Adweek
NOVEMBER 13, 2024
Don Lemon announced his departure from X, formerly Twitter, on Wednesday. "It's time for me to leave the platform," the former CNN anchor said in a video posted to his official account. "I once believe that it was a place for honest debate and discussion, transparency, and free speech," Lemon added. "But I now feel.
Martech
NOVEMBER 13, 2024
The merger of DemandScience and Terminus, announced on Tuesday, is the latest act of consolidation in the B2B media and lead generation landscape and emphasizes, once again, the importance of data to identifying and engaging B2B buyers. DemandScience, which was founded in 2012, is a data aggregator that helps B2B companies identify and engage with potential buyers.
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Adweek
NOVEMBER 13, 2024
On April 9, social media influencer Miquela Sousa (@lilmiquela) announced her 20th birthday on Instagram to her 2.6 million followers. In fact, it was her first birthday ever. Lil Miquela hit the social media scene in 2016 as a virtual 19-year-old Brazilian American. Only recently did this AI marketing tool, created by the virtual influencer.
Martech
NOVEMBER 13, 2024
Retailers are facing significant challenges and opportunities as they prepare for 2025. To stay ahead, leveraging advanced technology and data strategies to enhance customer engagement and drive growth is essential. Join our expert panel for Charting the Path Forward: Building a Future-Forward Platform for Retailers in 2025. Gain insights from Melissa Tatoris, Head of Retail Practices at Zeta Global, and Leslie Lorenz, Head of Retail at Snowflake, on building a future-ready platform.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
NOVEMBER 13, 2024
Today, the fan platform Fandom, a user-populated library of gaming and entertainment content, unveiled its new contextual targeting solution, Helix. The product uses artificial intelligence and machine learning to taxonomize Fandom's 50 million pages of content, enabling the publisher to serve contextually relevant ads to users and unlock new, nonintuitive audiences for advertisers, according to.
Exchange Wire
NOVEMBER 13, 2024
News in brief: CMA demands revised Privacy Sandbox commitments from Google; MediaSense acquires R3 Media; and Azerion snaps up Goldbach Austria GmbH CMA demands revised Privacy Sandbox commitments from Google The UK Competition and Markets Authority (CMA) has issued its latest report [.] The post Digest: CMA Releases Updated Privacy Sandbox Report; MediaSense Acquires R3 appeared first on ExchangeWire.com.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
NOVEMBER 13, 2024
The decline of marketing as an influential business function is well documented. Among C-suite roles, chief marketing officers (CMOs) are the least likely to advance to the CEO spot and the most likely to be dismissed. This unsettling trend is supported by the Fall 2023 CMO Survey, where most CMOs reported limited involvement in executive-level decisions.
Adweek
NOVEMBER 13, 2024
These yetis aren't hiding in the Himalayas, they're ice skating on the local pond and caroling through the neighborhood in a new campaign for alternative soda brand Olipop. While the goal in this scenario is to spread cheer, the giant lumbering beasts manage only to terrorize the townsfolk. It's not until they shed the costumes.
Martech
NOVEMBER 13, 2024
Last month, I took my first ride in a Waymo — a fully autonomous trip through the streets of San Francisco. As I stepped out, two other people who had just completed their first ride exchanged amazed looks with me. We shared a mix of awe and disbelief, marveling that a car could navigate city streets entirely on its own. One day, I imagine I’ll feel the same amazement watching a fully autonomous marketing campaign unfold — from inception to optimization — without human intervention.
Adweek
NOVEMBER 13, 2024
Artificial intelligence startup Perplexity AI is officially moving forward with previously announced plans to begin testing ads within its search results. Initial agency and brand partners include Indeed, PMG, Universal McCann, and Whole Foods Market. The company said in a blog post announcing the move, "To fully deliver on our mission to spark the world's.
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AdExchanger
NOVEMBER 13, 2024
Integral Ad Science shares dropped more than 10% on Wednesday, after the company reported lackluster revenue growth and softened its guidance for the Q4 season during its quarterly earnings Tuesday afternoon. The company’s total revenue increased 11%, from $120 million in Q3 2023 to $133.5 million during the period this year. And it turned a […] The post Integral Ad Science Goes Big On Social Media As Retail Ad Spend Softens In Q3 appeared first on AdExchanger.
Adweek
NOVEMBER 13, 2024
Ever since McDonald's rang up double-digit sales increases in 2021 with its BTS Meal, American brands have lined up to do endorsement deals with K-pop stars. Coca-Cola, American Express, Levis, and even the National Basketball Association have all signed a K-pop group (or a breakout star from a group) to promote their wares. But as.
Seth Godin
NOVEMBER 13, 2024
In one corner of the parking garage near my office, car satellite radio doesn’t work. This is clearly broken, but it’s also not a problem. Certainly not a problem worth anyone’s attention when there are so many other problems to be addressed. Problems, by definition, can be fixed. But they might not be worth the focus and effort. Letting these go is important, because it frees us up to work on the things that most people don’t think are problems that are worth fixing.
Adweek
NOVEMBER 13, 2024
McCann Worldgroup has nabbed lauded creative Britt Nolan from Leo Burnett to take on the new role of chief creative officer, North America. He will report to Javier Campopiano, global chief creative officer of McCann Worldgroup and McCann. Nolan will work with the network's creative leadership in the U.S.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
NOVEMBER 13, 2024
The ad industry is all-in on generative AI, a buzzword that makes data clean rooms or blockchain look quaint. But for the most part, that interest is reserved for the, well, generative aspect. ChatGPT to replace film and video production, say, or to fill in ad copy. What’s missing right now is the analytics to […] The post Meet Evertune, A Gen-AI Analytics Startup Founded by Trade Desk Vets appeared first on AdExchanger.
Adweek
NOVEMBER 13, 2024
Omnicom Media Group (OMG), Publicis Groupe, and dentsu lead Forrester's media agency Wave report, released today. The research firm evaluated 12 media agencies, both holding company-owned and independents, based on three criteria: capabilities, strategy, and customer feedback. Agencies were then grouped into three categories based on their score: leaders, strong performers, and contenders.
Exchange Wire
NOVEMBER 13, 2024
Skyrise, the advertising technology platform, has collaborated with Cedara, the Carbon Intelligence Platform, to offer media decarbonisation to advertisers. The sustainable media offering works across all formats allowing omnichannel measurement of client advertising campaigns. The fully integrated Cedara solution benefits Skyrise [.] The post Skyrise & Cedara Partner to Help Advertisers Measure & Reduce Environmental Impact of Media Campaigns appeared first on ExchangeWire.com.
Adweek
NOVEMBER 13, 2024
For Ankler Media CEO Janice Min, 2024 was the inflection point when advertisers finally understood that when it comes to audiences, it's not all about size. "Our goal is to have the largest, most pristine audience we can have in terms of the subscriber list," said Min, former editorial director at The Hollywood Reporter and.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
NOVEMBER 13, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Gathering Its Threads When Facebook first took off, Co-Founder and CEO Mark Zuckerberg wrestled with when to sacrifice ineffable coolness and organic popularity with advertising. For Instagram Threads, the text-based social platform that’s Meta’s version of the one-time Twitter, there is no such […] The post Threads Will Have Ads Next Year; Perplexity, Gen-AI Search Engine, Already Does appeared first on AdExcha
Adweek
NOVEMBER 13, 2024
Freevee, we hardly knew ye: Amazon confirmed late Tuesday that it will shut down the FAST (free ad-supported streaming television) service, which debuted as IMDb Freedive in January 2019. Moving forward, the company will consolidate the streamer under Prime Video. "To deliver a simpler viewing experience for customers, we have decided to phase out Freevee.
AdExchanger
NOVEMBER 13, 2024
Tired: buying data to target audiences. Wired: buying the whole dang data company. Alliant, an audience platform built on consumer transactional data, announced Wednesday that it has been acquired by Inverness Graham, a private equity firm based in Philadelphia. Alliant will continue to operate as an independent company under the leadership of JoAnne Monfradi Dunn […] The post Private Equity Firm Buys Alliant As The Centerpiece To Its Platform Dreams appeared first on AdExchanger.
Adweek
NOVEMBER 13, 2024
Minneapolis chief meteorologist Ian Leonard said his skin cancer has returned. In a blog, posted to the Fox owned station's website, Leonard told viewers about the diagnosis. "Knock knock. Who's there? Skin Cancer. Damn." he wrote. "It seems my skin cancer journey is set to start again. It's kinda like a punch in the gut.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
AdExchanger
NOVEMBER 13, 2024
The rise of artificial intelligence (AI) and new automation tools has disrupted the programmatic advertising industry, stoking fears among some marketers about the future or scope of their roles. A 2023 Forrester Research report predicted that 33,000 agency jobs could be replaced by automation by 2030, with up to one-third of those directly attributable to […] The post Why Traders Are (Still) The Future Of Programmatic In An AI-Driven World appeared first on AdExchanger.
Adweek
NOVEMBER 13, 2024
Gray-owned WAGM in Presque Isle, Maine is cutting some of its locally produced newscasts. WAGM announced the move last Thursday on social media. WAGM will be joining forces with WABI, it's Gray Local Media Partner. WAGM and WABI will continue its mission of providing local news, weather and sports coverage. Effective 11/18,the team will bring.
Martech
NOVEMBER 13, 2024
Mobile experience company Sinch announced RCS features are now available in the Sinch Customer Dashboard, allowing marketers to integrate rich content into mobile message (SMS) campaigns. In the U.S., RCS (rich communication services) was a little used version of SMS messages only available on Android, until this year. Apple added RCS to iOS 18, significantly increasing the reach of RCS, which include options for video content and interactive features like buttons.
Adweek
NOVEMBER 13, 2024
As a Latina mother and marketer, raising bilingual children in today's media landscape is both a joy and a challenge. Growing up, shows like Dora the Explorer didn't just entertain me--they helped me navigate a complex world between two languages. While English wasn't my first language, those shows gave me a sense of belonging in.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
PubMatic
NOVEMBER 13, 2024
As we look toward 2025, commerce media has emerged as an undeniably dominant force in the digital advertising ecosystem. Retailers are establishing media networks, providing brands with valuable on-site display advertising opportunities, and maximizing on the unique potential to reach shoppers at the exact moment of purchase. With global spending on commerce media expected to surpass $81.6 billion by 2025 , and global ecommerce display investment reaching nearly $10 billion in 2024, let’s take
Adweek
NOVEMBER 13, 2024
In this episode of the Brave Commerce podcast, hosts Rachel Tipograph, founder and CEO of MikMak, and Sarah Hofstetter, president of Profitero, sit down with Meghan Archer, vice president of digital commerce at PepsiCo. Archer shares her unique career journey from consumer electronics at T-Mobile, to a dynamic decade at Amazon, to her current role.
Digiday
NOVEMBER 13, 2024
In July, a single announcement from the Google Chrome team turned the $300 billion digital media industry upside down, turning the subsequent months into a tense waiting game for ad tech decision-makers. For the uninitiated, Google’s July announcement was that, after years of uncertainty, it would retain third-party cookies in its Chrome browser.
Adweek
NOVEMBER 13, 2024
Creative and digital transformation agency WongDoody, an Infosys company based in Seattle, has named former Monks global chief client officer Laura Davis to the newly created role of managing director, U.S. In addition, the expansion of WongDoody's leadership team also includes bringing on Christian Golz as global head of immersive experiences, and Mariel Cunningham as.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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