Adweek
JANUARY 7, 2025
At CES on Monday, Comcast announced the launch of Universal Ads, a TV advertising platform that brings media companies together in a partnership to simplify access to premium video inventory. According to Comcast, Universal Ads will allow advertisers of all sizes to buy premium video directly from some of the most prestigious media companies today.
Martech
JANUARY 7, 2025
Were still in (very) early days for LLM (large language model) search, but fast-increasing user adoption is helping us draw insights on effective tactics for brands to deploy to appear in results on platforms like Perplexity , ChatGPT search , Gemini, and more. This article looks at those tactics from a B2B lens, broken down by the following SEO initiatives: Content strategy.
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Adweek
JANUARY 7, 2025
Former President Jimmy Carter will be honored with a state funeral on Jan. 9 in Washington, D.C. The 39th president passed away at 100 on Dec. 29, and will lie in state inside the U.S. Capitol rotunda starting Tuesday. Following the funeral, Carter will make his final journey to his home in Plains, Georgia, where.
Martech
JANUARY 7, 2025
As we begin 2025, I’ve been reflecting on my own journey with AI anxiety. Ive been waking up at 5 a.m. for months, eagerly trying to catch up on all the AI news by reading newsletters and testing the latest marketing tools. Even so, I feel. like I’m falling behind. My students, colleagues and friends have similar worries, from doomsday scenarios to job loss and dramatic changes in daily life.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Adweek
JANUARY 7, 2025
Jack Bamberger, TikTok U.S.' general manager of agency business, left the company on Jan. 3, according to a person with direct knowledge. A second source from an advertising agency told ADWEEK that a TikTok rep confirmed Bamberger's departure to them. The move coincides with TikTok's intensifying challenges, including a potential U.S. ban slated for January.
AdExchanger
JANUARY 7, 2025
Contextual intelligence platform Precise TV announced a $26 million investment from UK-based private equity investor LDC. The post Precise TV Secures $26 Million PE Investment appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
JANUARY 7, 2025
AdGood, a nonprofit with a streaming ad platform and a mission to help other nonprofits access streaming media, officially launched during CES in Las Vegas this week. The post Meet AdGood, A Nonprofit That Helps Other Nonprofits Buy CTV Ads appeared first on AdExchanger.
Adweek
JANUARY 7, 2025
Amazon Ads revealed at CES in Las Vegas that brands using its data clean room, Amazon Marketing Cloud, can now query up to five years of purchase signals from the ecommerce giant for measurement use cases. Amazon Marketing Cloud is Amazon's privacy-safe, cloud-based clean room that advertisers use to plan and measure ads. Previously, Amazon.
AdExchanger
JANUARY 7, 2025
During CES, Comcast debuted a plan to expand its reach among small business and regional advertisers with a new offering called Universal Ads. The post Why CTV Wants To Go Small; Google Display & Video & Streaming? appeared first on AdExchanger.
Adweek
JANUARY 7, 2025
Dappier, a startup focused on helping publishers monetize their content by connecting it with AI companies, is getting into the ad game by making banner ads more interactive. The ad unit embeds Dappier's search chatbot--Ask AI, which publishers already embed on their sites--directly into online banner ads, offering audiences a way to ask questions about.
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Martech
JANUARY 7, 2025
Best of the MarTechBot showcases the MarTechBots responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
Adweek
JANUARY 7, 2025
Global holding company WPP will require employees to return to the office at least four days a week starting in April. The decision will affect the company's 100,000-plus employees worldwide. In a memo to staff obtained by the Financial Times, WPP CEO Mark Read wrote: "From the beginning of April this year, the expectation.
Digiday
JANUARY 7, 2025
As a potential U.S. TikTok ban grows near, creators are adjusting their approach to partnership contracts to avoid being left holding the bag if or when the platform goes down. Although the United States impending TikTok ban is not slated to take effect until Jan. 19 , its already threatening some creators brand partnership business. As the deadline approaches, TikTok has become an increasingly risky prospect for advertisers, some of which have said they have slowed their spending on TikTok co
Adweek
JANUARY 7, 2025
Russ Nelligan has been promoted to vice president of marketing for Hearst Television. Nelligan has been the creative services director at WCVB, Hearst Television's flagship station and Boston's ABC affiliate, since 2006. Nelligan will be based at Hearst Television's New York headquarters and will continue to report to Kyle Grimes, who oversees a portion of.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Digiday
JANUARY 7, 2025
Reddit is rolling out several new tools for marketers that aim to demystify the platform and help advertisers engage more with users. A new free tool for marketers called Pro Trends aims to help marketers track trends and communities in real time across the platform by analyzing keywords and phrases within Reddit conversations. Reddit also has a new ad format called AMA Ads, which gives marketers more ways to use paid media to reach the right types of users that might be interested in the platfo
Adweek
JANUARY 7, 2025
Disney went live at CES in Las Vegas, unveiling an ad certification for live entertainment and sports, as well as biddable deals for the latter via its ad server. The first demand-side platforms to earn the new certification from Disney are Google Display & Video 360, The Trade Desk, and Yahoo DSP, while Magnite is.
Digiday
JANUARY 7, 2025
Generative AI was a big part of marketing discussions throughout 2024, as brands and agencies became eager to invest in AI tools to do everything from creating internal workflow efficiencies to producing consumer-facing ads. These discussions will continue into 2025, and a lot of the industry hype around the technology revolves around the potential for it to make marketers jobs easier, faster and more efficient.
Adweek
JANUARY 7, 2025
The digital advertising industry had a lot to celebrate in 2024, as much of the uncertainty brought on by the pandemic was in the rearview mirror. Tech giants saw a spike in ad revenues: While Google's ad revenue jumped more than 10% year over year, Meta saw a sales increase of 19% over the same.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Digiday
JANUARY 7, 2025
This weeks Future of TV Briefing looks at some of the top trends and developments to keep an eye on in 2025. The year-in-preview Honeys boo boo Netflixs newest sports deal, Googles tracking change, Hollywoods hard times and more The year-in-preview If 2024 felt less monumental than recent years when it comes to the TV, streaming and digital video industry, that may be because its ultimate legacy will be to serve as preamble to what may be an especially significant year.
Adweek
JANUARY 7, 2025
The fast-food value wars are heating up again as McDonald's unveils its new value menu with a campaign fronted by actor John Cena. Today (Jan. 7), McDonald's debuted McValue, the first update to its value offering since 2018, where it priced some items between $1 and $3. McDonald's has been teasing McValue since November. The.
Martech
JANUARY 7, 2025
Here’s a statistic everyone needs to know: 76% of marketers achieve higher ROI with account-based approaches than other marketing strategies, per the ABM Leadership Alliance and ITSMA. Yet, many organizations still struggle to unlock this potential, especially when it comes to expansion revenue. Why? The answer often lies in how teams implement the strategy, not the strategy itself.
Adweek
JANUARY 7, 2025
After making Super Bowl history last year, DoorDash is returning to the Big Game to spotlight its membership program DashPass. This will be the commerce platform's fourth appearance in the Super Bowl. Agency Wieden+Kennedy Portland and DoorDash's in-house creative studio, Superette, will again partner to create the ad. DoorDash's Super Bowl 2025 commercial will run.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Digiday
JANUARY 7, 2025
If anything is clear for 2025, its that the cracks in an already fragmented social media landscape are only getting deeper. This year, marketers might be willing to slowly walk away. The social media landscape of 2025 will be a difficult place for brands to navigate, harder to monitor, and therefore less appealing to sink resources into, Stephen Faulkner, director of research and analytics at global creative collective Forsman & Bodenfors New York, said in an emailed statement to Digiday.
Adweek
JANUARY 7, 2025
Less than two weeks before the Unrivaled 3-on-3 league tips off its inaugural season, its partners at TNT Sports announced an all-star studio lineup to match the talent on the court.
AdExchanger
JANUARY 7, 2025
There were lots of ad tech headlines in 2024, from MFA and M&A to the rise of generative AI and Googles decision not to deprecate third-party cookies in Chrome. But there was arguably no bigger story than the Google ad tech antitrust trial, an event well over a decade in the making. It was a […] The post Frank Predictions For 2025 appeared first on AdExchanger.
Adweek
JANUARY 7, 2025
Liz Roldan has been named news director for Houston CW station KIAH. Roldan left CBS affiliate KHOU in October after working there for nearly four years. "I am honored to join the CW39 Houston family and remain here in the city where my passion for journalism began," Roldan said in a statement posted by Houston.
Advertiser: ZoomInfo
In this exploration, we're diving into predictions about the future of sales. We're talking about a complete shake-up powered by automation and artificial intelligence (AI). These aren't just fancy tools — they're real game-changers. Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful. From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection.
AdExchanger
JANUARY 7, 2025
Broadcasters, streamers and video currencies are making a lot of noise at the Consumer Electronics Show in Las Vegas this week. The post Disney Scores With Sports; Video Currencies Compete For Market Share At CES appeared first on AdExchanger.
Adweek
JANUARY 7, 2025
The political news publisher The Washington Post began laying off 4% of its workforce Tuesday, the latest in a series of headaches to plague the storied news outlet over the last year.
VideoWeek
JANUARY 7, 2025
EX.CO, an online video platform, is expanding its ad server to support auctions in connected TV and digital OOH, the video tech firm announced on Monday. The update sees the company expand its ad serving capabilities beyond online video, enabling media owners to to run automated ad auctions in CTV and DOOH environments. Analyst forecasts often list CTV and DOOH among the fastest-growing channels in terms of ad spend, but EX.CO suggests inefficiencies in these channels are causing missed revenue
Adweek
JANUARY 7, 2025
Only one evening news broadcast closed out the year with positive momentum, and that was the CBS Evening News with Norah O'Donnell. CBS News' flagship newscast recorded week-to-week gains in total viewers and Adults 25-54, while its ABC News and NBC News rivals saw modest dips in the last week of 2024. Still, ABC World.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
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