Adweek
MARCH 21, 2024
There's nothing new about people showing great enthusiasm for their favorite books, movies and musical acts. Songs and stories shape society. Life imitates art. At the same time, culture is not static. Things change. Smartphones, social media, streaming platforms and investors looking to make more money from the intellectual property through various adaptations have helped.
Seth Godin
MARCH 21, 2024
All purchases involve a decision. Yes or no, this or that, now or later… But it’s helpful to realize that all decisions involve a purchase. When we decide to spend time or take a risk or make a commitment, our brains act in a way very similar to how we choose to make a purchase. When you talk about a non-profit, introduce a new sort of behavior or invite someone to follow along, you’re actually selling.
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Adweek
MARCH 21, 2024
To give advertisers another way to reach users, Snapchat launched Sponsored AR Filters, a new ad format that will allow brands to create augmented reality overlays that can be added to Snaps after a photo or video is captured, but before it's shared. Sponsored AR Filters differ from the platform's existing Sponsored AR Lenses, as.
The Ad Tech Blog
MARCH 21, 2024
Various AI tools can significantly aid small tech companies in managing GDPR compliance by automating data handling and privacy processes. These tools range from data mapping and data discovery solutions to automated consent management platforms, thus reducing the manual workload and ensuring data protection measures meet the GDPR standards. How can AI improve data privacy strategies?
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
MARCH 21, 2024
Newly public Reddit has to level up its performance-driving products, and--after 20 years--figure out how to more fully monetize its signal-rich chat-based content. Reddit's long-awaited IPO values the platform at $6.5 billion on 2023 revenues of $804 million (98% driven by ads), with a loss of almost $91 million. While it's growing, it missed its.
Martech
MARCH 21, 2024
As artificial intelligence technologies rapidly advance, marketing teams are tasked with integrating these powerful tools into their existing operations. However, this transition can be daunting, especially if your MOps function was established before the rapid rise of AI. In this first article of our four-part series, we’ll outline the fundamental steps for incorporating AI into MOps, paving the way for the subsequent articles to delve deeper into planning AI integration with people, proc
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
MARCH 21, 2024
Marketers can’t call Google’s bluff anymore. The company finally removed cookies for 1% of Chrome users (or around 30 million people) back in January. And as the conversation around PAIR, Google’s new identity solution that allows publishers and advertisers to match first-party data to deliver personalized ads, gathers more and more momentum each day, there’s one thing we can be sure about — when it comes to the deprecation of cookies, this time, it’s for real.
Adweek
MARCH 21, 2024
Want to take over a 10' x 10' meeting space from MediaLink at the splashy Cannes Lions advertising festival this June? Be prepared to pay about $850,000, according to a pitch deck obtained by ADWEEK. The deck revealed sponsorship opportunities for potential partners for its numerous spaces across the Palais--the central hub of the Cannes.
More About Advertising
MARCH 21, 2024
What do you do when you’re advertising for the Alzheimer’s Society? Somehow sweeten the pill even though, unlike nearly every other, disease, there isn’t much sign of a breakthrough against it even though there are glimmers of light as well as the clear need for more early diagnosis (for those brave enough to find out.) … The post Alzheimer’s is ‘The Long Goodbye’ as New Commercial Arts dramatises effect on communities first appeared on More About Advertising.
Adweek
MARCH 21, 2024
Social publisher NowThis Media, which was acquired by nonprofit media organization Accelerate Change last April, is combining with the eight other publishers in the Accelerate Change portfolio to become NowMedia, according to NowThis CEO Sharon Mussalli. The network will reach over 190 million people monthly--including web traffic, social audience and newsletter subscribers--with the majority of.
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AdExchanger
MARCH 21, 2024
Whether taxi riders like it or not, backseat screens are ad inventory, too. Curb, which operates a network of digital screens within taxi cabs, has technology that helps advertisers get in front of cab passengers. The post Taxi TV To Brands: Don’t Curb Your Enthusiasm For DOOH appeared first on AdExchanger.
Adweek
MARCH 21, 2024
A queue of people spills out onto the pavement outside a quaint, blue-fronted cafe in North London. Kate Bush's "Running Up That Hill" finds its way back onto the charts after 37 years. Bridgerton-inspired corsets, gloves and empire waisted ball gowns feature heavily on the 2024 Oscars red carpet. This isn't a string of unconnected.
AdExchanger
MARCH 21, 2024
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: Pandora’s Chumbox appeared first on AdExchanger.
Adweek
MARCH 21, 2024
Ahead of the release of Ghostbusters: Frozen Empire in theaters on March 22, Sony Pictures launched an AR campaign on Snapchat featuring two augmented reality Lenses and a video ad. The AR Slimer Lens allows users to answer a fake video call from Trevor, a character in the film played by Finn Wolfhard. Once the.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Ad Badger
MARCH 21, 2024
Negative Keywords are the words or phrases that prevent your ad from appearing on an Amazon SERP (Search Engine Results Page) when those terms are in a customer’s search query. In other words, you would use a Negative Keyword to tell Amazon when you don’t want your ad to show. The post What Are Amazon PPC Negative Keywords? (2024 update) appeared first on Ad Badger.
Adweek
MARCH 21, 2024
In case last year's "Breaking Good" Super Bowl ad wasn't an indication, Frito-Lay brand PopCorners' latest commercial featuring Don Cheadle as a speakeasy proprietor drives home the point that the air-popped snack is so good it should be forbidden. In "Get Caught with Something Good," patrons of a 1920s-themed establishment meet in secret to enjoy.
Martech
MARCH 21, 2024
Adobe Marketo closed out Q1 with a relatively light release primarily focused on Dynamic Chat Conversational Flow enhancements. Let’s dig in. Advanced Conversational Flow logic You are now able to add multiple fields to a single targeting choice within a Conversational Flow, whereas previously you were limited to a single field per choice. The fields available for targeting are based on the fields included on your form.
Adweek
MARCH 21, 2024
Retailer Gap continues to lean into nostalgia to revive its marketing, with a collaboration with London-based skateboarding and clothing label Palace that celebrates 1990s style and skate culture. The two brands, both synonymous with certain facets of 90s style, will launch the Palace Gap collection Friday (March 22). The 55-piece collection of adult and children's.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
illumin
MARCH 21, 2024
Using accurate keywords is a critical part of contextual targeting. While keyword research is a good first step, it isn’t enough. Marketers need to use specific and relevant keywords to sell their brand. The context surrounding a word is just as important as the word itself. Keywords and product names can be flagged as inappropriate or irrelevant out of context.
Adweek
MARCH 21, 2024
Taco Bell is often a go-to spot for late-night cravings, but a new campaign starring Jason Sudeikis aims to lure consumers in daylight, too. A 30-second ad launching March 21 shows Sudeikis, who repeatedly expressed his love for the brand in interviews, responding to a real social media post about how "Taco Bell only really.
VideoWeek
MARCH 21, 2024
Retail media spending is set to surge in the US this year, according to research firm Advertiser Perceptions, with the channel set to make up one-fifth of US ad spend in 2024. The market intelligence company’s inaugural quarterly US Ad Market Outlook Report forecasts spending across CTV, social media and retail media, with the latter set to grow 30 percent in 2024.
Digiday
MARCH 21, 2024
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. TikTok’s seemingly had a rough few months. Marketers are making contingency plans as the platform faces a ban in the U.S. (again). Meanwhile, TikTok lost U.S. users for the first time in Q4, according to a report from Business Insider. ( Data.ai reported that its average monthly users age 18 to 24 in the U.S. fell by almost 9% between 2022 and 2023.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
MARCH 21, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. First Bite Of The Apple The Justice Department published its antitrust suit against Apple on Thursday, alleging the company operates and abuses a monopoly in the smartphone market. Do a Ctrl+F search for the word “green.” Seriously. Because one example the DOJ highlights […] The post The DOJ Vs.
Digiday
MARCH 21, 2024
It’s been four years since the pandemic caused media companies to make the overnight switch to a work-from-home model. Though many companies have brought employees back into the office since then, most large digital publishers are still choosing a hybrid model over a full-time model, with staff working only a few days a week in the office. And there seem to be no plans to change that system for the foreseeable future, at least among six companies including Bustle Digital Group, Condé Nast, Forbe
Ad Monsters
MARCH 21, 2024
The IAB’s State of Data Report 2024 highlights a privacy-focused industry grappling with reduced data availability, resulting in significant organizational shifts and a focus on first-party data. The IAB releases its State of Data Report every year to understand how the industry is tackling data evolution. This year’s study reveals that the digital advertising industry has acknowledged the lasting impact of data privacy changes and signal loss, but these have magnified measurement an
Digiday
MARCH 21, 2024
As the third-party cookie fades, advertisers have started shoring up their first-party data, more seriously harvesting it (and sometimes peddling it for additional revenue) as signal loss continues to mount. It’s what Joelle Park, the new svp and CMO at Best Western parent and global hospitality network BWH Hotels, has spent the last eight months in her new role doing — overhauling customer insights to improve targeting.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Exchange Wire
MARCH 21, 2024
Planet Earth is heating up, and the advertising industry is fanning the flames. As players in the advertising ecosystem attempt to pave the way for a more sustainable future, how far have industry efforts taken us? The Advertising Ecosystem vs the [.] The post Sustainable Advertising: How Far Have Industry Efforts Taken Us? appeared first on ExchangeWire.com.
Digiday
MARCH 21, 2024
Una década después de la adquisición de Twitch por $1.000 millones de dólares, Amazon está tratando de llevar la plataforma de live streaming más a su redil – o partes de ella, de todos modos. Por el momento, Amazon parece estar desmantelando Twitch, con vistas a trasplantar sus activos más lucrativos a otras partes de la empresa. El proceso ha dejado a algunos observadores preguntándose cuál podría ser el valor de la marca Twitch para Amazon en 2024.
More About Advertising
MARCH 21, 2024
Challenger marcom groups have found it difficult to scale beyond a certain point because of media. Building a biggish media agency from scratch these days is nigh on impossible and independent agencies of much note are thin on the ground – Horizon in the US is the obvious exception, PE-backed Brainlabs maybe another. MightyHive’s impact … The post Brandtech’s Jellyfish lands Oatly first appeared on More About Advertising.
Digiday
MARCH 21, 2024
Reddit finalmente salió a bolsa el miércoles y logró su tan esperada oferta pública inicial, pero su juego publicitario no se ha puesto exactamente en marcha. Para la mayoría de la gente, incluidos los anunciantes, sigue siendo una plataforma de nicho peculiar, pero eso está bien, o al menos debería estarlo. Los anunciantes no son precisamente reacios a la idea.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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