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For most Americans, Super Bowl 59 takes place for a few hours on Feb. 9. For advertisers, building buzz for the event starts long before the Big Game. Brands including Instacart, Taco Bell, Stella Artois, Uber, Tubi, and NerdWallet have released teasers for their Super Bowl 59 commercials. Some clues we've gathered about the most-hyped.
The ad industry talks a big game about supporting journalism. Still, at IAB ALMs “Spotlight on News” panel, media leaders laid out the real barriersbrand safety fears, an outdated approach to metrics, and a lack of swagger. With AI misinformation rising and brand safety concerns increasing on social platforms, will advertisers finally invest in trusted news sources?
Food company Welch's is conducting an agency review for its portfolio of sparkling juices, ADWEEK has learned. The brand confirmed that it is handling the review internally, and declined to disclose the agencies that are pitching. The review marks a shift in Welch's agency strategy, as it moves away from working with a single agency.
Slap on your Ray-Ban smart glasses, ask Meta AI to remind you to post on Threads and then hop into Horizon Worlds. Welcome to the near future, according to Meta. Its kind of hard for me to imagine that a decade or more from now, all glasses arent going to basically be AI glasses, Meta […] The post Q4: Meta Minted Money And Improved Its Monetization appeared first on AdExchanger.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Tori Nygren, founder and creative director of independent creative agency Hogwash Studios, hasn't followed a straight career path through the advertising industry. She started at global agencies Droga5 and McCann before going freelance. She had a stint as an in-house creative at Uber.
If the Government is so desperate for growth, it should be right behind the UK advertising industry, which according to the Advertising Association and WARCs new figures grew 11.2% to 40.7bn in 2024. In the crucial final quarter, the rise was 9.7% to 10.6 billion. Continued polarisation of online audiences and Zuckerbergs removal … The post Digital and AI boost UK ad spend by 11.2% to 40.7bn in 2024 first appeared on More About Advertising.
Tom Brady and Snoop Dogg appear in a teaser for the second consecutive Super Bowl buy from the Foundation to Combat Antisemitism, which gives a cryptic preview of the content that serves as the nonprofit's return-to-the-game announcement. For Super Bowl 59, the group's sneak peek is a low-fi, rough-around-the-edges video, shot in the vertical format.
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Tom Brady and Snoop Dogg appear in a teaser for the second consecutive Super Bowl buy from the Foundation to Combat Antisemitism, which gives a cryptic preview of the content that serves as the nonprofit's return-to-the-game announcement. For Super Bowl 59, the group's sneak peek is a low-fi, rough-around-the-edges video, shot in the vertical format.
Imagine this: youre selling on Amazon, business is booming, and thenbam! Your account is banned. No warning, no explanation, just. Read More How do you get banned from amazon as a seller The post How do you get banned from amazon as a seller appeared first on Ad Badger.
Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Michael Kassan, founder and CEO of 3C Ventures. In this conversation, recorded at CES 2025, they discuss the evolution of CES's C Space, the impact of AI on marketing, the changing agency landscape, and the evolving role of CMOs. Michael shares.
What will 2025 look like for platforms? We look at predictions from experts across the ad tech industry. Platforms are growing in popularity for advertisers, with many risks from the open web (such as having ads displayed on made-for-advertising sites) becoming [.] The post 2025 Predictions: Platforms appeared first on ExchangeWire.com.
WTIC in Hartford is starting the year off without a few reporters and staffers. Three reporters have left the Fox affiliate since the start of the year. The Laurel reports that "up to a half dozen producers have either left on their own, or been fired, in the last two months according to well placed.
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
New readership figures from Taboola show that BBC reality TV show The Traitors amassed huge reader interest following its final episode generating more than 1.2m news article page views across the finale weekend. This follows the news that the final episode [.] The post Taboola Reveals The Traitors Finale Wins Faithful Public Following appeared first on ExchangeWire.com.
On the heels of a global restructure, AKQA has unveiled a new leadership team in the Americas. Tesa Aragones, formerly president of North America, has been elevated to CEO of the region, a first for the agency. Meanwhile, Jabari Hearn, previously managing partner, steps into the role of chief marketing and growth officer, filling a.
TBWA Manchester have ditched Goodfella’s “Made with respect” line for something much more light-hearted and joyful. It might have originated in Ireland in the 90s, but the pizza company goes full Italian-American for this 2025 brand reboot. The idea is that the pizza is so good that it sets off a global chain of one … The post Goodfellas sets off chain reaction in new brand statement from TBWA first appeared on More About Advertising.
Charter Communications, the parent company of Orlando, Florida's Spectrum 13, is facing a lawsuit in the death of reporter Dylan Lyons. Lyons, 24, and T'Yonna Major, 9, both died on February 22, 2023, after Orange County deputies said they were shot by Keith Moses. The News 13 reporter and the third grader were shot within.
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
With another trip around the Sun completed and annual reflections behind us, its time to look into the near future. What awaits publishers, advertisers, and other industry players in 2025? Will AI continue its head-spinning rise? Will privacy maintain the high degree of importance it had in 2024? Here are my predictions for the video and advertising trends to expect in 2025.
Swedish-founded creative agency Forsman & Bodenfors (F&B) has appointed Justine Armour as its global chief creative officer (CCO). Armour joins F&B from independent New York agency FIG, where she has served as partner and CCO since July 2023. Before that, Armour was CCO at Grey New York, leading winning pitches for accounts like Las Vegas.
This ad for Hellmann’s mayonnaise is a classic of the Super Bowl genre. VML has sent Meg Ryan and Billy Crystal back to Katz’s Deli to update the famous “orgasm” scene from their 1989 rom-com When Harry Met Sally. This time, Meg Ryan is sent into ecstasy by the addition of mayonnaise to her sandwich. … The post Hellmanns hits the Super Bowl spot with When Harry met Sally remake first appeared on More About Advertising.
As a huge sports fan, I watch the Big Game live with a group of friends and family. I even challenge myself to only watch the ads as they air, hoping to replicate some of the excitement from when live TV was the only way to consume them. On social media too, influencers are getting.
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
I left other people alone. Some days, the ability to make this claim can be a managers highest achievement. The task has always been challenging, as Im naturally inclined to jump in and organize. However, Ive learned to appreciate the advantages of letting a little chaos reign. Chaos, in this context, refers to a situations inherent unpredictability.
The Big Game just got bigger for Fox. ADWEEK has learned that the broadcaster, which was initially seeking more than $7 million for 30-second ads for this year's Super Bowl 59, has now sold several commercials over the $8 million mark. In 2023, for Super Bowl 57, Fox peaked after selling "multiple" units over $7.
The playbook for helping customers find your brand changed many times over the past several decades. Along the way weve seen billboards, phonebooks and even skywriting. Most recently. its revolved around websites and search engines. But the way people look for information about brands is changing yet again. Artificial intelligence is just one example.
Smoothie King has named Claudia Schaefer as chief marketing officer (CMO). She'll now oversee the brand's marketing, driving traffic and sales. Her remit will include repositioning Smoothie King in the health and wellness market based on consumer insights. Schaefer joins the healthy casual chain from her most recent role as chief experience officer (CXO) at.
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
There are many ways to prioritize our time and focus, but the easiest and most vivid way is to do the urgent things first. If we wait until a house plant is sick before we take care of it, though, it’s too late. Deadlines, loud requests and last-minute interventions are crude forcing functions. They’re inefficient and common. It’s far more effective to organize for important instead.
On December 2 last year, an earthquake shook the automotive world when Jaguar unveiled its "new design philosophy." The legendary British nameplate, founded in 1922 on the racetracks of Europe, plans to go all-electric by the end of 2026. And so, in a clean break, management decided to change everything: the engines, the body styles--and.
DOOH is stepping into its digital era, combining targeting, context, and measurement to transform from static signage to a dynamic, omnichannel powerhouse in advertising. The IAB’s recent launch of a Digital Out of Home (DOOH) working group and release of the IAB definition of DOOH signals a significant milestone in DOOH’s evolution. As more marketers look toward digital solutions, it’s time for DOOH to step out of the shadows of its traditional predecessors and claim its right
Black audiences are leading the way in TV, sports viewership, and social media usage--and that could impact how brands connect with the demographic. According to Nielsen's new Diverse Intelligence Series report, Connecting with Black America, Black adults spend 46 hours and 13 minutes per week watching TV, far outpacing the nearly 35 hours for the.
In this exploration, we're diving into predictions about the future of sales. We're talking about a complete shake-up powered by automation and artificial intelligence (AI). These aren't just fancy tools — they're real game-changers. Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful. From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection.
Marketing has always had the potential to be a powerful business multiplier, but its true impact is often misunderstood or underestimated. The key to changing that? A shift from reactive strategies to proactive, data-driven decisions powered by causal AI. Why marketing’s impact deserves a second look Marketing teams are tired of playing defense.
Lunar New Year is upon us, and it's the Year of the Snake. As my family prepares for the celebration, it got me thinking about how this preeminent holiday is its own enduring brand that has remained for thousands of years with its own set of traditions and brand codes. My parents immigrated to the.
Navigating the world of data and identity partners can feel like scrolling through a dating app: In a sea of options, only a few are worthy of swiping right. To find your perfect match, look for a partner who checks all the right boxes. Heres your guide to finding the one: Identity resolution starts with […] The post Swipe Right On The Perfect Data And Identity Partner: Your Marketing Matchmaker Guide appeared first on AdExchanger.
During Super Bowl 57 in 2023, Rihanna subtly touched up her makeup in the middle of her halftime show performance, using Fenty Beauty blotting powder to quickly dab her nose between songs. This three-second moment generated $5.6 million in media impact value (MIV) for Fenty in the first 12 hours following the show, per Launchmetrics.
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
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