AdExchanger
JUNE 30, 2024
Apologies to the gentleman sitting beside me minding his own business and quietly reading a book in the departure lounge last week near gate B15 at Nice Côte d’Azur Airport. I may have startled him when I suddenly exclaimed, “Well, would you look at that!” This is what I was reacting to: While waiting for […] The post Adventures Abroad In The Privacy Sandbox appeared first on AdExchanger.
Seth Godin
JUNE 30, 2024
That’s sort of an oxymoron. The original figureheads were carved into the bow of a ship. They exist to express the spirit of the boat and to demonstrate its power and resilience. Here’s an AI recreation of the most famous one: The sailors were wise enough to understand that the purpose of a figurehead isn’t to steer the boat, trim the sails or do much of anything at all.
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AdExchanger
JUNE 30, 2024
Amazon is the king of retail media, but others are growing into worthy contenders. Plus: Movies aren't making many upfront deals. The post Nobody Escapes The Amazon; Hollywood And Madison Avenue, Not Fast Friends appeared first on AdExchanger.
Digiday
JUNE 30, 2024
After weeks of getting their proverbial ducks in a row, the chief investment officers of several major media agencies, have quietly begun to cut deals with the bigger media players selling their wares in this upfront marketplace. But it’s been a long time coming this year. Why? It’s a buyers’ market apparently — at least according to buyers. “This is the slowest developing marketplace that I’ve seen in probably 20 years,” said one buyer who declined to speak for attribution due to client s
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
AdExchanger
JUNE 30, 2024
The news that Oracle plans to shutter its advertising business by the end of September has sent shock waves through the ad industry. Over the past decade, the company has spent billions of dollars investing in various layers of the ad industry, acquiring companies like Datalogix, Moat, Grapeshot and BlueKai. Oracle’s solutions, including its data […] The post As Oracle Terminates Its Ad Business, Here’s How Customers Can Adapt appeared first on AdExchanger.
Digiday
JUNE 30, 2024
Six months after Google began phasing out third-party cookies in Chrome, the verdict on its alternatives is unchanged: they’re a financial wrecking ball for publishers and another lever for Google’s advertising dominance. The difference? There’s now even more proof to back it up. Ad execs might be tempted to throw in the towel. Yet, many aren’t giving up.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Digiday
JUNE 30, 2024
There’s growing dissonance between Big Tech and Big Music. As AI giants and startups roll out new features for AI-generated music, record labels are taking their fight to court with two new lawsuits over copyrighted content. Last month was marked by a flurry of announcements from industry giants and startups alike. The same week Universal Music Group and SoundLabs revealed an AI vocal plug-in for artists using their own voices, the tech startup Futureverse began an alpha launch for Jen, a
AdPulp
JUNE 30, 2024
In-house agencies have grown in size and stature over the past 20 years. ECD Kevin Frank was there early on, leaving agency life to lead creative teams at Apple and LinkedIn. Now he’s living an expat life in Paris. In this 39-minute Ad Chatter from AdPulp, Kevin talks with host Dan Goldgeier about: Life at […] The post Ad Chatter Season 5, Episode 3: Kevin Frank Talks Apple, LinkedIn, and Leadership appeared first on Adpulp.
Digiday
JUNE 30, 2024
Today’s teens and twentysomethings are far from passive audiences. In fact, they’re pretty opinionated about the video landscape. At this year’s VidCon — the annual Comic-Con for the digital creator crowd — more than a dozen Gen Z attendees weighed in on the video apps they most and least like to watch, the ads they’re served and creators’ use of generative AI tools.
Digiday
JUNE 30, 2024
As media agencies develop more artificial intelligence-driven work, they are relying on data and media tools to inform the creative side. Whether it’s developing proprietary media and analytics applications or establishing a wider practice to guide the AI and ethical areas of their campaigns, various agencies specializing in commerce, innovation and media are incorporating these tools into their strategies.
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