Martech
JULY 25, 2024
In B2B demand generation , buyer groups have become more important than individual buyers. Traditionally, marketers focused on the buyer journey as if a single person handled research, evaluation and final selection. This approach assumed that targeting a CEO, CFO or CMO would likely result in a sale. However, in large organizations, this isn’t realistic.
Adweek
JULY 25, 2024
The Olympics are here, and brands are looking to compete in new ways. NBCUniversal has made it clear that the Paris 2024 Summer Olympics, which take place July 26 through Aug. 11, won't be business as usual for the broadcaster. The company is bringing in teams of celebrities, including Jimmy Fallon, Snoop Dogg, Call Her.
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Martech
JULY 25, 2024
In marketing, understanding what drives consumer behavior separates the strategic from the box-checkers. Behavioral economics, which combines insights from psychology and economics, provides the most valuable tools for marketers, second only to understanding the exact individuals they aspire to market to. By understanding how and why people make decisions, you can craft strategies that resonate deeply with their audience, leading to better engagement and increased conversions.
Adweek
JULY 25, 2024
The next time you're in a Walmart store, don't be surprised if you see an insurance ad looping on TV screens. Walmart Connect, Walmart's advertising arm, will begin selling in-store ads to brands that don't sell products on Walmart's shelves--known as non-endemic advertisers--like financial companies, auto brands and quick-service restaurants. The new offering was shared.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
JULY 25, 2024
Welcome to The Olympics, now with AI! Earlier this year, the International Olympic Committee (which definitely no longer has any problems with corruption) released the Olympic AI Agenda. It promises to use AI to “foster an ethos of integrity,…deliver impact that reduces barriers to participation,” increase solidarity and improve sustainability and the role of sport in society.
Adweek
JULY 25, 2024
Publicis Groupe has entered into an agreement to acquire Influential, a top influencer and creator marketing company and platform. The move expands Publicis' ability to connect brands and consumers through targeted digital influencer campaigns, culling from Influential's network of over 3.5 million creators. Influential is the largest influencer marketing company in the world by revenue.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Adweek
JULY 25, 2024
Guys without a skincare routine are no longer typical. Today, 52% of U.S men report using skincare products, according to market research firm Mintel. That's up from 31% who said the same just two years ago. Around three in four American women, for comparison, use skincare products. "Our research shows a growing market for male.
AdExchanger
JULY 25, 2024
Google’s announcement on Monday that, on second (or third) thought, it won’t kill third-party cookies in Chrome after all has left the industry grappling with a slate of unanswered questions. Google now says it will introduce new browser-level controls so that users can opt into cookie tracking – or not. But nobody, not even inside […] The post The Google Chrome Cookie Pivot Has The Industry Wary Of Another ATT-Esque Upheaval appeared first on AdExchanger.
Adweek
JULY 25, 2024
The reviews for Marvel Studios' Deadpool & Wolverine are in, and they're nearly as brutal as the hand-to-claw combat in the superhero action flick itself. The Los Angeles Times describes it as "manic meta mush," and TheWrap calls it an exercise in "corporate synergy." Meanwhile, Vulture damns it with this faint praise: "It's so determined.
Seth Godin
JULY 25, 2024
It’s expensive. Hundreds of people were involved in getting you that simple bowl of rice. It involved countless gallons of water, hours of labor, gallons of fuel. A complex supply chain that ensured you got what you needed, in perfect condition, just as you were ready for it. And it’s cheap. The amount of time the typical person needs to work to earn enough to buy a bowl of rice is lower than it has ever been in history.
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Adweek
JULY 25, 2024
By deciding to keep third-party cookies in Chrome, Google delivered the latest punchline in its years-long comedy of errors. And no one is laughing. As the chief technology officer of an adtech measurement company, I've spent years in the trenches of W3C meetings about the Privacy Sandbox, poring over documents and even submitting an API.
AdExchanger
JULY 25, 2024
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Told Ya So appeared first on AdExchanger.
Adweek
JULY 25, 2024
Trash day isn't typically an occasion that conjures up nostalgic memories or inspires one to bust a move, but Glad's latest campaign paying homage to the girl groups of the 90s and Y2K era while celebrating the launch of its newest trash bag scent hopes to invoke those feelings and more with a little help.
AdExchanger
JULY 25, 2024
Keep the cookies; hold for consent. We unpack Google’s reversal on third-party cookies and what it means for the ad industry, which was preparing for a cookieless future. The post The Third-Party Cookie Pardon appeared first on AdExchanger.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Adweek
JULY 25, 2024
Symbiosys, the one-year-old startup backed by retail media veterans, wants a piece of retailers' growing ad businesses. After raising $9 million in a Series A round of funding in January, the firm is announcing its first partnerships, with DoorDash and Best Buy. The two retailers will test Symbiosys' technology, which lets advertisers buy and target.
Exchange Wire
JULY 25, 2024
Forget sipping rosé as you promenade in your summer finery down La Croissette. Forget the end of year awards festivities as you wrestle with the choice of lamb or chicken. Forget even Google’s u-turn on the deprecation of the third-party [.] The post United States Vs Google: The Biggest Event of the Year appeared first on ExchangeWire.com.
Adweek
JULY 25, 2024
Uber is hoping for a big win at the Summer Olympics in Paris as it launches a global brand campaign during the Opening Ceremony that will introduce a new tagline and sonic identity linking its delivery and rideshare apps. Created in-house, the 90-second film opens with Lou Reed's "Perfect Day" and scenes of people bummed.
AdExchanger
JULY 25, 2024
I recently caught up with Viant co-founders Tim (CEO) and Chris (COO) Vanderhook – or, as I like to think of them, The Brothers Vanderhook – to get an update on their business. During Q1 this year, Viant reported that streaming audio and CTV combined represented more than half of the total ad spend on […] The post CTV Is One Of The Fastest-Growing Channels On Viant’s Platform – But There’s Still Value In Linear appeared first on AdExchanger.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Adweek
JULY 25, 2024
Welcome to this special episode of the Marketing Vanguard podcast, recorded at Cannes Lions. It's a pleasure to welcome Gabrielle Wesley, CMO and svp of marketing at Mars Wrigley North America. Join us as we discuss marketing, innovation and creativity in the CPG industry, exploring the balance between performance marketing and building brand equity, leveraging.
Ad Monsters
JULY 25, 2024
Google’s latest announcement on third-party cookies shifts the focus to user choice, introducing an experience similar to Apple’s App Tracking Transparency. As advertisers brace for this accelerated change, strategies to adapt in a post-cookie world become paramount. Google recently announced changes to their plans to deprecate third-party cookies (3PCs) on their Chrome browser: “…we are proposing an updated approach that elevates user choice.
Adweek
JULY 25, 2024
The King in the North has returned. Today, Zynga is rolling out the global launch of its new mobile game, Game of Thrones: Legends--complete with Kit Harington channeling his role as Jon Snow in the marketing campaign. This is the first time Harington has returned to the world of Game of Thrones since the series.
Ad Monsters
JULY 25, 2024
Simon Sikorski, President of Global Operations at XR Extreme Reach, urges the advertising industry to transition from sustainability policies to actionable outcomes, explicitly reducing storage, optimizing assets, and measuring efforts to lower carbon footprints as essential steps for a healthier planet. Simon Sikorski , President of Global Operations at XR Extreme Reach , recently spoke at Cannes about the growing urgency for sustainability in advertising.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
JULY 25, 2024
German sports giant Adidas has been forced to apologise for featuring model Bella Hadid in a campaign for the brand’s SL72 shoe. Hadid, who is half-Palestinian, has for a long time been an outspoken supporter of the Palestinian cause, so the connection (intentional or otherwise) between the shoe and the 1972 Munich Olympics, where 11 … The post Adidas apologises for ‘upset and distress’ caused by Bella Hadid ad first appeared on More About Advertising.
Exchange Wire
JULY 25, 2024
First, we had the delay. Then, the abandonment. On Monday, Google announced via a blog post that it was shelving the deprecation of the third-party cookie, and would instead, “introduce a new experience in Chrome that lets people make an [.] The post The Cookie Lives, But the Pie Gets Smaller appeared first on ExchangeWire.com.
AdExchanger
JULY 25, 2024
With attribution-based platforms taking over, there aren’t many ways for an advertiser to bet (and win) big. Plus, what about the Google advertising ID? The post Why Sponsors Love Niche Sports; Does GAID Need Aid? appeared first on AdExchanger.
Digiday
JULY 25, 2024
Publicis Groupe on Thursday said it intends to acquire influencer marketing company and platform Influential to expand its influencer marketing services. The deal is expected to close in late August — financial terms were not made available. This move comes as various influencer agencies and platforms focus on maturing either the talent and influencer management or technology sides of the business — and in some cases, a hybrid of both.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
JULY 25, 2024
It had better be, as we gave it 9.25. Why so? Banks are high up a pretty long list of companies and institutions we don’t like very much (along with water companies, tricksy mobile operators, self service-crazed supermarkets) so to produce a winning (and simple and persuasive) proposition is no mean achievement. Kids form their … The post MAA Ad of the Week: Barclays from BBH first appeared on More About Advertising.
Digiday
JULY 25, 2024
As gaming continues to make inroads into culture, evidence of the medium’s ascendance is on full display at this weekend’s San Diego Comic-Con. The United States’ largest annual culture convention is going down this weekend, July 25–28, at the San Diego Convention Center. After the Covid-19 pandemic and Hollywood strikes got in the way of recent iterations of the event, organizers anticipate that this will be the most active Comic-Con since 2019 , with over 130,000 attendees over the four days o
Exchange Wire
JULY 25, 2024
On today’s news digest: Informa Acquires Cannes Lions Owner Ascential; YouTube Earns £6.7bn in Q2 Ad Revenue; UK Streaming Market Loses 300k Subscribers Informa, the UK based and world’s biggest international events group, has agreed to acquire Ascential, owner of global [.] The post Informa Acquires Cannes Lions Owner Ascential; YouTube Earns £6.7bn in Q2 Ad Revenue; UK Streaming Market Loses 300k Subscribers appeared first on ExchangeWire.com.
Digiday
JULY 25, 2024
With about 100 days until Election Day, politically focused AI startups see the flourishing technology as a way to help national and local candidates quickly react to unexpected change — while also putting the right guardrails in place. Since privately launching this past spring, BattlegroundAI has helped state- and local-level candidates create YouTube scripts, social content and digital ads using generative AI.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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