Adweek
NOVEMBER 4, 2024
Brands are always on the hunt for new audiences. At ADWEEK's Mediaweek event in New York last week, executives from Coca-Cola's Bodyarmor Sports Nutrition and news publisher The Shade Room discussed how they're expanding their audiences by working with influencers and staying on top of changes to content distribution on social platforms. As a sports.
Martech
NOVEMBER 4, 2024
Digital natives aren’t like the rest of us. They are bringing entirely new behavioral patterns into the B2B buying process, and experienced marketers and sellers ignore this at their peril. Call it “the consumerization of B2B.” We must treat buyers like the consumers they are in their personal lives, and develop new expertise in the media channels and messages that tend to work in consumerland.
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Adweek
NOVEMBER 4, 2024
Retirement and wealth management brand Empower has picked Goodby Silverstein & Partners (GS&P) as its new creative agency of record. GS&P will lead the brand's strategic and creative marketing efforts "as it seeks to help more Americans access the financial advice, wealth management, and retirement services they need to help secure their financial future," according.
Martech
NOVEMBER 4, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
NOVEMBER 4, 2024
How do you stand out from the sheer volume of Election Night news coverage on Tuesday? By going live from your own Volume. The creative team behind Prime Video's Election Night Live with Brian Williams--Amazon's maiden voyage into news programming waters--reveals to TVNewser that the one night only special will stream from the entertainment giant's.
Martech
NOVEMBER 4, 2024
Adopting an agile direct-to-consumer (DTC) strategy is no longer a choice but a necessity. More and more companies are taking charge of their entire product journey, from ideation and manufacturing to delivery. DTC strategies are becoming increasingly nuanced, with social and digital channels furthering the visibility of DTC brands. DTC branded sites, such as Nike and Apple, were ranked the third most popular online purchase channel in 2023, trailing only behind marketplaces and supermarkets (e
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
VideoWeek
NOVEMBER 4, 2024
More than 50 percent of Europeans still choose linear TV as their first port of call for connected TV viewing, according to the latest ‘TV Key Facts’ report from RTL AdAlliance, with 53 percent first visiting linear when turning on their TV. The 31st edition of the report emphasises the relatively high consumption of TV in Europe, where daily viewing time averaged 3 hours 13 minutes in 2023.
Adweek
NOVEMBER 4, 2024
The numbers $7 million -- The reported minimum Fox was seeking for 30-second commercials for Super Bowl 59. $3.56 billion -- Fox's reported revenue for the first quarter of fiscal 2025, up 11 percent from a year earlier. $832 million -- Fox's net income in the quarter, which is up more than double from $415.
Ad Tech Daily
NOVEMBER 4, 2024
New features in the LiveRamp Data Collaboration Platformincrease speed and efficiency, and unlock immediate value from clean rooms SAN FRANCISCO — LiveRamp (NYSE: RAMP) today announced the newest version of the LiveRamp Data Collaboration Platform, further accelerating customers’ time to value by strengthening the ability of marketers to drive effective and insightful marketing by delivering personalized […] The post LiveRamp Introduces New Capabilities to Fast-Track Value and Boost
Adweek
NOVEMBER 4, 2024
The entertainment company BSE Global, which owns the Brooklyn Nets, New York Liberty, and Barclays Center, relaunched the independent publisher Brooklyn Magazine as BKMag on Monday after first acquiring the title in March.
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More About Advertising
NOVEMBER 4, 2024
Do three supermarket ads constitute a trend? Hard on the heels of Sainsbury’s Big Friendly Giant from New Commercial Arts come Havas for Asda and McCann for Aldi with two more animated tales: both big productions. Asda is ‘going gnome’ for Christmas. While Aldi’s Kevin the Carrot, making his 9th Christmas appearance – surely a … The post Asda and Aldi unveil their Christmas fairy tales first appeared on More About Advertising.
Adweek
NOVEMBER 4, 2024
It was on her third visit to St. Jude Children's Research Hospital in Mempis, Tenn., that Samantha Maltin decided to take on the role of chief marketing and brand officer at the center's fundraising and research organization, the American Lebanese Syrian Associated Charities (ALSAC). The clincher was a picture that caught her eye in the.
Digiday
NOVEMBER 4, 2024
Subscribe: Apple Podcasts • Stitcher • Spotify If generative AI is meant to be more tool than threat to media companies, publishers will need to come up with systems governing their use of the technology. For Dow Jones, that responsibility falls to the company’s AI steering committee. “The function of this cross-functional steering committee is really to ensure that whatever we do with gen AI fits with our core principles,” Ingrid Verschuren, evp of data and AI and gm of Europe, Midd
Adweek
NOVEMBER 4, 2024
With Election Night rapidly approaching, TVNewser is here to provide virtual visits to some of the network studios you'll be watching on Nov. 5. Check out behind the scenes photos and expert commentary from the designers who brought the new and improved sets to life. Gabriel Almanzar, CBS News creative director Norah O'Donnell will be.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
More About Advertising
NOVEMBER 4, 2024
Lots of Dawn French this Christmas courtesy of M&S Food, this 90-second number and a set of online films running through to New Year. Once again there’s a fairy, this time helping French out as the world descends on her and her empty larder (not for long.) System1 has already given this a 5.9 (how … The post Ever-reliable Dawn French scores for M&S Food first appeared on More About Advertising.
Adweek
NOVEMBER 4, 2024
Super Bowl 59 is already sold out, with commercials garnering $7 million for 30 seconds on Fox, which is airing the Big Game. The network will see big revenue thanks to what is seen as "record pricing," and ADWEEK is tracking every ad, advertiser, teaser, trailer, and full commercial as they're announced right here. Check.
AdExchanger
NOVEMBER 4, 2024
On October 27, 1994, I watched history unfold as the first-ever digital banner ads ran on HotWired.com. Roughly a dozen ads went live that day, catapulting the world of advertising into a new era. As we mark the 30th anniversary of that monumental milestone, I can’t help but draw parallels between that moment and the […] The post From Banners To Generative AI: How Two Digital Revolutions Redefined The Future Of Marketing appeared first on AdExchanger.
Adweek
NOVEMBER 4, 2024
It's difficult to imagine that there are still undecided voters out there, but polls insist that those highly coveted ballot casters are still up for grabs. To try to sway them, agency Walrus teamed with Emmy-winning filmmaker Andrew Jarecki, Emily Wiedemann, founder and executive producer of Greencard Pictures, and a handful of actors and comedians.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
VideoWeek
NOVEMBER 4, 2024
Biddable CTV brings lots of benefits to CTV advertising, allowing much greater flexibility and smart data usage says Rowena Taylor, VP Publisher Partnerships EMEA at OpenX. But unfortunately, some of digital advertising’s pitfalls are appearing in CTV, including miscategorised inventory and overly lengthy supply paths. In this interview, Taylor describes how advertisers are approaching biddable CTV, and how OpenX is working to create a more transparent marketplace.
Adweek
NOVEMBER 4, 2024
WJLA anchor Dave Lucas will retire after nearly five decades in broadcast journalism at the end of November. Lucas has been with WJLA since 1991 when NewsChannel 8 was launched. His last day on air is November 22. He started his career in Charleston, S.C. as a sports and health reporter. He then worked as.
AdExchanger
NOVEMBER 4, 2024
Snapchat probably isn’t the first thing you think of when you hear “CRM,” but Snap is trying to change that. The post Snapchat’s New Lead Gen Tools Help SMBs Seal The Deal With New Customers appeared first on AdExchanger.
Adweek
NOVEMBER 4, 2024
Uncommon Creative Studio New York has its first chief strategy officer, bringing aboard former Johannes Leonardo CSO Steve Zaroff. The appointment comes one year after Uncommon opened a New York office, following Havas acquiring a majority stake in the London-based agency in July 2023. Zaroff adds to the creative firepower in New York, joining president.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
NOVEMBER 4, 2024
It would seem that the mind-bending and increasingly dumb debate pitting brand building against performance marketing continues to pile up the snakes and bent wire coat hangers in the fevered brains of America’s CMOs. Thousands of whom shelled out thousands of dollars to attend last week’s Masters of Marketing Conference, (Did they all wear capes … The post George Parker: brand or sales?
Adweek
NOVEMBER 4, 2024
Friday, Oct. 25 In a rare win, NewsNight with Abby Phillip was CNN's highest rated show of the evening in total viewers and the Adults 25-54 demo. Meanwhile, The Five was the evening's most-watched program overall in total viewers, with Jesse Watters Primetime taking the top spot in the demo. On MSNBC, The Last Word.
Ad Badger
NOVEMBER 4, 2024
Selling on Shopify and Amazon? In this guide, we’ll break down how to not only set up your Shopify store. Read More How to Sell on Shopify and Expand Your Business with Amazon Integration The post How to Sell on Shopify and Expand Your Business with Amazon Integration appeared first on Ad Badger.
Adweek
NOVEMBER 4, 2024
With Election Night rapidly approaching, TVNewser is here to provide virtual visits to some of the network studios you'll be watching on Nov. 5. Check out behind the scenes photos and expert commentary from the designers who brought the new and improved sets to life. Marc Greenstein, NBCU News Group senior vice president creative production.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Digiday
NOVEMBER 4, 2024
This story was first published by Digiday sibling WorkLife In the months leading up to the U.S. presidential election, managers have reported increasing incivility in the workplace over politics — so much so that many are having staff work from home on Election Day, and even election week — with an immediate outcome unlikely. Four in 10 managers will have staff work remotely during election week, according to a new survey from ResumeBuilder among over 1,000 U.S.
Adweek
NOVEMBER 4, 2024
With Election Night rapidly approaching, TVNewser is here to provide virtual visits to some of the network studios you'll be watching on Nov. 5. Check out behind the scenes photos and expert commentary from the designers who brought the new and improved sets to life. Seth Easter, ABC News senior production designer How did you.
Digiday
NOVEMBER 4, 2024
Today’s presidential election in the U.S. — and its (fingers crossed) hopefully quicker and smoother than 2020 outcome — has rightfully dominated the advertising and media landscape during a crucial time period for marketers. Once the results shake out, marketers plan to go full steam ahead on holiday marketing, with a focus on Black Friday and Cyber Monday sales — but we’re not there yet.
Adweek
NOVEMBER 4, 2024
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton sits down with Paul Basford, U.S. president and managing director of William Grant & Sons. Basford shares insights into driving growth, navigating shifts in consumer behavior, and embracing premiumization across William Grant's portfolio of high-end spirits. William Grant & Sons.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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