People Magazine’s New Scrollable, Tiktok-like app Is Powered by a Team of 70
Adweek
APRIL 10, 2025
People's new app will have exclusive content and predominately feature multimedia, such as vertical video and photography.
Thu.Apr 10, 2025
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A Brief Timeline of Signal Loss
VideoWeek
APRIL 10, 2025
By 2024, everyone working in digital advertising was tired of hearing about cookie deprecation, writes Thomas Bernal, VP Go To Market at Ogury. But how did we get there, what were the factors shaping signal loss, and what does the future hold for tracking and targeting? Anyone working in digital advertising knows the phrase signal loss. Its a mainstay of panel discussions and conference agendas, and theres a high chance youve said it today.
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The 2025 WNBA Draft Class Is Arriving With Built-In Brands
Adweek
APRIL 10, 2025
These arent rookies in the traditional sensetheyre seasoned content creators and businesswomen. Their presence should be celebrated, not constrained.
How creators use automation tools to deliver authentic, monetizable content
Digiday
APRIL 10, 2025
Creators and the brands they work with are navigating a complex landscape. Social media platforms are flooded with content and creators , while constant tweaks to their algorithms can dramatically impact reach and engagement. These challenges make it increasingly difficult for creators to monetize their content, particularly those who rely on sharing affiliate links.
State of AI in Sales & Marketing 2025
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Here are the US Winners of NCM’s 2025 Young Lions Competition
Adweek
APRIL 10, 2025
NCM celebrated its 10th year as the U.S. Cannes Lions rep by announcing the 2025 Young Lions winners, who will represent Team USA in Cannes after impressing judges with Gen Z-driven creative work for WhyHunger.
Designed, Designy or Well-designed?
Seth Godin
APRIL 10, 2025
If we create something with purpose, we’ve designed it. It’s not an accident. An axe handle is designed, and so is a symphony. Some things, though are designy. The designer’s fingerprints are all over it. The typefaces, knurled edges, needless heat sinks and homage to Dieter Rams are there for anyone who cares to look. Why use a word when a vague picture or two is available?
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The Ultimate Guide to CTV & OTT Advertising
Digital Remedy
APRIL 10, 2025
The way people consume television has changed dramatically. With audiences shifting away from traditional cable and toward streaming services, advertisers and brands must rethink their strategies to maintain reach, engagement, and impact. CTV/OTT advertising has emerged as a powerful solutions, blending the storytelling strength of television with the precision, measurement, and interactivity of digital advertising.
Tuesday, April 8 Evening Cable News Ratings: MSNBC and CNN Battle for the Primetime Demo
Adweek
APRIL 10, 2025
Gutfeld! was the most-watched show in the demo for Fox News.
Tips for marketing your tax-related and financial services
illumin
APRIL 10, 2025
Advertising for tax preparation and financial services doesnt have to be a daunting task. Here are some tips on marketing your tax-related and financial services. Its tax season once again and for those of you who havent filed your taxes yet, time is ticking! Just a quick reminder: the general U.S. filing deadline for 2025 is April 15th for most U.S. citizens residing inside the country while citizens of Canada have until April 30th to file their income tax and benefit return.
BritBox Battles the Streaming Giants, Betting on Human Craft Over Algorithms
Adweek
APRIL 10, 2025
BritBox has launched an ad campaign by Uncommon as it expands its presence in the U.S. market.
Retail media advertising: How e-commerce is becoming AdTech’s next frontier
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Digest: X to Drop Twitch from Ad Spend Lawsuit; EU Looks to Ease AI Compliance for Startups
Exchange Wire
APRIL 10, 2025
Todays digest looks at Xs agreement to drop Twitch from its lawsuit targeting advertisers over pulling their ad spend from the platform, the EU looking to easeAI compliance for startups, and Snapchat launching Sponsored AI Lenses. X to Drop Twitch from [.] The post Digest: X to Drop Twitch from Ad Spend Lawsuit; EU Looks to Ease AI Compliance for Startups appeared first on ExchangeWire.com.
Bacardi Is Putting Money Behind People to Make Sure AI Doesn’t Replace Your Bartender
Adweek
APRIL 10, 2025
Training barkeeps to future-proof their careers
Understanding Cost Per Mille (CPM)
Playwire
APRIL 10, 2025
Key Points CPM measures what advertisers pay for 1,000 ad impressions on specific placements, unlike RPM which tracks overall site earnings for a publisher Audience demographics, geography, viewability, ad position, and page context all significantly impact your achievable CPM rates Enhancing viewability, implementing advanced header bidding, and creating premium content verticals can substantially increase CPMs Segment your CPM analysis by device type, ad position, content category, and time pa
Xbox Wants You to ‘Wake Up’ for Its New Global Brand Campaign
Adweek
APRIL 10, 2025
Co-directed by acclaimed filmmakers David Fincher and Romain Chassaing, the film will run across various global markets.
The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Click-Through Rate (CTR): Let’s Master Engagement Metrics
Playwire
APRIL 10, 2025
Key Points CTR measures the percentage of ad impressions that result in clicks, directly impacting revenue for CPC campaigns and inventory value for CPM campaigns Average CTR benchmarks vary widely by format (0.05-0.1% for standard display, 0.2-0.
Guinness, Ireland’s Favorite Stout, Wants to be American Too
Adweek
APRIL 10, 2025
Guinness traversed all 50 U.S. states for an ad campaign attempting to win over American drinkers to the Irish stout.
Unlocking Greater Transparency in Online Video
PubMatic
APRIL 10, 2025
The online video advertising landscape is evolving swiftly, and with it, the need for increased transparency. The IABs new placement standards aim to address this challenge by offering a clearer framework for how online video is categorized, bought, and sold. These guidelines provide more consistent definitions for video ad placements, helping publishers package their inventory more effectively and allowing buyers to ensure their ads run exactly where and how they anticipate.
DTC Brands Must Master the ‘Art of the Pivot’ to Survive Tariffs
Adweek
APRIL 10, 2025
Lucky for DTC brands in the U.S., there could be a European escape hatch.
5 Ways You Can Win Faster with Gen AI in Sales
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Gaming Is No Longer Fringe Culture: Why Brands Must Adapt to Reach Gen Z and Alpha
Playwire
APRIL 10, 2025
Key Points 44% of Gen Z's screen time is spent playing video games and watching gaming content The average 13-24 year old spends 16 hours weekly in gaming environments For Gen Alpha, gaming has surpassed social media as their #1 media activity Traditional advertising models are largely invisible to these demographics Authenticity is criticalthese audiences can immediately detect irrelevant or intrusive advertising New AI-powered solutions can identify key gaming moments and serve contextually re
Two Lawsuits Allege The Trade Desk Secretly Violates Consumer Privacy Laws
Adweek
APRIL 10, 2025
The adtech company faces new legal challenges over its use of consumers' personal information.
Broadcasters Must Put Egos Aside When it Comes to Collaboration
VideoWeek
APRIL 10, 2025
While there are some promising examples in the UK of broadcasters putting aside their differences and working together to strengthen the overall TV market, this sort of collaboration isn’t happening in all European markets says Anne-Laure Dreyfus Coutinho, Director of TV at egta. Ego is often a blocker, as broadcasters are in some cases reluctant to work with technologies which have been developed by their competitors.
Yum! CMO Ken Muench on How Taco Bell, KFC, and Pizza Hut Stay Fresh
Adweek
APRIL 10, 2025
Calculated creativity and the return of physical spaces.
10 Ways to Leverage Buyer Signals and Drive Revenue
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
How to create custom names for top fans on Facebook
AdvertiseMint
APRIL 10, 2025
For anyone with a large fan base on Facebook, Meta launched a new feature that allows you to customize the name of your top fans badge. We’re talking Swifties, Beliebers, BeyHive, Arianators, Selenators, KatyCats, Blinks, Parrotheads and Sheerios. Everyone can now highlight their top fans with custom names. You can change the standard “Top fan” badge name to something unique and meaningful to your audience, like Foodie Nation.
Huge Folds In Hero Digital, Adds AI and Performance Marketing Muscle
Adweek
APRIL 10, 2025
Huge is integrating fellow AEA-owned agency Hero Digital and retiring the brand as it expands its capabilities in AI, marketing, and commerce.
Effective Cost Per Mille (eCPM): Beyond Basic Ad Metrics
Playwire
APRIL 10, 2025
Key Points eCPM measures actual revenue per 1,000 impressions across all monetization methods, providing a more accurate performance picture than standard CPM campaign Content with strong buyer intent and in premium verticals like finance and technology naturally attracts higher eCPM Technical implementations like smart refresh, viewability optimization, and format testing can significantly boost eCPM Quality factors including brand safety, strategic ad placement, and page performance directly i
5 Immersive Brand Collabs for The Last of Us Season 2
Adweek
APRIL 10, 2025
The brand collaborations include everything from cordyceps-infused food and drink to clothing inspired by characters from the popular series.
Signal-Based Selling: How to Leverage 4 Key Buying Signals
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Takeaways from the April 2025 Jounce Report: Curation Fees
Playwire
APRIL 10, 2025
Key Points Sell-side inventory curation is moving both strategic control and margin away from DSPs toward sell-side technology platforms. While curation fees appear to be in line with industry norms, their non-transparent nature represents a step backward for the ad tech industry. The median effective margin for curated deals is 30%, with the median effective CPM at $0.51, comparable to traditional DSP targeting fees.
Reneé Rapp Turns Regina George Into an Empress for Paramount+
Adweek
APRIL 10, 2025
Means Girls collides with Gladiator in the streamers new ad.
Brandtech’s Pencil unit makes use of Google’s Veo 2 tech to craft AI content in hours, not weeks
Digiday
APRIL 10, 2025
Generative AI tools keep finding their way deeper into the world of agencies in varying ways but their main value seems to still be in saving time and money for creative output and execution. The latest example, Digiday has learned, comes from Brandtech Groups Pencil unit, which is charged with offering AI-driven creative marketing solutions for a number of clients.
BeReal Is Selling Ads in the U.S., Cashing In on TikTok Uncertainty
Adweek
APRIL 10, 2025
The app is pitching itself as an alternative to social media.
Activating Intent Data for Sales and Marketing
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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