Adweek
MARCH 14, 2024
TikTok's future in the U.S grew more uncertain after the House passed a bipartisan bill Wednesday that would force China-based ByteDance to sell TikTok within 165 days or face a nationwide ban. This comes on the heels of escalating concern in Washington over China's access to Americans' data. Introduced last week, the bill still needs.
Seth Godin
MARCH 14, 2024
A name is a hook for us to hang a story on. We need to begin with empathy and a useful story… useful to the people who want to believe it, spread it, and use it to accomplish their goals. But then, the story needs firm footing and a way to stick with us. Patagonia is a great name because while most people have no idea where the place known as Patagonia is, they’re able to associate it with the story that the company has been telling for a long time.
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Adweek
MARCH 14, 2024
The creative leadership machine at FCB keeps churning. As Susan Credle starts her transition from FCB to global creative advisor for IPG. FCB Chicago hired Pedro Perez as chief creative officer, taking over from Andres Ordonez, who was promoted to global CCO at FCB. Credle, who will continue to serve as chair of global network.
AdExchanger
MARCH 14, 2024
Over the past few weeks, thousands of Google and Meta advertisers have seen refunds trickling back into their accounts. Why? Well, it’s hard to know for sure, because both companies have a habit of obfuscating the reasons behind campaign refunds. Meanwhile, campaign misappropriation issues seem to be cropping up more frequently on both platforms and […] The post There’s A Lot Wrong With Google And Meta’s Non-Transparent ‘Refund’ Practices appeared first on AdExchanger.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
MARCH 14, 2024
The Paris 2024 Paralympic Games are set to be the most watched in its history, with a record 160 broadcasters signing up to cover the event. That will be welcome news for sponsors, but for organizers it marks a whole new step forward for the para movement. The previous Paralympic Summer games, held in Tokyo.
The Ad Tech Blog
MARCH 14, 2024
Tech entrepreneurs must implement strong data protection and privacy practices to comply with the Health Insurance Portability and Accountability Act ( HIPAA ). This includes conducting regular risk assessments, ensuring that electronic Protected Health Information ( ePHI ) is encrypted when in transit and at rest, and training employees on HIPAA compliance and data privacy principles.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
MARCH 14, 2024
The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. This might not seem like a big issue. Still, your company’s reputation plays an increasingly important role in influencing consumer decisions and any missteps with AI can damage it.
Adweek
MARCH 14, 2024
Irish stout is one of the most popular St. Patrick's Day drinks, with WalletHub finding that 13 million pints are consumed worldwide on March 17--819% more than a typical day. But Kahlua is urging revelers craving a rich drink to rethink their beer order and opt for an espresso martini instead. The "Feliz St. Patrick's.
Martech
MARCH 14, 2024
The ad industry is making major investments in order to adapt to the new privacy-by-design ecosystem, according to an IAB survey of 500 advertising and data experts at brands, agencies and publishers. The 2024 edition of the IAB’s annual “State of Data” report shows how the industry is addressing the new privacy-by-design ecosystem in which the deprecation of third-party cookies and other privacy-protective measures are expected to lead to significant signal loss.
Adweek
MARCH 14, 2024
The legal fallout between MediaLink founder Michael Kassan and its owner, United Talent Agency (UTA), has caught the world's entertainment and advertising industries by surprise, including many within the management consultancy itself. Now MediaLink, without its figurehead, is facing questions about its leadership plans moving forward, as the succession plan for Kassan has long been.
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Martech
MARCH 14, 2024
A recent survey finding about AI use reminded me of a joke by the brilliant satirist Tom Lehrer: “I know some people feel that marriage as an institution is dying out, but I disagree and the point was driven home to me rather forcefully not long ago by a letter I received which said: ‘Darling, I love you and I cannot live without you. Marry me, or I will kill myself.
Adweek
MARCH 14, 2024
Impossible Foods, following through on a pledge in 2023 to revamp its marketing, debuted new branding and packaging for its meat alternatives, trying to boost a battered category and win over new consumers. The effort, announced at the annual Natural Products Expo West conference near Los Angeles, addresses a few of the nascent industry's pain.
AdExchanger
MARCH 14, 2024
Streaming services that monetize with ads must prioritize engagement first and foremost. But programmers and investors alike named engagement as one of the top challenges of streaming profitability during CTV Connect in New York City. The post Programmers Hope That Lower Ad Volumes Will Earn More Viewer Time appeared first on AdExchanger.
Adweek
MARCH 14, 2024
How can brands stand out to consumers and vie for their ever-elusive dollars? It turns out storytelling is just as important when it comes to commerce as in any other form of media. On February 28 and 29 attendees heard from experts as they discussed the skills and investment needed to build an optimal brand.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Smart Insights
MARCH 14, 2024
Examples and definitions of integrated marketing today. Find out why integrated omnichannel marketing is essential to the success of your business Without getting too Aristotelian, with marketing, the whole is most certainly more than the sum of its parts - … The post What is integrated marketing? appeared first on Smart Insights.
Adweek
MARCH 14, 2024
Thanks to his background in theoretical physics, Jonathan Roberts may be one of the few people alive who can credibly claim to understand ad tech. Before joining About.com in 2013, the University of Oxford academic spent more than a decade as a researcher, making dark matter predictions for the Large Hadron Collider at CERN and.
Martech
MARCH 14, 2024
One central theme of the MarTech Conference (coming up Tuesday and Wednesday next week) is how to use the amazing array of tools now available, from AI to data analytics, to actually enhance customer experience. Alicia Arnold is managing director and digital transformation consultant at AK Arnold and her emphasis in her Wednesday session at MarTech will be on measuring customer experience.
Adweek
MARCH 14, 2024
Sarah Freund is very much in the prime of her career as director of media at Brill Media. But she's already living the life of a snowbird: summers in her native northern Michigan close to family, and the rest of the year in Hawaii, where she's taken up the practice of hula dancing. "My parents.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech
MARCH 14, 2024
Oracle today announced that it is rolling out a range of generative AI tools across both front and back office applications in its Oracle Fusion Cloud Applications Suite. In addition to new solutions for ERP, supply chain management and HR, it announced specific enhancements to its customer experience capabilities. The CX announcements included new support for marketing, sales and service.
Adweek
MARCH 14, 2024
In 1961, an 18-year-old George Harrison opened a copy of the Liverpool Echo and saw an ad for a used electric guitar. It was a 1957 Gretsch Duo Jet--coal black, more chrome than a Cadillac. The seller, a Cunard crewman, wanted 75 pounds.
AdExchanger
MARCH 14, 2024
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: ‘C’ Was For Cookie appeared first on AdExchanger.
Adweek
MARCH 14, 2024
Aside from inflation, unemployment and the upcoming election, marketers have yet another challenge on their hands in 2024: consumer anxiety. On the latest episode of Yeah, That's Probably an Ad, ADWEEK community editor Luz Corona sat down with Forrester vice president and principal analyst Dipanjan Chatterjee live from The Podcast Lounge at Commerceweek, sponsored by.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech
MARCH 14, 2024
Most marketers love martech tools. They save time, improve campaign performance and allow you to complete many additional tasks you would never have been able to achieve without their automated capabilities. However, there is a problem. No single tool does everything. We have too many tools today, but often, they don’t play nicely together. This creates a sticky problem: How do we get multiple tools to work in tandem?
MNTN
MARCH 14, 2024
“We fought so hard to get rid of commercials,” Alan Poul recently told Hollywood Reporter , in a piece reigniting what is quickly becoming a chicken-and-egg conundrum in TV town. “It was one of the biggest steps in bringing the worlds of TV and film closer together, in getting that higher level of artist to participate. It was such a seminal gain, and now it’s reversing.
AdExchanger
MARCH 14, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A CrowdTangled Web We Weave Meta will shut down CrowdTangle, a news benchmarking service Facebook acquired in 2016, The Wall Street Journal reports. Academic researchers and nonprofits can access a new version called the Meta Content Library. You’d be forgiven for wondering how […] The post Pour One Out For CrowdTangle; Can Reddit Capture Its Own Value?
Digiday
MARCH 14, 2024
After languishing for years as a niche interest for basement-dwelling nerds, anime has made its way into the mainstream — and in 2024, marketers have gotten the memo. This year, major brands such as McDonald’s are investing in anime to build goodwill among its diverse and growing Gen Z audience. To today’s youngsters, the idea that anime was ever anything but wildly popular might come as a surprise.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
PubMatic
MARCH 14, 2024
In the ever-evolving landscape of media consumption, the world of television has witnessed a monumental shift in viewing behaviors. Traditional broadcast television, once the undisputed king of mass reach, has been disrupted as consumers increasingly turn to digital environments, such as connected TV (CTV), for their entertainment needs. This seismic change in the media landscape has created both challenges and opportunities for publishers, advertisers, and technology providers alike.
Ad Badger
MARCH 14, 2024
SUBSCRIBE Want the latest on Amazon ads for 2024? Listen to our podcast with Michael and Brent Zahradnik from AMZ. Read More What Amazon PPC Updates Do You Need for 2024? [The PPC Den Podcast] The post What Amazon PPC Updates Do You Need for 2024? [The PPC Den Podcast] appeared first on Ad Badger.
illumin
MARCH 14, 2024
The recent introduction of Pfizer’s generative AI, “Charlie”, could be a game-changer for the world of pharma marketing. Big changes may be in store for pharmaceutical marketing and advertising thanks to Pfizer’s recent unveiling of its innovative AI platform , Charlie. Drew Panayiotou , Global Chief Marketing Officer of Pfizer, revealed more details in February 2024 of its up-and-coming AI-powered marketing workbench.
AdExchanger
MARCH 14, 2024
Say hello to Blkfam (pronounced “Black fam”), a free ad-supported streaming platform that launched in February with on-demand content curated for Black families. The platform was founded by media vet Larry Adams with equity investment and creative direction from Whoopi Goldberg. The post Whoopi Goldberg Is Making A Name For Herself In Streaming appeared first on AdExchanger.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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