Adweek
JANUARY 29, 2025
For most Americans, Super Bowl 59 takes place for a few hours on Feb. 9. For advertisers, building buzz for the event starts long before the Big Game. Brands including Instacart, Taco Bell, Stella Artois, Uber, Tubi, and NerdWallet have released teasers for their Super Bowl 59 commercials. Some clues we've gathered about the most-hyped.
Ad Monsters
JANUARY 29, 2025
The ad industry talks a big game about supporting journalism. Still, at IAB ALMs “Spotlight on News” panel, media leaders laid out the real barriersbrand safety fears, an outdated approach to metrics, and a lack of swagger. With AI misinformation rising and brand safety concerns increasing on social platforms, will advertisers finally invest in trusted news sources?
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Adweek
JANUARY 29, 2025
Food company Welch's is conducting an agency review for its portfolio of sparkling juices, ADWEEK has learned. The brand confirmed that it is handling the review internally, and declined to disclose the agencies that are pitching. The review marks a shift in Welch's agency strategy, as it moves away from working with a single agency.
AdExchanger
JANUARY 29, 2025
Slap on your Ray-Ban smart glasses, ask Meta AI to remind you to post on Threads and then hop into Horizon Worlds. Welcome to the near future, according to Meta. Its kind of hard for me to imagine that a decade or more from now, all glasses arent going to basically be AI glasses, Meta […] The post Q4: Meta Minted Money And Improved Its Monetization appeared first on AdExchanger.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JANUARY 29, 2025
Tori Nygren, founder and creative director of independent creative agency Hogwash Studios, hasn't followed a straight career path through the advertising industry. She started at global agencies Droga5 and McCann before going freelance. She had a stint as an in-house creative at Uber.
More About Advertising
JANUARY 29, 2025
If the Government is so desperate for growth, it should be right behind the UK advertising industry, which according to the Advertising Association and WARCs new figures grew 11.2% to 40.7bn in 2024. In the crucial final quarter, the rise was 9.7% to 10.6 billion. Continued polarisation of online audiences and Zuckerbergs removal … The post Digital and AI boost UK ad spend by 11.2% to 40.7bn in 2024 first appeared on More About Advertising.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
JANUARY 29, 2025
TBWA Manchester have ditched Goodfella’s “Made with respect” line for something much more light-hearted and joyful. It might have originated in Ireland in the 90s, but the pizza company goes full Italian-American for this 2025 brand reboot. The idea is that the pizza is so good that it sets off a global chain of one … The post Goodfellas sets off chain reaction in new brand statement from TBWA first appeared on More About Advertising.
Adweek
JANUARY 29, 2025
Welcome to this episode of the Marketing Vanguard podcast. Today, Jenny Rooney speaks with Michael Kassan, founder and CEO of 3C Ventures. In this conversation, recorded at CES 2025, they discuss the evolution of CES's C Space, the impact of AI on marketing, the changing agency landscape, and the evolving role of CMOs. Michael shares.
Ad Badger
JANUARY 29, 2025
Imagine this: youre selling on Amazon, business is booming, and thenbam! Your account is banned. No warning, no explanation, just. Read More How do you get banned from amazon as a seller The post How do you get banned from amazon as a seller appeared first on Ad Badger.
Adweek
JANUARY 29, 2025
WTIC in Hartford is starting the year off without a few reporters and staffers. Three reporters have left the Fox affiliate since the start of the year. The Laurel reports that "up to a half dozen producers have either left on their own, or been fired, in the last two months according to well placed.
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Exchange Wire
JANUARY 29, 2025
What will 2025 look like for platforms? We look at predictions from experts across the ad tech industry. Platforms are growing in popularity for advertisers, with many risks from the open web (such as having ads displayed on made-for-advertising sites) becoming [.] The post 2025 Predictions: Platforms appeared first on ExchangeWire.com.
Adweek
JANUARY 29, 2025
On the heels of a global restructure, AKQA has unveiled a new leadership team in the Americas. Tesa Aragones, formerly president of North America, has been elevated to CEO of the region, a first for the agency. Meanwhile, Jabari Hearn, previously managing partner, steps into the role of chief marketing and growth officer, filling a.
Exchange Wire
JANUARY 29, 2025
New readership figures from Taboola show that BBC reality TV show The Traitors amassed huge reader interest following its final episode generating more than 1.2m news article page views across the finale weekend. This follows the news that the final episode [.] The post Taboola Reveals The Traitors Finale Wins Faithful Public Following appeared first on ExchangeWire.com.
Adweek
JANUARY 29, 2025
Charter Communications, the parent company of Orlando, Florida's Spectrum 13, is facing a lawsuit in the death of reporter Dylan Lyons. Lyons, 24, and T'Yonna Major, 9, both died on February 22, 2023, after Orange County deputies said they were shot by Keith Moses. The News 13 reporter and the third grader were shot within.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Brid.tv
JANUARY 29, 2025
With another trip around the Sun completed and annual reflections behind us, its time to look into the near future. What awaits publishers, advertisers, and other industry players in 2025? Will AI continue its head-spinning rise? Will privacy maintain the high degree of importance it had in 2024? Here are my predictions for the video and advertising trends to expect in 2025.
Adweek
JANUARY 29, 2025
Swedish-founded creative agency Forsman & Bodenfors (F&B) has appointed Justine Armour as its global chief creative officer (CCO). Armour joins F&B from independent New York agency FIG, where she has served as partner and CCO since July 2023. Before that, Armour was CCO at Grey New York, leading winning pitches for accounts like Las Vegas.
More About Advertising
JANUARY 29, 2025
This ad for Hellmann’s mayonnaise is a classic of the Super Bowl genre. VML has sent Meg Ryan and Billy Crystal back to Katz’s Deli to update the famous “orgasm” scene from their 1989 rom-com When Harry Met Sally. This time, Meg Ryan is sent into ecstasy by the addition of mayonnaise to her sandwich. … The post Hellmanns hits the Super Bowl spot with When Harry met Sally remake first appeared on More About Advertising.
Adweek
JANUARY 29, 2025
As a huge sports fan, I watch the Big Game live with a group of friends and family. I even challenge myself to only watch the ads as they air, hoping to replicate some of the excitement from when live TV was the only way to consume them. On social media too, influencers are getting.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech
JANUARY 29, 2025
The playbook for helping customers find your brand changed many times over the past several decades. Along the way weve seen billboards, phonebooks and even skywriting. Most recently. its revolved around websites and search engines. But the way people look for information about brands is changing yet again. Artificial intelligence is just one example.
Adweek
JANUARY 29, 2025
The Big Game just got bigger for Fox. ADWEEK has learned that the broadcaster, which was initially seeking more than $7 million for 30-second ads for this year's Super Bowl 59, has now sold several commercials over the $8 million mark. In 2023, for Super Bowl 57, Fox peaked after selling "multiple" units over $7.
Martech
JANUARY 29, 2025
I left other people alone. Some days, the ability to make this claim can be a managers highest achievement. The task has always been challenging, as Im naturally inclined to jump in and organize. However, Ive learned to appreciate the advantages of letting a little chaos reign. Chaos, in this context, refers to a situations inherent unpredictability.
Adweek
JANUARY 29, 2025
Smoothie King has named Claudia Schaefer as chief marketing officer (CMO). She'll now oversee the brand's marketing, driving traffic and sales. Her remit will include repositioning Smoothie King in the health and wellness market based on consumer insights. Schaefer joins the healthy casual chain from her most recent role as chief experience officer (CXO) at.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Seth Godin
JANUARY 29, 2025
There are many ways to prioritize our time and focus, but the easiest and most vivid way is to do the urgent things first. If we wait until a house plant is sick before we take care of it, though, it’s too late. Deadlines, loud requests and last-minute interventions are crude forcing functions. They’re inefficient and common. It’s far more effective to organize for important instead.
Adweek
JANUARY 29, 2025
On December 2 last year, an earthquake shook the automotive world when Jaguar unveiled its "new design philosophy." The legendary British nameplate, founded in 1922 on the racetracks of Europe, plans to go all-electric by the end of 2026. And so, in a clean break, management decided to change everything: the engines, the body styles--and.
Ad Monsters
JANUARY 29, 2025
DOOH is stepping into its digital era, combining targeting, context, and measurement to transform from static signage to a dynamic, omnichannel powerhouse in advertising. The IAB’s recent launch of a Digital Out of Home (DOOH) working group and release of the IAB definition of DOOH signals a significant milestone in DOOH’s evolution. As more marketers look toward digital solutions, it’s time for DOOH to step out of the shadows of its traditional predecessors and claim its right
Adweek
JANUARY 29, 2025
Black audiences are leading the way in TV, sports viewership, and social media usage--and that could impact how brands connect with the demographic. According to Nielsen's new Diverse Intelligence Series report, Connecting with Black America, Black adults spend 46 hours and 13 minutes per week watching TV, far outpacing the nearly 35 hours for the.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Martech
JANUARY 29, 2025
Marketing has always had the potential to be a powerful business multiplier, but its true impact is often misunderstood or underestimated. The key to changing that? A shift from reactive strategies to proactive, data-driven decisions powered by causal AI. Why marketing’s impact deserves a second look Marketing teams are tired of playing defense.
Adweek
JANUARY 29, 2025
Lunar New Year is upon us, and it's the Year of the Snake. As my family prepares for the celebration, it got me thinking about how this preeminent holiday is its own enduring brand that has remained for thousands of years with its own set of traditions and brand codes. My parents immigrated to the.
Martech
JANUARY 29, 2025
Not all customers contribute to your business in the same way. Some build long-term value through loyalty and advocacy; others drive sales volume through frequent transactions. Understanding the difference is key to designing a strategy that maximizes growth and efficiency. What is a valued customer? A valued customer drives a brands success through purchases and deeper engagement and loyalty.
Adweek
JANUARY 29, 2025
During Super Bowl 57 in 2023, Rihanna subtly touched up her makeup in the middle of her halftime show performance, using Fenty Beauty blotting powder to quickly dab her nose between songs. This three-second moment generated $5.6 million in media impact value (MIV) for Fenty in the first 12 hours following the show, per Launchmetrics.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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