Adweek

APRIL 8, 2025

Another brand has increased annual spend by 75%.

Retail 311

Retail Media 311

The Ad Tech Blog

APRIL 8, 2025

COVID accelerated Remote Work. Remote Work accelerated AI. And AI is not accelerating, it is reshaping the job market. A +20 Years Old Trend Back in 2005, my first client was a media agency from Spain. It was one of my worst clients. It was also my first experience as a remote contractor. Back then, people called it telework. I remember a professor explaining the benefits of teleworking, and all the students looked at her like she was crazy.

Machine Learning 130

Machine Learning Agency Media Marketing 130

Ad Monsters

APRIL 8, 2025

Many ad tech professionals fell into this industry by chance. But Bobby Noble, now Disneys VP of ad operations, says that, for him, it felt like a natural evolution. Bobby Noble was always fascinated by the psychology behind consumer behavior. After college and earning a degree in international business and marketing, he set out to find a career that combined his interests and landed at Woven Digital (now Uproxx Media), where he became the companys first ad operations manager.

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Ad Ops Ad Server Audience Education 106

Adweek

APRIL 8, 2025

Building the best product is no longer an AI firm's key differentiator.

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Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Martech

APRIL 8, 2025

AI is rewriting the rules of marketing and redefining the agency-brand relationship. Brands increasingly expect agencies to harness AI to drive faster execution, more innovative optimization and stronger performance. While the technology delivers on those promises, it’s also raising new questions: Will AI replace agency roles? Should clients expect lower costs as workflows become automated?

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Agency ROI Media Marketing 114

Adweek

APRIL 8, 2025

The SpinCo split means that journalists that have previously worked for both networks now have to choose one.

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Adweek

APRIL 8, 2025

These restrictions will also be added to other Meta apps, including Facebook and Messenger.

Media 269

Media 269

Martech

APRIL 8, 2025

Businesses need to decrease customer effort if they want to improve the perception of their brand, and better search and AI experiences can help, according to a new report. The “2025 Coveo Customer Experience Relevance Report” (registration required) examined evolving digital customer experiences and found room for improvement in search results, content recommendations, AI-powered self-help and inconsistent customer experiences across channels.

Direct Data 103

Direct Data Communications Conversion Marketing 103

Adweek

APRIL 8, 2025

Since being on OpenPath, two major advertisers have struck more strategic buys with the gaming platform.

Advertising 267

Advertising Ad Tech Media 267

Seth Godin

APRIL 8, 2025

Give or take. It’s hard to get the exact count through the sands of time. But it’s at least 10,000 blog posts as of today. That’s 25 years, once or twice a day. Back of the envelope, that’s about 2 billion blog post views. I’ve written and edited every post myself, hence the typos. 3,000,000 words so far. I’m certain I couldn’t have done it all at once, and that I probably would have hesitated to sign up for a streak like this.

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Advertising

Adweek

APRIL 8, 2025

Rosati said she had been dealing with shingles

Affiliates 261

Affiliates 261

Digiday

APRIL 8, 2025

This years Digiday Media Buying and Planning Awards winners demonstrated a trend toward personalized, inclusive campaigns that leveraged high-impact creative and cross-channel integration to drive impactful results. Brands and agencies are also increasingly leaning on strategic partnerships and influencer marketing to amplify brand messaging and foster brand loyalty.

Media 76

Media Retargeting Audience Agency 76

Adweek

APRIL 8, 2025

Fox News won the week overall, but MSNBC saw the most sizable gains, particularly in total day.

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Digiday

APRIL 8, 2025

The 2025 Digiday Streaming and Video Awards finalists reflect a clear trend: brands and agencies are prioritizing measurable results, personalization and creative collaborations to deliver high-impact campaigns. From AI-enhanced contextual targeting to personalized content powered by data, the work honored this year showcases how emerging technology and smart partnerships are redefining marketing success.

Machine Learning 67

Machine Learning ROI Agency Audience 67

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

Adweek

APRIL 8, 2025

From Dirty Icees to artisan waffles, some great concessions are coming to a theater near you.

Food 258

Food Marketing 258

Single Grain

APRIL 8, 2025

In todays competitive digital landscape, generic LinkedIn ads simply wont cut it. To truly connect with your audience, your ads need to be tailored to each individualwhile still being scalable. This guide provides practical strategies for personalizing your LinkedIn ads at scale, and shows you how leveraging tools like Karrot can streamline the process.

A/B Testing 52

A/B Testing Conversion Rate Audience Conversion 52

Adweek

APRIL 8, 2025

Malibu and agency Wieden+Kennedy London kick off the summer drinking season with a breezy Brian Cox ad.

Agency 253

Agency Advertising 253

Buyer Advertising

APRIL 8, 2025

Bears, Beets, Battlestar Galactica For all the fans of the TV show The Office, Im sure you remember the episode when Jim made fun of Dwight by emulating him for the first few minutes of the show. If you dont know what Im talking about then please stop reading this blog and come back after youve watched season 3, Episode 21. OK, for the rest of us cultured TV consumers, lets continue.

Audience 59

Audience Advertising 59

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Adweek

APRIL 8, 2025

Justin Noland on innovating in a restricted category and industry challenges.

Retail 245

Retail Media 245

VideoWeek

APRIL 8, 2025

When Canadian ad tech business StackAdapt announced earlier this year that it had closed a $235 million equity funding round led by Teachers Venture Growth, the news picked up a lot of attention thanks in part to the size of the figure. Funding rounds of that size aren’t nearly as common in ad tech generally as they once were, and certainly not in the demand-side platform category, where StackAdapt sits.

Ad Tech 52

Ad Tech Demand Side Platform Machine Learning Healthcare 52

Adweek

APRIL 8, 2025

The early bird deadline is April 14.

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Agency Marketing 241

Exchange Wire

APRIL 8, 2025

A new study by IAB Europe, conducted by leading research firm Kantar, reveals fresh insights into how European consumers perceive online advertising, data privacy, and the trade-offs that sustain free digital services. As debates around privacy regulation and the future of [.] The post New IAB Europe Study Reveals Consumer Views on Personalised Ads, Privacy, and Free Online Services appeared first on ExchangeWire.com.

Advertising 52

Advertising 52

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

Adweek

APRIL 8, 2025

He previously led marketing for PepsiCo's North American beverage division.

Marketing 240

Marketing Food 240

Exchange Wire

APRIL 8, 2025

Todays digest looks at a potential fine for X from the EU, copyright lawsuits brought against OpenAI and Microsoft being combined, the BBC pushing for more credit in Apple and Google News, and CNBCs new streaming service. X Faces $1 Billion [.] The post Digest: X Faces $1 Billion Fine Under EUs Digital Services Act; BBC pushes for Credit in Apple and Google News appeared first on ExchangeWire.com.

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Adweek

APRIL 8, 2025

The two brands are uniting to launch 30 Cinnabon Swirl retail locations.

Retail 237

Retail 237

Digiday

APRIL 8, 2025

Mark Zohar, CEO, Viafoura The publishing industry is at an inflection point. After one decade of over-reliance on platform-driven growth, declining social media referrals and AI-driven traffic shifts are forcing publishers to rethink their audience strategies. Community is the way forward. Its more than a buzzword its a proven driver of engagement, retention and revenue.

Audience 45

Audience Media Marketing 45

Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing

Adweek

APRIL 8, 2025

The leaders in artificial intelligence unlocking new business possibilities.

Ad Tech 227

Ad Tech MarTech Media 227

Exchange Wire

APRIL 8, 2025

Nexxen, a global, unified advertising technology platform with deep expertise in data and advanced TV, today (April 8th, 2024) announced the launch of its TV Intelligence (TVI) solution in Germany, enabling advertisers to more effectively activate and optimise their campaigns [.] The post Nexxen Addresses Advertising Fragmentation in German Market with Launch of TV Intelligence Solution appeared first on ExchangeWire.com.

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Advertising Marketing 59

Adweek

APRIL 8, 2025

A report on trend reports reveals a sea of sameness.

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Exchange Wire

APRIL 8, 2025

Captivate, North Americas leading digital out-of-home (DOOH) video network, today (April 8th, 2025) announced a new partnership with VIOOH, a premium DOOH supply-side platform, expanding its footprint across the US and Canada. VIOOH, with its advanced technology platform and global footprint, [.] The post Captivate and VIOOH Partner to Expand Digital Out-of-Home Ads in Premium North American Properties appeared first on ExchangeWire.com.

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Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

Marketing