AdExchanger

JULY 21, 2024

During a panel at the recent Cannes Lions, Tracy-Ann Lim, chief media officer at JPMorgan Chase, put it simply: “Winter is coming from a data privacy standpoint.” In late April, Google delayed third-party cookie deprecation for the third time, extending what has now been a five-year waiting game into 2025. Does this latest delay mean […] The post Solving For Google’s Signal Deprecation Is Not A Future-Proof Privacy Strategy appeared first on AdExchanger.

Cookies 109

Cookies Media 109

Seth Godin

JULY 21, 2024

If consumption is the point (the engine of the economy, the focus of our marketing, the driver of our status) then it’s easy to get confused about the difference between something that’s nearly empty (and must be refilled to ensure we keep going) and something that’s not quite full (which means that there’s room for more. Keeping something full can be energizing, but it’s not required.

Marketing 88

Marketing 88

AdExchanger

JULY 21, 2024

Web links that use the Google link shortener will soon no longer work. Plus: Outbrain is in advanced talks to acquire or merge with Teads. The post Google In The Quittin’ Biz; Can Outbrain Escape Content Recommendation? appeared first on AdExchanger.

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Digiday

JULY 21, 2024

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. The timeline on which Google will officially kill the third-party cookie is anyone’s guess at this point. According to a Digiday+ Research survey conducted in the second quarter, marketers’ guesses look very different from publishers’ This is a member-exclusive article from Digiday.

Cookies 72

Cookies Marketing Media 72

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Playwire

JULY 21, 2024

Key Points Stick to the Standard: Entertainment websites should utilize common root schema types such as article, person, and organization, which are standard across most websites. Category-Specific Schema: Additional schema types should be implemented based on the entertainment category of the website. For example, Review and AggregateRating schema are both crucial for entertainment review sites while Movie and TVSeries schema are each essential for movie and TV show-related sites.

Entertainment 52

Entertainment SEO 52

Digiday

JULY 21, 2024

The Guardian is accelerating toward being a reader-supported business instead of a traditional ad business with the launch of its new globally available cooking and recipe app, Feast. “We’re in a transition of our revenue model,” said Liz Wynn, chief supporter officer at Guardian News and Media. “We’re becoming increasingly direct reader-funded.

Food 66

Food Media Marketing 66

Digiday

JULY 21, 2024

Consent management platforms at Immediate aren’t just about ticking boxes for data laws. They’re the compass steering strategic partnerships: helping decide who stays and who gets the boot among ad tech partners dropping cookies on their site. And quite a few were doing just that, said Mario Lamaa, director of revenue operations at Immediate.

Ad Tech 61

Ad Tech Cookies Media Marketing 61

Playwire

JULY 21, 2024

Key Points Primary Event Schema Properties: Event listing websites should include specific Event schema properties in their structured data markup, some of which include StartDate, EndDate, and Location schema. Nested Schema Types: Publishers should also include information about event performers, associated organizations, and offers in nested schema types like Person and Organization schema.

SEO 52

SEO 52

Digiday

JULY 21, 2024

A quick look at the state of video viewing in the U.S. shows that streaming continues to be the place that’s attracting more viewers week after week. In June, for example, streamers attracted more than 40% of the viewing audience. And yet, as the $20 billion-plus upfront marketplace continues to get negotiated, streamers continue to face a brick wall of resistance from media buyers and chief investment officers over their pricing requests.

Media 53

Media Audience Agency 53

Playwire

JULY 21, 2024

Key Points With Google rolling out consistent Search Engine Results Page (SERP) algorithm updates, schema needs to be a key element of every content creator’s SEO strategy. The most important schema types bloggers need to include in their markup are Article schema and Author schema, both of which will communicate detailed information to search engines to establish the credibility of your blog content.

SEO 52

SEO Communications 52

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Advertising

VideoWeek

JULY 21, 2024

This summer will see swathes of the UK population jetting off in search of sun, but for advertisers, that journey starts before travellers set off on holiday. Marketers can target users at different points in the booking process, whether promoting particular travel destinations at the start of their search, or reminding them of brands available at Duty Free before they head to the airport.

Audience 52

Audience Video Ads Advertising Media 52