Adweek
DECEMBER 8, 2023
Google's release of large language model Gemini this week has publishers troubled about its potential to further impact revenue dynamics in an industry already grappling with volatility. In a press call with reporters, questions were raised about datasets used to train Gemini, with Google executives declining to share specific details, including whether any were licensed.
Martech
DECEMBER 8, 2023
In this two-part feature, Jade Bunke offers a step-by-step guide to building a successful brand. A brand is an organization’s most valuable asset. The art of capturing the hearts and minds of your customers starts with crafting a brand strategy that evokes emotions and behaviors that benefit your company. Brand is more than a collection of logos and colors — it’s the personification of your organization.
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Adweek
DECEMBER 8, 2023
Luxury fashion house Valentino is continuing its partnership with AR technology company Wanna to allow shoppers to virtually try on womenswear items from its Spring 2024 line in augmented reality. Shoppers can virtually try on a selection of items from the new collection by downloading the free Wanna Wear app on iOS. People can take.
Martech
DECEMBER 8, 2023
Meta’s Threads now has its own version of hashtags. Meta calls this new feature “topic tags”, emphasizing its difference from hashtags by prioritizing community focus. Topic tags are now accessible to all users worldwide to enhance search functionality within the app. Why we care. While ads are not currently available on Threads they are coming soon), marketers can still engage with users and enhance brand awareness by creating profiles and generating organic traffic.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Adweek
DECEMBER 8, 2023
I don't think my father knows what I do for a living. When I told him I had moved from film and television to branded entertainment, he looked at me with confusion and surmised, "Like The Carnation Hour?" I had to Google that--turns out he does know what I do. The Carnation Hour was a.
Seth Godin
DECEMBER 8, 2023
Human beings as we know them have only been around for 70,000 years or so. Honeybees got to North America around the time Columbus did. And the same is true for technologies and companies. Western Union was an interloper, telegrams were the scary new tech that was going to change everything for the worse. It’s easy to be in favor of the status quo, but it’s also true that the status quo used to be a brand-new threat.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
DECEMBER 8, 2023
At the end of the summer, we published a generative AI use policy for our team and contributors to follow. Publicizing that we created a policy seemed unnecessary. There’s enough humble bragging on the internet. But since creating the policy, reputable publishers including Gannett ( here and here ) and Sports Illustrated were accused of using generative AI to create articles and publish them under phony bylines.
Adweek
DECEMBER 8, 2023
Drinks giant Coca-Cola has released two short films over the Winter holidays through Amazon's Prime and Freevee platforms, featuring Academy Award-winner Octavia Spencer, Scoot McNairy and Colm Meaney in starring roles. The two films, The Note and Ho Ho Heist, are directed by Bryce Dallas Howard and Steven Caple Jr, respectively, to continue the brand's.
Single Grain
DECEMBER 8, 2023
Updated December 2023. From setting a realistic budget to developing captivating creatives that make key decision makers in your industry sit up and take note, you need a simple step-by-step instructions on how to create successful LinkedIn Ads. With a 930+ million user base of professionals, you’ll easily attract more qualified leads and generate a positive ROI on your ad spend.
Adweek
DECEMBER 8, 2023
As NFL fans gear up for Sunday's hotly anticipated round 2 matchup between the Dallas Cowboys and the Philadelphia Eagles, Cowboys' QB Dak Prescott has teamed up with Maximum Effort and the Colorectal Cancer Alliance's "Lead From Behind" initiative to dole out some pregame "Sh*t Talk" meant to motivate lifesaving measures.
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Martech
DECEMBER 8, 2023
Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. This interview has been edited for clarity and length. “There was a movie by Woody Allen called ‘Zelig’ about a guy who showed up at all the important events in history but was never part of them. I kind of feel like that in the tech world.
Adweek
DECEMBER 8, 2023
Agriculture's B2B marketing doesn't have to look far to find its humanity. After marking a half century in the storytelling business this year, ag-focused creative firm Bader Rutter's client list features some of the sector's larger players. That includes livestock drug producer Zoetis (with a market cap of $77 billion), chemical and seed firm Corteva.
Digiday
DECEMBER 8, 2023
IPG’s media agency UM named Erin Quintana, chief client officer and a 15-year veteran of the company, to be its new U.S. CEO. Quintana replaces Joe DiMiero, who was appointed U.S. CEO in January 2022 but has had a troubled tenure marked by client losses, a questionable management style and high-level executive departures. DiMiero, who internal sources said hasn’t been seen for weeks in meetings he was expected to attend, has taken a leave of absence, according to a representative, who didn’t ela
Adweek
DECEMBER 8, 2023
With Season 1 averaging more than 8.3 million viewers, Fire Country has been a bright spot for CBS. However, with Hollywood strikes delaying programming, dozens of platforms competing for viewers, and Season 2 not airing until Feb. 16, the network is looking to keep the fanbase burning bright between seasons. To find new audiences and.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Smart Insights
DECEMBER 8, 2023
What’s the secret to a successful finance content marketing strategy? Find out with 5 foolproof tips. The finance world can be a tough place for a marketer. Creating inspiring finance content marketing that communicates your brand's messages, engages customers and … The post Finance content marketing: How to create awesome content for the finance sector appeared first on Smart Insights.
Smart-Hub
DECEMBER 8, 2023
The AdTech industry is undergoing one of the most transformative processes — rejecting third-party data in the programmatic ecosystem. Companies will lose billions of dollars in revenue in the short term, but it’s about evolution and development for the long game. The programmatic advertising ecosystem is a complex environment consisting of many elements.
Playwire
DECEMBER 8, 2023
Key Points The Layout Triad for Revenue : Master the art of website layout to balance user experience, SEO, and ad revenue. It's the digital juggling act that keeps visitors engaged and the cash register ringing. User Behavior Insights : Dive into user analytics like a digital detective. Use heat maps and session data to craft website layouts that lead users right where you want them — engaging with your content and ads.
AdvertiseMint
DECEMBER 8, 2023
Would you like to know the meaning of a red heart on Snapchat? The red heart on Snapchat often leaves users intrigued. Many users are curious about what the red heart emoji means on Snapchat. This article will discuss what the red heart and other Snapchat emojis mean. What are Snapchat Emojis? Snapchat emojis are little symbols that add a touch of flair to your messages and connections on the platform.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Playwire
DECEMBER 8, 2023
Key Points Cornerstone Quality : High-quality, up-to-date content is a finance brand’s backbone. Focus on valuable market insights and investment tips to build a loyal audience. SEO Significance : Fine-tune your on-page SEO strategy and keyword selection to maximize organic traffic, and lay the foundation for successful monetization. Business Mindset : Shift your mindset from blogger to digital entrepreneur because that’s what you are.
Ad Monsters
DECEMBER 8, 2023
The deprecation of third-party cookies has been one of the most talked about topics within digital advertising for the past few years. However, the reality is that cookieless environments are already here, providing challenges for advertisers. Google Chrome’s loss of third-party cookies may mean a definite ending to decades of cookie-based targeting.
illumin
DECEMBER 8, 2023
For many marketers, managed service proves to be an ideal setup for optimizing campaigns and reaching customers, but it isn’t for everyone. That’s why self-serve options have seen so much growth over the past several years – with marketers diving headfirst into programmatic advertising solutions they can manage themselves. With this speedy growth, it’s easy to overlook the many benefits of managed service and to ignore the potential it has for marketers concerned with brand safety or without th
EGC Group
DECEMBER 8, 2023
Without meaning to throw a damper worthy of either Scrooge or the Grinch on the holiday season, this year will be a challenge—for both customers and merchants. Find out how to make the most of the holiday shopping experience for everyone.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
More About Advertising
DECEMBER 8, 2023
Airports and their occupants are hardly synonymous with fun but Air New Zealand makes them so in a lively tale about a cabin crew member (mustn’t call them air hostesses) who delivers Christmas with a touch of Mary Poppins, amid other movie references. Can’t imagine this from Ryanair or Easyjet. BA tries from time to … The post MAA Ad of the Week: Air New Zealand by Bastion Shine first appeared on More About Advertising.
Exchange Wire
DECEMBER 8, 2023
This week: Ad spend forecasts; The ANA investigates ad spend transparency; Meta faces EU €550m lawsuit in Spain… Ad spend has been a major topic of the week. Magna released its latest global ad spend forecast for this year, estimating an [.] The post Ad spend forecasts; The ANA investigates ad spend transparency; Meta faces EU €550m lawsuit in Spain appeared first on ExchangeWire.com.
More About Advertising
DECEMBER 8, 2023
Christmas is often the period when people find they don’t have a job but BETC Paris is reversing things, going on a creative hiring spree. It has hired seven established creatives in a variety of senior roles, strengthening the Havas-owned agency in Paris, London and Amsterdam. The seven are: Simon Carr, Daniela De Seta, Matt … The post BETC Paris goes on end-of-year creative hiring spree first appeared on More About Advertising.
VideoWeek
DECEMBER 8, 2023
In this week’s Week in Review: The BBC’s license fee won’t rise as expected, IPG signs a first-look ads deal with Amazon, and ANA report finds high levels of programmatic wastage. Top Stories UK Government Picks New BBC Chair, Trims License Fee Increase The UK government this week announced Dr Samir Shah, CEO and owner of production company Juniper, as its preferred choice as the new chair of the BBC.
Advertiser: ZoomInfo
In this exploration, we're diving into predictions about the future of sales. We're talking about a complete shake-up powered by automation and artificial intelligence (AI). These aren't just fancy tools — they're real game-changers. Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful. From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection.
More About Advertising
DECEMBER 8, 2023
It’s a familiar plea – “put your phones down” – but Brazilian retailer O Boticário takes it to a new level with a full-on, heartfelt Christmas ad about real life connections and staying present in the moment. O Boticário is a skincare and cosmetics giant that has become the “John Lewis” of Brazil in terms … The post Enough with AI (artificial intimacy) says Brazilian retailer at Christmas first appeared on More About Advertising.
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