Seth Godin
JULY 21, 2024
If consumption is the point (the engine of the economy, the focus of our marketing, the driver of our status) then it’s easy to get confused about the difference between something that’s nearly empty (and must be refilled to ensure we keep going) and something that’s not quite full (which means that there’s room for more. Keeping something full can be energizing, but it’s not required.
AdExchanger
JULY 21, 2024
During a panel at the recent Cannes Lions, Tracy-Ann Lim, chief media officer at JPMorgan Chase, put it simply: “Winter is coming from a data privacy standpoint.” In late April, Google delayed third-party cookie deprecation for the third time, extending what has now been a five-year waiting game into 2025. Does this latest delay mean […] The post Solving For Google’s Signal Deprecation Is Not A Future-Proof Privacy Strategy appeared first on AdExchanger.
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Digiday
JULY 21, 2024
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. The timeline on which Google will officially kill the third-party cookie is anyone’s guess at this point. According to a Digiday+ Research survey conducted in the second quarter, marketers’ guesses look very different from publishers’ This is a member-exclusive article from Digiday.
AdExchanger
JULY 21, 2024
Web links that use the Google link shortener will soon no longer work. Plus: Outbrain is in advanced talks to acquire or merge with Teads. The post Google In The Quittin’ Biz; Can Outbrain Escape Content Recommendation? appeared first on AdExchanger.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Digiday
JULY 21, 2024
The Guardian is accelerating toward being a reader-supported business instead of a traditional ad business with the launch of its new globally available cooking and recipe app, Feast. “We’re in a transition of our revenue model,” said Liz Wynn, chief supporter officer at Guardian News and Media. “We’re becoming increasingly direct reader-funded.
Playwire
JULY 21, 2024
Key Points Stick to the Standard: Entertainment websites should utilize common root schema types such as article, person, and organization, which are standard across most websites. Category-Specific Schema: Additional schema types should be implemented based on the entertainment category of the website. For example, Review and AggregateRating schema are both crucial for entertainment review sites while Movie and TVSeries schema are each essential for movie and TV show-related sites.
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Playwire
JULY 21, 2024
Key Points Boost Your Gaming Website's SEO: Schema markup helps search engines better understand your content, like game details and reviews, leading to richer search results, better rankings, and more gamers visiting your site. Essential Gaming Site Schema Types: There are many schema types, but some of the most useful for gaming websites include VideoGame and Review.
Digiday
JULY 21, 2024
A quick look at the state of video viewing in the U.S. shows that streaming continues to be the place that’s attracting more viewers week after week. In June, for example, streamers attracted more than 40% of the viewing audience. And yet, as the $20 billion-plus upfront marketplace continues to get negotiated, streamers continue to face a brick wall of resistance from media buyers and chief investment officers over their pricing requests.
Playwire
JULY 21, 2024
Key Points Primary Event Schema Properties: Event listing websites should include specific Event schema properties in their structured data markup, some of which include StartDate, EndDate, and Location schema. Nested Schema Types: Publishers should also include information about event performers, associated organizations, and offers in nested schema types like Person and Organization schema.
VideoWeek
JULY 21, 2024
This summer will see swathes of the UK population jetting off in search of sun, but for advertisers, that journey starts before travellers set off on holiday. Marketers can target users at different points in the booking process, whether promoting particular travel destinations at the start of their search, or reminding them of brands available at Duty Free before they head to the airport.
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Playwire
JULY 21, 2024
Key Points With Google rolling out consistent Search Engine Results Page (SERP) algorithm updates, schema needs to be a key element of every content creator’s SEO strategy. The most important schema types bloggers need to include in their markup are Article schema and Author schema, both of which will communicate detailed information to search engines to establish the credibility of your blog content.
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