Fri.Aug 30, 2024

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How brands are using AI in Meta’s Advantage+ campaigns

Martech

Fashion and beauty brands are often early tech adopters. Many are digital-native, forging tailored D2C digital strategies. And there are so many competitive brands that any innovation could give one an edge, especially as the busy holiday season approaches. Apparel and home decor retailer Tuckernuck, and beauty brand Kitsch, have adopted AI-powered tools in Meta’s Advantage+ shopping campaigns solution to drive campaign performance on social media.

Fashion 109
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Site Stuff and Maintenance…Stand By

Adweek

Greetings and salutations fellow kids! TVSpy has learned our benevolent overlord Adweek is doing some work on the hamsters behind the scenes this weekend, so we won't be posting anything until Monday.

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Spotify’s ad tech rebrand: everything you need to know

illumin

Spotify is expanding its advertising base by rebranding its ad platform. But will the rebrand change the face of audio advertising? The world of audio marketing and podcast advertising is about to get more interesting as one of the biggest music streaming platforms rebrands its ad technology. Spotify’s self-serve advertising hub is getting a major overhaul , as the audio streaming giant looks to attract a wider range of advertisers.

Ad Tech 52
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Language conceals and reveals

Seth Godin

When a non-expert brings a strong point of view to a complex discussion, the words might not mean what they seem to mean. What might be being said is, “I’m worried. I’m afraid. I don’t understand. I am looking for solace.” Answering emotional word salad with logical insight doesn’t do anything at all for these feelings.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Google Is Fighting To Keep Ad Tech Execs Off the Stand In Its Upcoming Antitrust Trial

AdExchanger

Google doesn’t want AppNexus founder Brian O’Kelley – you know, the godfather of programmatic – to testify during its ad tech antitrust trial starting on September 9. It also doesn’t want Index Exchange CEO Andrew Casale, OpenX CEO John Gentry, Vox CRO Ryan Pauley or The Trade Desk’s CRO Jed Dederick on the stand. And the […] The post Google Is Fighting To Keep Ad Tech Execs Off the Stand In Its Upcoming Antitrust Trial appeared first on AdExchanger.

Ad Tech 124
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What are Amazon affiliate links?

Ad Badger

So, you’ve seen it on TikTok or YouTube—people raving about their latest Amazon finds and making money in the process. Read More What are Amazon affiliate links? The post What are Amazon affiliate links? appeared first on Ad Badger.

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Header Bidding: What Is It & How Does It Work?

MNTN

You need to use every advantage at your disposal to stand out in the competitive world of digital advertising. One of the most popular techniques is header bidding. It can be a great addition to your marketing mix and provide a new way of getting your brand in front of prospective customers. Below, you’ll learn what header bidding is, as well as the benefits and potential drawbacks of this marketing process.

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How to Bolster Your DTC Media Strategy

Digital Remedy

DTC Advertising in a Crowded Market With the significant growth in direct-to-consumer marketing (DTC), competition for consumer attention has never been greater. As more brands jump from traditional retail into the DTC space, it’s up to marketers to distinguish their products and advertising campaigns while navigating the nuances of a saturated market.

Media 52
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Header Bidding: What Is It and How Does It Work?

MNTN

You need to use every advantage at your disposal to stand out in the competitive world of digital advertising. One of the most popular techniques is header bidding. It can be a great addition to your marketing mix and provide a new way of getting your brand in front of prospective customers. Below, you’ll learn what header bidding is, as well as the benefits and potential drawbacks of this marketing process.

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The WIR: The Trade Desk Reportedly Develops a TV OS, US Court Strikes Down Big Tech Liability Shield, and Gap Bumps Up Brand Spend

VideoWeek

In this week’s Week in Review: The Trade Desk is rumoured to be working on a TV OS, a US court strikes down big tech’s liability shield, and Gap says it’s investing more in upper funnel marketing. Top Stories The Trade Desk Has Reportedly Been Building its Own TV Operating System The Trade Desk, a demand-side platform (DSP), is looking to launch its own TV operating system (OS), according to a report from Lowpass.

Retail 52
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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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The Stack: Latest in Google’s Ad Stack Trial; Disney and Reliance Dodge Antitrust Action    

Exchange Wire

This week on The Stack: Latest in Google’s Ad Stack Trial; Disney and Reliance Dodge Antitrust Action; Today’s MadTech Daily Our digest news this week kickstarted with a significant move from Google: the tech giant made objections to the list of [.] The post The Stack: Latest in Google’s Ad Stack Trial; Disney and Reliance Dodge Antitrust Action appeared first on ExchangeWire.com.

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It’s time to re-think our rejection of third-party cookies

Martech

Ever since Google threatened to eliminate third-party cookies, there’s been a steady drumbeat that websites should switch to first-party data, which, many say, is better anyways. While it’s definitely a good idea to collect first-party data, third-party cookies were created for a very good reason, and they still remain a useful tool that website owners should not ignore — even as they become less common and reliable.

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