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No marketing technology series would be complete without discussing the ever-important measurement of success or KPIs. I have been writing about KPIs and ROI my entire career, with the topic becoming especially hot and heavy during the dawn of social media. I recall discussing the topic at a digital marketing dinner about 15 years ago, where after several glasses of wine, the bold consensus was to forget direct ROI and instead find inherent value in the new relationships we could garner on socia
Colle McVoy is continuing its winning streak, having been chosen by furniture company American Signature, Inc. to lead its brand strategy, media, creative and design efforts. American Signature, Inc. is considered among the top 15 furniture retailers in the U.S., according to Furniture Today, with around $1 billion in revenue.
This article was co-authored by Rene Cizio. The proliferation of marketing channels and evolving consumer behaviors have created new challenges for content creation and delivery. To meet these demands, organizations are turning to modular content. Learn how this approach supports a comprehensive channel strategy that aligns with brand objectives, addresses consumer needs and optimizes the content pipeline.
From Million Dollar Listing to Zillow Gone Wild, I know firsthand about the rise of real estate content. And its popularity continues to increase thanks to the demand from fans who can't get enough, whether it's captivating content around home renovations or programming that takes an inside look at the high-stakes transactions real estate agents.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Today, CDP BlueConic announced it acquired Jebbit, a software company that helps build interactive experiences that marketers can use to capture a type of first-party data widely referred to as “zero-party data.” Zero-party data goes beyond basic identifiers like name and email to include personal information and especially preferences, from product-related preferences to messaging preferences.
When a brand like Morgan Stanley wants to help tell one of the most compelling stories in sports, it doesn't need a man in the arena: It needs the greatest of all time. Serena Williams retired from tennis in 2022 with 23 women's Grand Slam singles titles, 18 Grand Slam doubles titles, four Olympic gold.
TikTok implemented new restrictions on ads targeting U.S. teens and introduced AI disclosure requirements for advertisers. Why we care. These changes aim to protect younger users and increase overall ad transparency, potentially impacting how advertisers reach and engage with TikTok’s audience. It’s also an example of a social platform choosing to build stronger guardrails for user privacy rather than having those guardrails imposed on them by legislators.
TikTok implemented new restrictions on ads targeting U.S. teens and introduced AI disclosure requirements for advertisers. Why we care. These changes aim to protect younger users and increase overall ad transparency, potentially impacting how advertisers reach and engage with TikTok’s audience. It’s also an example of a social platform choosing to build stronger guardrails for user privacy rather than having those guardrails imposed on them by legislators.
The NBA is one step closer to welcoming Amazon to the party, and NBC back into the fold, while perhaps saying goodbye to Inside the NBA and Charles Barkley. After an early summer of speculation about NBA media rights that raised questions about incumbent broadcaster Warner Bros. Discovery and its future with the league, The.
Sources have told Bloomberg that Alphabet’s potential deal to acquire HubSpot has been shelved. “Parties didn’t get to due-diligence stage in deal talks,” said the report. Early rumors about the talks seemed to solidify at the end of May, when CNBC’s David Faber reported the companies continued to have discussions and an all-stock deal was on the table.
ABC's fall schedule has a golden opportunity for viewership. As part of its announcements at the Television Critics Association Summer Press Tour, ABC is rolling out its fall premiere dates, finally landing on a debut spot for the upcoming Golden Bachelorette. According to the company, The Golden Bachelorette debuts on Wednesday, Sept. 18, with former.
From time to time, you’ll see a story about what is and what is not a customer data platform (CDP). It’s a legit question. If I buy something that’s labeled as soap, I want it to do what I expect soap to do. In the same way, the label “customer data platform” should include some things and exclude others. Companies shouldn’t call their product a CDP if it doesn’t fit the requirements.
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In its latest marketing campaign, Tinder riffs on some classic romantic comedy tropes straight out of a 1990s Jennifer Lopez flick, with adorkable, clumsy characters, chance encounters on busy city streets and rain-soaked embraces. The message is that meet cutes happen on Tinder all the time, although maybe not exactly the way they do in.
In the fast-evolving world of ad tech and AI advertising, cross-channel programmatic advertising has emerged as a powerful strategy to optimize ad performance and leverage AI for marketing insights. This article delves into the key aspects of cross-channel programmatic advertising, its challenges, and effective strategies to overcome them. Understanding Cross-Channel Programmatic Advertising Key Points Enhanced Audience Reach: Cross-channel advertising ensures your message reaches a broader audi
Rome was built in a day. It wasn’t finished in a day. In fact, it’s still not finished. But the day someone said, “this is Rome,” and announced the project, it was there. Sometimes we get hung up on the beginning, unwilling to start Rome unless we’re sure we can finish it without incident. Sometimes we get hung up on the finishing, starting things all the time but blinking in the face of Resistance and wandering away.
BlueConic’s acquisition of Jebbit is a match made in heaven – or in Boston, at least. On Wednesday, customer data platform (CDP) BlueConic bought Jebbit, which creates quizzes, surveys and other interactive online plugs for collecting data from customers. Terms of the deal were not disclosed. Both companies and their leadership teams have been well […] The post CDP BlueConic Acquires First-Party Data Collection Startup Jebbit appeared first on AdExchanger.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
In the vast landscape of online marketplaces, Alibaba and AliExpress stand out as giants offering millions of products to businesses. Read More Which is better for small businesses: Alibaba or AliExpress? The post Which is better for small businesses: Alibaba or AliExpress? appeared first on Ad Badger.
Paramount Global finally agreed to merge with Skydance Media, but it’s not out of the woods yet. Plus, is YouTube really worth $455 billion? The post Can The ‘New Paramount’ Succeed?; The Case For Spinning Out YouTube appeared first on AdExchanger.
Matt Maher, founder, M7 Innovations Augmented reality is not just a passing trend — it is reshaping consumer behavior and engagement across various industries. Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
New York, United States — Adelaide, the leader in attention-based media quality measurement, is thrilled to announce the appointment of Claire Browne as its fractional Head of Research. In her role, Browne will lead the strategic direction of Adelaide’s research initiatives and represent the company’s interests on industry councils, such as the Advertising Research Foundation’s […] The post Adelaide Strengthens Team with Claire Browne as New Head of Research appeared first on Ad Tech Daily
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
LinkedIn is set to join its platform peers by officially rolling out its own AI-powered campaign tool called Accelerate by the end of the year following a period of testing. A spokesperson for the professional networking app confirmed to Digiday that the team expects to make it “globally available to all advertisers by early fall,” though did not confirm a specific date.
After a prolonged snooze, investment and M&A dormancy in ad tech is perhaps finally at an end. After a steady drizzle of activity, a torrential downpour of consolidation poured upon the industry in June. In this article, ExchangeWire research lead [.] The post Ad Tech Investment & M&A: It’s Back appeared first on ExchangeWire.com.
Teads is exploring sales options, a development that comes three years after the Altice-owned ad tech outfit attempted to join the post-Covid wave of ad tech companies listing on the public markets. Such discussions have also taken place ahead of an anticipated wave of mergers and acquisitions in the space, with sources telling Digiday that both private equity and strategic players have explored a deal.
Hi, Readers! Welcome back to AdExchanger’s Commerce Media Newsletter. This week, we’ll take a dive into the Uber Eats advertising business. Uber has rocketed from no formal ad business two years ago to being on pace to earn more than a billion dollars from advertisers this year. Following the departure of Mark Grether, who spearheaded […] The post Uber’s Evolution Shows How Retail Media Will Get More Complicated – And Lucrative appeared first on AdExchanger.
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Amazon is adding more ways to make generative AI applications easier to create, more useful to adopt, and potentially more accurate. Amazon Web Services yesterday used its AWS Summit New York event to announce new ways to make enterprise-grade AI apps while also improving the accuracy of large language models — a key hurdle for attracting companies wary about “hallucination” issues with various LLMs.
Blockgraph partners with health care data company Datavant to help improve TV measurement for pharma brands without creeping out consumers. The post Blockgraph Wants To Improve Pharma TV Advertising Without Being Creepy appeared first on AdExchanger.
In a fragmented media landscape, programmatic CTV offers brands a powerful tool for reaching engaged viewers on the largest screen in their homes. However, a lack of industry standardization, frequency capping issues, low-quality placements and other factors undermine the effectiveness of programmatic CTV campaigns. As CTV grows in popularity, advertisers are focusing on its more actionable aspects and data to drive business growth.
While the likes of Netflix, Disney and Amazon have invested heavily in US content over the years, European broadcasters have differentiated themselves through their foothold in local content. But now the SVOD giants are on home turf, shelling out a combined €10 billion in Europe’s big five markets this year. Ampere Analysis forecasts content spending by streaming companies in Europe to surpass that of commercial broadcasters in 2024.
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Green shoots and weeds The days are longer and hotter in the summer months, but they’re also brighter — and so are publishers’ outlooks for the ad market in 2024. At least compared to this time last year. Two digital publishers — Gallery Media Group and Apartment Therapy Media — told Digiday they are pacing 15% up year over year in total revenue and direct ad revenue, respectively, at 2024’s midway point.
Origin, the cross-media measurement initiative led by ISBA, will go live this summer with 35 members of the UK advertising trade body on board. The announcement was made by the new ISBA President, Pete Markey, CMO of Boots, in his inaugral speech at the ISBA President’s Lunch. ISBA launched Origin in 2019 with the aim of delivering on advertisers’ ‘North Star’ for cross-media measurement.
PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, GroupM, and adaptive streaming specialist, SeenThis announced today (July 10th, 2024) the results of a new case study. The study highlights the campaign that successfully minimised carbon [.] The post GroupM Minimised Programmatic Video Campaign Carbon Emissions with PubMatic & SeenThis appeared first on ExchangeWire.com.
There’s no doubt that the UK streaming landscape is not only evolving but evolving fast. Following the launch of Amazon’s AVOD service back in February, the latest newcomer to enter the arena is Fox Corporation-owned Tubi. And whilst customers and advertisers alike may question why we need another player in what is becoming quite a … The post Seamus Brennan: why the arrival of Tubi in the UK marks next wave of AVOD first appeared on More About Advertising.
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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