Adweek
NOVEMBER 4, 2024
How do you stand out from the sheer volume of Election Night news coverage on Tuesday? By going live from your own Volume. The creative team behind Prime Video's Election Night Live with Brian Williams--Amazon's maiden voyage into news programming waters--reveals to TVNewser that the one night only special will stream from the entertainment giant's.
Martech
NOVEMBER 4, 2024
Digital natives aren’t like the rest of us. They are bringing entirely new behavioral patterns into the B2B buying process, and experienced marketers and sellers ignore this at their peril. Call it “the consumerization of B2B.” We must treat buyers like the consumers they are in their personal lives, and develop new expertise in the media channels and messages that tend to work in consumerland.
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Adweek
NOVEMBER 4, 2024
The numbers $7 million -- The reported minimum Fox was seeking for 30-second commercials for Super Bowl 59. $3.56 billion -- Fox's reported revenue for the first quarter of fiscal 2025, up 11 percent from a year earlier. $832 million -- Fox's net income in the quarter, which is up more than double from $415.
Seth Godin
NOVEMBER 4, 2024
Principles have a priority. Isaac Asimov’s three rules of robotics were: First Law A robot may not injure a human being or, through inaction, allow a human being to come to harm. Second Law A robot must obey the orders given it by human beings except where such orders would conflict with the First Law. Third Law A robot must protect its own existence as long as such protection does not conflict with the First or Second Law.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
NOVEMBER 4, 2024
The entertainment company BSE Global, which owns the Brooklyn Nets, New York Liberty, and Barclays Center, relaunched the independent publisher Brooklyn Magazine as BKMag on Monday after first acquiring the title in March.
Ad Badger
NOVEMBER 4, 2024
Selling on Shopify and Amazon? In this guide, we’ll break down how to not only set up your Shopify store. Read More How to Sell on Shopify and Expand Your Business with Amazon Integration The post How to Sell on Shopify and Expand Your Business with Amazon Integration appeared first on Ad Badger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Seth Godin
NOVEMBER 4, 2024
Culture has stability. “The way things are around here.” When we are pushed too far from our norms, life gets stressful. Some of the people in the systems that used to keep things stable have discovered that they can make a profit or gain an edge by embracing extremism instead. You might not have thought you’d be spending seven hours a day reading the internet, or most of your free time posting and responding, but that’s what the social media companies have pushed us to d
Adweek
NOVEMBER 4, 2024
It's difficult to imagine that there are still undecided voters out there, but polls insist that those highly coveted ballot casters are still up for grabs. To try to sway them, agency Walrus teamed with Emmy-winning filmmaker Andrew Jarecki, Emily Wiedemann, founder and executive producer of Greencard Pictures, and a handful of actors and comedians.
Martech
NOVEMBER 4, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
Adweek
NOVEMBER 4, 2024
With Election Night rapidly approaching, TVNewser is here to provide virtual visits to some of the network studios you'll be watching on Nov. 5. Check out behind the scenes photos and expert commentary from the designers who brought the new and improved sets to life. Raul Gutierrez, director of news studio operations and real time.
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Martech
NOVEMBER 4, 2024
Adopting an agile direct-to-consumer (DTC) strategy is no longer a choice but a necessity. More and more companies are taking charge of their entire product journey, from ideation and manufacturing to delivery. DTC strategies are becoming increasingly nuanced, with social and digital channels furthering the visibility of DTC brands. DTC branded sites, such as Nike and Apple, were ranked the third most popular online purchase channel in 2023, trailing only behind marketplaces and supermarkets (e
Adweek
NOVEMBER 4, 2024
WJLA anchor Dave Lucas will retire after nearly five decades in broadcast journalism at the end of November. Lucas has been with WJLA since 1991 when NewsChannel 8 was launched. His last day on air is November 22. He started his career in Charleston, S.C. as a sports and health reporter. He then worked as.
AdExchanger
NOVEMBER 4, 2024
Nielsen has received accreditation from the MRC for a product that integrates a broadcaster or media company’s first-party streaming data into Nielsen’s TV panel ratings. Plus, Google launches a curation service that bundles ad inventory within its own Google Ad Manager. The post Don’t Forget To Vote! (And Also Some Stuff About Nielsen And Curation) appeared first on AdExchanger.
Adweek
NOVEMBER 4, 2024
With Election Night rapidly approaching, TVNewser is here to provide virtual visits to some of the network studios you'll be watching on Nov. 5. Check out behind the scenes photos and expert commentary from the designers who brought the new and improved sets to life. Gabriel Almanzar, CBS News creative director Norah O'Donnell will be.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Digiday
NOVEMBER 4, 2024
Subscribe: Apple Podcasts • Stitcher • Spotify If generative AI is meant to be more tool than threat to media companies, publishers will need to come up with systems governing their use of the technology. For Dow Jones, that responsibility falls to the company’s AI steering committee. “The function of this cross-functional steering committee is really to ensure that whatever we do with gen AI fits with our core principles,” Ingrid Verschuren, evp of data and AI and gm of Europe, Midd
Adweek
NOVEMBER 4, 2024
Brands are always on the hunt for new audiences. At ADWEEK's Mediaweek event in New York last week, executives from Coca-Cola's Bodyarmor Sports Nutrition and news publisher The Shade Room discussed how they're expanding their audiences by working with influencers and staying on top of changes to content distribution on social platforms. As a sports.
Ad Tech Daily
NOVEMBER 4, 2024
New features in the LiveRamp Data Collaboration Platformincrease speed and efficiency, and unlock immediate value from clean rooms SAN FRANCISCO — LiveRamp (NYSE: RAMP) today announced the newest version of the LiveRamp Data Collaboration Platform, further accelerating customers’ time to value by strengthening the ability of marketers to drive effective and insightful marketing by delivering personalized […] The post LiveRamp Introduces New Capabilities to Fast-Track Value and Boost
Adweek
NOVEMBER 4, 2024
With Election Night rapidly approaching, TVNewser is here to provide virtual visits to some of the network studios you'll be watching on Nov. 5. Check out behind the scenes photos and expert commentary from the designers who brought the new and improved sets to life. Marc Greenstein, NBCU News Group senior vice president creative production.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
NOVEMBER 4, 2024
On October 27, 1994, I watched history unfold as the first-ever digital banner ads ran on HotWired.com. Roughly a dozen ads went live that day, catapulting the world of advertising into a new era. As we mark the 30th anniversary of that monumental milestone, I can’t help but draw parallels between that moment and the […] The post From Banners To Generative AI: How Two Digital Revolutions Redefined The Future Of Marketing appeared first on AdExchanger.
Adweek
NOVEMBER 4, 2024
Retirement and wealth management brand Empower has picked Goodby Silverstein & Partners (GS&P) as its new creative agency of record. GS&P will lead the brand's strategic and creative marketing efforts "as it seeks to help more Americans access the financial advice, wealth management, and retirement services they need to help secure their financial future," according.
Digiday
NOVEMBER 4, 2024
The ad tech showdown over “curation” may fizzle out before it even sparks: Google is now in the mix. Yesterday, Google Ad Manager unveiled a series of new curation services involving a raft of partnerships, tacitly acknowledging the strategic significance posed by the latest buzzword in ad tech. “This is an important step for the open web because of how much ad inventory is transacted via Google’s pipes,” said Joe Root, CEO of Permutive, one of the ad tech companies working with Google to bring
Adweek
NOVEMBER 4, 2024
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton sits down with Paul Basford, U.S. president and managing director of William Grant & Sons. Basford shares insights into driving growth, navigating shifts in consumer behavior, and embracing premiumization across William Grant's portfolio of high-end spirits. William Grant & Sons.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Rob Campbell
NOVEMBER 4, 2024
A few weeks ago, I wrote a post about my Dad on what would have been his 86th birthday. Paul – my best – saw it and wrote this to me: “I know a boy who’s 10 feet tall, sleeps in the kitchen with his head in the hall”. Now you may think, reading that, Paul has lost his marbles – and I get why – but what Paul had actually done was give me a gift.
Adweek
NOVEMBER 4, 2024
Friday, Oct. 25 In a rare win, NewsNight with Abby Phillip was CNN's highest rated show of the evening in total viewers and the Adults 25-54 demo. Meanwhile, The Five was the evening's most-watched program overall in total viewers, with Jesse Watters Primetime taking the top spot in the demo. On MSNBC, The Last Word.
Digiday
NOVEMBER 4, 2024
This story was first published by Digiday sibling WorkLife In the months leading up to the U.S. presidential election, managers have reported increasing incivility in the workplace over politics — so much so that many are having staff work from home on Election Day, and even election week — with an immediate outcome unlikely. Four in 10 managers will have staff work remotely during election week, according to a new survey from ResumeBuilder among over 1,000 U.S.
Adweek
NOVEMBER 4, 2024
Super Bowl 59 is already sold out, with commercials garnering $7 million for 30 seconds on Fox, which is airing the Big Game. The network will see big revenue thanks to what is seen as "record pricing," and ADWEEK is tracking every ad, advertiser, teaser, trailer, and full commercial as they're announced right here. Check.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
NOVEMBER 4, 2024
Johnny Hornby’s agency, starting life as Clemmow Hornby Inge and now T&Pm via aa series of changes (and some eccentric nomenclature) is one of adland’s great survivors. Now morphed into a full service creative and media agency (with some other bits including PR and influencers) it’s survived selling half to WPP (more since) after a … The post Appleby joins from Channel 4 to head revamped T&Pm first appeared on More About Advertising.
Adweek
NOVEMBER 4, 2024
Uncommon Creative Studio New York has its first chief strategy officer, bringing aboard former Johannes Leonardo CSO Steve Zaroff. The appointment comes one year after Uncommon opened a New York office, following Havas acquiring a majority stake in the London-based agency in July 2023. Zaroff adds to the creative firepower in New York, joining president.
illumin
NOVEMBER 4, 2024
Advanced data analytics allow advertisers to track ad exposure and engagement through real-time metrics from mobile and foot traffic data, leading to actionable insights on ROI, as well as powering advanced Location Analytics tools. This enables advertisers to refine campaigns for higher impact, while also gaining key insights to further enhance future campaign planning and understanding of their customer base.
Adweek
NOVEMBER 4, 2024
With Election Night rapidly approaching, TVNewser is here to provide virtual visits to some of the network studios you'll be watching on Nov. 5. Check out behind the scenes photos and expert commentary from the designers who brought the new and improved sets to life. Seth Easter, ABC News senior production designer How did you.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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