Adweek
NOVEMBER 26, 2024
E.l.f. Cosmetics is expanding its sports marketing presence with its football-themed "Eyes. Lips. Face. Fandom." campaign. Created in partnership with 72andSunny Amsterdam, the beauty brand recruited The Kissing Booth actor, Joey King, and Emily in Paris star, Lucien Laviscount, for a spot promoting its Power Grip primer. The pair play a couple meeting the latter's.
Martech
NOVEMBER 26, 2024
If you’re like me, then in the past 12 months, you’ve heard about Alex Hormozi’s book “$100M Offers” at least a half-million times. It feels like all the business coaches are saying the same thing, “You’ve got to have an irresistible offer, or you’ll never sell anything, die and be buried in a pauper’s grave.” Frankly, it annoys me every time I hear it.
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AdExchanger
NOVEMBER 26, 2024
Nothing new was shared during closing arguments in US v. Google on Monday in Alexandria, Virginia. But there was much to deduce from the questions Judge Leonie Brinkema asked the DOJ and Google while they made their final cases as to whether Google operates an illegal monopoly (or monopolies) in the online advertising sector. For […] The post Talking (Antitrust) Turkey With DCN’s Jason Kint appeared first on AdExchanger.
Adweek
NOVEMBER 26, 2024
It would be an understatement to say that the measurement industry has undergone a lot of changes in the last few years, especially for Nielsen. In April 2023, the analytics giant regained national accreditation from the Media Rating Council after getting it suspended in 2021. Then, the company added a new leader in late 2023.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
NOVEMBER 26, 2024
Customers have high and constantly evolving expectations for their experience with your brand. As brands work to build stronger connections and increase engagement, technology plays a key role in supporting these efforts. However, it’s important to remember that the customer experience is driven by emotions, feelings and perceptions — technology simply facilitates and enhances that experience.
Adweek
NOVEMBER 26, 2024
With the holiday shopping season underway, analysts are looking to Walmart and Target for signs of what's to come. So far, the messages have been mixed. Walmart reported sales at U.S. stores increased 5.3% during Q3, signaling confident customers and a strong economy. Target, however, had a disappointing third quarter, suggesting consumers are pulling back.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Adweek
NOVEMBER 26, 2024
Tools of the Trade is a feature to help highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair of.
Exchange Wire
NOVEMBER 26, 2024
PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, today (November 26th, 2024) announced that Harpreet Kallah has been promoted to the position of associate marketing director, UK & MENA. In this new role, Kallah will lead [.] The post PubMatic Promotes Harpreet Kallah to the Position of Associate Marketing Director, UK & MENA appeared first on ExchangeWire.com.
Adweek
NOVEMBER 26, 2024
The E.W. Scripps Company has created a leadership team to guide the acceleration of the company's artificial intelligence strategy. Kerry Oslund has been named vice president of AI strategy, and Christina Hartman has been named vice president of emerging technology operations. Both are new positions and will report to Laura Tomlin, Scripps chief transformation officer.
illumin
NOVEMBER 26, 2024
In the world of digital advertising, efficiency and precision are key to reaching the right audience at the right time. This is where Demand-Side Platforms (DSPs) come into play. DSPs have become an integral tool in programmatic advertising, allowing marketers to buy digital ad inventory in real-time through automated bidding. With the increasing complexity of the advertising ecosystem, DSPs let marketers optimize their campaigns efficiently and effectively.
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Adweek
NOVEMBER 26, 2024
KTRK evening anchor Mayra Moreno is defending how she pronounces Spanish named during English language broadcasts. "Why must you pronounce Hispanic sounding names with a Hispanic accent?" a viewer who claimed to be a former White House writer from 1989-1990. "You are not in a Spanish-speaking country so stop trying to pretend that you are.
MNTN
NOVEMBER 26, 2024
Over-the-top (OTT) technologies have reshaped the digital marketing industry, effectively changing the way consumers encounter and digest content. That’s great news, but have you ever wondered how exactly OTT technology works in the first place? We’re covering everything you need to know about today’s emerging OTT technologies, so you can use them to effectively connect with your target audience.
Adweek
NOVEMBER 26, 2024
WSB anchor Justin Farmer said he is changing careers after 17 years at the Atlanta ABC affiliate. Farmer anchors Channel 2 Action News at 4 and 6 p.m. He plans to work in the financial industry. "I've been an active investor for a long time and I'm turning that passion into a profession in leading.
illumin
NOVEMBER 26, 2024
In the world of digital advertising, efficiency and precision are key to reaching the right audience at the right time. This is where Demand-Side Platforms (DSPs) come into play. DSPs have become an integral tool in programmatic advertising, allowing marketers to buy digital ad inventory in real-time through automated bidding. With the increasing complexity of the advertising ecosystem, DSPs let marketers optimize their campaigns efficiently and effectively.
Adweek
NOVEMBER 26, 2024
It's a month at the top for NBC News' Today. The morning show celebrated its fourth week as No. 1 among total viewers and the Adults 25-54 demo for the week of Nov. 18. This is Today's first November sweep since 2018 and its most significant total viewer advantage over ABC News' Good Morning America.
More About Advertising
NOVEMBER 26, 2024
Amazon has done some very good work with in-house agencies recently, including Adam Driver for Black Friday and this year’s Christmas spot featuring a singing janitor who gets a brief moment in the spotlight. So it’s good to see the brand back with an ad agency – Wieden + Kennedy Amsterdam – for this new … The post ‘On the go’ Amazon turns to W+K Amsterdam for audio whodunnit first appeared on More About Advertising.
MNTN
NOVEMBER 26, 2024
There are plenty of over-the-top (OTT) streaming devices on the market today, and the good news is, it’s hard to go wrong picking one. These devices allow users to connect to the internet to watch their favorite shows and movies, on demand and via streaming services like Hulu and Netflix. The devices themselves come in a range of sizes and price points, from affordable options like the Roku Streaming Stick to expensive gaming consoles that also include streaming capabilities.
More About Advertising
NOVEMBER 26, 2024
Waitrose can now reveal the culprit in its star-studded Christmas mystery, having got an admirable amount of mileage out of Saatchi’s campaign. As well as the two TV instalments, there’s a separate social media take on the story from Wonderhood, and a speedy spoof from Aldi’s Kevin the Carrot by McCann Manchester. The campaign already … The post Case closed on Waitrose whodunnit, but it’s still four weeks to Christmas first appeared on More About Advertising.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Digiday
NOVEMBER 26, 2024
For some marketers, Thanksgiving presents a chance for more than just turkey. It’s an opportunity to put Amazon Prime’s recently debuted shoppable ad formats to the test. Five media buyers and marketers told Digiday they’d be experimenting with the new formats on their media plans over the long weekend. They’ll be looking at whether viewers actually use the interactive ad formats to purchase items, and what impact they can have for their brands.
MNTN
NOVEMBER 26, 2024
There are plenty of over-the-top (OTT) streaming devices on the market today, and the good news is, it’s hard to go wrong picking one. These devices allow users to connect to the internet to watch their favorite shows and movies, on demand and via streaming services like Hulu and Netflix. The devices themselves come in a range of sizes and price points, from affordable options like the Roku Streaming Stick to expensive gaming consoles that also include streaming capabilities.
Digiday
NOVEMBER 26, 2024
This week’s Future of TV Briefing looks at The Trade Desk’s plan to roll out a connected TV platform next year. Programmatic TV Comcast the cord-cutter, MLB’s streaming rights and more Programmatic TV The Trade Desk’s decision to develop a connected TV platform is weird. Weirder even than a chicken sandwich chain creating a streaming service. But apparently it’s happening.
MNTN
NOVEMBER 26, 2024
Over-the-top (OTT) technologies have reshaped the digital marketing industry, effectively changing the way consumers encounter and digest content. That’s great news, but have you ever wondered how exactly OTT technology works in the first place? We’re covering everything you need to know about today’s emerging OTT technologies, so you can use them to effectively connect with your target audience.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Digiday
NOVEMBER 26, 2024
Over the last few years , Black Friday and Cyber Monday (BFCM) deals — and the ads promoting them — have creeped up earlier and earlier. The extended sales window can be difficult to manage for brands and media buyers. In the latest edition of our Digiday Confessions series, in which we exchange anonymity for candor, we hear from a media buyer on how the extended sales window means brands need to get more creative and the challenges of deeper discounting.
Exchange Wire
NOVEMBER 26, 2024
News in brief: Google’s Ad Stack Court Face-off Finalises; Google Modifies Search; AI Overviews Decreasing Publisher Traffic Google’s Ad Stack Court Face-off Finalises Google and the US Department of Justice met in court for the final time this week to lay out [.] The post Google’s Ad Stack Court Face-off Finalises; Google Modifies Search; AI Overviews Decreasing Publisher Traffic appeared first on ExchangeWire.com.
More About Advertising
NOVEMBER 26, 2024
Out of home specialist agencies have rather gone out of fashion recently, for the holding companies anyway, with WPP’s Kinetic now absorbed into GroupM and Dentsu’s Posterscope retrenching in most parts of the world. This has left the indie market in the UK pretty much to Talon (which handles Omnicom Media Group) but US specialist … The post Global Out of Home specialist billups expands in UK with Mediabridge first appeared on More About Advertising.
Exchange Wire
NOVEMBER 26, 2024
News in brief: Google’s Ad Stack Court Face-off Finalises; Google Makes Modifications In Line with DMA; AI Overviews Decreasing Publisher Traffic Google’s Ad Stack Court Face-off Finalises Google and the US Department of Justice met in court for the final time this [.] The post Google’s Ad Stack Court Face-off Finalises; Google Makes Modifications In Line with DMA; AI Overviews Decreasing Publisher Traffic appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
VideoWeek
NOVEMBER 26, 2024
Advertisers are increasingly seeking transparency in their programmatic operations, and from their programmatic partners. But Emma Newman, CRO EMEA at Pubmatic, observes that transparency means different things to different people; from how much a buyer is paying, to whether an ad is reaching the desired audience. “If you choose a good partner from a programmatic perspective, they will understand what that means to that buyer,” says Newman. “And then provide the reporting to pr
Exchange Wire
NOVEMBER 26, 2024
A medida que la demanda de viajes supera los niveles prepandémicos -con un aumento del 110% en las reservas previstas para finales de 20242 - y una previsión aun mayor para 2025, las empresas más activas del sector demandan soluciones [.] The post Invibes lanza nuevas soluciones específicas para el sector Viajes y Turismo appeared first on ExchangeWire.com.
More About Advertising
NOVEMBER 26, 2024
In its simplest form, retail media is any omnichannel commerce touch point that’s been bought directly from a Retail Media Network. Today, it is immensely important. It’s the most transparent audience targeting method for brands, as you can prove who you’re targeting and highlight what the specific action (e.g. a sale) was from that activity. … The post Mars United’s Katrina Smart: why the retail media rocket ship isn’t returning to earth any time soon first appeared on More About Advertis
Exchange Wire
NOVEMBER 26, 2024
Invibes Advertising (Invibes), leader de l’innovation publicitaire digitale, assoit son expertise dans les secteurs du voyage et du tourisme en développant des solutions publicitaires qui accompagnent les voyageurs à chaque étape de leur séjour. Au cours de l’année passée, Invibes a [.] The post Une nouvelle ère pour les secteurs du voyage et du tourisme grâce aux solutions publicitaires innovantes d’Invibes appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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