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This is a warning to all business professionals. If you’re an agency in the world of data collection (analytics, marketing, etc.), this might be a “shame on you” moment. Data is the lifeblood of all organizations. Without it, how can executives, business owners and managers make day-to-day and long-term decisions? Yet, for many organizations, the question of who owns their data rarely arises — until problems emerge.
Heineken wants people to put down their phones. In its latest bid to foster IRL social connections, the beer brand hacked two music events -- Mexico's Live Out festival and Amsterdam Dance Event's opening party -- to discourage phone use on the dance floor. With its creative agency LePub, Heineken installed technology that delivered a.
Finding more in-game ad inventory is like hard mode compared to other digital channels. Signing up publishers in the in-game ad space is complicated. Placing digital billboards that can run display and video ads in game environments requires sophisticated software integrations with game and app developers. Until recently, most in-game ad integrations focused on developers […] The post The In-Game Ad Market is Expanding, One SDK At A Time appeared first on AdExchanger.
Chick-fil-A isn't chickening out when it comes to jumping head-first into the entertainment world. Today, the restaurant chain announced it will launch Chick-fil-A Play App on Nov. 18. The company describes it as a digital "playground" centered around four core themes: Listen, Play, Create, and Read. The goal, said Dustin Britt, executive director of brand.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
With Google’s recent U-turn around third-party cookie deprecation, it’s easy to think there’s no rush to adopt alternative data strategies like conversion API (CAPI). But that’s a dangerous assumption. CAPI is a tool developed by platforms such as Meta, LinkedIn and Snap to help businesses track customer interactions and conversions directly from their server, bypassing […] The post CAPI Isn’t A Band-Aid For Cookie Deprecation.
At Shoptalk 2024 in Chicago, a panel of investors shared their unfiltered views on the role of AI in transforming retail technology. Up for discussion was where AI is most likely to be a game-changer--like the in-store experience or intelligent agents--and how investors sort the hype from reality. The market for AI-powered solutions is projected.
“We’re thinking of having a holiday every year where kids of all ages go door to door unescorted and beg for candy, and adults dress up in expensive and revealing costumes and get drunk. Would you be likely to participate?” It’s not really a helpful question. (Yes, Halloween is mostly dumb, but it’s clearly popular). Instead of focus groups, creators make assertions.
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“We’re thinking of having a holiday every year where kids of all ages go door to door unescorted and beg for candy, and adults dress up in expensive and revealing costumes and get drunk. Would you be likely to participate?” It’s not really a helpful question. (Yes, Halloween is mostly dumb, but it’s clearly popular). Instead of focus groups, creators make assertions.
Guinness has hired Uncommon Creative Studio New York as its strategic and creative agency partner in the U.S. as the Diageo-owned stout brand continues to grow its sales and consumer base globally, the agency confirmed exclusively with ADWEEK.
Advertisers can now optimize OOH placements through the new billups Analytics™ Attention Dashboard and creative optimization features NEW YORK — billups, the leading independent Out-of-Home (OOH) managed services agency, today announced the launch of contextual and creative attention metrics for OOH media. The quantifiable attention metric captures how well traditional and digital OOH units stand […] The post billups Brings Attention Metrics to Out-of-Home appeared first on Ad Tech D
Chris Dinan will be the new executive producer of ABC World News Tonight with David Muir. ABC News announced his new role on Monday; he fills the role vacated by Almin Karamehedovic, who was promoted to ABC News president in August. "With three decades of network news experience, Chris brings a wealth of knowledge and.
Latest feature suite from Adverity helps marketing teams build and manage a scalable data foundation for long-term success NEW YORK & LONDON — Adverity, the leading integrated data platform, today announces the launch of its new Data Quality Suite, empowering customers to efficiently scale data operations and ensure robust data quality over time.
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WNDU anchor Jennifer Copeland has died at the age of 46. In a statement, the South Bend, Indiana ABC affiliate said it's "devastated" to learn of her passing and was privileged "to be able to know of her personal impact on so many lives." Copeland worked at WSBT in South Bend before moving to the.
Swimming World Unveils Special Edition Issue, Commemorating the 2024 Olympics, Allowing Fans to Relive the Standout Moments of Celebration Within the Sport generating an astounding 6x increase in daily visitors and record-breaking advertising revenue “The Olympic Games provided a unique opportunity to connect with a larger audience, generating an astounding 6x increase in daily visitors […] The post Swimming World Increases Daily Visitors and Sets New Advertising Revenue Record During Oly
Martin Nance, executive vice president and chief marketing officer of the National Football League's Minnesota Vikings since February 2021, discussed his transition from the gridiron to the C-suite in the latest installment of video series Resume Rewind, sponsored by entertainment wiki hosting service Fandom. Nance's first job, when he was "not quite old enough to.
In today's Digest: AI-powered search engine Perplexity seeks massive funding round; Alibaba Group’s Quanzhantui digital marketing tool boosts revenues; ITV seeks Head Of Generative AI Innovation to drive AI-driven content creation. AI-powered search engine Perplexity is reportedly looking to raise up [.] The post Digest: Perplexity Seeks $1bn Funding Round appeared first on ExchangeWire.com.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
The saga of Olivia Nuzzi, Robert F. Kennedy Jr. and New York Magazine has come to an end. In a note to readers on Monday, the Vox Media-owned publication announced that it was parting ways with its star political reporter after she admitted to an alleged affair with the former presidential candidate. "The magazine and.
The chorus of curation critics is growing. Plus, Charter Communications will begin a huge marketing push on streaming platforms next year. The post Is Curation Just An Ad Network?; Cable Courts Cord-Cutters With Streaming Bundles appeared first on AdExchanger.
Diamon O'Daniel has left WBBJ in Jackson, Tennessee. She started working at the ABC and CBS affiliate in August 2022 as a reporter and moved into the role of producer and anchor. "Thank you!" she told the station. "The viewers have truly been amazing, and kind. They have impacted me with their support in numerous.
As we edge closer to Black Friday 2024, it’s crucial for performance marketers to gear up for Cyber Five. This critical five-day stretch from Thanksgiving through Cyber Monday is only growing in its importance to retailers. Only counting Black Friday, sales rose 7.5% YoY, reaching an astonishing $9.8B (and that’s just one day!) This means that a well-crafted Cyber Five marketing strategy, including effective Black Friday ideas for small businesses, is truly indispensable.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Jennifer Hancox has been named director of Creative Services for New York NBC-owned station WNBC. In her new role, Hancox will lead and manage WNBC's Creative Services team, overseeing the day-to-day functions and creative execution for the department. She will also collaborate with sister station Telemundo 47, as well as with NBCUniversal Local, NBC network.
For Carat US Chief Investment Officer Carrie Drinkwater, data is essential to driving success – but it’s not the whole story. The post Carrie Drinkwater, Carat’s New Chief Investment Officer, Wants To Look At The Bigger Picture appeared first on AdExchanger.
Smile 2 carved out a decent $23 million in its opening weekend, easily topping the otherwise sleepy North American box office charts. The R-rated sequel to Paramount creepy psychological thriller Smile debuted on par with expectations and even with the original film, which opened to $22.6 million in 2022. (Variety) It's a dead heat for.
An ecommerce company that uses machine learning and AI to improve customer shopping experiences, Rokt, has released a new tool to assist advertisers to improve the effectiveness of their campaigns. Rokt’s ACE (Adaptive Content Engine) uses generative AI and proprietary large language models to automatically customise key message elements, including headlines, content, and calls-to-action, based.
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Gunmen have fired on a building housing respected Mexican media outlet El Debate as part of an ongoing drug cartel battle. The media building was sprayed with gunfire Friday, and several cars outside were also damaged. (Al Jazeera) No one was hurt, but the building's facade, two outlet cars, and two staff members' personal vehicles.
There is more room on the big(ger) screen for creators as the lines continue to blur between traditional television and digital video content. That’s what digital media company Studio71 hopes to drive with a new TV ad product that allows brands to run creator content alongside traditional 30-second ads on its connected TV platforms. It aims to cater to the demand from traditional media buyers to tailor their campaigns based on the platform, whether that’s YouTube, Amazon Freevee or Roku.
Financial news publisher Bloomberg Media launched a Weekend Edition product Friday, part of a broader initiative to boost subscriber retention and increase weekend readership.
It’s that time of year again — the holiday season is upon us. As brands and retailers ready their sales sprint through to the end of the year, Digiday+ Research examined which commerce channels are dominating their 2024 holiday sales plans. We also looked at the holiday discounts brands and retailers are offering, and the revenue expectations that are guiding their strategic decisions during the all-important fourth quarter.
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
A Guatemalan judge ruled Friday that jailed journalist Jose Zamora can leave prison and be held in house arrest after over 800 days behind bars. Zamora, a well-known journalist who founded the now-defunct El Periodico newspaper and whose work has criticized successive governments, was arrested in July 2022 on money laundering charges.
Subscribe: Apple Podcasts • Stitcher • Spotify “Community” is one of those words that has been co-opted by businesses and euthanized into a euphemism for “audiences,” “subscribers,” “customers,” etc. But Oprah Daily has created an actual community. Seriously, it’s called The Oprah Insider Community. The platform – which costs $55 a year to access – mixes aspects of YouTube, Facebook, Slack and Reddit.
FanDuel is getting into the chaotic world of regional sports television. The online gaming giant will be able to crown the 16 regional sports networks operated by Diamond Sports Group with its moniker, wiping away the Bally Sports nomenclature that has been present on these outlets for the past few years.
Brand spending on influencer marketing continues to grow, but the benefits aren’t being spread evenly. According to a survey of 200 marketers by influencer agency Linqia, marketers increasingly prefer to work with influencers that have sizable follower counts — defined as accounts with more than 500,000 followers. That’s causing some creators south of the half a million threshold to complain they’re being left out of the creator economy’s historic growth.
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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