 2024
Six months after Google began phasing out third-party cookies in Chrome, the verdict on its alternatives is unchanged: they’re a financial wrecking ball for publishers and another lever for Google’s advertising dominance. The difference? There’s now even more proof to back it up. Ad execs might be tempted to throw in the towel. Yet, many aren’t giving up.
AdPushup
JUNE 30, 2024
Here’s a list of leading push notification ad network that will help you reach your revenue and conversion rate in 2023. The ever-evolving ad-tech channels have rooted themselves deeply in the brand-side market. Today, marketers can run ads everywhere on the internet – from websites to tablets, from mobile home screens to push notifications, all [.
Digiday
JUNE 30, 2024
As media agencies develop more artificial intelligence-driven work, they are relying on data and media tools to inform the creative side. Whether it’s developing proprietary media and analytics applications or establishing a wider practice to guide the AI and ethical areas of their campaigns, various agencies specializing in commerce, innovation and media are incorporating these tools into their strategies.
AdPulp
JUNE 30, 2024
In-house agencies have grown in size and stature over the past 20 years. ECD Kevin Frank was there early on, leaving agency life to lead creative teams at Apple and LinkedIn. Now he’s living an expat life in Paris. In this 39-minute Ad Chatter from AdPulp, Kevin talks with host Dan Goldgeier about: Life at […] The post Ad Chatter Season 5, Episode 3: Kevin Frank Talks Apple, LinkedIn, and Leadership appeared first on Adpulp.
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Digiday
JUNE 30, 2024
Today’s teens and twentysomethings are far from passive audiences. In fact, they’re pretty opinionated about the video landscape. At this year’s VidCon — the annual Comic-Con for the digital creator crowd — more than a dozen Gen Z attendees weighed in on the video apps they most and least like to watch, the ads they’re served and creators’ use of generative AI tools.
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