Adweek
OCTOBER 21, 2024
Heineken wants people to put down their phones. In its latest bid to foster IRL social connections, the beer brand hacked two music events -- Mexico's Live Out festival and Amsterdam Dance Event's opening party -- to discourage phone use on the dance floor. With its creative agency LePub, Heineken installed technology that delivered a.
Martech
OCTOBER 21, 2024
This is a warning to all business professionals. If you’re an agency in the world of data collection (analytics, marketing, etc.), this might be a “shame on you” moment. Data is the lifeblood of all organizations. Without it, how can executives, business owners and managers make day-to-day and long-term decisions? Yet, for many organizations, the question of who owns their data rarely arises — until problems emerge.
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Adweek
OCTOBER 21, 2024
Chick-fil-A isn't chickening out when it comes to jumping head-first into the entertainment world. Today, the restaurant chain announced it will launch Chick-fil-A Play App on Nov. 18. The company describes it as a digital "playground" centered around four core themes: Listen, Play, Create, and Read. The goal, said Dustin Britt, executive director of brand.
AdExchanger
OCTOBER 21, 2024
Finding more in-game ad inventory is like hard mode compared to other digital channels. Signing up publishers in the in-game ad space is complicated. Placing digital billboards that can run display and video ads in game environments requires sophisticated software integrations with game and app developers. Until recently, most in-game ad integrations focused on developers […] The post The In-Game Ad Market is Expanding, One SDK At A Time appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
OCTOBER 21, 2024
At Shoptalk 2024 in Chicago, a panel of investors shared their unfiltered views on the role of AI in transforming retail technology. Up for discussion was where AI is most likely to be a game-changer--like the in-store experience or intelligent agents--and how investors sort the hype from reality. The market for AI-powered solutions is projected.
AdExchanger
OCTOBER 21, 2024
With Google’s recent U-turn around third-party cookie deprecation, it’s easy to think there’s no rush to adopt alternative data strategies like conversion API (CAPI). But that’s a dangerous assumption. CAPI is a tool developed by platforms such as Meta, LinkedIn and Snap to help businesses track customer interactions and conversions directly from their server, bypassing […] The post CAPI Isn’t A Band-Aid For Cookie Deprecation.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
OCTOBER 21, 2024
It’s crunch time: eight weeks until your flagship conference. Sales and events aren’t even on the same page. Customer success is scrambling to find reference customers for panels. Product marketing wonders why their shiny new features aren’t getting more of the spotlight on the agenda. It’s a familiar scenario for any company that’s ever hosted a large event.
Adweek
OCTOBER 21, 2024
Chris Dinan will be the new executive producer of ABC World News Tonight with David Muir. ABC News announced his new role on Monday; he fills the role vacated by Almin Karamehedovic, who was promoted to ABC News president in August. "With three decades of network news experience, Chris brings a wealth of knowledge and.
Digital Remedy
OCTOBER 21, 2024
As we edge closer to Black Friday 2024, it’s crucial for performance marketers to gear up for Cyber Five. This critical five-day stretch from Thanksgiving through Cyber Monday is only growing in its importance to retailers. Only counting Black Friday, sales rose 7.5% YoY, reaching an astonishing $9.8B (and that’s just one day!) This means that a well-crafted Cyber Five marketing strategy, including effective Black Friday ideas for small businesses, is truly indispensable.
Adweek
OCTOBER 21, 2024
WNDU anchor Jennifer Copeland has died at the age of 46. In a statement, the South Bend, Indiana ABC affiliate said it's "devastated" to learn of her passing and was privileged "to be able to know of her personal impact on so many lives." Copeland worked at WSBT in South Bend before moving to the.
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Seth Godin
OCTOBER 21, 2024
“We’re thinking of having a holiday every year where kids of all ages go door to door unescorted and beg for candy, and adults dress up in expensive and revealing costumes and get drunk. Would you be likely to participate?” It’s not really a helpful question. (Yes, Halloween is mostly dumb, but it’s clearly popular). Instead of focus groups, creators make assertions.
Adweek
OCTOBER 21, 2024
Martin Nance, executive vice president and chief marketing officer of the National Football League's Minnesota Vikings since February 2021, discussed his transition from the gridiron to the C-suite in the latest installment of video series Resume Rewind, sponsored by entertainment wiki hosting service Fandom. Nance's first job, when he was "not quite old enough to.
Exchange Wire
OCTOBER 21, 2024
In today's Digest: AI-powered search engine Perplexity seeks massive funding round; Alibaba Group’s Quanzhantui digital marketing tool boosts revenues; ITV seeks Head Of Generative AI Innovation to drive AI-driven content creation. AI-powered search engine Perplexity is reportedly looking to raise up [.] The post Digest: Perplexity Seeks $1bn Funding Round appeared first on ExchangeWire.com.
Adweek
OCTOBER 21, 2024
The saga of Olivia Nuzzi, Robert F. Kennedy Jr. and New York Magazine has come to an end. In a note to readers on Monday, the Vox Media-owned publication announced that it was parting ways with its star political reporter after she admitted to an alleged affair with the former presidential candidate. "The magazine and.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
OCTOBER 21, 2024
The chorus of curation critics is growing. Plus, Charter Communications will begin a huge marketing push on streaming platforms next year. The post Is Curation Just An Ad Network?; Cable Courts Cord-Cutters With Streaming Bundles appeared first on AdExchanger.
Adweek
OCTOBER 21, 2024
Diamon O'Daniel has left WBBJ in Jackson, Tennessee. She started working at the ABC and CBS affiliate in August 2022 as a reporter and moved into the role of producer and anchor. "Thank you!" she told the station. "The viewers have truly been amazing, and kind. They have impacted me with their support in numerous.
Ad Monsters
OCTOBER 21, 2024
As online privacy regulations tighten, brands must adapt quickly to maintain consumer trust and stay compliant. Explore how new laws and Google’s Privacy Sandbox are reshaping data strategies and the future of advertising. Following recent changes announced by Google for its Chrome browser, users will be prompted to exercise more control over third-party cookies.
Adweek
OCTOBER 21, 2024
Jennifer Hancox has been named director of Creative Services for New York NBC-owned station WNBC. In her new role, Hancox will lead and manage WNBC's Creative Services team, overseeing the day-to-day functions and creative execution for the department. She will also collaborate with sister station Telemundo 47, as well as with NBCUniversal Local, NBC network.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Ad Tech Daily
OCTOBER 21, 2024
Advertisers can now optimize OOH placements through the new billups Analytics™ Attention Dashboard and creative optimization features NEW YORK — billups, the leading independent Out-of-Home (OOH) managed services agency, today announced the launch of contextual and creative attention metrics for OOH media. The quantifiable attention metric captures how well traditional and digital OOH units stand […] The post billups Brings Attention Metrics to Out-of-Home appeared first on Ad Tech D
Adweek
OCTOBER 21, 2024
Smile 2 carved out a decent $23 million in its opening weekend, easily topping the otherwise sleepy North American box office charts. The R-rated sequel to Paramount creepy psychological thriller Smile debuted on par with expectations and even with the original film, which opened to $22.6 million in 2022. (Variety) It's a dead heat for.
Marketing Tech News
OCTOBER 21, 2024
An ecommerce company that uses machine learning and AI to improve customer shopping experiences, Rokt, has released a new tool to assist advertisers to improve the effectiveness of their campaigns. Rokt’s ACE (Adaptive Content Engine) uses generative AI and proprietary large language models to automatically customise key message elements, including headlines, content, and calls-to-action, based.
Adweek
OCTOBER 21, 2024
Gunmen have fired on a building housing respected Mexican media outlet El Debate as part of an ongoing drug cartel battle. The media building was sprayed with gunfire Friday, and several cars outside were also damaged. (Al Jazeera) No one was hurt, but the building's facade, two outlet cars, and two staff members' personal vehicles.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Ad Tech Daily
OCTOBER 21, 2024
Latest feature suite from Adverity helps marketing teams build and manage a scalable data foundation for long-term success NEW YORK & LONDON — Adverity, the leading integrated data platform, today announces the launch of its new Data Quality Suite, empowering customers to efficiently scale data operations and ensure robust data quality over time.
Adweek
OCTOBER 21, 2024
Financial news publisher Bloomberg Media launched a Weekend Edition product Friday, part of a broader initiative to boost subscriber retention and increase weekend readership.
Digiday
OCTOBER 21, 2024
There is more room on the big(ger) screen for creators as the lines continue to blur between traditional television and digital video content. That’s what digital media company Studio71 hopes to drive with a new TV ad product that allows brands to run creator content alongside traditional 30-second ads on its connected TV platforms. It aims to cater to the demand from traditional media buyers to tailor their campaigns based on the platform, whether that’s YouTube, Amazon Freevee or Roku.
Adweek
OCTOBER 21, 2024
A Guatemalan judge ruled Friday that jailed journalist Jose Zamora can leave prison and be held in house arrest after over 800 days behind bars. Zamora, a well-known journalist who founded the now-defunct El Periodico newspaper and whose work has criticized successive governments, was arrested in July 2022 on money laundering charges.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Digiday
OCTOBER 21, 2024
It’s that time of year again — the holiday season is upon us. As brands and retailers ready their sales sprint through to the end of the year, Digiday+ Research examined which commerce channels are dominating their 2024 holiday sales plans. We also looked at the holiday discounts brands and retailers are offering, and the revenue expectations that are guiding their strategic decisions during the all-important fourth quarter.
Adweek
OCTOBER 21, 2024
FanDuel is getting into the chaotic world of regional sports television. The online gaming giant will be able to crown the 16 regional sports networks operated by Diamond Sports Group with its moniker, wiping away the Bally Sports nomenclature that has been present on these outlets for the past few years.
AdExchanger
OCTOBER 21, 2024
For Carat US Chief Investment Officer Carrie Drinkwater, data is essential to driving success – but it’s not the whole story. The post Carrie Drinkwater, Carat’s New Chief Investment Officer, Wants To Look At The Bigger Picture appeared first on AdExchanger.
Adweek
OCTOBER 21, 2024
Jimmy Kimmel swears he has never once asked his team to land him a lick of press--except for the time when he begged for the chance to be featured on the cover of Costco Connection. The host and comedian pleaded with his publicist to get him a feature. "His first question was, 'Why?'" Kimmel said.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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