Adweek
JANUARY 7, 2025
Disney went live at CES in Las Vegas, unveiling an ad certification for live entertainment and sports, as well as biddable deals for the latter via its ad server. The first demand-side platforms to earn the new certification from Disney are Google Display & Video 360, The Trade Desk, and Yahoo DSP, while Magnite is.
Martech
JANUARY 7, 2025
Were still in (very) early days for LLM (large language model) search, but fast-increasing user adoption is helping us draw insights on effective tactics for brands to deploy to appear in results on platforms like Perplexity , ChatGPT search , Gemini, and more. This article looks at those tactics from a B2B lens, broken down by the following SEO initiatives: Content strategy.
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Adweek
JANUARY 7, 2025
Dappier, a startup focused on helping publishers monetize their content by connecting it with AI companies, is getting into the ad game by making banner ads more interactive. The ad unit embeds Dappier's search chatbot--Ask AI, which publishers already embed on their sites--directly into online banner ads, offering audiences a way to ask questions about.
Martech
JANUARY 7, 2025
As we begin 2025, I’ve been reflecting on my own journey with AI anxiety. Ive been waking up at 5 a.m. for months, eagerly trying to catch up on all the AI news by reading newsletters and testing the latest marketing tools. Even so, I feel. like I’m falling behind. My students, colleagues and friends have similar worries, from doomsday scenarios to job loss and dramatic changes in daily life.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JANUARY 7, 2025
At CES on Monday, Comcast announced the launch of Universal Ads, a TV advertising platform that brings media companies together in a partnership to simplify access to premium video inventory. According to Comcast, Universal Ads will allow advertisers of all sizes to buy premium video directly from some of the most prestigious media companies today.
Exchange Wire
JANUARY 7, 2025
Amir Sharer, founder and CEO of BRAVE, sits down with leading executives from across the industry to examine what's next for programmatic in 2025. As programmatic advertising evolves at lightning speed, staying ahead demands a deep understanding of emerging trends, [.] The post Programmatic Trends & Predictions for 2025: Industry Experts Share Whats Next appeared first on ExchangeWire.com.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
JANUARY 7, 2025
Best of the MarTechBot showcases the MarTechBots responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
Adweek
JANUARY 7, 2025
Jack Bamberger, TikTok U.S.' general manager of agency business, left the company on Jan. 3, according to a person with direct knowledge. A second source from an advertising agency told ADWEEK that a TikTok rep confirmed Bamberger's departure to them. The move coincides with TikTok's intensifying challenges, including a potential U.S. ban slated for January.
Digiday
JANUARY 7, 2025
Reddit is rolling out several new tools for marketers that aim to demystify the platform and help advertisers engage more with users. A new free tool for marketers called Pro Trends aims to help marketers track trends and communities in real time across the platform by analyzing keywords and phrases within Reddit conversations. Reddit also has a new ad format called AMA Ads, which gives marketers more ways to use paid media to reach the right types of users that might be interested in the platfo
Adweek
JANUARY 7, 2025
CES is not a tech show--it's a time machine. Each booth, keynote, and prototype offers a glimpse of the future. It's a cacophony of innovation, yet hidden within the noise are the signals that define tomorrow's consumer behavior, business models, and cultural shifts. For ad executives, the challenge isn't merely surviving CES; it's about seizing.
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AdExchanger
JANUARY 7, 2025
During CES, Comcast debuted a plan to expand its reach among small business and regional advertisers with a new offering called Universal Ads. The post Why CTV Wants To Go Small; Google Display & Video & Streaming? appeared first on AdExchanger.
Adweek
JANUARY 7, 2025
Amazon Ads revealed at CES in Las Vegas that brands using its data clean room, Amazon Marketing Cloud, can now query up to five years of purchase signals from the ecommerce giant for measurement use cases. Amazon Marketing Cloud is Amazon's privacy-safe, cloud-based clean room that advertisers use to plan and measure ads. Previously, Amazon.
illumin
JANUARY 7, 2025
illumin, is more than just a demand side platform (DSP). While there are many DSPs available, none offer the same level of connection to the consumer journey and actionable insights as illumin. With illumins connected journey, you can manage ad creative and ad frequency at every stage, establish alternative pathways, and enhance performance based on user behavior.
Adweek
JANUARY 7, 2025
The digital advertising industry had a lot to celebrate in 2024, as much of the uncertainty brought on by the pandemic was in the rearview mirror. Tech giants saw a spike in ad revenues: While Google's ad revenue jumped more than 10% year over year, Meta saw a sales increase of 19% over the same.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
More About Advertising
JANUARY 7, 2025
Doubt that this one was in the plan. Nationwide is departing New Commercial Arts after its sale to WPP agency Ogilvy. The mutual, which recently took over Virgin Money, has shortlisted Mother, Neverland and Leo Burnett with the latter suggesting that a network agency relationship wasn’t the problem. Nationwide chief customer officer Catherine Kehoe says: … The post Nationwide and New Commercial Arts in shock split first appeared on More About Advertising.
Adweek
JANUARY 7, 2025
Global holding company WPP will require employees to return to the office at least four days a week starting in April. The decision will affect the company's 100,000-plus employees worldwide. In a memo to staff obtained by the Financial Times, WPP CEO Mark Read wrote: "From the beginning of April this year, the expectation.
AdvertiseMint
JANUARY 7, 2025
The Kardashian family has become synonymous with savvy marketing, utilizing a strategic mix of social media, branding, and public appearances to turn themselves into a formidable brand. What they have accomplished requires dedication, passion and an Los Angeles advertising agency. Many business owners are curious how the Kardashians have achieved such widespread influence and financial success, offering insights into their multifaceted approach to marketing while building a personal or business
Adweek
JANUARY 7, 2025
The fast-food value wars are heating up again as McDonald's unveils its new value menu with a campaign fronted by actor John Cena. Today (Jan. 7), McDonald's debuted McValue, the first update to its value offering since 2018, where it priced some items between $1 and $3. McDonald's has been teasing McValue since November. The.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
JANUARY 7, 2025
Unilever’s Dove clearly isn’t giving up on its purpose platform – despite its owner eschewing such intentions for brands like Hellman’s – describing itself now as “the worlds largest self-esteem education provider.” To which end it’s launching its very own New Years Unresolution campaign inviting women to moderate their beauty resolutions via what it calls … The post Dove launches New Year unresolutions to help womens body confidence first ap
Adweek
JANUARY 7, 2025
Russ Nelligan has been promoted to vice president of marketing for Hearst Television. Nelligan has been the creative services director at WCVB, Hearst Television's flagship station and Boston's ABC affiliate, since 2006. Nelligan will be based at Hearst Television's New York headquarters and will continue to report to Kyle Grimes, who oversees a portion of.
More About Advertising
JANUARY 7, 2025
FCB ended the year repeating its top positions in The One Club for Creativitys Global Creative Rankings, with FCB New York again crowned Global Agency of the Year and FCB Global finishing as Agency Network of the Year for 2024. For the European region, Serviceplan Germany Munich is the top-ranked agency (and #5 worldwide), followed … The post IPGs FCB, Rethink and Serviceplan top One Club creative awards first appeared on More About Advertising.
Adweek
JANUARY 7, 2025
After making Super Bowl history last year, DoorDash is returning to the Big Game to spotlight its membership program DashPass. This will be the commerce platform's fourth appearance in the Super Bowl. Agency Wieden+Kennedy Portland and DoorDash's in-house creative studio, Superette, will again partner to create the ad. DoorDash's Super Bowl 2025 commercial will run.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
JANUARY 7, 2025
There were lots of ad tech headlines in 2024, from MFA and M&A to the rise of generative AI and Googles decision not to deprecate third-party cookies in Chrome. But there was arguably no bigger story than the Google ad tech antitrust trial, an event well over a decade in the making. It was a […] The post Frank Predictions For 2025 appeared first on AdExchanger.
Adweek
JANUARY 7, 2025
Less than two weeks before the Unrivaled 3-on-3 league tips off its inaugural season, its partners at TNT Sports announced an all-star studio lineup to match the talent on the court.
AdExchanger
JANUARY 7, 2025
Contextual intelligence platform Precise TV announced a $26 million investment from UK-based private equity investor LDC. The post Precise TV Secures $26 Million PE Investment appeared first on AdExchanger.
Adweek
JANUARY 7, 2025
ADWEEK is shadowing Razorfish at CES this week. Follow along for more behind-the-scenes reporting from the event. The Consumer Electronics Show in Las Vegas is a big moment for agencies looking to set the stage for the year. For Razorfish, the Publicis-owned digital agency on the cusp of its 30th anniversary, this year's CES marks.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Exchange Wire
JANUARY 7, 2025
GeoEdge, the leader in ad quality and security, has partnered with POLITICO, a global news and information service, to streamline the delivery of reader-centric advertising. The partnership supports POLITICOs commitment to high standards in ad integrity, fostering a reliable environment [.] The post POLITICO Partners with GeoEdge to Drive Efficiency in Reader-Centric Ad Operations appeared first on ExchangeWire.com.
Adweek
JANUARY 7, 2025
The political news publisher The Washington Post began laying off 4% of its workforce Tuesday, the latest in a series of headaches to plague the storied news outlet over the last year.
Ad Badger
JANUARY 7, 2025
Amazon Video Ads are a powerful way to showcase your products and brand directly on Prime Video, capturing attention where. Read More The Simple Guide to Amazon Video Ads The post The Simple Guide to Amazon Video Ads appeared first on Ad Badger.
Adweek
JANUARY 7, 2025
Liz Roldan has been named news director for Houston CW station KIAH. Roldan left CBS affiliate KHOU in October after working there for nearly four years. "I am honored to join the CW39 Houston family and remain here in the city where my passion for journalism began," Roldan said in a statement posted by Houston.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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