Adweek
MARCH 19, 2024
In a sea of waste-heavy and formulaic activations at South by Southwest (SXSW), The Delta Lounge--one of the 2024 festival's buzziest experiential marketing installations--aimed to buck some of the trends that have shaped brand activity at the event in recent years. With its focus on delivering a luxury experience to all SkyMiles members, new and.
Seth Godin
MARCH 19, 2024
It’s negative when we say that someone is out of control. They’ve lost their self-restraint, and they’re doing things that they’ll regret later. And it’s honest when we acknowledge that just about everything is out of our control. We can work to influence it, we can practice accepting it, but any time we’re engaging with others or with the future, we’re not completely in charge.
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Adweek
MARCH 19, 2024
For all of the talk about the jobs AI is expected to replace (that's 85 million, according to the World Economic Forum), it's also expected to create some 97 million new roles by 2025. And the buzziest of these new roles is the position overseeing it all: the Chief AI Officer (CAIO). Major brands like.
The Ad Tech Blog
MARCH 19, 2024
The common GDPR compliance challenges for tech startups revolve around the complexity of requirements, data management, and ensuring privacy by design. Startups often struggle with interpreting the regulations, implementing necessary changes to their data handling practices, and securing user data against breaches, all while trying to grow their business and innovate.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
MARCH 19, 2024
Starbucks is the latest brand to shelve the chief marketing officer (CMO) title. Instead, it has unveiled a new structure that will see regional chief executive officers (CEOs) take responsibility for the business in each market. The coffee chain has promoted current CMO, Brady Brewer, to CEO for its international business. In a statement, the.
Martech
MARCH 19, 2024
Last year, my content and SEO teammates drastically changed their approach to content writing. We realized our blog drove visitors but not conversions. The issue? We had an abundance of top-of-the-funnel (TOFU) content, such as: “What is appointment setting?” “Who is an SDR?” “What is a lead?” Materials like these couldn’t demonstrate details of what we do and how our experience can help our clients.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
MARCH 19, 2024
“Customer expectations will continue to grow year-over-year. How do we as marketers meet those expectations and set our brands apart?” asked Talisha Padgett, Microsoft’s general manager, martech platforms and AI, in her keynote kicking off Day 1 of The MarTech Conference. “I personally believe it’s all about infusing AI, from planning all the way through analytics, which will also enable a unique customer experience.
Adweek
MARCH 19, 2024
British Airways and London-based agency Uncommon Creative Studio are following their Cannes-winning "A British Original" campaign with an emotional film about the power of travel throughout a person's life. Directed by Emmy Award-winner Miles Jay, the minutelong spot shows a baby dozing off on her first flight. Her dreams tell the story of adventures she'll.
AdExchanger
MARCH 19, 2024
A hilarious Chilean TV ad campaign from 21 years ago might be a harbinger of CTV advertisements to come. The purposely tongue-in-cheek campaign, which recently went viral – the internet is a strange thing – was created in 2003 by Chilean broadcaster Canal 13 and OMD Chile for Cerveza Cristal beer. The ads appear as if […] The post The Viral Cerveza Cristal Ads Were Funny – But They’re Also A Cautionary Tale For CTV Advertising Ambitions appeared first on AdExchanger.
Adweek
MARCH 19, 2024
Media company Gallery Media Group, which operates a portfolio of editorial titles and social handles including PureWow and @cocktails, has tested an experiential model whose structure blends influencer marketing with the offerings of a content studio, according to chief revenue officer Chris Anthony. Known internally as its Events for Content strategy, it aims to increase.
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illumin
MARCH 19, 2024
Marketers relying on AI-generated content for their social media could find themselves in hot water in 2024. Meta’s top policy executive announced on February 5, 2024 , that it will require all users to label AI-generated audio and visual content on its platforms. The social media giant’s long-term goal is to develop technology to detect and label all AI-created content on its platform internally.
Adweek
MARCH 19, 2024
Bark, the dog-centered toy and treat brand, introduced a new line of dog treats earlier this month inspired by classic cartoon cereal mascots. The brand's goal is to "make the world of dogs more like the world of children," said Dave Stangle, Bark's vice president of brand marketing. So, naturally, the cereal aisle was the.
AdExchanger
MARCH 19, 2024
Text messages from your friends are personal, so why shouldn’t SMS campaigns be the same? On Tuesday, AI marketing and messaging platform Attentive announced products that allow brands to personalize text messages by applying a mix of machine learning and generative AI to their own first-party data. Attentive also has an existing solution to create […] The post AI Startup Attentive Is Making SMS Marketing More Personal appeared first on AdExchanger.
Adweek
MARCH 19, 2024
Some of the biggest personal and professional achievements of my life have come out of a period that was uncomfortable or tough, teaching me valuable lessons through a moment for self-reflection and maturation. To understand, advocate for, represent and amplify diverse voices and communities globally, I have learned that something to remain adamant about is.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
MARCH 19, 2024
It’s a false narrative that personalization and privacy can’t coexist. Businesses will always need to find a compromise between privacy and utility, but it’s more than possible to strike a healthy balance, says Graham Mudd, president and chief product officer at privacy startup Anonym, on this week’s episode of AdExchanger Talks. The challenge is figuring […] The post The Privacy-Utility Trade-Off appeared first on AdExchanger.
Adweek
MARCH 19, 2024
The digital age has transformed how we engage with sports and entertainment, creating a dynamic ecosystem where brands, technology and fan experiences intersect. In this evolving landscape, understanding the power of fandom and leveraging technology to enhance fan engagement are critical for success. Andrea Hopelain, with her extensive background spanning media, kids' TV and video.
Martech
MARCH 19, 2024
Google Search Ads 360 launched a closed beta for offsite retail media campaigns to help retailers and brands achieve common goals with shoppers, boost product visibility and increase sales, the search ad company told us. Google announced these new features yesterday in Search Ads 360: Google added offsite retail media capabilities to Search Ads 360 to help retailers and brands sell more products together by combining unique retailer audiences with Google AI and scale across channels.
Adweek
MARCH 19, 2024
Cheil North America is relatively small compared to its holding company counterparts. It boasts 800 employees across seven agencies, but it's taking the first step to better align its shops in the pursuit of organic growth with the introduction of Joe Maglio's dual role. Maglio, who was already the CEO of McKinney, will also hold.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
More About Advertising
MARCH 19, 2024
What were some of the biggest themes emerging from SXSW 2024? We Are Social were on the ground in Texas – here are the talks that caught their attention. Jim Coleman – UK CEO Billion Dollar Teams: The Future of an AI Powered Workforce Ian Beacraft @ Signal And Cipher In today’s rapidly evolving landscape, … The post We Are Social: what we saw at SXSW first appeared on More About Advertising.
Adweek
MARCH 19, 2024
Seniors are often stereotyped for being stuck in their ways, so when a grandmother changes her mind, it's worth taking note--especially if she delivers her case with a cinematic action sequence or two. Samsung is typically known for its mobile phones, but it wants to promote its range of WindFree air conditioners. Created by agency.
Digiday
MARCH 19, 2024
LinkedIn is having a moment, drawing interest from bespoke agencies and creators alike. However, this transformation has been quietly unfolding over the years, establishing LinkedIn as a haven for content creators. The momentum gained traction in 2020 when the global pandemic accelerated the shift toward remote working and digital connections virtually overnight.
MNTN
MARCH 19, 2024
Understanding programmatic advertising is understanding the individual technologies that combine to create it: DSP, SSP, and ad exchanges being key components. Programmatic advertising has enabled a myriad of businesses to advertise across platforms without having to engage an expensive third party like an advertising agency. Below we walk through the basic components of programmatic advertising —as well as why there may be better solutions out there when it comes to your Connected TV buy.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Digiday
MARCH 19, 2024
In 2021, the House of Mouse stated its ambition to generate more than 50% of its revenue through programmatic sales by the close of 2024 with the debut of the Disney Real-Time Ad Exchange (DRAX). The entertainment giant is on course to exceed its earlier-stated goal and now hopes to generate 75% of ad revenues through programmatic; a key tactic in this strategy is the launch of DRAX Direct, an initiative that will see it integrate directly with demand-side platforms.
MNTN
MARCH 19, 2024
It might sometimes feel like it’s impossible to keep up with the ever-changing world of advertising. And one of the areas that has seen the most growth over the last few years is programmatic advertising. But what is programmatic advertising and how does it work? Let’s get started by covering the programmatic advertising definition. What is Programmatic Advertising?
AdExchanger
MARCH 19, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. No Mo’ CMO! The past five years (or even more) have seen a general dwindling of the traditional CMO role. But these changes, surprisingly, can actually be a good thing for the marketing org. Take the recent news that Starbucks dropped its global […] The post The End Of The CMO Is Good For Marketers; For AIs, Sharing Is Caring appeared first on AdExchanger.
Digiday
MARCH 19, 2024
As U.K.-based publishers look towards the U.S. advertising market, U.S.-based Fortune is turning its attention in the opposite direction. Eyeing an opportunity to extend its Fortune 500 lists and events franchises – as well as its magazine – to an audience of business executives and advertisers in Europe, the business publication is ready to plant deeper roots on the continent with Fortune Europe.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdExchanger
MARCH 19, 2024
Programmatic DOOH is now available across the entirety of New York’s mass-transit system. OUTFRONT and the Metropolitan Transit Authority (MTA) announced Tuesday that 3,800 digital out-of-home (DOOH) screens across the MTA’s network are now enabled for programmatic open auction. These screens are installed on train platforms in 484 stations throughout the New York City subway, […] The post New York’s MTA Enables Programmatic Across Its Entire DOOH Network appeared first on AdExchanger.
Digiday
MARCH 19, 2024
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Exchange Wire
MARCH 19, 2024
Teqblaze, an innovative full-service white-label advertising technology provider and developer, today (19th March, 2024) announces joining the IAB Tech Lab as a partner. The purpose of joining is to take an even more active part in testing and developing new [.] The post Teqblaze Announces Membership in the IAB Tech Lab as part of its Expanding Strategic Partnership to Advance AdTech appeared first on ExchangeWire.com.
Digiday
MARCH 19, 2024
This week’s Future of TV Briefing looks at ad buyers’ and sellers’ early expectations for this year’s upfront market. The early upfront outlook Super Bowl outshines TV watch time slide in February TikTok’s search-related creator payments, ESPN’s Jimmy Pitaro era and more The early upfront outlook The TV and streaming advertising upfront marketplace doesn’t kick off in earnest for another couple months.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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