Adweek
JULY 10, 2024
Colle McVoy is continuing its winning streak, having been chosen by furniture company American Signature, Inc. to lead its brand strategy, media, creative and design efforts. American Signature, Inc. is considered among the top 15 furniture retailers in the U.S., according to Furniture Today, with around $1 billion in revenue.
The Ad Tech Blog
JULY 10, 2024
In the fast-evolving world of ad tech and AI advertising, cross-channel programmatic advertising has emerged as a powerful strategy to optimize ad performance and leverage AI for marketing insights. This article delves into the key aspects of cross-channel programmatic advertising, its challenges, and effective strategies to overcome them. Understanding Cross-Channel Programmatic Advertising Key Points Enhanced Audience Reach: Cross-channel advertising ensures your message reaches a broader audi
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Adweek
JULY 10, 2024
From Million Dollar Listing to Zillow Gone Wild, I know firsthand about the rise of real estate content. And its popularity continues to increase thanks to the demand from fans who can't get enough, whether it's captivating content around home renovations or programming that takes an inside look at the high-stakes transactions real estate agents.
Martech
JULY 10, 2024
No marketing technology series would be complete without discussing the ever-important measurement of success or KPIs. I have been writing about KPIs and ROI my entire career, with the topic becoming especially hot and heavy during the dawn of social media. I recall discussing the topic at a digital marketing dinner about 15 years ago, where after several glasses of wine, the bold consensus was to forget direct ROI and instead find inherent value in the new relationships we could garner on socia
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JULY 10, 2024
The NBA is one step closer to welcoming Amazon to the party, and NBC back into the fold, while perhaps saying goodbye to Inside the NBA and Charles Barkley. After an early summer of speculation about NBA media rights that raised questions about incumbent broadcaster Warner Bros. Discovery and its future with the league, The.
AdExchanger
JULY 10, 2024
BlueConic’s acquisition of Jebbit is a match made in heaven – or in Boston, at least. On Wednesday, customer data platform (CDP) BlueConic bought Jebbit, which creates quizzes, surveys and other interactive online plugs for collecting data from customers. Terms of the deal were not disclosed. Both companies and their leadership teams have been well […] The post CDP BlueConic Acquires First-Party Data Collection Startup Jebbit appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
JULY 10, 2024
Sources have told Bloomberg that Alphabet’s potential deal to acquire HubSpot has been shelved. “Parties didn’t get to due-diligence stage in deal talks,” said the report. Early rumors about the talks seemed to solidify at the end of May, when CNBC’s David Faber reported the companies continued to have discussions and an all-stock deal was on the table.
Adweek
JULY 10, 2024
In its latest marketing campaign, Tinder riffs on some classic romantic comedy tropes straight out of a 1990s Jennifer Lopez flick, with adorkable, clumsy characters, chance encounters on busy city streets and rain-soaked embraces. The message is that meet cutes happen on Tinder all the time, although maybe not exactly the way they do in.
Seth Godin
JULY 10, 2024
Rome was built in a day. It wasn’t finished in a day. In fact, it’s still not finished. But the day someone said, “this is Rome,” and announced the project, it was there. Sometimes we get hung up on the beginning, unwilling to start Rome unless we’re sure we can finish it without incident. Sometimes we get hung up on the finishing, starting things all the time but blinking in the face of Resistance and wandering away.
Martech
JULY 10, 2024
TikTok implemented new restrictions on ads targeting U.S. teens and introduced AI disclosure requirements for advertisers. Why we care. These changes aim to protect younger users and increase overall ad transparency, potentially impacting how advertisers reach and engage with TikTok’s audience. It’s also an example of a social platform choosing to build stronger guardrails for user privacy rather than having those guardrails imposed on them by legislators.
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Ad Badger
JULY 10, 2024
In the vast landscape of online marketplaces, Alibaba and AliExpress stand out as giants offering millions of products to businesses. Read More Which is better for small businesses: Alibaba or AliExpress? The post Which is better for small businesses: Alibaba or AliExpress? appeared first on Ad Badger.
Martech
JULY 10, 2024
This article was co-authored by Rene Cizio. The proliferation of marketing channels and evolving consumer behaviors have created new challenges for content creation and delivery. To meet these demands, organizations are turning to modular content. Learn how this approach supports a comprehensive channel strategy that aligns with brand objectives, addresses consumer needs and optimizes the content pipeline.
Exchange Wire
JULY 10, 2024
After a prolonged snooze, investment and M&A dormancy in ad tech is perhaps finally at an end. After a steady drizzle of activity, a torrential downpour of consolidation poured upon the industry in June. In this article, ExchangeWire research lead [.] The post Ad Tech Investment & M&A: It’s Back appeared first on ExchangeWire.com.
Martech
JULY 10, 2024
Today, CDP BlueConic announced it acquired Jebbit, a software company that helps build interactive experiences that marketers can use to capture a type of first-party data widely referred to as “zero-party data.” Zero-party data goes beyond basic identifiers like name and email to include personal information and especially preferences, from product-related preferences to messaging preferences.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
JULY 10, 2024
Paramount Global finally agreed to merge with Skydance Media, but it’s not out of the woods yet. Plus, is YouTube really worth $455 billion? The post Can The ‘New Paramount’ Succeed?; The Case For Spinning Out YouTube appeared first on AdExchanger.
Digiday
JULY 10, 2024
Matt Maher, founder, M7 Innovations Augmented reality is not just a passing trend — it is reshaping consumer behavior and engagement across various industries. Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
Ad Tech Daily
JULY 10, 2024
New York, United States — Adelaide, the leader in attention-based media quality measurement, is thrilled to announce the appointment of Claire Browne as its fractional Head of Research. In her role, Browne will lead the strategic direction of Adelaide’s research initiatives and represent the company’s interests on industry councils, such as the Advertising Research Foundation’s […] The post Adelaide Strengthens Team with Claire Browne as New Head of Research appeared first on Ad Tech Daily
Digiday
JULY 10, 2024
LinkedIn is set to join its platform peers by officially rolling out its own AI-powered campaign tool called Accelerate by the end of the year following a period of testing. A spokesperson for the professional networking app confirmed to Digiday that the team expects to make it “globally available to all advertisers by early fall,” though did not confirm a specific date.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
JULY 10, 2024
Blockgraph partners with health care data company Datavant to help improve TV measurement for pharma brands without creeping out consumers. The post Blockgraph Wants To Improve Pharma TV Advertising Without Being Creepy appeared first on AdExchanger.
Digiday
JULY 10, 2024
Teads is exploring sales options, a development that comes three years after the Altice-owned ad tech outfit attempted to join the post-Covid wave of ad tech companies listing on the public markets. Such discussions have also taken place ahead of an anticipated wave of mergers and acquisitions in the space, with sources telling Digiday that both private equity and strategic players have explored a deal.
VideoWeek
JULY 10, 2024
While the likes of Netflix, Disney and Amazon have invested heavily in US content over the years, European broadcasters have differentiated themselves through their foothold in local content. But now the SVOD giants are on home turf, shelling out a combined €10 billion in Europe’s big five markets this year. Ampere Analysis forecasts content spending by streaming companies in Europe to surpass that of commercial broadcasters in 2024.
AdExchanger
JULY 10, 2024
Hi, Readers! Welcome back to AdExchanger’s Commerce Media Newsletter. This week, we’ll take a dive into the Uber Eats advertising business. Uber has rocketed from no formal ad business two years ago to being on pace to earn more than a billion dollars from advertisers this year. Following the departure of Mark Grether, who spearheaded […] The post Uber’s Evolution Shows How Retail Media Will Get More Complicated – And Lucrative appeared first on AdExchanger.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Digiday
JULY 10, 2024
In a fragmented media landscape, programmatic CTV offers brands a powerful tool for reaching engaged viewers on the largest screen in their homes. However, a lack of industry standardization, frequency capping issues, low-quality placements and other factors undermine the effectiveness of programmatic CTV campaigns. As CTV grows in popularity, advertisers are focusing on its more actionable aspects and data to drive business growth.
VideoWeek
JULY 10, 2024
Origin, the cross-media measurement initiative led by ISBA, will go live this summer with 35 members of the UK advertising trade body on board. The announcement was made by the new ISBA President, Pete Markey, CMO of Boots, in his inaugral speech at the ISBA President’s Lunch. ISBA launched Origin in 2019 with the aim of delivering on advertisers’ ‘North Star’ for cross-media measurement.
Digiday
JULY 10, 2024
Amazon is adding more ways to make generative AI applications easier to create, more useful to adopt, and potentially more accurate. Amazon Web Services yesterday used its AWS Summit New York event to announce new ways to make enterprise-grade AI apps while also improving the accuracy of large language models — a key hurdle for attracting companies wary about “hallucination” issues with various LLMs.
Exchange Wire
JULY 10, 2024
PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, GroupM, and adaptive streaming specialist, SeenThis announced today (July 10th, 2024) the results of a new case study. The study highlights the campaign that successfully minimised carbon [.] The post GroupM Minimised Programmatic Video Campaign Carbon Emissions with PubMatic & SeenThis appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
JULY 10, 2024
There’s no doubt that the UK streaming landscape is not only evolving but evolving fast. Following the launch of Amazon’s AVOD service back in February, the latest newcomer to enter the arena is Fox Corporation-owned Tubi. And whilst customers and advertisers alike may question why we need another player in what is becoming quite a … The post Seamus Brennan: why the arrival of Tubi in the UK marks next wave of AVOD first appeared on More About Advertising.
Ad Monsters
JULY 10, 2024
Is it time to ditch your data lake dreams and get real about your data strategy? Learn how normalizing, accessing, and ensuring data accuracy can turn your publishing organization into a truly data-driven powerhouse. Discover the steps to make data work for everyone, from your ops team to your business users. Media and ad tech conferences have been dominated by discussions about AI and cookie deprecation over the past couple of years.
More About Advertising
JULY 10, 2024
ISBA has named Boots CMO Pete Markey as its new president, taking over from NatWest CMO Margaret Jobling. Markey will see ISBA through its 125th anniversary celebrations next year, and in a speech to ISBA members today he asserted his commitment to the organisation’s original mission – a “transparent, responsible and accountable” advertising environment – … The post ISBA’s new president wants transparency, efficiency, diversity – and a cautious approach to AI
Exchange Wire
JULY 10, 2024
Adlook, a next-generation brand growth platform, today (July 10th, 2024) announced the appointment of Jim Daily as executive advisor. In this role, Daily will work with Adlook's executive team to design its go-to-market (GTM) strategy and positioning within the North [.] The post Adlook Appoints Industry Veteran Jim Daily as Executive Advisor appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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