Fri.Jan 05, 2024

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Why the Edible Pop-Tarts Bowl Mascot Will Live On in Marketing

Adweek

College football bowl games are steeped in history and tradition, a staple of the sporting calendar for more than a century. But some fans are beginning to voice their displeasure from the sidelines, with the sheer number of games becoming a particular sticking point. The 2023-24 season boasts a whopping 43 bowl games, with many.

Marketing 327
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PW 4: Productivity and tools

Seth Godin

Adam Smith and Karl Marx both wrote about the pin-making machine. Not too long ago, pins (for hats, to hold shirts in place, etc.) were incredibly expensive. They were a luxury item, and a handmade pin might cost more than buying lunch. The pin-making machine changed this. It transformed the labor of four trained workers from 20 pins a day to 10,000.

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T-Mobile Names Dentsu Creative Its Lead Agency for Brand Strategy

Adweek

Five days into 2024, T-Mobile made what could be one of the biggest account moves of the year by bringing in Dentsu Creative as its lead agency for brand strategy. T-Mobile launched its review in June 2023 for work previously covered by Publicis' Saatchi & Saatchi. The review honed in on agencies that could help.

Agency 321
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4 steps to turn a prospect into a loyal customer

Martech

In my last article, I explained four things you must do to win a prospect’s trust before you ever mention your product or service. Now, we will look at the four next steps that will help you convert them into a sale and how to grow the relationship once you’ve done that. 1. Filter Having proven your value to the customer(s), you now deepen the relationship with engaged prospects.

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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How Agencies Cut Climate Impact in Ad Production

Adweek

Using virtual tools and curbing flights can cut emissions in ad production by up to 95%, according to agency AMV BBDO, which uses AdGreen's carbon calculator. AdGreen offers free training and tools to help reduce the emissions generated by advertising production. Anecdotal insights from agencies using the calculator show that ad production can reduce its.

Agency 298
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The opportunities for AI in digital asset management

Martech

Like any transformative technological change in our history, the growing importance and availability of artificial intelligence (AI) will affect the people, processes, technologies and data powering our business operations. Its potential is unlimited. This is both exciting and concerning. It forces us to think about the potential in terms of actual processes right across the marketing function.

MarTech 108

More Trending

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TripleLift & RESET Digital Join Forces: Revolutionizing Diverse-Owned Media Ad Spend

Ad Monsters

TripleLift (an SSP), RESET Digital (a DSP), and TripleLift’s UNREP (Underrepresented Voices) joined forces to package impressions directing dollars straight to minority-owned media across display, video, and CTV. Marketer interest in advertising on diverse-owned media sites is growing, but as a recent ANA survey highlights, diverse-owned media organizations aren’t seeing the money.

Media 99
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Veganuary’s Politically Inspired PSA Asks Consumers to ‘Vote for Veggies’

Adweek

In this election year, would-be leaders will promise the moon to win over the American public, but who will be able to deliver on lofty goals like reducing carbon emissions, improving health, lowering grocery bills and protecting animals? The answer comes from the nonprofit group Veganuary, which just dropped its annual PSA that says vegetables--given.

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2024 Predictions: Retail media networks

Martech

In recent years, many retailers have built out retail media networks (RMNs) to attract advertisers and improve customer experience with favorite brands and products. Access to the wealth of first-party data that many retailers have is hard for advertisers to pass up. But RMNs need to mature. This maturation took some big steps last year and will continue in 2024 as advertisers will test and integrate RMNs into their media strategy.

Retail 98
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Google’s Phase-Out of Third-Party Cookies Has Begun

Brid.tv

One of the most anticipated industry changes is happening in 2024 – the start of Google’s third-party cookies phase-out. With Google’s initial testing underway from the 4th of January, the long-awaited cookie-less era is steadily approaching us. But what novelties does this gradual process bring to the online advertising world? What can publishers and advertisers expect, and how can they prepare for Google’s total shutdown of third-party cookies ?

Cookies 96
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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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MAA Ad of the Week: Coca-Cola ‘New Guy’ from WPP’s Open X

More About Advertising

‘Portfolio marketing’ is a tricky old thing: one ad for lots of products can mean that none of them get much purchase. Coca-Cola seems to have pulled it off with ‘New Guy’ a spin on an episode of ‘The Bear’ with the show’s originators, WPP’s Open X and Majority, Shaquille O’Neal’s agency in which it … The post MAA Ad of the Week: Coca-Cola ‘New Guy’ from WPP’s Open X first appeared on More About Advertising.

Agency 81
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Minoristas como Target están aprovechando la oportunidad de colaborar con Stanley

Digiday

Esta historia fue reportada por primera vez en Modern Retai l una publicación hermana de Digiday en Español. En un vídeo de TikTok publicado la noche del 31 de diciembre, los clientes se lanzan alrededor de una mesa de exhibición de vasos portatiles rosados y rojos Stanley H2.0 Flowstate Quencher de 40 oz. en un Target. Se oye una voz, que se presume es la de un trabajador de la tienda, que dice: “Chicos, están limitados [a] dos por cliente” El mismo frenesí se produjo en tiendas de

Retail 78
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How Australia is Accelerating Programmatic TV

VideoWeek

The Australian TV market has a reputation for being an early adopter in programmatic TV. Back in 2014, Australian TV network MCN was trialling a rudimentary form of programmatic for linear TV (more automation of the buying process), which at the time represented an early milestone not just in Australia, but globally. Almost a decade on, one of the market’s leading innovators is Jordan King, Director of Programmatic & Digital Sales at Nine, Australia’s second largest TV network.

Ad Tech 52
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“Un camino similar al de Cannes”: En CES 2024, los ejecutivos de la publicidad irán más allá del recinto ferial

Digiday

Digiday estará presente en el CES del 8 al 15 de enero. Inscríbase aquí para recibir un resumen diario en su correo electrónico con los análisis de Digiday. En el Consumer Electronics Show (CES) de la semana que viene, Kevin Gentzel, director global comercial y de crecimiento de Newsweek, presenta un buen ejemplo de cómo el evento se ha transformado para los profesionales del marketing.

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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

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How come you don’t stink? asks VCCP US for P&G’s Native deodorant

More About Advertising

What do you do when your husband is lost in the woods, roaming territory that’s teaming with bears? His wife is beside herself, but as he lurches back home looking like a grizzly himself, she is even more disturbed to find that he smells good. The reason that he doesn’t stink is that P&G’s Native … The post How come you don’t stink? asks VCCP US for P&G’s Native deodorant first appeared on More About Advertising.

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Value of X Falls by 71%; UK Gov Will Require Ecommerce Platforms to Report User Earnings; Ads Arriving to Amazon Prime Video

Exchange Wire

This week on the Stack: Value of X Falls by 71%; UK Gov Will Require Ecommerce Platforms to Report User Earnings; Ads Arriving to Amazon Prime Video… This year has got off to a bad start for X, which has found [.] The post Value of X Falls by 71%; UK Gov Will Require Ecommerce Platforms to Report User Earnings; Ads Arriving to Amazon Prime Video appeared first on ExchangeWire.com.

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The WIR: VideoAmp Lays Off 20 Percent of Staff, GroupM Launches Streaming Ad Format Initiative, and DPG Media Buys RTL Nederland

VideoWeek

In this week’s Week in Review: GroupM launches a new streaming ad format initiative, VideoAmp lays off twenty percent of its staff, and DPG Media buys RTL Nederland. Top Stories VideoAmp Lays Off Twenty Percent of Staff as CEO Steps Down US-based TV measurement business VideoAmp has announced it is laying off just under 20 percent of its workforce, as founder Ross McCray steps down as CEO.

Media 52