Adweek

APRIL 1, 2025

MSNBC also finished ahead of the broadcast news networks on both platforms.

354

354

Martech

APRIL 1, 2025

Your website is more than a digital brochure. Its the foundation of brand credibility, lead generation and customer engagement. Unlike social media, which has algorithms dictating visibility, your website is a platform you own, so you have complete control over messaging, user experience and conversion pathways. But if your website doesnt communicate your expertise, solutions and value proposition, visitors will leave without engaging, never mind converting.

Conversion 115

Conversion SEO Communications Audience 115

Adweek

APRIL 1, 2025

Publicis Media has won LinkedIn's global media account, replacing Dentsu following a closed review.

Media 302

Media Agency Marketing 302

Seth Godin

APRIL 1, 2025

Where do con men come from? There are three conditions that need to be met: First, there needs to be rising societal pressure to get ahead, cut the line and find a win. Second, there needs to be people willing to set aside their ethical principles to take advantage of others in their community. And third, we need to be lulled into a state of unjustified credulity, eager to believe that seeds might be magical or that motion might be perpetual.

103

103

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Adweek

APRIL 1, 2025

Duolingo and Carnival Cruise Line are offering seven continents, 195 countries, 40 languages, five years at sea--or are they?

Advertising 281

Advertising 281

Digiday

APRIL 1, 2025

Unilever may be investing billions of dollars into influencer marketing, but marketers aren’t necessarily copying their playbook just yet. When one of the world’s largest advertisers says it will now invest half of its ad budget (some $8.5 billion globally in 2023, per Statista ) on social media with plans to work with 20 times more influencers, it can make waves enough that small and medium-sized marketers rush to follow suit.

Marketing 76

Marketing Media Advertising 76

Martech

APRIL 1, 2025

The go-to-market (GTM) landscape is undergoing a fundamental transformation. It is moving away from outdated strategies and embracing new imperatives driven by artificial intelligence (AI) and evolving buyer behavior. Four GTM experts discussed these changes and how to respond to them at “The GTM Revolution Will Not Be Televised” panel during The MarTech Conference last month. “Artificial intelligence, business-to-consumer marketing tactics and financial accountability are resh

Click Through Rate 75

Click Through Rate MarTech ROI Marketing 75

Adweek

APRIL 1, 2025

Karate Kid: Legends and a four-part Fab Four movie reveal how the studio is adapting to the streaming era.

Marketing 272

Marketing 272

Martech

APRIL 1, 2025

B2B tech stacks are becoming increasingly complex, with too many point solutions some rarely used and mounting SaaS subscription fees. Even worse, many stacks aren’t fulfilling their intended purpose. Only 17% of companies feel their tech stacks meet all their needs, a recent Webflow report reveals. New and promising tools are emerging almost daily and deserve a closer look.

Marketing 78

Marketing Manufacturing MarTech Communications 78

Adweek

APRIL 1, 2025

Four things you may have missed from the 2024 edition.

Agency 262

Agency 262

Advertisement

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Advertising

AdExchanger

APRIL 1, 2025

Roblox is making major additions to its still-nascent ad offering. At the IAB PlayFronts in New York City on Tuesday, the online gaming platform announced new integrations with Google that will make Robloxs various ad formats available through Google Ad Manager (GAM). For starters, Roblox will implement rewarded video on its platform for the first […] The post Roblox Courts Programmatic Demand From Google With Rewarded Video And In-Game Ads appeared first on AdExchanger.

Advertising 71

Advertising 71

Adweek

APRIL 1, 2025

Media portion of the review to wrap at the end of Q2.

Media 257

Media Food Agency 257

VideoWeek

APRIL 1, 2025

Canada-based broadcaster OUTtv, which specialises in LGBTQ+ oriented content, turns 25 next year, so it’s seen significant change in the media landscape over the course of its existence. The company started out operating traditional linear cable channels, but when streaming and subscription video on-demand (SVOD) models started to go mainstream, it was quick to react.

Audience 52

Audience Advertising Media Marketing 52

Adweek

APRIL 1, 2025

Can you control how your brand manifests in culture, or do you have to choose between control and relevance?

254

254

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

Buyer Advertising

APRIL 1, 2025

“You want us on that wall. You need us on that wall.” I may be dating myself, but do you remember that movie, A Few Good Men , when Col. Jessup, portrayed by Jack Nicholson, blurted that line out in a fit of rage? He was right. We all need resolute people to protect us from harm. Of course, he then went on to admit to ordering an inadvertent murder, but I digress.

Agency 59

Agency Communications Advertising ROI 59

Adweek

APRIL 1, 2025

AI and LLMs are popular precisely because they get people answers and informationfasterthan clicking around.

CPM 247

CPM SEO Media Marketing 247

IAB Tech Lab

APRIL 1, 2025

FreeWheel gains IAB Tech Lab certification on OM SDK for LG and Samsung devices The post FreeWheel first to be IAB Tech Lab certified on OM SDK for LG and Samsung devices appeared first on IAB Tech Lab.

115

115

Adweek

APRIL 1, 2025

Liquid Death and MSG announce a multiyear deal that will intertwine the canned water and iced tea brand with iconic venues and entertainment properties.

Entertainment 246

Entertainment Marketing 246

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Exchange Wire

APRIL 1, 2025

Today's digest looks at fines over data consent practices, xAI's acquisition of X, and BBC abandoning its plan to introduce ads to podcasts. Apple Fined 150 Million Over iOS Data Consent Practices Apple Inc. has been fined 150m (124m) by Frances [.] The post Digest: Apple Fined over iOS Data Consent Practices; BBC Decides Against Podcast Ads Plan appeared first on ExchangeWire.com.

Ad Tech 52

Ad Tech 52

Adweek

APRIL 1, 2025

Fill-in anchors dominated all three networks.

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239

Exchange Wire

APRIL 1, 2025

Chalice AI, the US-based advertising technology company, today (April 1st, 2025) announces its expansion into the EMEA market, led by Freddie Turner, former managing director of MiQ UK. This marks a significant milestone in Chalice AI's mission to revolutionise advertising [.] The post Chalice AI Launches in EMEA, Led by Managing Director Freddie Turner appeared first on ExchangeWire.com.

Advertising 59

Advertising Marketing 59

Adweek

APRIL 1, 2025

Google will allow now advertisers to buy Rewarded Video ads on Roblox via Google Ad Manager.

Video Ads 232

Video Ads Advertising Media Marketing 232

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

Exchange Wire

APRIL 1, 2025

NumberEight, a global leader in privacy-first, ID-less data solutions, is excited to announce a strategic partnership with Carbonatix, a pioneer in programmatic digital audio advertising. This collaboration integrates NumberEights Affinity Audience solution into Carbonatixs advanced audio ecosystempowering both web-based text-to-speech (TTS) [.] The post NumberEight Partners with Carbonatix to Elevate Programmatic Audio Advertising with Audience Curation appeared first on ExchangeWire.com.

Audience 59

Audience Advertising 59

Adweek

APRIL 1, 2025

CMO Andrew Katz on scaling through strategic marketing and distribution.

Marketing 223

Marketing 223

More About Advertising

APRIL 1, 2025

We Are Futures, which describes itself as a youth engagement agency, has won a four year contract with Team GB and ParalympicsGB to handle its Get Set programme working with schools to promote “resilience, teamwork, and ambition through Olympic and Paralympic values.” British Olympic Foundation MD Jen Rouse says: “The team here at Team GB … The post We Are Futures wins UK athletics Get Set programme first appeared on More About Advertising.

Agency 52

Agency Advertising Finance Media 52

Adweek

APRIL 1, 2025

Orange Apron Media's two-day event at Truist Park in Atlanta courts advertisers, big and small.

Advertising 217

Advertising Media Retail 217

Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing

Exchange Wire

APRIL 1, 2025

MCDecaux, Japan branch office of JCDecaux, the number one outdoor advertising company worldwide, announces that MCDecaux is today (April 1st, 2025) launching the programmatic purchase of the premium digital inventory in Japan. The inventory starts with 55 digital screens all available [.] The post VIOOH & MCDecaux, Japan Branch Office of JCDecaux, Launch its Programmatic DOOH Offer in Japan appeared first on ExchangeWire.com.

Advertising 52

Advertising 52

Adweek

APRIL 1, 2025

The Austin ABC affiliate said Mays co-anchoredDaybreakalongside Yvonne Nava for eight consecutive years until 2020.

Affiliates 214

Affiliates 214

More About Advertising

APRIL 1, 2025

Pablo in the UK has made quite. name for itself, rivalling the likes of Uncommon Creative Studio and New Commercial Arts (now owned by Havas and Ogilvy respectively) despite, initially anyway, having a less starry line-up. This new campaign for Poretti, a beer from northern Italy (now owned by Carlsberg) near the famed lakes, may … The post Pablo makes sparkling debut for Poretti first appeared on More About Advertising.

Advertising 51

Advertising Agency 51

Adweek

APRIL 1, 2025

Delivering results for a legacy brand through adaptive marketing.

Retail 195

Retail Media Marketing Food 195

Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

Marketing