Adweek
JANUARY 14, 2025
Criteo has a new chief executive officer in Michael Komasinski. He'll take over from Megan Clarken on Feb. 15. The retail media-focused adtech platform has been searching for a new top executive since August when Clarken announced her plans to retire within the following 12 months. She'll continue to serve in an advisory role during.
Martech
JANUARY 14, 2025
Let’s be honest: seeing Gartner’s latest CMO spending report probably made your stomach drop. Marketing budgets are down 15% year-over-year. Only 24% of CMOs feel confident about their 2024 funding. This sparked doom-and-gloom predictions about marketing’s diminishing role in 2025. But here’s the truth: this isn’t a crisis of budgets its a crisis of imagination.
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Adweek
JANUARY 14, 2025
The first full week of 2025 was busy for breaking news. The Los Angeles wildfires and former President Jimmy Carter's state funeral dominated the headlines and propelled the three evening newscasts to double-digit growth. ABC World News with David Muir continued to lead the way as the No. 1 program of the week on all.
Martech
JANUARY 14, 2025
How often have you seen ads promising a single tool or platform as the ultimate solution to all your marketing challenges guaranteeing quality leads and sales while saving you time and money? If it sounds too good to be true, it probably is. No one consumes media in a vacuum, so why limit your marketing to a single channel? Focusing on the platform with the highest ROI may seem efficient, but it neglects potential customers at various stages of their journey.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JANUARY 14, 2025
Publicis Groupe is combining its Leo Burnett and Publicis Worldwide agencies into one creative network called Leo, continuing a wave of consolidation taking place across the industry. Leo will bring together 130 agencies and 15,000 employees--8,000 from Leo Burnett and 7,000 from Publicis Worldwide--across 90 countries under a single leadership team, forming the largest creative.
illumin
JANUARY 14, 2025
As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. Dont feel like youre prepared? Dont worry, we have the perfect, last-minute cheat sheet to identifying the top trends for the upcoming year. The future of advertising will be characterized by deeper personalization, smarter automation, immersive experiences , and a greater focus on sustainability and privacy.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Ad Tech Daily
JANUARY 14, 2025
Its not a thesis but a fact: brands must deliver more content across more channels, ensure that content is actually engaging, and do it all on tighter budgets. To get this right, campaign personalization and contextualizationachievable at scale with the right AI strategymust be part of that equation. Spray-and-pray approaches are going away, quickly, and […] The post The Math Has Changed Behind Scalable, Personalized Video, CTV and Audio Campaigns appeared first on Ad Tech Daily.
Adweek
JANUARY 14, 2025
Meta CEO Mark Zuckerberg said in a note to employees Wednesday, seen by Bloomberg, that the company plans to cut approximately 5% of its workforce via performance-based terminations. The parent company of Facebook and Instagram reported about 72,000 employees as of the end of last September in its third-quarter earnings call, so the cuts could.
AdExchanger
JANUARY 14, 2025
Eight or so years ago, when Brent Jarvis joined US Wellness Meats, a beef company that operates the Grassland Beef direct-to-consumer business, the brand made a commitment to expand its reach by advertising in new channels. But it remained a small team of three without the requisite resources to produce creative and crunch data to […] The post Why Grassland Beef Puts A Vendor In Charge Of Search And Social, Not The Platforms appeared first on AdExchanger.
Adweek
JANUARY 14, 2025
If TikTok wasn't so popular, U.S. lawmakers might not consider the app a national security threat. But it is--so they do. Unless Chinese parent company ByteDance breaks ties with the app or the U.S. Supreme Court decides to intervene, TikTok is set to shut down in America on Jan. 19. Data reveals how the Chinese-owned.
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Ad Monsters
JANUARY 14, 2025
Jeffrey Bustos, VP of the Measurement Addressability Data Center at the IAB, explores the future of retail media with insights on data collaboration, privacy-centric solutions, and evolving measurement techniques. Discover how clean rooms, creator partnerships, and omnichannel strategies will shape the industrys next phase. Retail media is entering a new phase.
Adweek
JANUARY 14, 2025
Duracell will run its first national Super Bowl ad in February with the help of its new character, the Duracell Scientist. The battery brand is entering the Big Game as it continues to roll out its new spokesperson and tagline, "Built Different." VaynerMedia, longtime partner and recently appointed creative agency of record, is behind the.
AdExchanger
JANUARY 14, 2025
For many brands, performance marketing can become a crutch, warns Manu Orssaud, CMO of language app Duolingo, on this weeks episode of AdExchanger Talks. Direct response is easy to measure, which makes it very attractive. But the more that advertisers invest in DR the more they, well, invest in DR, often to the detriment of […] The post Speaking Of Growth, With Duolingos CMO appeared first on AdExchanger.
Adweek
JANUARY 14, 2025
The Doritos Crash the Super Bowl campaign is down to its three finalists, and even members of the Kansas City Chiefs can see there's more to their story than just snack ads. It's the first Crash the Super Bowl in 10 years, and after narrowing a field of thousands of entries down to 25 earlier.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Digiday
JANUARY 14, 2025
As of today, Jan. 15, Walmart has doubled down on its push into the metaverse by launching Zepetos first-ever e-commerce experience for physical goods. Zepeto is a digital avatar creation platform that allows its user base which skews female and is roughly 70 percent Gen-Z, per Walmart and Zepeto to create and share virtual experiences using digital representations of themselves.
Adweek
JANUARY 14, 2025
This post was created in partnership with Outbrain Consumers are wandering from "walled gardens" like Google and Meta to the open internet's sprawling landscape of streaming, audio, and news platforms. Advertisers who follow them can unlock a $175 billion opportunity. To get there, publishers will have to "break down walls" that are holding back brands.
Digiday
JANUARY 14, 2025
The copyright infringement trial between The New York Times and OpenAI kicked off in a federal court hearing on Tuesday. A judge listened to arguments from both parties in a motion to dismiss brought by OpenAI and its financial backer Microsoft. The New York Times as well as The New York Daily News and the Center for Investigative Reporting, which have filed their own lawsuits against OpenAI and Microsoft claim OpenAI and Microsoft used the publishers’ content to train their large langua
Adweek
JANUARY 14, 2025
Rashida Jones is exiting MSNBC. The network's president announced her decision to staff earlier today. Rebecca Kutler, senior vice president of content strategy, has been named MSNBC's interim president. "After four incredible years at the helm of MSNBC and 11 years at NBCU, I have made the decision to pursue new opportunities," Jones wrote in.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
JANUARY 14, 2025
A Safe Bet Mohegan, the casino and resorts company, is betting on retail media with the launch of what it and its partner LiveRamp refer to as a casino media network, Business Insider reports. Pretty much every company with a large enough logged-in customer base and even a sliver of ad inventory has launched a […] The post Spinning The Wheel; Criteo Has A New CEO appeared first on AdExchanger.
Adweek
JANUARY 14, 2025
Los Angeles' local stations saw a spike in viewership when the fires in Pacific Palisades and Altadena started on Tuesday. Stations went wall-to-wall with coverage. Variety said the local stations saw their normal viewership double and even triple in some cases, especially as the fires began to spread. According to Nielsen data, market leader KABC.
AdvertiseMint
JANUARY 14, 2025
As the landscape of streaming services like Netflix, Hulu, and Disney+ expands, OTT advertising agencies are discovering new horizons for reaching highly segmented audiences. By utilizing unique ad formats, leveraging user data, and understanding viewer behavior, advertisers can craft targeted campaigns that resonate with consumers. This article breaks down effective strategies to enhance your advertising impact on streaming platforms and you’ll learn: Targeted Advertising: Streaming platf
Adweek
JANUARY 14, 2025
Spectrum News NY1 today announced the launch of a new three-hour weeknight lineup, all anchored by Cheryl Wills. Wills will lead both New York Tonight at 8 p.m. and NY1 at Ten at 10 p.m. She'll also remain the host of the weekly public affairs program In Focus with Cheryl Wills "Born and raised in.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
JANUARY 14, 2025
The UK’s Competition and Markets Authority (CMA) is joining a pretty long list of regulators in the US and Europe investigating Google’s seeming search monopoly, looking at (among other things) whether it keep prices artificially high and behaves responsibly with all the data it gathers. This is the CMA’s first strategic market status (SMS) designation … The post UKs CMA joins list of regulators trying to rein in Google first appeared on More About Advertising.
Adweek
JANUARY 14, 2025
Jessica Jensen, who served as Indeed's CMO since March of 2021, has been named Chief Marketing and Communications Officer for LinkedIn, the company announced today. Charged with overseeing global marketing, brand and corporate strategy, Jensen will report to COO Dan Shapero when she assumes her new role on January 21. Jensen replaces Melissa Selcher, who.
Playwire
JANUARY 14, 2025
Key Points Contextual advertising sits at the top of the targeting pyramid, providing both audience and context alignment Different contextual advertising companies offer varying approaches and benefits Effective contextual strategies often require balancing precision with scale Direct publisher relationships can provide more transparency and control than intermediary solutions Custom content creation can amplify contextual targeting effectiveness
Adweek
JANUARY 14, 2025
Despite adding support for video in January 2022, Substack is generally perceived as a platform for podcasts and text. The impending ban of TikTok in the U.S. on Jan. 19 may cause that to change. Starting Tuesday, live video was made available to all publishers on Substack, providing a potential alternative for creators monetizing their.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
JANUARY 14, 2025
Inter-generational strife at work shouldn’t be a surprise in adland – consisting in the main of 20-somethings working ultimately for 60-somethings – and employment agency YoungCapital is doing its bit to bring the generations together (whether they like it or not) with an energy drink, Boomer. Designed to turn baby boomers (old people) into Gen … The post YoungCapital turns the table on baby boomers for Gen Z first appeared on More About Advertising.
Adweek
JANUARY 14, 2025
The wildfires that started in Los Angeles County on Jan. 7 continue to wreak havoc in the region, causing loss of life and property, along with mass evacuations and disruptions to people's everyday lives. ADWEEK has been covering the response to the crisis by ad agencies, brands, and reporters. Below is a list of organizations.
AdExchanger
JANUARY 14, 2025
Ampersand has a new measurement platform that combines streaming and traditional TV data to give buyers a better idea of incremental reach and frequency on their campaigns. The post Ampersands New Measurement Platform Combines Linear And Streaming Data appeared first on AdExchanger.
Adweek
JANUARY 14, 2025
WVEC anchor Dan Kennedy is leaving the Tegna owned Hampton Roads CBS affiliate after nearly seven years. The station said he and his family are moving to Atlanta where he will anchor and report for WVEC sister station, WXIA 11Alive. "Norfolk was never on my map, but it's been the best unexpected chapter of my.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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