Adweek
NOVEMBER 14, 2023
It's a consequential time to be a brand. Every day, social, political and economic issues are creating flashpoints in culture that provoke opposing opinions and concerns. And businesses are feeling the effects: 64% of people would either buy from a brand or boycott it, solely because of its position on a social issue. Most brands.
Martech
NOVEMBER 14, 2023
Whoa, did you just hear that? If you’re a retailer, an ecommerce company, or anybody else who relies on Q4 to make big money, that distant rumbling is the Black Friday engine revving up to what will become a deafening roar. At this time of year, we’re all crazy, working on campaigns, tightening our final strategy and getting ready to run the last big race.
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Adweek
NOVEMBER 14, 2023
For some, the world of advertising just isn't exciting enough. The always-on-the-move Celeny Da Silva, chief executive of market development and advisory company MarketMakers, is a born traveler and can often be found at the industry's largest digital advertising conferences. One of her many life goals is visiting every country in the world. She's checked.
AdExchanger
NOVEMBER 14, 2023
Brands interested in targeting Hispanic and Latinx audiences run into challenges, from insufficient data that doesn’t accurately represent different segments to cookie-cutter creative that erases the complexity of a demographic with roots in more than 20 countries. The post Why Advertisers Should Care About Hitting The Right Note With Hispanic Audiences appeared first on AdExchanger.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Adweek
NOVEMBER 14, 2023
Editor's note: In this article, Adweek deviated from its style of using Latinx due to the writer's preference. Latine is a gender-neutral form of Latino. "Let's hire a diverse candidate for this role." "We should target underserved communities with this campaign." "We need more minorities in this spot." We've all been in rooms where these.
Martech
NOVEMBER 14, 2023
Marketing automation platforms (MAPs) help marketers speed up processes and increase efficiency. There are always more tasks that can be added to the marketing automation program and other ways that the program can be improved. Here are four essential steps marketers can take to boost MAP performance and drive value for their organization. Reverse engineer segmentation Customer segmentation is something marketers frequently do to improve marketing automation and make sure the right messages are
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
NOVEMBER 14, 2023
Nudge began as a content marketing analytics startup after being spun out of a New Zealand-based agency in 2013. Founder and CEO Ben Young moved to New York shortly thereafter to launch Nudge as a standalone business. But as time went by, customers began using the company’s pixel and analytics for more than content marketing, […] The post The State Of Media Analytics – And American Rugby – With A Kiwi Entrepreneur appeared first on AdExchanger.
Adweek
NOVEMBER 14, 2023
As artificial intelligence impacts the operations of digital media publishers, Reddit chief operating officer Jen Wong believes that the community platform might be one of the few companies insulated as a result of being focused on human interactivity and first-hand knowledge sharing.
Martech
NOVEMBER 14, 2023
Best of the Bot showcases MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing technology professionals.
Adweek
NOVEMBER 14, 2023
To raise brand awareness among pet parents, raw natural pet food company Stella & Chewy's worked with media strategy agency Exverus Media and advertising experiences company PadSquad for a "Look of Raw Love" campaign that targeted pet parents with mobile AR ads. The campaign programmatically targeted pet parents across pet-related websites and forums, encouraging them.
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Martech
NOVEMBER 14, 2023
Generative AI has produced a lot of hype, but has the hype translated into application among marketing leaders and practitioners? Most agree that generative AI brings equal parts opportunity and apprehension, but very few answers when it comes to the practice of marketing and the impact it will have on customer experiences. Join experts as they answer the questions most marketers have about GenAI.
Adweek
NOVEMBER 14, 2023
Hiring challenges and low employee morale are putting pressure on agencies' stringent return-to-office (RTO) mandates, according to new data from WorkReduce, a staffing firm that provides flexible talent to agencies and brands. Most holding companies, which employ thousands of ad industry employees, are rolling out and doubling down on RTO policies.
AdExchanger
NOVEMBER 14, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Apple’s Bite We already knew that Google shells out a heck of a lot for its default iOS search status – and now we know how much. Google pays Apple a 36% (!) cut of the total revenue it makes from searches conducted on […] The post Google’s 36% Fee; Wait, Did “No Ads” Mean I Can’t Buy Ads?
Adweek
NOVEMBER 14, 2023
McDonald's has seen recent success with reigniting love for its mascots and introducing Grimace, Hamburglar and friends to a new generation. Now the fast-food chain is building on that fan love by teaming up with Crocs on a shoe collection based on the iconic characters. McDonald's first global shoe collaboration features four colorful pairs decorated.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Bhatnaturally
NOVEMBER 14, 2023
Every business looks forward to the festive season. Globally, the Oct-Dec quarter is considered the best of such seasons. Apple times the launch of its flagship iPhone to coincide with this period. Many brands create ads to capture the festive mood among consumers encouraging them to spend. Christmas themed ads in the west and Diwali-themed [.] The post Feel-good Christmas & Diwali ads – and other top creative of the week appeared first on Bhatnaturally.
Adweek
NOVEMBER 14, 2023
Six-year-old cryptocurrency exchange OKX has made significant changes to its marketing strategy over the last year, swapping programmatic ads for strategic brand awareness partnerships and focusing on changing consumer sentiment rather than tying marketing efforts to sales. "[In 2022] we showed up in the market in a very audacious way when everyone was scared," said.
Martech
NOVEMBER 14, 2023
Acquia kicked off the annual Engage conference by announcing a major acquisition and expansion of the company’s digital experience platform (DXP) based on the purchase. The Boston-based company is purchasing the website accessibility and optimization platform Monsido from CivicPlus, a provider of government technology solutions. Terms of the deal weren’t disclosed, but it is expected to be finalized early next year.
Adweek
NOVEMBER 14, 2023
For the 2023 holiday season, Lego worked with M&C Saatchi Fabric to debut an augmented reality activation in its New York and London flagship stores that will allow shoppers in each location to toss virtual Lego snowballs at the other store. Part of Lego's "Play Is a Superpower" campaign, The Lego Snow Throw will allow.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Seth Godin
NOVEMBER 14, 2023
It might feel like an endless slog now, but when the innovation appears, people won’t remember how long it took to get here. Often, we assume that today’s snapshot is actually the entire movie, but it rarely is.
Adweek
NOVEMBER 14, 2023
Industry awards shows are known for being uplifting affairs, and Adcolor's weekend gathering in Los Angeles did not skimp on its displays of positivity, pomp and passion. But along with saluting the cream of the crop in creative fields, the 17th annual event also spotlighted the harsh realities facing people of color and marginalized communities.
Digiday
NOVEMBER 14, 2023
Marketers are racing to help brands better understand the opportunities in gaming, and a new player has officially joined the scramble. Marketing technology firm Livewire today has launched Gameview, an ad tech platform that it describes as an all-in-one solution for advertisers hoping to reach gamers. As brands gradually branch out into gaming, Livewire’s new platform is the latest example of how marketers are rolling out products to streamline the organization and measurement of advertising in
Adweek
NOVEMBER 14, 2023
On this episode of Brave Commerce, Mark Clouse, CEO at Campbell Soup Company, joins hosts Rachel Tipograph and Sarah Hofstetter to talk about core strategies and challenges that have defined Campbell's success over the years. As the conversation begins, Clouse delves into the strategic emphasis of Campbell's transformation, rooted in the concept of focus.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Digiday
NOVEMBER 14, 2023
IPG’s Magna and Acxiom this week released a study measuring the effectiveness of combining first-party and third-party data, with a goal of reaching wider audiences, Digiday has learned. Through testing ads with pre-roll video on mobile webpages, the two IPG siblings examined some of the challenges in relying only on first-party data and trying to drive full-funnel metrics with it.
Adweek
NOVEMBER 14, 2023
Sport is about passion, improvement and victory. In this episode of The Speed of Culture, Michael Shaw, vice president of marketing of the Miami Dolphins, joins Suzy founder and CEO Matt Britton to give us a behind-the-scenes look at how sports teams compete not just in the game, but also in their marketing efforts to.
Digiday
NOVEMBER 14, 2023
Two execs are no longer employed with Betches Media, less than a month after the company was acquired by LADbible owner LBG Media. Former CRO David Spiegel was let go, and a former HR exec who has asked Digiday for anonymity has left the company, a Betches spokesperson confirmed. The spokesperson said that Spiegel was “terminated as a result of performance.
Exchange Wire
NOVEMBER 14, 2023
In today’s ExchangeWire digest: Crypto scams surge 23% in 2023; OpenAI seeks further Microsoft investment; Staff return to tills at Booths supermarket. Crypto scams surge 23% According to Lloyds Bank, crypto investment scams among their customers have risen by 23%. The [.] The post Crypto scams surge 23%; OpenAI seeks further Microsoft investment; Staff return to tills at Booths supermarket appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
In this exploration, we're diving into predictions about the future of sales. We're talking about a complete shake-up powered by automation and artificial intelligence (AI). These aren't just fancy tools — they're real game-changers. Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful. From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection.
Digiday
NOVEMBER 14, 2023
This week’s Future of TV Briefing looks at what TV and streaming companies’ latest quarterly earnings reports indicate about the state of the TV advertising market. Ahh-dvertising The post-strike landscape, SAG’s AI agreement, Disney’s TV network portfolio and more Ahh-dvertising TV network owners’ latest quarterly earnings reports were broadly a downer.
Rob Campbell
NOVEMBER 14, 2023
Recently I was talking to a friend of mine about getting old. Not in terms of age, but attitude. We were discussing how there are some people we meet who just seem to embrace stepping out of life. OK, maybe that’s a bit dramatic … more they choose to only focus on what is of interest to them, but there’s a seemingly deliberate ‘closing off’ to the things that are new or different or just happening around them.
Digiday
NOVEMBER 14, 2023
When the topic of in-housing comes up with a marketer, oftentimes the motivating factor is cost-savings. Why pay a media agency to do work that, with the right investment, can lead to internal cost-savings down the line, right? This is not one of those stories — rather, this is about driving performance and creating demand generation for a brand that turned to Media.Monks to help it achieve that.
VideoWeek
NOVEMBER 14, 2023
ProSiebenSat.1 posted its quarterly earnings this morning, indicating more signs of light in a European ad market showing tentative signs of recovery. The German media group generated €888 million revenues in Q3 2023, representing a 3 percent YoY drop. But the company noted the quarterly results were “almost stable” compared to the first half of the year; the decline was less pronounced than ProSieben’s 9 percent YoY decrease in the previous quarter.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
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