Adweek

APRIL 2, 2025

At its annual Advance event, the audio giant leaned into automation, AI creative tools, and performance measurement.

Ad Exchange 327

Ad Exchange 327

AdExchanger

APRIL 2, 2025

Stop me if youve heard this one: Theres a disconnect between how much time audiences spend playing video games and how much money advertisers spend on video games. That disparity was front and center for the fourth consecutive time at the fourth-annual IAB PlayFronts, the trade organizations dedicated event for the growing gaming ad channel, […] The post Big Platforms Are Embracing Gaming, But Ad Spend Still Lags appeared first on AdExchanger.

Audience 102

Audience Advertising Media Marketing 102

Adweek

APRIL 2, 2025

"It does not feel like these are serious bids for TikTok," said David Arslanian, managing director of Progress Partners.

Media 312

Media 312

Seth Godin

APRIL 2, 2025

“Will it work?” Along the way, we’ve been pushed to load our decisions with a need for certainty. It’s easier, it seems, to not try than it is to fail. But the question, “is it worth trying?” unlocks possibility. A surgeon in the middle of an operation should probably not experiment with an untested technique. But a writer, a leader or a musician can make that question part of their craft.

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Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Adweek

APRIL 2, 2025

Fox News remained the go-to news network posting the highest-rated quarter in cable news history.

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Martech

APRIL 2, 2025

With inbox fatigue at an all-time high, brands need more than static messages to capture attention. Interactive emails turn passive readers into engaged participants whether through quizzes, carousels or gamification creating experiences that boost engagement, conversions and brand loyalty. From trend to strategy: How interactivity drives results Social media platforms punish their brand advertisers, influencer marketing loses its edge, but email just keeps on keepin’ on.

Fashion 85

Fashion Education Audience Conversion 85

Digiday

APRIL 2, 2025

Advertisers are looking again at the use of probabilistic data for audience targeting, and, in some cases, are seeing it as a potential solution to addressability concerns. Its the latest installment in marketings tug of war between precise targeting and broad reach and an indirect consequence of third-party cookie deprecation. It’s not an either-or scenario.

Cookies 84

Cookies Audience Marketing Media 84

Adweek

APRIL 2, 2025

Whether TikTok is sold or silenced, change is coming. Heres what you can do to stay ahead.

Media 279

Media 279

AdExchanger

APRIL 2, 2025

Despite many consumers having experimented with these products, they have yet to reliably change their consumption habits. The emerging category of generative AI search engines, including ChatGPT, Googles Gemini and Microsoft Copilot, are slow-rolling their ad businesses as they focus more on general adoption and subscription licenses. They must also balance their preexisting ad businesses […] The post Perplexity Takes Its AI Search Engine Out On A Shopping Trip appeared first on AdExchang

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Adweek

APRIL 2, 2025

Meta becomes UFCs first official fan technology partner.

Media 265

Media Marketing 265

Advertisement

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

Advertising

Martech

APRIL 2, 2025

Marketing tactics such as content creation, a well-designed website, email marketing and even paid media don’t work well in isolation. Achieving predictable and sustainable growth is nearly impossible without a cohesive framework guiding these efforts. In short, tactics without strategy are just guesswork. Developing scalable and measurable strategies may sound straightforward, but where do you begin?

Marketing 71

Marketing Audience Shipping Finance 71

Adweek

APRIL 2, 2025

BBDO has merged its Los Angeles, San Francisco, and Dallas, TX offices under the name West BBDO.

Agency 261

Agency 261

Digital Remedy

APRIL 2, 2025

Staying ahead as a full-service digital marketing agency is no small feat. Between evolving consumer behaviors, rising client expectations, and the ever-changing tech landscape, agencies must be able to constantly adapt. The key to long-term success? Agility. One of the smartest ways to stay agile is through building and maintaining strategic partnerships that enhance efficiency, optimize campaigns, and drive measurable results.

Agency 66

Agency Marketing ROI Audience 66

Adweek

APRIL 2, 2025

The stream will feature QVC and HSN products and talent.

eCommerce 247

eCommerce Media 247

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

Rob Campbell

APRIL 2, 2025

I have a funny relationship with awards. Of course theyre wonderful to have, but too many agencies do all they can to abuse the system to get them. Not just with scam which are, at least, more easy to spot these days but in the way they lobby for them. Over the years Ive seen some pretty big titles handed out to agencies who, quite frankly, make you wonder how-the-hell they got them.

Agency 67

Agency Advertising 67

Adweek

APRIL 2, 2025

Fox News finished March with 95 of the top 100 cable telecasts.

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AdExchanger

APRIL 2, 2025

Generative AI startups are coming out of the woodwork with AI-powered, AI-enabled, AI-magical solutions for whatever ails you. How can a marketer know whats real and which tools are capitalizing on the AI hype cycle? It can feel daunting. But theres a simple way to tell the difference, says David Jones, CEO and founder of […] The post Real-Time Creativity, With Brandtech CEO David Jones appeared first on AdExchanger.

Marketing 66

Marketing 66

Adweek

APRIL 2, 2025

Minecraft is the latest property to ride the wave of video game adaptations.

Marketing 245

Marketing 245

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Exchange Wire

APRIL 2, 2025

MarkApp (MarkApp Media LTD), an innovative leader in digital advertising technology, proudly announces its official registration as a vendor under the Transparency and Consent Framework (TCF) managed by IAB Europe. The Interactive Advertising Bureau (IAB) Europe's TCF is an essential compliance [.] The post MarkApp Achieves Official Registration as IAB TCF Vendor appeared first on ExchangeWire.com.

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Media Advertising GDPR 72

Adweek

APRIL 2, 2025

Jeep is the first official auto sponsor in Real Housewives franchise history.

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Exchange Wire

APRIL 2, 2025

In this Q&A, were joined by Evelina Bucelyte, Account Director at Nexxen, to discuss the challenges encountered by advertisers as a result of the fragmented connected TV (CTV) ecosystem. She also expands on the role played by context, as well [.] The post Nexxens Evelina Bucelyte on CTV Challenges, Context and Campaign Optimisation appeared first on ExchangeWire.com.

Advertising 59

Advertising 59

Adweek

APRIL 2, 2025

His first day will be Monday, April 14.

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Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

VideoWeek

APRIL 2, 2025

As news publishers contend with falling traffic and the prospect of generative AI scraping their content, recent findings from Mantis also highlight the risk of ad revenues being lost to overzealous brand safety tools. According to the contextual targeting company, brand safety solutions blocked around half of this year’s Super Bowl and Oscars-related content across its publisher network.

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Agency Education Media Advertising 52

Adweek

APRIL 2, 2025

Brands won't just compete on campaigns, they'll compete on algorithms in the future.

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Ad Monsters

APRIL 2, 2025

The FTCs lawsuit against Southern Glazers could be the first domino in a broader crackdown on retail medias influence over pricing and access, forcing transparency in an industry where advertising commitments often determine who gets to compete. For decades, the Robinson-Patman Act (RPA) sat dormant, almost to the point of irrelevance. That changed in December 2024, when the FTC filed a lawsuit against Southern Glazers Wine and Spirits , the largest coast-to-coast distributor of wine and spirits

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Retail Media Manufacturing Pop-Up 52

Adweek

APRIL 2, 2025

Stagwell has appointed John Kahan, former Microsoft and IBM executive, as its first Chief AI Officer.

Agency 216

Agency 216

Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing

PubMatic

APRIL 2, 2025

Commerce media is having its moment. That couldnt have been truer at this years Shoptalk, where industry leaders gathered to explore how to navigate this quickly evolving landscape. From the convergence of connected TV and commerce media to the rise of AI-powered personalization, this years discussions highlighted both the complexities and opportunities in commerce media.

Media 57

Media Retail Education ROI 57

Adweek

APRIL 2, 2025

So far, we know the assistant ND was let go last week.

Affiliates 208

Affiliates 208

Digiday

APRIL 2, 2025

As of today, the first creator-owned account has reached a following of over one million on Fortnite Creative. The milestone could spur more marketers interest in working with Fortnite creators and seeing Epic Games popular battle royale video game as a platform for both creators and the brands looking to reach their audiences. The Fortnite creator celebrating the million-follower milestone is Andre Rebelo, who is better known to his fans as Typical Gamer and has more than 15.7 million subscribe

Audience 51

Audience Media Marketing 51

Adweek

APRIL 2, 2025

Limiting your competitive analysis limits your understanding of potential threatsa mistake you cant afford to make.

eCommerce 199

eCommerce Food Retail Marketing 199

Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

Marketing