Adweek
NOVEMBER 26, 2024
With the holiday shopping season underway, analysts are looking to Walmart and Target for signs of what's to come. So far, the messages have been mixed. Walmart reported sales at U.S. stores increased 5.3% during Q3, signaling confident customers and a strong economy. Target, however, had a disappointing third quarter, suggesting consumers are pulling back.
Martech
NOVEMBER 26, 2024
If you’re like me, then in the past 12 months, you’ve heard about Alex Hormozi’s book “$100M Offers” at least a half-million times. It feels like all the business coaches are saying the same thing, “You’ve got to have an irresistible offer, or you’ll never sell anything, die and be buried in a pauper’s grave.” Frankly, it annoys me every time I hear it.
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Adweek
NOVEMBER 26, 2024
Tools of the Trade is a feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair of.
Seth Godin
NOVEMBER 26, 2024
The money we exchange for a service or item isn’t based on how much it cost to make, how hard it was to produce or how much the producer likes it. That’s hard to hear, because when we make something, we spend most of our time thinking about those very things. Price is based on the purchaser’s worldview and situation, not the producer’s.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
NOVEMBER 26, 2024
The internet has lost its collective mind--admittedly, it doesn't take much--over a Netflix rom-com called Hot Frosty, which makes this particular piece of silly-sappy entertainment ripe for parody. Enter the king of snark Ryan Reynolds, who's also a veteran advertising creative and a shameless promoter of his brand portfolio.
Ad Monsters
NOVEMBER 26, 2024
The DOJ’s antitrust trial against Google’s ad tech business has reached its climax, with both sides delivering closing arguments in a case that could redefine the digital advertising landscape. As U.S. District Judge Leonie Brinkema deliberates, the stakes are high for Google and the future of programmatic advertising. Google has been fighting an uphill battle with regulators for years over its alleged market dominance in several areas of its business, such as search.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
VideoWeek
NOVEMBER 26, 2024
The House of Lords’ communications committee yesterday published ‘The Future of News’, a report on the state of news media in the UK. The findings, perhaps unsurprisingly, weren’t too positive. Difficulties monetising content, the continued growth of social platforms as news sources, and developments in AI continue to threaten the economics of mass market journalism.
Adweek
NOVEMBER 26, 2024
In recent years, the marketing landscape has been dominated by large-scale, expensive campaigns designed to capture consumer attention. From the ubiquitous pink of the Barbie movie to the pervasive green of Wicked, these mega-marketing efforts raise a critical question: When does a campaign cross the line from excitement to exhaustion? Since debuting in theaters last.
Exchange Wire
NOVEMBER 26, 2024
With more than 5,000 clients, Cookie Information is growing in the cookie consent management space. Now, the company introduces a generous free plan to reinforce the positive growth trajectory. Balancing marketing efficiency and compliance with privacy laws remains one of the [.] The post Cookie Information Releases the Best Free Plan on the Market appeared first on ExchangeWire.com.
Adweek
NOVEMBER 26, 2024
KTRK evening anchor Mayra Moreno is defending how she pronounces Spanish named during English language broadcasts. "Why must you pronounce Hispanic sounding names with a Hispanic accent?" a viewer who claimed to be a former White House writer from 1989-1990. "You are not in a Spanish-speaking country so stop trying to pretend that you are.
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AdExchanger
NOVEMBER 26, 2024
Nothing new was shared during closing arguments in US v. Google on Monday in Alexandria, Virginia. But there was much to deduce from the questions Judge Leonie Brinkema asked the DOJ and Google while they made their final cases as to whether Google operates an illegal monopoly (or monopolies) in the online advertising sector. For […] The post Talking (Antitrust) Turkey With DCN’s Jason Kint appeared first on AdExchanger.
Adweek
NOVEMBER 26, 2024
It would be an understatement to say that the measurement industry has undergone a lot of changes in the last few years, especially for Nielsen. In April 2023, the analytics giant regained national accreditation from the Media Rating Council after getting it suspended in 2021. Then, the company added a new leader in late 2023.
Digiday
NOVEMBER 26, 2024
For the remedies phase in the Google search antitrust trial, the giant has subpoenaed three of its biggest rivals — OpenAI, Perplexity AI, and Microsoft. The subpoenas, sent in October, were made public on Monday through legal filings from all four companies. The disclosures came just hours after the Google ad-tech antitrust trial wrapped up closing arguments from lawyers representing Google and the Department of Justice.
Adweek
NOVEMBER 26, 2024
E.l.f. Cosmetics is expanding its sports marketing presence with its football-themed "Eyes. Lips. Face. Fandom." campaign. Created in partnership with 72andSunny Amsterdam, the beauty brand recruited The Kissing Booth actor, Joey King, and Emily in Paris star, Lucien Laviscount, for a spot promoting its Power Grip primer. The pair play a couple meeting the latter's.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
NOVEMBER 26, 2024
Customers have high and constantly evolving expectations for their experience with your brand. As brands work to build stronger connections and increase engagement, technology plays a key role in supporting these efforts. However, it’s important to remember that the customer experience is driven by emotions, feelings and perceptions — technology simply facilitates and enhances that experience.
Adweek
NOVEMBER 26, 2024
WSB anchor Justin Farmer said he is changing careers after 17 years at the Atlanta ABC affiliate. Farmer anchors Channel 2 Action News at 4 and 6 p.m. He plans to work in the financial industry. "I've been an active investor for a long time and I'm turning that passion into a profession in leading.
Martech
NOVEMBER 26, 2024
By now, you may have encountered SEO dashboards, such as those from Screaming Frog, which sync with Looker Studio. Perhaps you use an enterprise tool to track your technical SEO in the cloud. That’s all fine, but how helpful is it? Is it improving your rankings? If you’re managing 30-50 or even 100+ sites, does tracking technical SEO with cloud crawlers offer anything actionable?
Adweek
NOVEMBER 26, 2024
The E.W. Scripps Company has created a leadership team to guide the acceleration of the company's artificial intelligence strategy. Kerry Oslund has been named vice president of AI strategy, and Christina Hartman has been named vice president of emerging technology operations. Both are new positions and will report to Laura Tomlin, Scripps chief transformation officer.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Exchange Wire
NOVEMBER 26, 2024
PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today (November 26th, 2024) announced that Harpreet Kallah has been promoted to the position of associate marketing director, UK & MENA. In this new role, Kallah will lead [.] The post PubMatic Promotes Harpreet Kallah to the Position of Associate Marketing Director, UK & MENA appeared first on ExchangeWire.com.
Adweek
NOVEMBER 26, 2024
It's a month at the top for NBC News' Today. The morning show celebrated its fourth week as No. 1 among total viewers and the Adults 25-54 demo for the week of Nov. 18. This is Today's first November sweep since 2018 and its most significant total viewer advantage over ABC News' Good Morning America.
Exchange Wire
NOVEMBER 26, 2024
Invibes Advertising (Invibes), a leader in digital advertising innovation, is amplifying its commitment to the travel and tourism industries with innovative ad solutions designed to engage travellers across every step of their journey. In the past year alone, Invibes has successfully [.] The post Embarking on a New Era of Travel & Tourism Advertising with Invibes’ Innovative Solutions appeared first on ExchangeWire.com.
MNTN
NOVEMBER 26, 2024
Over-the-top (OTT) technologies have reshaped the digital marketing industry, effectively changing the way consumers encounter and digest content. That’s great news, but have you ever wondered how exactly OTT technology works in the first place? We’re covering everything you need to know about today’s emerging OTT technologies, so you can use them to effectively connect with your target audience.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Exchange Wire
NOVEMBER 26, 2024
News in brief: Google’s Ad Stack Court Face-off Finalises; Google Modifies Search; AI Overviews Decreasing Publisher Traffic Google’s Ad Stack Court Face-off Finalises Google and the US Department of Justice met in court for the final time this week to lay out [.] The post Google’s Ad Stack Court Face-off Finalises; Google Modifies Search; AI Overviews Decreasing Publisher Traffic appeared first on ExchangeWire.com.
More About Advertising
NOVEMBER 26, 2024
Amazon has done some very good work with in-house agencies recently, including Adam Driver for Black Friday and this year’s Christmas spot featuring a singing janitor who gets a brief moment in the spotlight. So it’s good to see the brand back with an ad agency – Wieden + Kennedy Amsterdam – for this new … The post ‘On the go’ Amazon turns to W+K Amsterdam for audio whodunnit first appeared on More About Advertising.
Exchange Wire
NOVEMBER 26, 2024
News in brief: Google’s Ad Stack Court Face-off Finalises; Google Makes Modifications In Line with DMA; AI Overviews Decreasing Publisher Traffic Google’s Ad Stack Court Face-off Finalises Google and the US Department of Justice met in court for the final time this [.] The post Google’s Ad Stack Court Face-off Finalises; Google Makes Modifications In Line with DMA; AI Overviews Decreasing Publisher Traffic appeared first on ExchangeWire.com.
More About Advertising
NOVEMBER 26, 2024
Waitrose can now reveal the culprit in its star-studded Christmas mystery, having got an admirable amount of mileage out of Saatchi’s campaign. As well as the two TV instalments, there’s a separate social media take on the story from Wonderhood, and a speedy spoof from Aldi’s Kevin the Carrot by McCann Manchester. The campaign already … The post Case closed on Waitrose whodunnit, but it’s still four weeks to Christmas first appeared on More About Advertising.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
illumin
NOVEMBER 26, 2024
In the world of digital advertising, efficiency and precision are key to reaching the right audience at the right time. This is where Demand-Side Platforms (DSPs) come into play. DSPs have become an integral tool in programmatic advertising, allowing marketers to buy digital ad inventory in real-time through automated bidding. With the increasing complexity of the advertising ecosystem, DSPs let marketers optimize their campaigns efficiently and effectively.
MNTN
NOVEMBER 26, 2024
There are plenty of over-the-top (OTT) streaming devices on the market today, and the good news is, it’s hard to go wrong picking one. These devices allow users to connect to the internet to watch their favorite shows and movies, on demand and via streaming services like Hulu and Netflix. The devices themselves come in a range of sizes and price points, from affordable options like the Roku Streaming Stick to expensive gaming consoles that also include streaming capabilities.
VideoWeek
NOVEMBER 26, 2024
Brightcove, a streaming tech company, is to be acquired by Bending Spoons, an Italian tech firm, in an all-cash transaction valued around $233 million. The agreement gives Brightcove shareholders $4.45 per share in cash, representing a 40 percent premium at the time of the announcement. The transaction is expected to close in the first half of 2025, subject to regulatory and shareholder approval.
illumin
NOVEMBER 26, 2024
In the world of digital advertising, efficiency and precision are key to reaching the right audience at the right time. This is where Demand-Side Platforms (DSPs) come into play. DSPs have become an integral tool in programmatic advertising, allowing marketers to buy digital ad inventory in real-time through automated bidding. With the increasing complexity of the advertising ecosystem, DSPs let marketers optimize their campaigns efficiently and effectively.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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