Adweek
FEBRUARY 20, 2024
In 2002, Christina Aguilera's "Dirrty" video exploded on to MTV, changing everything for the artist. In a blur of red leather chaps, dirt bikes, dancing, muscles and mud wrestling, Aguilera shed her bubblegum pop persona and pushed the boundaries of '00s sexuality.
Martech
FEBRUARY 20, 2024
B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. In this article, we will explore the fundamentals of B2B content marketing, delve into effective strategies for creating impactful content, and examine the role of generative AI in enhancing content creation.
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Adweek
FEBRUARY 20, 2024
Let's talk about consent. It's a critically important subject for marketers. How we get it, how long it's valid for, and how we maintain it. Typically referred to as permission-based marketing, consent is needed to allow us to land in a user's email or messaging inbox with marketing offers and announcements. Because consent is a.
Martech
FEBRUARY 20, 2024
Back in January, I was appointed CEO of our email agency. Within a week, I made a mistake that cost our company money. It’s not much, but it’s enough to make me not want to do it again. Unlike most email mistakes, this one happened behind the scenes. But even though my mistake didn’t end up in your inbox, it’s still a learning opportunity with takeaways that can help you spot potential errors long before they go out into the world.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
FEBRUARY 20, 2024
Plus, Adweek's Media Agency of the Year awards.
Seth Godin
FEBRUARY 20, 2024
Choose either one: When a new technology comes out, review it breathlessly. Explain without nuance or caution how it will instantly change the world. Go into the details of this first instantiation of it and assume it will never change, it’s done, here we go. When a new technology comes out, describe the scam that the founders are running. Highlight how it will cost us all our jobs, create untold new problems and definitely not work.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
FEBRUARY 20, 2024
Forget nailing your value proposition, crafting eloquent email copy and avoiding spam filters. Your entire outreach will fail if your call to action (CTA) is weak. While regular cold emails can bring you an average reply rate of 5% to 10%, personalized CTAs perform 202% better. Yet, a truly good CTA isn’t just about personalization. This data-driven guide dissects the science behind powerful B2B calls to action along with insider tips and winning examples.
Adweek
FEBRUARY 20, 2024
Exverus means "from the truth" in Latin, and that phrase is at the heart of what the fast-growing media agency does for its clients. In less than a decade, Exverus has grown from a two-person shop to a 40-plus-person, full-service media agency that fosters relationships through its niche of supporting challenger brands. It's a model.
Martech
FEBRUARY 20, 2024
In the past year, many very profitable tech companies — Apple, PayPal, Google, Meta to name a few — have laid off many people. They have done this to “maximize shareholder value.” I call this the Jack Welch strategy, named for the former General Electric CEO who laid off more than 100,000 employees to increase short-term stock value and created a company that long-term saw its market cap go from $450 billion to $200 billion.
Adweek
FEBRUARY 20, 2024
Jonathan Balck, managing director of Boston-based creative agency Colossus, didn't start his business with B2B work in mind. Founded in 2020 during the Covid-19 pandemic, Colossus worked with consumer brands like Jack Daniel's and Best Buy before it made a pitch for Athenahealth--a cloud-based network services provider for health care companies. Marketing in Athenahealth's category.
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Martech
FEBRUARY 20, 2024
Walmart confirmed plans to buy TV marker Vizio for $2.3 billion. The retail giant hopes the deal will boost its ad business by leveraging Vizio’s SmartCast Operating System, which serves free ad-supported content on its TVs. The SmartCast system currently has 18 million active accounts. Why we care. Walmart’s acquisition opens up new ways for advertisers to connect with potential customers.
Adweek
FEBRUARY 20, 2024
Walmart has officially been shopping in the TV aisle, announcing today that it's buying Vizio for $2.3 billion. According to Walmart, the purchase of the TV manufacturer and its SmartCast Operating System (OS), which has more than 18 million active accounts, will enable the company to reach customers in new ways, creating more opportunities to.
AdExchanger
FEBRUARY 20, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sign Of The Times The New York Times sued OpenAI and Microsoft in December for using its reporting to train generative AI models. But behind the scenes, NYT has been cooking up generative AI products of its own. In addition to experimenting with […] The post NYT Is Developing Generative AI Ad Tools; Can Meta Give SKAN The Boost It Needs?
Adweek
FEBRUARY 20, 2024
For the first time in its history, Mediahub competed with the industry's largest media agencies in 2023. Its work is edgy, and it's embraced experiential elements for a long time. Six years ago, it created fake human bodies, encased them in liquid and installed them inside local bus stops. It made the news in West.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
FEBRUARY 20, 2024
Future Today, a streaming platform with a portfolio that includes content for kids, wants to rebrand itself to marketers and agencies as a “family-friendly” programmer that also has content designed for viewers over 13 years old. The post Why ‘Family-Focused’ Streaming Platform Future Today Is Tweaking Its Image appeared first on AdExchanger.
Adweek
FEBRUARY 20, 2024
PHD is on a mission to understand the future generation of marketing, one that will be completely reshaped by technology. For the past decade, it has been ahead of the game when it comes to focusing on the potential of artificial intelligence and machine learning to drive marketing transformation. That's in part because it's stuck.
AdExchanger
FEBRUARY 20, 2024
Walmart buys smart TV maker Vizio to boost its ads business with streaming inventory, viewership data and, of course, shoppable TV ads. The post Walmart Buys Smart TV Manufacturer Vizio, A Valuable Ads Data Asset appeared first on AdExchanger.
Adweek
FEBRUARY 20, 2024
Putting Ice Spice in a Starry Super Bowl ad wasn't PepsiCo's way of kicking off the brand's 2024, but culminating a 2023 launch that started at the National Basketball Association's NBA All-Star Weekend. Starry began its life as Sierra Mist's replacement by hosting the event's 3-Point Contest in Salt Lake City last year. Ice Spice.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Marketing Tech News
FEBRUARY 20, 2024
The Digital Marketing Institute (DMI), a provider of Digital Marketing Certification, has launched its first Artificial Intelligence (AI) in Digital Marketing course, following overwhelming demand from marketers. The decision to launch the course comes following DMI’s latest Membership Survey in 2023, which found AI to be the top skill members are looking to develop over.
Adweek
FEBRUARY 20, 2024
In 2022, Shannon Washington participated in a documentary titled Black Madison Ave. The film, which debuted at New York Festivals, featured seven of the ad industry's mere nine Black executive creative directors at the five major holding companies discussing their careers amid the lack of diversity. And outright prejudice. It wasn't an easy decision.
MNTN
FEBRUARY 20, 2024
OTT, CTV, AVOD, SVOD–the world of streaming advertising can seem like a whole new language – one filled with acronyms. As people continue to cut the cord, advertisers are following, making the jump from their previous linear ad campaigns to streaming ads. Joining the shift to streaming TV advertising doesn’t need to feel overwhelming – let’s break down the basics.
Adweek
FEBRUARY 20, 2024
Ice cream sales typically plunge with the temperatures, but an artsy black-and-white film from Unilever's Magnum encourages consumers to use the treat as an escape from the winter blues. Created by agency LOLA MullenLowe and directed by Juan Cabral through MJZ Films, the 90-second "Find Your Summer" begins as a moody film depicting the bleakness.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Ad Monsters
FEBRUARY 20, 2024
Google’s response to the IAB Tech Lab’s Privacy Sandbox analysis calls out several inaccuracies and the misconception that the Privacy Sandbox is a direct replacement for third-party cookies. Last week, the IAB Tech Lab released a comprehensive report detailing the challenges of Google’s Privacy Sandbox. IAB Tech Lab CEO Anthony Katsur stated that the Privacy Sandbox analysis report indicates the industry’s lack of readiness and identifies multiple hurdles to implementation due to
Adweek
FEBRUARY 20, 2024
Secondhand shopping is on the rise. Branded resale, when fashion companies add used items to their inventory, grew by 450% between 2021 and 2023, according to ThredUP, as American Eagle and J.Crew joined over 160 companies in the branded resale game. Still, the complex logistics of online resale presents both sustainability and profitability challenges.
Digiday
FEBRUARY 20, 2024
Travel publisher Atlas Obscura is in the process of raising $10 million in an investment round that includes 20 returning investors – and for the first time, smaller investors participating through the venture capital investing platform OurCrowd. Atlas Obscura CEO Warren Webster told Digiday last year that the media company wouldn’t go through another fundraising round until it reached profitability amid a tough media market.
Adweek
FEBRUARY 20, 2024
The proliferation of retail media networks has turned ecommerce sites into advertisers and, increasingly, into a version of media agencies. But that transition comes with its own set of challenges. Retail media has attracted ad dollars partly because it promises brands they can reach consumers right at the point of purchase.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Digiday
FEBRUARY 20, 2024
As esports companies large and small look to monetize more effectively, one of the industry’s leading league operators is standing up its own livestreaming service in a bid to capture eyeballs — and ad dollars — from the space’s pre-existing players. ESL/FACEIT Group, the Germany-based, Saudi Arabian-owned esports giant, launched its streaming platform, FACEIT Watch, on Feb. 8.
Adweek
FEBRUARY 20, 2024
Unilever's chief brand officer, Aline Santos, is leaving the business after 35 years, signaling further changes within the marketing department of one of the world's largest advertisers. Santos, who also held the title of chief equity diversity and inclusion officer for the CPG giant, will depart at the end of March. Her roles will not.
Digiday
FEBRUARY 20, 2024
A visit to Mother’s Brooklyn, N.Y., headquarters reveals the independent agency’s attention to detail in showcasing originality while fitting the broader idea of what an agency should be. It’s set in a cool warehouse location in the industrial Gowanus neighborhood, complete with vintage wood furniture, massive bar for coffee and beer, lunch from a local vegan eatery — even a baby amphitheater for Monday motivational meetings.
Adweek
FEBRUARY 20, 2024
Nearly four years ago, a significant number of people went inside and stayed there. They relied on DoorDash for food, Peloton for exercise and Netflix for entertainment. Without people driving to work or walking around downtown, U.S. out-of-home advertising declined 30%, from $8.5 billion in 2019 to $6 billion in 2020, according to marketing intelligence.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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