Solving For Google’s Signal Deprecation Is Not A Future-Proof Privacy Strategy
AdExchanger
JULY 21, 2024
During a panel at the recent Cannes Lions, Tracy-Ann Lim, chief media officer at JPMorgan Chase, put it simply: “Winter is coming from a data privacy standpoint.” In late April, Google delayed third-party cookie deprecation for the third time, extending what has now been a five-year waiting game into 2025. Does this latest delay mean […] The post Solving For Google’s Signal Deprecation Is Not A Future-Proof Privacy Strategy appeared first on AdExchanger.
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