Martech
SEPTEMBER 27, 2023
Marketers now have a blueprint to adopt new AI technology thanks to Shawn Goodin, principal martech strategist at technology services and digital transformation leader Capgemini. Goodin unveiled the marketing AI blueprint in a keynote that kicked off Day 2 of The MarTech Conference. The blueprint helps marketers map where tools fit in their organization’s stack.
AdExchanger
SEPTEMBER 27, 2023
The Container Store wants to get a better handle on its first-party customer data. The Container Store aims for personalized content that leads to deeper engagement and more conversions, according to Tory Marpe, The Container Store’s VP of loyalty. Enhancing its customer communications could help the home organization and storage retailer achieve its ambitious goals […] The post How First-Party Data Is Helping The Container Store Think Outside The Box appeared first on AdExchanger.
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Martech
SEPTEMBER 27, 2023
Carlos Cantu is CMO of Freepik, a search engine that helps users find high-quality images for their projects. He knows firsthand how the widespread use of generative AI is changing marketing We talked with him about that, what this means for creators and why he thinks this makes artists more valuable than ever. ( Interview edited for length and clarity) Q: Why do I need original images now that I can generate my own images with AI?
AdExchanger
SEPTEMBER 27, 2023
The CEOs of the three largest advertising trade orgs – IAB, ANA and 4A’s – agree that we need a federal privacy law. They just don’t agree on exactly how to get there. The post Prog IO: Ad Trade Orgs Push For Privacy From Different Directions appeared first on AdExchanger.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech
SEPTEMBER 27, 2023
Making informed decisions about your marketing data investments is crucial. That’s why empowering yourself as a confident, savvy data-buyer is essential. Join industry experts in this webinar to learn how to save time, reduce headaches and extract maximum value from your marketing data investments. Learn more by registering and attending “Everything You Ever Wanted to Know About Data but Were Afraid to Ask,” presented by Rhetorik.
AdExchanger
SEPTEMBER 27, 2023
Return-path data is viewing information processed by a TV device. But it's still convenient to distinguish data from set-top boxes versus automatic content recognition. The post AdExplainer: What Is Return-Path Data (RPD)? appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
SEPTEMBER 27, 2023
What’s in a name? A lot, actually, if you’re Chris Symmes and your job title is director of dressings for Unilever North America. Unilever owns Hellmann’s – a name that would be familiar to anyone from the East Coast – but perhaps less so to people from the western US, where the same products go by […] The post The Secret Sauce Behind Marketing Hellmann’s And Its West Coast Twin, Best Foods appeared first on AdExchanger.
Martech
SEPTEMBER 27, 2023
Google Shopping Ads are a powerful platform for increasing your sales. With Black Friday fast approaching, implementing the latest tactics is crucial to ensure your ad spend is invested wisely amid rising costs per click. These five essential optimizations that will instantly impact your campaigns are brought to you by Google Shopping Feed partner ShoppingIQ, who specializes in overcoming existing limitations of Google Shopping and Performance Max campaigns, whist developing extra features, opti
AdExchanger
SEPTEMBER 27, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snap Decision All sorts of non-advertising companies have recently launched ad businesses – and vice versa. Companies that rely heavily on ad revenue, including Meta, Twitter and Snap, want to diversify their one-pillar businesses. But diversifying an ad business is much harder than the […] The post Snap’s Uphill Struggle For Revenue Beyond Advertising; Can Privacy Save Money?
Seth Godin
SEPTEMBER 27, 2023
When an organization first sets out to have an impact, it discovers that it has no customers, no clients, no constituents. So it shows up, it makes an offer and it listens. The early days are exciting. Customers are seen and heard and served. Variations are created and value is produced as problems are solved. In the early days, the most celebrated employees are the ones who figure out what someone needs and then determines a way to fill that need.
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Digiday
SEPTEMBER 27, 2023
Some content creators are using generative AI tools to spark new levels of creativity and innovation and are sharing their experiences online in how they’re using these tools to streamline their workflows and boost productivity. This experimentation with generative AI extends to brands, like Coca-Cola , as well. Notably, platforms are in a race to stand out.
Exchange Wire
SEPTEMBER 27, 2023
Adzymic, a leader in dynamic creative technology, today (September 28th, 2023) announced the launch of Adzymic Premium Exchange (APX) in Singapore and Malaysia. APX is an innovative advertising network that integrates high-impact formats and non-intrusive rich media ad units such as [.] The post Adzymic Launches Premium Advertising Network, Adzymic Premium Exchange (APX), in Singapore & Malaysia appeared first on ExchangeWire.com.
Digiday
SEPTEMBER 27, 2023
Crypto winter? Not as far as marketers are concerned. Skepticism around blockchain technology is rising — but the cold of crypto winter doesn’t appear to have frozen brands’ Web3 marketing budgets. Instead of pulling away from Web3, some marketers have instead expanded their definition of the concept, with an eye toward creating the utility that was sorely lacking in many of the NFT drops of yesteryear.
illumin
SEPTEMBER 27, 2023
This bold and colorful campaign from Adidas was launched this year to celebrate the FIFA Women’s World Cup Australia & New Zealand 2023. Play Until They Can’t Look Away impactfully showcases the talent of some of the world’s greatest soccer players. With appearances from Alessia Russo, Lena Oberdorf, and Mary Fowler, this ad gives audiences a small taste of the skill they’ll see in the FIFA tournament.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Digiday
SEPTEMBER 27, 2023
Yes, it’s a bit early for trend rundowns — months early, in fact. However, it’s not often that an investment banker publicly (and freely) shares their expertise on any market — that is, unless it’s Terry Kawaja. Ad tech’s loudest dealmaker yesterday (Sept. 27) spoke at an event hosted by New Digital Age, during which he went off the beaten path, sharing insights and shedding light on aspects of the ad tech market that usually fly under the radar for ad executives.
Basis
SEPTEMBER 27, 2023
Digital healthcare. Personalized medicine. Artificial intelligence. Like the broader healthcare landscape, the pharmaceutical industry is in the midst of quite a technological revolution! While many of these innovations present new and exciting opportunities for pharma brands, digital marketers may be feeling a bit of whiplash from the speed with which they're taking hold.
Digiday
SEPTEMBER 27, 2023
This week’s Media Briefing looks at how some publishers are applying AI tech to their sales operations to reduce the amount of manual tasks and the time it takes to respond to RFPs and reach out to prospective clients. Al in ad sales Overheard at DPS: The sustainability convo Morning Brew drops two C-suite execs, X is the top social platform for disinformation and more Al in sales Generative AI has come for publishers’ editorial teams in full force, sparking innovation at its best and misi
AdvertiseMint
SEPTEMBER 27, 2023
Source: Canva Snapchat vs. TikTok: Which is better? Social media platforms have changed how we connect and communicate with friends and family. Among the wide array of options, two apps stand out as prominent platforms– TikTok and Snapchat. Each has its unique features and quirks. This article will discuss the key differences between Snapchat and TikTok and the pros and cons of each platform.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Digiday
SEPTEMBER 27, 2023
Not to sound confusing, but influencer marketing agency Influencer is adopting a brand lift measurement solution in a move to demonstrate the value of employing influencers and creators, Digiday has learned. The move comes at a time when influencers are under more scrutiny than ever before, as the honeymoon phase with this form of marketing nears its end.
MNTN
SEPTEMBER 27, 2023
When visualizing your buyer’s journey from prospect to actual customer, a conceptual framework can help you understand how to interact with them at different points of their journey. That’s where the model of the sales funnel comes in. What Is a Sales Funnel? A sales funnel — broad on top, narrow at the bottom — represents how your broad pool of potential customers narrows to a few actual conversions.
Digiday
SEPTEMBER 27, 2023
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Welcome to the Digiday+ Research Briefing, your weekly curation of media and marketing research insights. Digiday+ members have access to the research below. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.
Smarty Ads
SEPTEMBER 27, 2023
Nowadays, the success of any business heavily relies on advertising. It is not enough to create high-quality products; they must also be promoted to the right customers on the right channels. With programmatic targeting, this process gets significantly simpler. Powered by data, your ads reach exactly those clients most likely.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Digiday
SEPTEMBER 27, 2023
The Financial Times has launched another subscription-based mobile app product a year after the debut of FT Edit to reach readers outside of its U.K. home base and offer a lower-priced option to convert them into paying subscribers. Called the FT Digital Edition, the standalone subscription initially launched in 2020 on desktop as a digital version of the FT’s print newspaper and weekly magazine.
Karola Karlson
SEPTEMBER 27, 2023
In this interview with Siim Kera (The Estonian Marketing Association), we talked about greenwashing, silly ad messages, life abroad, and the productization of human beings. Questions by Siim, answers and translation by Karola. Years ago, while interning at a PR agency, Karola spotted a book on content marketing on one of the office bookshelves. This instantly sparked her interest in digital marketing.
VideoWeek
SEPTEMBER 27, 2023
European publishing giant Axel Springer announced today it is selling its 35 percent stake in Ringier Axel Springer Schweiz (RASCH) to Swiss publisher Ringier, its partner in the joint venture. Axel Springer says the sale is motivated largely by its focus on driving digital revenues, as it seeks to become a purely digital media company. RASCH runs a number of popular consumer and B2B magazines and journals in Switzerland, including Schweizer Illustrierte, TELE, TV-Star and GlücksPost.
Exchange Wire
SEPTEMBER 27, 2023
In the first half of 2023, Piwik PRO, a privacy-focused analytics vendor, grew its revenue by 34% and increased the number of its clients by 46%. The company helps more than 10,000 marketers balance effective data collection and privacy compliance [.] The post Piwik PRO Passes €12.4m (£10.7m) ARR in the Time of Universal Analytics Sunset appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
In this exploration, we're diving into predictions about the future of sales. We're talking about a complete shake-up powered by automation and artificial intelligence (AI). These aren't just fancy tools — they're real game-changers. Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful. From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection.
Single Grain
SEPTEMBER 27, 2023
Think about the last time you saw a picket line in Hollywood. With actors and writers brandishing signs, the scene becomes an evocative display of labor fighting for its worth. Sure, strikes happen across different industries, but there’s an overarching lesson that we can apply from this specific strike to how we ought to capitalize on content marketing.
Exchange Wire
SEPTEMBER 27, 2023
In today's ExchangeWire news digest: OpenAI reportedly in talks for a share sale that would more than triple its valuation; Snapchat reveals a new game for agency staff; and the EU's Thierry Breton warns Apple it must open up to [.] The post OpenAI Seeks New Multi-Billion Dollar Valuation; Snapchat Launches Game for Agencies appeared first on ExchangeWire.com.
More About Advertising
SEPTEMBER 27, 2023
Amazon Prime Video is the latest of the streamers to push its subscribers to the limit. Despite charging £95 a year (or £8.99 a month) for its services, from 2024 there will be a monthly £2 premium if you want to remain ad free. The streaming platforms have revolutionised the way we engage with TV … The post The streamers keep changing the goalposts.
Exchange Wire
SEPTEMBER 27, 2023
Seedtag, the leading contextual advertising company, has announced two new hires, based in the UK office, to further bolster its senior leadership team. In her new position as global SVP of publisher partnerships, Seraphina Davey will look to develop and [.] The post Seedtag Announces Two Senior Leadership Hires appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
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