Seth Godin
OCTOBER 8, 2023
How unlikely is this? The artist who paints a masterpiece, from scratch, without hesitation. The playwright who doesn’t need a workshop or a reading. The architect who designs a food hall that has a layout and vibe that works without one alteration… Evolution is powerful. It gives us the chance to revise, edit and do what works while removing what doesn’t.
AdExchanger
OCTOBER 8, 2023
Marketers are eager to get the attention of fast-growing US Hispanic audiences. But measurement can get fuzzy fast. This measurement challenge also extends to other marginalized groups, but the Hispanic market is the most talked about by marketers because it’s the biggest audience, said Adriana Horowitz, who runs custom primary market research company Horowitz Research. […] The post Hispanic Audience Measurement Requires Nuance.
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Digiday
OCTOBER 8, 2023
Another day, another platform change at X. As of last week, the social media platform formerly known as Twitter no longer automatically features headlines in posts containing links. This change has led publishers, including The New York Times and The Washington Post, to notify their newsrooms with guidelines for posting to the platform. The Washington Post’s deputy director of social and off-platform curation Travis Lyles sent out a memo to the newsroom on Friday, which was shared with Digiday,
AdExchanger
OCTOBER 8, 2023
It needs to be said: Television is under-monetized. I can practically hear the sound of a record scratch. Yes, TV ad spending still commands nearly $90 billion a year from US marketers, according to Insider Intelligence. But it’s a distant second to the $263 billion in annual online ad expenditures online media attracts. Brand advertisers dominate […] The post Why Today’s CTV Attribution Models Fall Short appeared first on AdExchanger.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Digiday
OCTOBER 8, 2023
Pinterest has always seen itself as a platform that can effectively target and engage users at various stages of the marketing “funnel” but now it really wants marketers to do the same. Anyone who’s read its main pitch deck for 2023 since the Spring will be aware of that. In fact, even the ones who haven’t — seven of them spoke to Digiday — say the message is starting to ring true.
AdExchanger
OCTOBER 8, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Search For A Replacement The Google antitrust trial allows for a great deal of cynical theater. Microsoft CEO Satya Nadella testifies with, of course, exactly what Microsoft wants from the trial. Sridhar Ramaswamy, former Google search product chief who started an ads-free search engine, […] The post The Power Of Search Compels Google; DTC’s Profitability Plight appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Bhatnaturally
OCTOBER 8, 2023
Every week I attempt to curate a list of clutter-breaking ads (or the occasional commentary on the business of advertising). This week, here are a few creative ads from Suhana Masals, IKEA Norway, Sleepwell and more. Suhana Masala: the smell test Product parity and low or no real differentiation is a reality. In India, it [.] The post Suhana Masala, Sleepwell, Marmite and more: creative ads of the week appeared first on Bhatnaturally.
Digiday
OCTOBER 8, 2023
As social platforms move fast with new AI features , users are already breaking things. Last week, celebrities including actor Tom Hanks , TV journalist Gayle King and YouTube creator MrBeast all warned of deepfake ad scams featuring their likeness. Meanwhile, Meta’s new AI stickers have already generated controversy as various reports last week showed users easily creating problematic content.
Rob Campbell
OCTOBER 8, 2023
OK, I’m back. Again. And this time, I’m not going to be going away for … hmmmmm, actually let’s not go there. Let’s move on shall we? So before I start, there’s 2 things to say. 1. Some may have seen this before, because I accidentally put the wrong publish date on it. 2. This is a week of long and – for me – serious posts.
Digiday
OCTOBER 8, 2023
With another Digiday Media Buying Summit in the books, it’s clear the agency world has some figuring out to do. There are a number of headwinds blowing in agencies’ direction hampering the ability to move forward without strain and extra effort, based on conversations onstage, offstage and in the town halls over the course of three days in Naples, Fla.
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More About Advertising
OCTOBER 8, 2023
It’s a while since we’ve seen an obnoxious yuppie in an ad (they usually play well – did a great job for Audi via BBH back in the day) and here’s a rather senior version, played by Dominic West no less, as a key part of Nationwide’s rebrand through New Commercial Arts. He’s a bigwig … The post NCA rebrands Nationwide as the customer-friendly bank first appeared on More About Advertising.
Playwire
OCTOBER 8, 2023
Key Points The metaverse offers vast potential for businesses with revenue generation methods like immersive advertising, influencer collaborations, virtual events, branded virtual spaces, and innovative product placement. Effective metaverse advertising requires a thorough understanding of your objectives, comprehensive audience analysis, strategic platform selection, a strong metaverse presence, and regular testing and adjusting of strategies.
Exchange Wire
OCTOBER 8, 2023
In today's ExchangeWire news digest: New research indicates advertisers will spend billions on ad fraud this year; Alibaba's Lazada attempts to charm businesses in Indonesia; and Korea's telecoms regulator warns Google and Apple of potential fines to come. Billions of ad [.] The post Advertisers to Spend Billions on Ad Fraud; Lazada Woos Sellers Hit by Indonesia’s Social Commerce Ban appeared first on ExchangeWire.com.
More About Advertising
OCTOBER 8, 2023
Waitrose has been putting a lot of effort into cutting prices lately, so you can imagine the whoops of victory when a Which? Magazine survey declared that the posh person’s supermarket is now cheaper than Sainsbury’s. Horrified by the findings, Sainsbury’s immediately emailed out a letter to its customers from CEO Simon Roberts. He talked … The post Sainsbury’s fights back at claims it’s more expensive than Waitrose first appeared on More About Advertising.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Exchange Wire
OCTOBER 8, 2023
Hivestack, the world’s leading independent programmatic digital out of home (DOOH) ad tech company has grown its presence in Thailand through a new DOOH partnership with leading local media owner specialising in elevator screens, UpMedia. Through this partnership, 2,000 UpMedia DOOH [.] The post Hivestack Grows DOOH Marketplace in Thailand with UpMedia Partnership appeared first on ExchangeWire.com.
More About Advertising
OCTOBER 8, 2023
Trevor Beattie, best known to adland for his “Hello Boys” and “FCUK” campaigns of the 90s, has finally realised his childhood dream – space travel. He was one of three passengers on board Virgin Galactic’s fourth commercial trip to space on Friday 6th October, experiencing a few minutes of weightlessness during the two-and-a-half hour mission. … The post From adman to rocket man: Beattie blasts off first appeared on More About Advertising.
AdvertiseMint
OCTOBER 8, 2023
Do you know how to run TikTok audits? TikTok is a great platform for content creators, advertisers, and brands to achieve their goals. However, it will be difficult to measure a TikTok account’s performance without an audit. A TikTok audit helps you to evaluate and enhance your presence on the platform. This blog post will tell you all you need to know to run a successful TikTok audit and refine your strategy.
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