Fri.Jul 26, 2024

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67% of marketers say lack of training is primary barrier to AI adoption

Martech

While 99% of marketers say they’re personally using AI, 67% say a lack of training remains a barrier to its adoption at work — three percentage points higher than in 2023, according to a new survey by The Marketing AI Institute. Just over a third of respondents (36%) said AI is now infused into their daily workflows — up 7 percentage points from last year, according to the 2024 State of Marketing AI Report.

Marketing 124
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Colin Kaepernick Dishes on His New Startup, His Favorite Anime, and How He’ll Spend $4 Million in Funding

Adweek

Star athlete and former San Francisco 49ers quarterback Colin Kaepernick is no stranger to the cutthroat world of media. After being blackballed by the NFL for protesting police violence against Black communities, he's become a civil rights activist, which has informed the businesses he's founded. In 2020, he started Kaepernick Publishing to emphasize minority voices.

Media 349
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How to transform your website into a continuous marketing powerhouse

Martech

A company’s website is more than just an online storefront in today’s digital age. C-level executives must understand its potential as a dynamic, always-on marketing engine that drives engagement, nurtures leads and fuels business growth. Here’s how to transform your website into a powerful marketing engine using advanced martech solutions and smart operational strategies.

Marketing 129
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The TV-Themed 2024 Comic-Con Activations You Need to See

Adweek

San Diego Comic-Con is back. Between the Covid-19 pandemic and the writers and actors strikes last year, Comic-Con is looking for a return to glory in 2024, with several TV networks and streaming services showing up to provide activations for attendees. Though last year's Comic-Con saw some major brands, such as Marvel, skip out on.

Marketing 321
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Mixed reactions from ad ecosystem to Google keeping cookies

Martech

After years of back and forth between Google and regulatory bodies, the news finally came that Google is scrapping plans to kill third-party cookies in Chrome. Unsurprisingly, participants in the advertising ecosystem had a lot to say about that. Emotions ranged from lack of surprise to relief. Many see it as good news for advertisers, while some have mixed feelings.

Cookies 128
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SSPs Shake Up Fee Structures for Publishers, Offering Differentiated Access

Adweek

The two biggest supply-side platforms (SSPs), Magnite and PubMatic, have started charging publishers additional fees for bespoke programs that connect them more directly to the right buyers, rather than relying solely on algorithms to do the job. Magnite is charging higher fees for publishers to participate in auction packages, curator deals and supply path optimization.

Ad Tech 321

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Montefiore Cancer Center’s Olympics Spot Links Breakdancing and Early Cancer Detection

Adweek

Bronx hospital Montefiore Einstein Comprehensive Cancer Center is celebrating breakdancing's Olympic debut at the 2024 Summer Games in Paris with a campaign tracing the sport's origins in the South Bronx and arguing for the value of keeping an eye out for talent -- and cancer. The two-and-a-half-minute film directed by Seb Edwards of Park Pictures.

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Important change is systems change

Seth Godin

Willpower is overrated. If you want to eat healthier, don’t work hard to avoid stopping at the cookie jar when you walk into the kitchen. Get rid of the cookie jar. Systems are long-lasting, widespread and resilient. We can push back on them with effort, but over time, the system usually comes out ahead. Once we see a system, we can change it.

Cookies 134
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Cannes Lions and Possible Purchases Reflect Growing Optimism in the Ad Industry

Adweek

Two of the largest conferences in the advertising and media circuit, Cannes Lions and Possible, were both acquired this week, the latest sign of the burgeoning value of business-to-business events. The business intelligence firm Informa acquired Ascential, the parent company of the Cannes Lions Festival, on Wednesday for $1.6 billion. And on Friday, Beyond Ordinary.

Media 317
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Jana Meron on Her New Role as VP of Revenue Operations at The Washington Post

Ad Monsters

Curious about what it’s like to step into a powerhouse like The Washington Post? Look no further. Join us for an exclusive LinkedIn Live recap featuring Jana Meron, the new VP of Revenue Operations and Data at The Washington Post. Transitioning into a new role can be daunting, especially at a prestigious institution like The Washington Post. But Jana Meron, now the VP of Revenue Operations and Data, embraced this challenge head-on.

Ad Tech 105
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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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How Creative Partners Can Find Their Professional ‘Happily Ever After’

Adweek

If you want to start an agency, now is the time. So many new creative, media, strategy and analytics shops are popping up everywhere. My co-founder and I could not be more proud to be part of the many who bring new business models and ways of working to fruition. I just officiated my co-founder's.

Pop-Up 312
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Agencies and marketers point to TikTok in the running to win ‘first real social Olympics’

Digiday

This year’s Paris Olympics won’t just be a stage for athletic endeavors — they’re a milestone in sports advertising. Perhaps the biggest change, alongside the introduction of streaming platforms and programmatic ad buying around the Games , is a platform the U.S. Congress voted to ban just a few months ago. TikTok’s hold on younger audiences, the possibility of integrating e-commerce elements into media plans — and the shifting fortunes of platforms like X, previously an important arena for spor

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Even If Third-Party Cookies Had Vanished, We Would Have Been OK 

Adweek

Adtech is no stranger to hype--and hysteria. In an industry that moves as fast as digital advertising, marketers are understandably on guard for policy and technology shifts that could upend their status quo--not to mention their ROI. The continually delayed--and now completely dead--deprecation of third-party cookies in Chrome is a perfect example of the advertising.

Cookies 312
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The Stack: Google’s Cookie U-Turn; Latest Company Earnings

Exchange Wire

This week on The Stack: Google’s Cookie U-Turn; Latest Company Earnings; Amazon Prime Day Breaks Records; Today’s MadTech Daily Podcast The biggest industry news this week was, of course, Google’s cookie U-turn. Google announced that finally, it would not be deprecating [.] The post The Stack: Google’s Cookie U-Turn; Latest Company Earnings appeared first on ExchangeWire.com.

Cookies 96
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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Pfizer’s First CMO Drew Panayioutou to Depart

Adweek

Drew Panayioutou, Pfizer's first global CMO, has announced via LinkedIn that he's leaving the company. Pfizer U.K. president Susan Rienow will succeed Panayioutou, the pharma giant confirmed. Rienow's Pfizer career has spanned two decades and has included leading U.K. vaccines during the pandemic. At a time of ever-shortening CMO tenures (the average is just over.

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Hyve Group buys the Possible conference, and will add a meeting element to it in the future

Digiday

With only two years under their belt putting on Possible, the organizers behind the marketing conference and networking gathering have been bought by a major events company. It’s only the latest in a flurry of dealmaking in the events space, as the FT reports that Cannes Lions owner Ascential is being bought by British publisher Informa for close to 1.2 billion pounds.

Media 96
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Meet Your Match: 5 Cultural Insights Shaping Dating Apps

Adweek

Far from the days of traditional note-passing with a "check yes or no" box, dating in 2024 has become much more nuanced, largely due to technology. A check box has turned into a swipe, and at times it's not a formal romantic relationship a user is seeking but a social connection. In this episode of.

Media 306
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The WIR: ITV Reports Ad Market Rebound, IPG Leans into Principal Media, and NBA Turns its Back on Warner Bros. Discovery

VideoWeek

In this week’s Week in Review: ITV reports an ad market rebound, IPG to up its use of principal media, and the NBA turns its back on Warner Bros. Discovery. Top Stories ITV Digital Ad Revenues Climb 17 Percent in H1 ITV has welcomed a recovery in the TV ad market, with digital ad revenues up 17 percent YoY for H1 2024. Total ad revenues were up 10 percent YoY (£889 million), offsetting a 13 percent decline at its Studios business, which continues to feel the effects of last year’s Ho

Media 52
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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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NBA Responds After WBD Takes Legal Action Over Media Rights

Adweek

The NBA preseason doesn't start until October, but fans already have court-side seats to its legal wrangling with Warner Bros. Discovery over the league's media rights deal. Today, in response to the NBA denying Warner Bros. Discovery's attempt to match Amazon's deal for rights, WBD announced it was taking the NBA to court due to.

Media 299
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The impact of martech on company value

Martech

“Are we getting value from our martech?” This million-dollar question plagues marketers, martech managers and C-suite executives alike. As the marketing technology landscape expands , martech managers will find themselves in a vulnerable position when faced with potential budget cuts. To assess the real impact of martech on company value today, you should: Focus on effectiveness, not efficiency metrics.

MarTech 115
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Exclusive: Max’s The Penguin Takes Shot on Jefferson’s Bourbon as Title Sponsor

Adweek

If you've ever wanted to drink a glass of bourbon in Gotham, now's your chance. Today, Warner Bros.

Marketing 299