Adweek
FEBRUARY 12, 2025
If you walked into a museum, you could probably identify a number of artworks from across the room. You don't need to be an expert to spot a Picasso. In the same way, even if you're not a car aficionado, I bet you'd recognize the Volkswagen "Think Small" advertisement. I'd argue it's the most well-known.
Martech
FEBRUARY 12, 2025
Generative AI isn’t just transforming marketing it’s already embedded in how marketing teams work. From researchers using AI to analyze customer sentiment to designers automating routine tasks, marketing professionals across functions are finding practical, immediate applications for AI tools. Unlike traditional martech implementations, this transformation is happening from the ground up as individual marketers adopt AI assistants for their daily work.
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Adweek
FEBRUARY 12, 2025
Supply-side platform TripleLift has a new CEO: Dave Helmreich, former chief commercial officer at connected TV software platform Innovid, who left the company last November after two years following its acquisition by Mediaocean. At TripleLift, he will be tasked with accelerating strategic initiatives and growth plans via actionable data, advanced targeting, cutting-edge creative technology, and.
Martech
FEBRUARY 12, 2025
Theres never a dull moment in influencer marketing, which faces a significant challenge this year with the law banning TikTok in the United States. Even without the platform that made it famous, influencer marketing is now a significant channel for marketers. Its also big business for both content creators and brands. But how did we get here? In this conversation with Natalie Silverstein, Chief Innovation Officer at Collectively, we cover the origins of influencer marketing, going back to long-f
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
FEBRUARY 12, 2025
Tom Brady's creative studio Shadow Lion has hired Philip Sicklinger as its first executive creative director (ECD). Sicklinger has held senior creative roles at several U.S. agencies, most recently as ECD at BBDO New York for five years. Before that, he had tenures as vp group creative director at MullenLowe and creative director at BBH.
Ad Monsters
FEBRUARY 12, 2025
Stephani Estes began her career as a special education teacher and then pivoted to working in the media industry. Since making the switch more than fifteen years ago, she has worked in different facets of media planning, wearing many hats. The key to her success? Embracing challenges head-on, staying hungry for knowledge, and using the foundation she built as a teacher to guide her principles.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
VideoWeek
FEBRUARY 12, 2025
Phynd (pronounced “find “ ), a new cloud gaming platform which is monetised by ads rather than a paid subscription, has formally launched, announcing it has raised $10 million in a seed round led by Wellington Management. The raise will fuel the continued development of Phynd’s platform, which will release in beta later this year. Cloud gaming, for those unfamiliar, is where games are run on remote servers, rather than the end-users device.
Adweek
FEBRUARY 12, 2025
Alvin Sams, otherwise known as Big Al, a Sacramento, California reporter and radio host, has died. He was 55. Big Al had been part of Northern California television and radio for more than 25 years. He appeared on the morning show for CBS owned station KOVR since 2021. "Anyone who watched Big Al knows he.
AdExchanger
FEBRUARY 12, 2025
Oh my, oh my. For the first time in 8.5 years as a public company, our results came in below expectations, The Trade Desk CFO Laura Schenkein told investors during the companys Q4 and full-year 2024 earnings reports on Wednesday. It was on us, she said. When the company sets revenue guidance, as opposed to […] The post The Trade Desk Promises Big Changes After Missing Its Q4 Guidance appeared first on AdExchanger.
Adweek
FEBRUARY 12, 2025
The Super Bowl continues to be a colossal event for brands and marketers, but will this year's Big Game have a lasting impact on the ad industry? Recently, Fox reported that Super Bowl 59 was the most-watched game ever, with 127.7 million viewers, despite the Philadelphia Eagles blowing out the Kansas City Chiefs. The Apple.
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Martech
FEBRUARY 12, 2025
The five biggest challenges facing demand gen marketers include personalization, budget constraints and sales-marketing alignment. Thats according to the 2025 State of Demand Gen Report from The Marketing Geeks. Marketers also identified challenges around effectively scaling campaigns and data integration in the report. By now, were well aware of the issues marketing teams face when developing creative or personalized campaigns.
Adweek
FEBRUARY 12, 2025
This is TVNewser's basic cable network ranker and cable news report for the week of Feb. 3, 2025. The three cable news networks all saw week-to-week declines in total viewers and the Adults 25-54 to start February. CNN suffered the steepest drop, with double-digit declines across the board during prime time and total day. Compared.
Exchange Wire
FEBRUARY 12, 2025
Attekmi, an ad tech company, is about to release AdEx Enterprise, a new ad exchange platform for those partners who require advanced functionality and ultimate scalability. After the recent rebranding, Attekmi expanded the list of available products and services new [.] The post Attekmi Presents AdEx Enterprise: A New Ad Exchange Solution is Coming Soon appeared first on ExchangeWire.com.
Adweek
FEBRUARY 12, 2025
The cofounder and chief executive of Morning Brew, Austin Rief, is stepping down from his position and transitioning to a new role as executive chairman, Rief told ADWEEK. The company has named Robert Dippell, currently its chief operating officer and chief revenue officer, as its new CEO, effective immediately. Executive Devin Emery has also been.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
FEBRUARY 12, 2025
Dotdash Meredith (DDM) is expanding its performance-focused contextual targeting solution, D/Cipher, to third-party inventory. D/Cipher+ plus sign product nomenclature is officially inescapable was announced during the publishers Q4 2024 earnings call on Wednesday. DDM reported $522 million in overall Q4 revenue, a 10% year-over-year improvement. Ad revenue was up 3% YOY, in part due […] The post Dotdash Meredith Brings Its Contextual Targeting Solution To The Open Web appeared first on A
Adweek
FEBRUARY 12, 2025
Sorry, Tony Stark, but when it comes to the Marvel Cinematic Universe's culinary preferences, guacamole and mango smoothies are in, and shawarma is out. At least, that's the takeout takeaway from the "Collateral Stains" campaign assembled by Tide and Marvel Studios. Launched in January ahead of the Feb. 14 release of Captain America: Brave New.
AdExchanger
FEBRUARY 12, 2025
Last week, at an industry event hosted by RTB House, a group of retailers took the stage to discuss their plans (and frustrations) with data-driven advertising this year. I think its worth revisiting some of the things they mentioned, partly because its useful, tactical information, but also as a reminder to other retail marketers and […] The post How Data-Driven Retail Marketers Try To Manage The Unmanageable appeared first on AdExchanger.
Adweek
FEBRUARY 12, 2025
The upfront season is about to tip off, and Amazon has some new offerings checking into the game. Last year marked Amazon's first time entering upfront week, shaking up pricing while bringing its Prime Video ad tier to advertisers.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Ad Tech Daily
FEBRUARY 12, 2025
Verve, in its pursuit of its next phase of accelerated growth, is enhancing its team with a prominent name in the advertising technology space. The company today announced that Grant Gudgel will serve as Verves new SVP of marketing. Gudgel brings extensive experience in digital advertising to Verve, and his appointment enhances the companys leadership […] The post Verve Hires Industry Veteran Grant Gudgel as New Senior Vice President of Marketing appeared first on Ad Tech Daily.
Adweek
FEBRUARY 12, 2025
We all know the fairy godmother. In her latest campaign for her apparel brand, Skims, Kim Kardashian puts a spin on that lore by playing a "fairy butt mother." The ad announces Skims' The Ultimate Butt, a collection of nine new styles including shape wear, leggings, and bodysuits. In the video, a woman sitting in.
AdExchanger
FEBRUARY 12, 2025
AppLovins stock popped by more than 28% in after-hours trading Wednesday on the news that it plans to offload its entire apps business at a $900 million asking price by next quarter. This isnt a surprise. AppLovin has been talking about prioritizing its software platform for several years. But signing a term sheet to fully […] The post AppLovin Is Divesting Its Apps Business To Become A Pure Advertising Platform appeared first on AdExchanger.
Adweek
FEBRUARY 12, 2025
The world seems to be in perpetual crisis. Some of us are desperately trying to fix it. Others, unfortunately, are giving in to cynicism and even opportunism given the change of leadership in the White House. Meta CEO Mark Zuckerberg's abrupt termination of the company's diversity, equity, and inclusion programs strikes many of us as.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
FEBRUARY 12, 2025
With thanks to Igor Skokan, Global Marketing Science Director, Meta Understanding advertising effectiveness is the cornerstone of successful marketing, yet marketers often shy away from the most reliable tools for the job. Why? Because true experimentation the kind that reveals hard truths about what works and what doesnt is uncomfortable. It challenges assumptions, […] The post The Uncomfortable Truth About Advertising Effectiveness: Why Marketers Avoid True Experimentation appeared fir
Adweek
FEBRUARY 12, 2025
The "interim" tag has been removed from Rebecca Kutler's title at MSNBC. The network officially named her president on Wednesday. Kutler's appointment was announced by Mark Lazarus, CEO of the new SpinCo company that will house MSNBC, CNBC and other NBC Universal cable assets. "In the short time that Rebecca was the interim president, it.
Seth Godin
FEBRUARY 12, 2025
If you’re the client or the boss, it’s possible that someone is going to create creative work for you. Sooner or later, you’ll get something that doesn’t work. You might want to explain why it’s not good enough. Perhaps you can demonstrate how it doesn’t fit the genre or meet spec. Explain the historical context, the market demands and the structure of the problem and the work to be done.
Adweek
FEBRUARY 12, 2025
On Wednesday, BuzzFeed founder and chief executive Jonah Peretti announced his plan to launch BF Island, a new social media platform and consumer app. Peretti shared a manifesto explaining his rationale for launching the new product, pointing to the algorithmic bias of other social platforms and the toxic effect the technology has on its users.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Martech
FEBRUARY 12, 2025
A PR crisis is one of the most daunting things an organization can face. Companies in industries like healthcare, AI and commercial aviation all faced recent public disasters. In general, public trust in companies across the board simply isnt very strong. While 90% of business executives believe customers highly trust their companies, only 30% of consumers actually do.
Adweek
FEBRUARY 12, 2025
Fox just keeps on winning the Super Bowl. Today, Fox announced that Super Bowl 59 on Fox and Tubi generated over $800 Million in gross revenue from advertising sales across all platforms, with record pricing for the sold-out game. ADWEEK previously reported that the company was approaching $700 million in national sales alone.
Spoton Digital Media
FEBRUARY 12, 2025
When many businesses approach marketing, they want to jump right into the tactics that drive sales. Its no surprise. Sales and revenue are the lifeblood. But, there is something that must come before selling. Before you can focus on the lifeblood of your business, you need to start with the heart of your business and that is your brand. Your brand is the story of who you are, who you serve, why you exist, and what problems you solve.
Adweek
FEBRUARY 12, 2025
Interpublic Group (IPG), which is preparing for a takeover by rival Omnicom Group later this year, reported its full year and Q4 2024 earnings on Wednesday (Feb. 12). The numbers $9.2 billion - IPG's 2024 net revenue, with organic growth of 0.2%. $2.4 billion - IPG's Q4 net revenue, an organic decrease of 1.8%. 1%.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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