Adweek
JANUARY 16, 2025
Take a stroll down a Target aisle and you might spot the period care brand August. You'd have TikTok's algorithm to thank for that. After launching in 2020, August gained traction on TikTok with co-founder Nadya Okamoto's viral video about traditional pads taking 800 years to decompose, compared to August's six to 12 months. The.
Seth Godin
JANUARY 16, 2025
Process is the investment we make in inefficiency now to prevent errors from costing us later. Jet airlines are the safest form of travel ever created, largely because of the inefficient process that we put in place. They’re over tested and over staffed, with checklists and feedback loops in place to ensure that errors dont occur. It would be way less costly if one person simply jumped onto the plane with you and took off–less costly, but less reliable as well.
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Adweek
JANUARY 16, 2025
Rokt is merging with customer data platform mParticle through a $300 million investment. The deal will allow mParticle clients to easily advertise through Rokt, which runs ads on the purchase confirmation page of ecommerce websites like Macy's and Just Eat. MParticle runs a customer data platform that brands use to manage their data. This technology.
Martech
JANUARY 16, 2025
AI tools are transforming how marketers research, write and make decisions. But this growing reliance on automation could come with serious risks. As powerful as AI can be, its dominance may undermine critical thinking and strategic skills. The rise of AI in search and marketing An interesting piece of research was released in late December but may have been lost in the busy holiday season.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JANUARY 16, 2025
As a U.S. ban looms, creators are actively looking for TikTok alternatives that can help them build an audience and surface their content. YouTube's Shorts and Instagram's Reels are the two biggest formats attracting creators. But smaller apps want in, too. Ten-year-old Triller is one such app. The video app gained traction during the first.
AdExchanger
JANUARY 16, 2025
On February 16, Google is lifting its prohibition on device fingerprinting for companies that use its ad products. Its a surprising reversal. In 2019, Google called the method opaque and said it would aggressively block it to protect user privacy. So what changed? According to Google, its refreshing its platform policies in light of two […] The post Are PETs Enough To Mitigate The Privacy Risks Of Device Fingerprinting?
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
JANUARY 16, 2025
Multiple different criminal rings around the world are orchestrating surgical phishing scams that target ad industry media buyers. Specifically, fraudsters are duping ad buyers who log into Google Ads after running a Google search. The scammers serve fraudulent sponsored search links to these ad executives, and then hack into their accounts and use their funds […] The post People Managing Google Ad Campaigns Are Getting Their Accounts Seized By Scammers appeared first on AdExchanger.
Adweek
JANUARY 16, 2025
Silencio, maestro. Oscar-nominated auteur David Lynch died Thursday at 78 years old. His family confirmed his passing in a Facebook post, writing: "There's a big hole in the world now that he's no longer with us. But, as he would say, 'Keep your eye on the donut and not on the hole.'" In an interview.
AdExchanger
JANUARY 16, 2025
Commerce media just went shopping. On Thursday, ecommerce marketing company Rokt acquired customer data platform mParticle for $300 million. Word to the wise, Rokt is pronounced rocked, not rocket, just FYI. Although the press release frames the deal as a merger with Rokt investing in mParticle, Rokt is taking a 100% stake in the company, […] The post Rokt Acquires mParticle For $300 Million appeared first on AdExchanger.
Adweek
JANUARY 16, 2025
With the fate of TikTok hanging on a Supreme Court ruling, news and entertainment publishers are taking steps to prepare for a social media landscape without the popular vertical video app. To do so, they are diversifying where they post, migrating their audiences to other platforms, and allocating more resources to promising channels, such as.
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Martech
JANUARY 16, 2025
U.S. digital advertising will see a 7.3% increase over last years spend, according to the latest IAB forecast. This growth is notably lower than the 11.8% 2024 projection. Retail media networks (up 15.6% year-over-year) CTV (+13.8%) and social media (+11.9%) all expect double-digit growth, according to the study, 2025 Outlook: A Snapshot into Ad Spend, Opportunities and Strategies for Growth.
Adweek
JANUARY 16, 2025
Patrick Mahomes' new brand partnership has some bite. After years of fan theories and speculation online that Mahomes uses Invisalign--with internet sleuths suspecting the Kansas City Chiefs quarterback was seen chewing on an Invisalign on the sidelines--Mahomes is finally setting the record (and his chompers) straight: He is an Invisalign user. And the QB is.
AdExchanger
JANUARY 16, 2025
M&A started off with a bang in 2025. T-Mobile bought Vistar Media, and The Trade Desk bought Sincera. With a special guest from LUMA Partners, Conor McKenna, we explore the rationale for these ad tech acquisitions. The post Ad Tech Is Acquiring: On T-Mobile-Vistar And Trade Desk-Sincera appeared first on AdExchanger.
Adweek
JANUARY 16, 2025
When Apple TV+ dropped a glass-walled cubicle into New York's Grand Central Terminal on Jan. 14, it seemed like a standard promotional stunt, in this case for Season 2 of its hit sci-fi workplace drama Severance. Then three of the show's stars appeared--in character. Instead of posing for selfies or signing autographs, they strolled into.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech
JANUARY 16, 2025
Will pure-play artificial intelligence companies ever be profitable? If OpenAI is any indicator, it’s hard to see how. The problem for any company creating these generative AI systems is the more people use them, the more it costs. So, what would be success for most businesses is actually a money drain. Consider: OpenAI’s ChatGPT has more than 300 million weekly active users more than any other pure GenAI company.
Adweek
JANUARY 16, 2025
The NFL is adding Bleacher Report to its team this offseason with a multiyear deal that hopes to turn the Warner Bros. Discovery digital platform's audience and content, as well as the league's highlights and sponsors, into a dynasty. The partnership, which began on NFL Wild Card weekend, gives Bleacher Report and House of Highlights.
Martech
JANUARY 16, 2025
A new offering from Adomni, Smart Video Everywhere, seeks to meet the challenges of the fragmented video marketing space and scattered consumer attention. Previously known primarily as a programmatic DOOH platform, Adomni is now seeking to integrate the complex consumer journey across in-home video streaming on CTV, Netflix, Amazon Prime Video and YouTube as well contextually relevant video across DOOH and online video environments.
Adweek
JANUARY 16, 2025
As the possible execution date for TikTok nears, speculation is rife not only about what will happen to the app with 150 million American users but what might happen if the axe falls as early as Sunday. For some TikTokers--hugely popular influencers especially--the end of the app might feel like Armageddon, simply because similar video-sharing.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
illumin
JANUARY 16, 2025
Bluesky is the latest social media platform to emerge from a crumbling X (formerly known as Twitter). But while this social endeavor is exciting, it isnt worth advertisers time. The rapidly growing social media platform doesnt support ads; and according to its owners, it never will. Positioned as an alternative to X, Bluesky reads more like the platform’s original Twitter brand and feel.
Adweek
JANUARY 16, 2025
The digital media company Dotdash Meredith, which is home to dozens of editorial brands including People, Southern Living, and Food & Wine, laid off 143 staff in a round of cuts on Thursday morning, according to a person familiar with the matter. The company confirmed the layoffs to ADWEEK. The cuts affect staff across multiple.
Martech
JANUARY 16, 2025
Are your KPIs out of date? Basic marketing metrics like ROAS won’t cut it for ecommerce success in 2025. Join Agital and industry leader Klaviyo Jan. 22 at 2 p.m. ET for a free, live marketing metrics webinar. You’ll learn: The best metrics to drive real ecommerce growth. Critical insights into evolving consumer spending trends. Proven strategies to boost ecommerce performance by 50%.
Adweek
JANUARY 16, 2025
Buzzy creative shop Mischief @ No Fixed Address has entered the media planning and buying space. The agency exclusively revealed to ADWEEK that it has been quietly building a media department for the past year, led by executive director of media Kristie Lee.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Chief Martech
JANUARY 16, 2025
If you predicted that tech stacks would shrink in 2024, it was probably a good bet. After all, the trend line had been headed in that direction. The average number of apps in companies’ stacks shrank in both 2022 and 2023, albeit by only a modest amount, less than 10% on average. But economic times were tight last year, and CFOs were on the warpath to cut SaaS waste.
Adweek
JANUARY 16, 2025
After a five-year hiatus, Stella Artois is making its return to the Big Game as part of Anheuser-Busch's (AB InBev) Super Bowl 59 ad blitz, which will also include for Bud Light, Budweiser, Busch Light, and Michelob Ultra. With five spots promoting the brands, AB InBev will occupy three minutes of national advertising time and.
Martech
JANUARY 16, 2025
What can a NASA engineer teach the martech community? Quite a bit and the most valuable lessons go beyond technical expertise emphasizing communication, leadership and problem-solving strategies that drive project success. John Ruffa , a former NASA engineer and my good friend, shares these insights in his book Nice Guys Finish Last And Other Workplace Lies, available on Amazon.
Adweek
JANUARY 16, 2025
Website building and hosting platform Squarespace is gearing up for Big Game appearance No. 11 with its release of the trailer for "A Tale as Old as Websites." The company plans to run a 30-second ad between the first and second quarters of Super Bowl 59. It has been developed by its in-house creative team.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Digiday
JANUARY 16, 2025
Chad Schulte, senior vice president of agency partnerships and strategy, Seedtag In this time of unprecedented access to information, its crucial objective journalism remains a cornerstone of an informed and functional society. However, as modern news organizations grapple with increasing financial pressures, a troubling trend has emerged: advertisers over-reliance on blunt-object keyword-blocking measures.
Adweek
JANUARY 16, 2025
Black-ish star Anthony Anderson is getting into the advertising. uh, business-ish. With his eight-season run as an ad exec on the hit ABC comedy in the rearview, the actor and entrepreneur made his inaugural trip to CES in Las Vegas to debut an all-new adventure, ADvolution. "It's life imitating art," Anderson told an enthusiastic audience.
AdvertiseMint
JANUARY 16, 2025
In the realm of digital marketing, measuring the success of your YouTube advertising efforts is crucial. This involves a strategic approach that includes setting clear objectives, analyzing data, and optimizing strategies. This article will provide your business and your YouTube Advertising Agency valuable insights into effectively measuring YouTube ad success, focusing on key metrics and tools that can help achieve your marketing goals.
Adweek
JANUARY 16, 2025
Allen Media owned station KADN laid off more employees in its news department on Tuesday. Five staffers were let go from the Lafayette, Louisiana Fox and NBC affiliate, including anchors Taylor Trache and Jeff Horchak and meteorologist Michael Crowley. Two producers were also let go. This latest round comes nearly three months after the station.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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