Adweek
SEPTEMBER 4, 2024
ADWEEK has exclusively learned that Omnicom Media Group and WPP have won Amazon's media review. "After a comprehensive advertising agency review for our consumer business, we've chosen to partner with OMG and WPP," Amazon spokesperson Margaret Callahan said in a statement. The accounts will be split by geography, with OMG handling the work in the.
The Ad Tech Blog
SEPTEMBER 4, 2024
Building trust and accountability in remote teams is crucial for maintaining productivity and fostering innovation. This article explores strategies to achieve these goals, particularly for individuals in leadership roles within the ad tech sector. Understanding Trust and Accountability in Remote Work Key Points Clear communication is essential for building trust.
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Adweek
SEPTEMBER 4, 2024
Brian Stelter has re-entered the chat. The TVNewser founder and founder of CNN's Reliable Sources newsletter is returning to the Warner Bros. Discovery-owned news network in a new role as Chief Media Analyst. Stelter announced his new gig on his always-active thread on X, formerly known as Twitter. [link] Stelter's time at CNN was cut.
Martech
SEPTEMBER 4, 2024
Google Ads launched advanced “Performance Planner” plans, now including tailored strategies for YouTube campaigns, focusing on demand gen for both Action and Awareness goals. Why we care. The new plans allow advertisers to better align their full marketing strategy with campaign goals, offering customizable options for budget, ad format, buying method, and campaign objectives—whether aiming for conversions or building brand awareness.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
SEPTEMBER 4, 2024
Disney has found itself in the middle of another major TV carriage dispute, but this rift goes deeper into the world of streaming and TV than you might expect. Recently, Disney's carriage dispute with satellite giant DirecTV kicked into high gear, with many of the House of Mouse's channels, including ABC and ESPN, being pulled.
Martech
SEPTEMBER 4, 2024
Data analytics is essential for marketers to understand and engage their target audiences. This is especially true when reaching distinct customer segments or attempting to broaden reach into new ones. For businesses serving — or seeking to serve — the U.S. Hispanic market, data analytics is invaluable for optimizing marketing programs to this demographic’s unique needs and preferences while enhancing the overall customer journey.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Seth Godin
SEPTEMBER 4, 2024
Perfect is useful. It’s an absolute measure, a north star, a chance to improve our work. But it’s also a shortcut to persistent dissatisfaction. Compared to perfect is helpful when we’re creating something. But it’s also worth noting that perfect is unattainable. What’s on offer is never perfect, but what’s on offer might be exactly what we need right now.
Adweek
SEPTEMBER 4, 2024
Chicago police are searching for the suspect who threw a large rock into the windows of ABC owned station WLS last Thursday afternoon. The rock was thrown just after the start of the 4 p.m. newscast downtown. The station said a man took a large rock out of a plastic bag and threw it against.
AdExchanger
SEPTEMBER 4, 2024
Doing more with less is the name of the advertising game these days. Strict compliance and privacy laws combined with ever-changing technical restrictions limit the data companies can collect and process for marketing and advertising. This isn’t a bad thing. Respecting customer privacy is good business, especially as younger generations take action to protect themselves. […] The post Ethical AI: Protecting Data Privacy And User Consent In The Age of Innovation appeared first on AdExchange
Adweek
SEPTEMBER 4, 2024
Burberry has made two new hires to help it return to growth amid a wider slowdown in the luxury market. Jonathan Kiman and Laura Dubin-Wander have joined the British brand as chief marketing officer (CMO) and Americas president, respectively. Kiman was most recently CMO at Gucci, where he worked for 12 years with a break.
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Martech
SEPTEMBER 4, 2024
Despite inflation, a volatile stock market, fragile supply chains and general economic uncertainty, ecommerce overall sees a bright future — although of course not all brands will win. That’s the message from a new report, “2024 State of the Ecommerce Industry” from marketing automation platform Klaviyo. The data in the report is based on surveys of both ecommerce brands (over 1,400 medium-to-large) and the consumers (800) that buy from them.
Adweek
SEPTEMBER 4, 2024
CNN's Reliable Sources is back. Kind of. Brian Stelter, a media reporter and pundit who left CNN two years ago amid differences with the network's previous leadership, is returning to the company as its chief media analyst and writer of its Reliable Sources newsletter. (NYT) In a surprise edition of the newsletter Tuesday evening, Stelter.
AdExchanger
SEPTEMBER 4, 2024
Wonderful, the world’s largest purveyor of pistachios and packaged nuts, hadn’t done an out-of-home (OOH) marketing push in more than 15 years. That is, until a week ago, when it began a campaign across six major markets to promote its new no-shell pistachio packs. Tagline: “Pistachi-on-the-go.” As the category incumbent, with in-store bins and displays […] The post The Wonderful Brand Discusses Testing OOH And Online Snack Competition appeared first on AdExchanger.
Adweek
SEPTEMBER 4, 2024
The U.S. election charges full steam ahead now that both conventions are over, as "We the People" anxiously count down to Nov. 5 to determine the fate of our Union. Simultaneously, it is becoming a masterclass in marketing. While political campaigns have long utilized data-driven targeting and sophisticated marketing techniques (as seen with Cambridge Analytica's.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
SEPTEMBER 4, 2024
The bottom is falling out of the mass multichannel TV bundle. Plus, Amazon crushed its first-ever upfront this year. The post Let The Great Unbundling Begin; Why Amazon Won At The Upfronts appeared first on AdExchanger.
Adweek
SEPTEMBER 4, 2024
DirecTV and Disney have reached a stalemate. For viewers, that means ESPN, Disney Channel, FX, and several other networks and channels went dark Sunday night. (USA Today) While DirecTV's roughly 11 million subscribers can still access the Sept. 10 presidential debate for free over-the-top with TV antennas, they can't access ABC through their satellite subscriptions.
AdExchanger
SEPTEMBER 4, 2024
The ad market is “healthy and maybe unsustainably strong” this year, according to Madison and Wall principal Brian Wieser's latest report. The post The Bull Ad Market Will Soon Revert To Normal Growth Rates, Brian Wieser Predicts appeared first on AdExchanger.
Adweek
SEPTEMBER 4, 2024
The numbers are in: Domestic revenue for the 2024 summer box office hit an estimated $3.67 billion, down 10.3% over 2023, according to final numbers issued Tuesday by Comscore. As counterintuitive as it may seem, Hollywood studio executives and theater owners aren't panicking. (THR) Nine summer movies grossed $100 million compared with last year's 13.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Digiday
SEPTEMBER 4, 2024
The AI arms race continues as social platforms have spent the last few months releasing generative AI-powered creative tools to (theoretically) allow marketers to move faster to generate ad copy and images. Reddit, TikTok, Meta and Snap have all created such tools as social media platforms that focus on expanding the ways marketers can use generative AI to create ads.
Adweek
SEPTEMBER 4, 2024
Writers at The Dodo and Thrillist are staging a one-day walkout against their employers at Vox Media Wednesday as part of an ongoing an effort to be recognized under the Vox Media Union contract.
Digiday
SEPTEMBER 4, 2024
The U.S. advertising industry experienced a robust 9.6% growth rate in Q2 2024, marking the third consecutive quarter of around 10% growth, according to a study from renowned analyst firm Madison and Wall. Total U.S. advertising spend is expected to hit $397 billion in 2024 — $16 billion of this is attributed to “political and issue advertising”— but the positive comparisons with last year are expected to fade as the year progresses.
Adweek
SEPTEMBER 4, 2024
As legendary director Stanley Kubrick once said, a great ad idea in just 30 seconds explains why "some of the most spectacular examples of film art are in the best TV commercials." But for all the creativity and technical execution that goes into producing the high-quality ads we'll see this NFL season, many of advertisers'.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Digiday
SEPTEMBER 4, 2024
This story was originally published on sister site, WorkLife. More employers want to add office space after shedding it during the pandemic and the yearslong transition to hybrid work, according to a new survey from real estate firm CBRE of 225 companies with offices in the U.S., Canada and Latin America. Last year just 20% of companies said they expected to expand their occupied space in the next three years, compared to nearly 40% this year, that survey found.
Adweek
SEPTEMBER 4, 2024
The former CEO of Fortune, Alan Murray, is joining The Wall Street Journal this fall, where he will play a key role in building out its events business, according to two sources familiar with the move. (ADWEEK) Dow Jones Tuesday announced the formation of a new commercial venture called the Dow Jones Leadership Institute, which.
Digiday
SEPTEMBER 4, 2024
Summer in review Summer 2024 was not as lazy and hazy as usual, but full of significant announcements and emerging trends that once again changed the game for publishers. Between Google’s decision to no deprecate third-party cookies after all and AI technology companies waving around big fat checks in exchange for access to publishers’ content, publishers had to reevaluate some priorities and figure out their philosophies on things that are bound to have a longtail impact on their businesses.
Adweek
SEPTEMBER 4, 2024
Portland, Oregon boutique creative agency the Alt League, a women-founded agency that specializes in brand strategy and campaigns for a mobile society, has named Kimi Peterson and Rick Albano as partners and co-executive creative directors. Peterson and Albano will take charge of the Alt League's creative development moving forward. The duo first worked together at.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Digiday
SEPTEMBER 4, 2024
Omnicom, Dentsu and WPP can all order takeout tonight — not because they’re still stuck in the office trying to win big pitches, but because they all landed a piece of a giant tech platform media business in the last 24 hours. First, the big news: Amazon’s decision to place more than $2 billion in media spend was announced with a bit of a surprise: both Omnicom and WPP shared the win.
Adweek
SEPTEMBER 4, 2024
Top of the Ticker: CNN announced that Marybel Gonzalez will rejoin the network as a CNN Newscource correspondent based in Los Angeles. A former CNN intern, Gonzalez was previously a reporter for CBS News Chicago and has also worked at Telemundo, the Sinclair Broadcast Group and Denver's PBS station. Breakfast in Kitty Hawk: The latest.
More About Advertising
SEPTEMBER 4, 2024
How does Tesco get even bigger? The supermarket leader has fended off the spirited challenge from Aldi and Lidl, in part through its annoying (to some of us) Clubcard scheme which began as an Aldi price match. Its F&F fashion range has come and gone over the years but now seems to be a supported … The post Can Tesco crack homeware with F&F Home?
Adweek
SEPTEMBER 4, 2024
A Brazilian Supreme Court panel Monday unanimously upheld the decision of one of its justices to block billionaire Elon Musk's social media platform, X, nationwide, according to the court's website. (AP) It is the latest development in a feud between Supreme Court Justice Alexandre de Moraes and Musk that began in April, when the judge.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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