Adweek
JUNE 21, 2024
Publisher frustration is mounting at AI search startup Perplexity, which is backed by Jeff Bezos and other tech titans, for circumventing attempts to block its crawlers from accessing and serving up media content, potentially cutting publishers out of billions in ad revenue. The New York Times, The Guardian, Conde Nast and Forbes are among those.
Martech
JUNE 21, 2024
Your company just bought a shiny new CRM. Great! Now, who drives it? Effective customer relationship management (CRM) is a cornerstone of marketing success. At the core of this is the CRM product owner — a pivotal role that orchestrates the intersection of technology, customer insights and strategy. But what makes a CRM product owner truly exceptional?
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Adweek
JUNE 21, 2024
After making Super Bowl history with an epic sweepstakes, DoorDash's ambitious campaign has won one of the ad industry's most prestigious awards: the Dan Wieden Titanium Grand Prix at Cannes Lions. "DoorDash-All-The-Ads," by agency Wieden+Kennedy Portland, promised one winner every item advertised during Super Bowl 58 if they could piece together an overly elaborate promo.
Martech
JUNE 21, 2024
HubSpot’ s LinkedIn integration boosts sales efficiency with real-time data sync but presents new challenges for SMBs in marketing and consolidation. Salesforce has had a tight integration with Sales Navigator for a while, dominating the market by using LinkedIn data to target the right decision-makers. HubSpot, meanwhile, has long lacked this native two-way sync integration — until recently.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JUNE 21, 2024
"The customer is always right" has been a saying since the dawn of retail. Fast-forward to now, and businesses are leaning into algorithms that help consumers find what they want--whether it's the best deals on jeans, artists who should be on their radar and shows to stream. The challenge: marketing the services and offerings that.
Martech
JUNE 21, 2024
As anyone who has walked the length of New York’s Canal Street will know, fake “luxury” goods abound. Vendors have more or less convincing versions of Louis Vuitton and Prada bags, Rolex and Cartier watches for sale at understandably low prices. After all, if you’re buying a supposedly luxury item from an unlicensed street vendor, you should assume it’s fake.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
JUNE 21, 2024
The Trade Desk has closed the spigot on a deluge of video inventory it says is mislabeled by Yahoo as in-stream ad units. As of Monday this week, The Trade Desk (TTD) has already disabled access to all of Yahoo’s video inventory for open-auction bidding, according to an agency source that asked to remain anonymous. […] The post The Trade Desk Makes Good On Threats To Block Yahoo’s Video Ads appeared first on AdExchanger.
Adweek
JUNE 21, 2024
Publicis Conseil, the 98-year-old French agency that would morph into the $28 billion colossus Publicis Groupe, has taken the Agency of the Year honor at the 2024 Cannes Lions. In all, Publicis Conseil took home 18 Lions this year: two Grand Prix, along with six silver and six bronze awards. "Our dream was to make.
More About Advertising
JUNE 21, 2024
It’s hard to believe but this film went out ahead of yesterday’s England dreary match against Denmark. How did Paddy Power know that England would send fans into a coma? And how did they so accurately predict Foden’s misplaced passes, Saka’s substitution, and Kane going missing? The clue is in the post’s title: “Like clockwork…” … The post Paddy Power bets on England mediocrity – and wins first appeared on More About Advertising.
Adweek
JUNE 21, 2024
While the 2024 Cannes Lions festival has had its share of drama--Elon Musk's apology tour and Michael Kassan's new venture both made headlines--the vibes along the Croisette and inside the parties were more earnest, reflective and purposeful, ADWEEK execs and editors reported. In the second installment of our three-part Cannes Dispatch podcast series, ADWEEK CEO.
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Seth Godin
JUNE 21, 2024
When the telephone began to gain traction, the monopoly of the time, Western Union, decided to get even better at sending telegrams.
Adweek
JUNE 21, 2024
CANNES, France--French telco Orange's ad challenging gender bias in soccer and Sydney Opera House's jubilant ode to creativity each won a Film Grand Prix at Cannes Lions. Film Lions is one of the few categories at Cannes allowed to award two Grand Prix. This year's top winners represented a cultural moment in women's sports marketing.
PubMatic
JUNE 21, 2024
This article originally appeared on streamingmedia.com There are two rising superpowers in the digital marketing space right now, and they’re not competing. They’re converging. That’s fantastic news for marketers. Thanks to the growing convergence of CTV and commerce media, the “shoppable” future of TV that has long been promised is upon us. In 2024, the average U.S. adult is spending nearly a full hour more with digital video each day than they are with traditional TV , a shift in power that ha
Adweek
JUNE 21, 2024
The way we watch television and televised ads is changing, and an ADWEEK House session on Wednesday reminded the Cannes Lions crowds that few industries are impacted by connected TV as acutely as sports marketing. In an invitation-only Group Chat, presenting sponsor Innovid's CMO Dani Cushion opened up the discussion with Paramount Advertising chief operating.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
JUNE 21, 2024
It’s all over bar the partying and the hungover trip to a hot, crowded airport. The festival is finished and the final Cannes Lions have been handed out, with WPP again winning Creative Company of the Year, ahead of Omnicom and Interpublic Group. WPP also landed Network of the Year for Ogilvy, which came out … The post Marcel scores third Grand Prix, WPP wins creative company and network first appeared on More About Advertising.
VideoWeek
JUNE 21, 2024
In this week’s Week in Review: TV news consumption falls, Disney announces new data matching capabilities, and Havas commits €400 million to data, tech and AI investments. Top Stories News Avoidance is On the Rise, as TV News Consumption Falls News avoidance is on the rise around the world, according to the Reuters Institute for the Study of Journalism’s latest Digital News Report, with audiences reporting they find it “relentless” and “depressing” Thirty-nin
More About Advertising
JUNE 21, 2024
There’s something about coming to Cannes Lions (year in year out) that makes you wonder about your life and your choices. The cumulative sleep deprivation, the constant hum of (often) empty chatter and endless parade of panels, meet-ups and kabana lounges could turn even the most extroverted person into a wallflower with a mild case … The post Jane Austin in Cannes: is it time to listen to the introverts?
Exchange Wire
JUNE 21, 2024
The future of UK healthcare will play a key role in how people vote next month, data today (June 21st, 2024) reveals. The insight, from leading ad tech firm Quantcast, shows that of people engaging in the UK election, the [.] The post NHS Policy Set to Decide 2024 UK Election appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
JUNE 21, 2024
It’s Cannes this week (you may have noticed, we’ve noticed that lots of people who aren’t there ignore it) and so far, among the Grand Prix, there haven’t been that many ads. Purpose-driven mini-docs are still sweeping the newer awards. Film, still for many the blue riband, has yet to be announced. Creative Effectiveness winner … The post MAA Ad of the Week: ‘It has to be Heinz’ by Rethink Toronto first appeared on More About Advertising.
Digiday
JUNE 21, 2024
The Trade Desk disabled access to Yahoo’s video inventory across the open market on June 17 in a dispute over how the latter labels its media inventory, and while negotiations are ongoing, further repercussions are in prospect. It’s the latest stage in a months-long dispute in which The Trade Desk’s marketplace quality team is dissatisfied with Yahoo’s declaration of its video advertising inventory as in-stream when sold via open marketplaces.
Exchange Wire
JUNE 21, 2024
This week on The Stack: The Stack: Streamers Make Strides; Industry Sustainability Takes Step Forward; Today’s MadTech Daily Our digest news this week kicked off with Spotify’s launch of an in-house creative agency, Spotify Creative Lab. Encouraging marketers to produce campaigns [.] The post The Stack: Streamers Make Strides; Industry Sustainability Takes Step Forward appeared first on ExchangeWire.com.
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