Adweek
JULY 25, 2024
The Olympics are here, and brands are looking to compete in new ways. NBCUniversal has made it clear that the Paris 2024 Summer Olympics, which take place July 26 through Aug. 11, won't be business as usual for the broadcaster. The company is bringing in teams of celebrities, including Jimmy Fallon, Snoop Dogg, Call Her.
AdExchanger
JULY 25, 2024
Google’s announcement on Monday that, on second (or third) thought, it won’t kill third-party cookies in Chrome after all has left the industry grappling with a slate of unanswered questions. Google now says it will introduce new browser-level controls so that users can opt into cookie tracking – or not. But nobody, not even inside […] The post The Google Chrome Cookie Pivot Has The Industry Wary Of Another ATT-Esque Upheaval appeared first on AdExchanger.
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Adweek
JULY 25, 2024
The next time you're in a Walmart store, don't be surprised if you see an insurance ad looping on TV screens. Walmart Connect, Walmart's advertising arm, will begin selling in-store ads to brands that don't sell products on Walmart's shelves--known as non-endemic advertisers--like financial companies, auto brands and quick-service restaurants. The new offering was shared.
Martech
JULY 25, 2024
In marketing, understanding what drives consumer behavior separates the strategic from the box-checkers. Behavioral economics, which combines insights from psychology and economics, provides the most valuable tools for marketers, second only to understanding the exact individuals they aspire to market to. By understanding how and why people make decisions, you can craft strategies that resonate deeply with their audience, leading to better engagement and increased conversions.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JULY 25, 2024
The reviews for Marvel Studios' Deadpool & Wolverine are in, and they're nearly as brutal as the hand-to-claw combat in the superhero action flick itself. The Los Angeles Times describes it as "manic meta mush," and TheWrap calls it an exercise in "corporate synergy." Meanwhile, Vulture damns it with this faint praise: "It's so determined.
Exchange Wire
JULY 25, 2024
Forget sipping rosé as you promenade in your summer finery down La Croissette. Forget the end of year awards festivities as you wrestle with the choice of lamb or chicken. Forget even Google’s u-turn on the deprecation of the third-party [.] The post United States Vs Google: The Biggest Event of the Year appeared first on ExchangeWire.com.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
JULY 25, 2024
Keep the cookies; hold for consent. We unpack Google’s reversal on third-party cookies and what it means for the ad industry, which was preparing for a cookieless future. The post The Third-Party Cookie Pardon appeared first on AdExchanger.
Adweek
JULY 25, 2024
Publicis Groupe has entered into an agreement to acquire Influential, a top influencer and creator marketing company and platform. The move expands Publicis' ability to connect brands and consumers through targeted digital influencer campaigns, culling from Influential's network of over 3.5 million creators. Influential is the largest influencer marketing company in the world by revenue.
AdExchanger
JULY 25, 2024
I recently caught up with Viant co-founders Tim (CEO) and Chris (COO) Vanderhook – or, as I like to think of them, The Brothers Vanderhook – to get an update on their business. During Q1 this year, Viant reported that streaming audio and CTV combined represented more than half of the total ad spend on […] The post CTV Is One Of The Fastest-Growing Channels On Viant’s Platform – But There’s Still Value In Linear appeared first on AdExchanger.
Adweek
JULY 25, 2024
By deciding to keep third-party cookies in Chrome, Google delivered the latest punchline in its years-long comedy of errors. And no one is laughing. As the chief technology officer of an adtech measurement company, I've spent years in the trenches of W3C meetings about the Privacy Sandbox, poring over documents and even submitting an API.
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Martech
JULY 25, 2024
Welcome to The Olympics, now with AI! Earlier this year, the International Olympic Committee (which definitely no longer has any problems with corruption) released the Olympic AI Agenda. It promises to use AI to “foster an ethos of integrity,…deliver impact that reduces barriers to participation,” increase solidarity and improve sustainability and the role of sport in society.
Adweek
JULY 25, 2024
Uber is hoping for a big win at the Summer Olympics in Paris as it launches a global brand campaign during the Opening Ceremony that will introduce a new tagline and sonic identity linking its delivery and rideshare apps. Created in-house, the 90-second film opens with Lou Reed's "Perfect Day" and scenes of people bummed.
More About Advertising
JULY 25, 2024
German sports giant Adidas has been forced to apologise for featuring model Bella Hadid in a campaign for the brand’s SL72 shoe. Hadid, who is half-Palestinian, has for a long time been an outspoken supporter of the Palestinian cause, so the connection (intentional or otherwise) between the shoe and the 1972 Munich Olympics, where 11 … The post Adidas apologises for ‘upset and distress’ caused by Bella Hadid ad first appeared on More About Advertising.
Adweek
JULY 25, 2024
Trash day isn't typically an occasion that conjures up nostalgic memories or inspires one to bust a move, but Glad's latest campaign paying homage to the girl groups of the 90s and Y2K era while celebrating the launch of its newest trash bag scent hopes to invoke those feelings and more with a little help.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Exchange Wire
JULY 25, 2024
First, we had the delay. Then, the abandonment. On Monday, Google announced via a blog post that it was shelving the deprecation of the third-party cookie, and would instead, “introduce a new experience in Chrome that lets people make an [.] The post The Cookie Lives, But the Pie Gets Smaller appeared first on ExchangeWire.com.
Adweek
JULY 25, 2024
Welcome to this special episode of the Marketing Vanguard podcast, recorded at Cannes Lions. It's a pleasure to welcome Gabrielle Wesley, CMO and svp of marketing at Mars Wrigley North America. Join us as we discuss marketing, innovation and creativity in the CPG industry, exploring the balance between performance marketing and building brand equity, leveraging.
illumin
JULY 25, 2024
Curious to learn more about digital out-of-home advertising? Check out our handy guide on how to step up your DOOH game. If you’ve ever seen any of digital billboards when walking the streets or an LED board at the side of a bus stop that has an advertisement on it, you may wonder how those ads come to be. Out-of-home advertising or OOH has been around for decades.
Adweek
JULY 25, 2024
Symbiosys, the one-year-old startup backed by retail media veterans, wants a piece of retailers' growing ad businesses. After raising $9 million in a Series A round of funding in January, the firm is announcing its first partnerships, with DoorDash and Best Buy. The two retailers will test Symbiosys' technology, which lets advertisers buy and target.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
JULY 25, 2024
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Told Ya So appeared first on AdExchanger.
Adweek
JULY 25, 2024
The King in the North has returned. Today, Zynga is rolling out the global launch of its new mobile game, Game of Thrones: Legends--complete with Kit Harington channeling his role as Jon Snow in the marketing campaign. This is the first time Harington has returned to the world of Game of Thrones since the series.
Seth Godin
JULY 25, 2024
It’s expensive. Hundreds of people were involved in getting you that simple bowl of rice. It involved countless gallons of water, hours of labor, gallons of fuel. A complex supply chain that ensured you got what you needed, in perfect condition, just as you were ready for it. And it’s cheap. The amount of time the typical person needs to work to earn enough to buy a bowl of rice is lower than it has ever been in history.
AdExchanger
JULY 25, 2024
With attribution-based platforms taking over, there aren’t many ways for an advertiser to bet (and win) big. Plus, what about the Google advertising ID? The post Why Sponsors Love Niche Sports; Does GAID Need Aid? appeared first on AdExchanger.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Digiday
JULY 25, 2024
As gaming continues to make inroads into culture, evidence of the medium’s ascendance is on full display at this weekend’s San Diego Comic-Con. The United States’ largest annual culture convention is going down this weekend, July 25–28, at the San Diego Convention Center. After the Covid-19 pandemic and Hollywood strikes got in the way of recent iterations of the event, organizers anticipate that this will be the most active Comic-Con since 2019 , with over 130,000 attendees over the four days o
More About Advertising
JULY 25, 2024
It had better be, as we gave it 9.25. Why so? Banks are high up a pretty long list of companies and institutions we don’t like very much (along with water companies, tricksy mobile operators, self service-crazed supermarkets) so to produce a winning (and simple and persuasive) proposition is no mean achievement. Kids form their … The post MAA Ad of the Week: Barclays from BBH first appeared on More About Advertising.
Digiday
JULY 25, 2024
Philip Inghelbrecht, CEO, co-founder, Tatari Programmatic and DSP technologies have redefined digital advertising and upended a historic direct sales model that closely linked brands, their media agencies and publishers. Reliance on demand-side platforms and the need to reach consumers across a fractured TV landscape are happening simultaneously, but these two forces are often at odds.
Exchange Wire
JULY 25, 2024
On today’s news digest: Informa Acquires Cannes Lions Owner Ascential; YouTube Earns £6.7bn in Q2 Ad Revenue; UK Streaming Market Loses 300k Subscribers Informa, the UK based and world’s biggest international events group, has agreed to acquire Ascential, owner of global [.] The post Informa Acquires Cannes Lions Owner Ascential; YouTube Earns £6.7bn in Q2 Ad Revenue; UK Streaming Market Loses 300k Subscribers appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Digiday
JULY 25, 2024
With about 100 days until Election Day, politically focused AI startups see the flourishing technology as a way to help national and local candidates quickly react to unexpected change — while also putting the right guardrails in place. Since privately launching this past spring, BattlegroundAI has helped state- and local-level candidates create YouTube scripts, social content and digital ads using generative AI.
VideoWeek
JULY 25, 2024
UK ad spend on BVOD services is expected to surpass £1 billion for the first time this year, according to the latest figures from the Advertising Association and WARC. The Expenditure Report forecasts 13.7 percent YoY growth for BVOD spending, driven by a summer of sport comprising the Euros, Olympics and Paralympics. The research also suggests BVOD spending will grow by 11.8 percent YoY in 2025.
Digiday
JULY 25, 2024
Three weeks into the inaugural Esports World Cup, which wraps up on August 25, the jury is out on whether the event is living up to the hype thus far. Despite the uncertainty, sponsors such as PepsiCo and Mastercard believe that the Esports World Cup’s marketing value extends far beyond the event’s viewership metrics. The Esports World Cup kicked off on July 3 in Riyadh, Saudi Arabia, featuring a record-breaking $60 million prize pool and competitions in popular esports such as “League of
More About Advertising
JULY 25, 2024
Interpublic’s McCann Worldgroup has won Ferrero’s Kinder and Tic Tac creative accounts in Europe, Asia-Pacific, the Middle East and Africa and all its business in Mexico. This follows a nine-month review. At the same time time parent Interpublic (IPG) has revealed it is still struggling to absorb some account losses, chiefly Pfizer, as it’s announced … The post IPG’s McCann wins Ferrero as parent grapples with low growth first appeared on More About Advertising.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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