Adweek
FEBRUARY 20, 2024
In 2002, Christina Aguilera's "Dirrty" video exploded on to MTV, changing everything for the artist. In a blur of red leather chaps, dirt bikes, dancing, muscles and mud wrestling, Aguilera shed her bubblegum pop persona and pushed the boundaries of '00s sexuality.
Martech
FEBRUARY 20, 2024
B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. In this article, we will explore the fundamentals of B2B content marketing, delve into effective strategies for creating impactful content, and examine the role of generative AI in enhancing content creation.
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Adweek
FEBRUARY 20, 2024
Let's talk about consent. It's a critically important subject for marketers. How we get it, how long it's valid for, and how we maintain it. Typically referred to as permission-based marketing, consent is needed to allow us to land in a user's email or messaging inbox with marketing offers and announcements. Because consent is a.
Martech
FEBRUARY 20, 2024
Back in January, I was appointed CEO of our email agency. Within a week, I made a mistake that cost our company money. It’s not much, but it’s enough to make me not want to do it again. Unlike most email mistakes, this one happened behind the scenes. But even though my mistake didn’t end up in your inbox, it’s still a learning opportunity with takeaways that can help you spot potential errors long before they go out into the world.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Adweek
FEBRUARY 20, 2024
Plus, Adweek's Media Agency of the Year awards.
Martech
FEBRUARY 20, 2024
Forget nailing your value proposition, crafting eloquent email copy and avoiding spam filters. Your entire outreach will fail if your call to action (CTA) is weak. While regular cold emails can bring you an average reply rate of 5% to 10%, personalized CTAs perform 202% better. Yet, a truly good CTA isn’t just about personalization. This data-driven guide dissects the science behind powerful B2B calls to action along with insider tips and winning examples.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
FEBRUARY 20, 2024
Walmart buys smart TV maker Vizio to boost its ads business with streaming inventory, viewership data and, of course, shoppable TV ads. The post Walmart Buys Smart TV Manufacturer Vizio, A Valuable Ads Data Asset appeared first on AdExchanger.
Adweek
FEBRUARY 20, 2024
Walmart has officially been shopping in the TV aisle, announcing today that it's buying Vizio for $2.3 billion. According to Walmart, the purchase of the TV manufacturer and its SmartCast Operating System (OS), which has more than 18 million active accounts, will enable the company to reach customers in new ways, creating more opportunities to.
AdExchanger
FEBRUARY 20, 2024
Future Today, a streaming platform with a portfolio that includes content for kids, wants to rebrand itself to marketers and agencies as a “family-friendly” programmer that also has content designed for viewers over 13 years old. The post Why ‘Family-Focused’ Streaming Platform Future Today Is Tweaking Its Image appeared first on AdExchanger.
Adweek
FEBRUARY 20, 2024
For the first time in its history, Mediahub competed with the industry's largest media agencies in 2023. Its work is edgy, and it's embraced experiential elements for a long time. Six years ago, it created fake human bodies, encased them in liquid and installed them inside local bus stops. It made the news in West.
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Seth Godin
FEBRUARY 20, 2024
Choose either one: When a new technology comes out, review it breathlessly. Explain without nuance or caution how it will instantly change the world. Go into the details of this first instantiation of it and assume it will never change, it’s done, here we go. When a new technology comes out, describe the scam that the founders are running. Highlight how it will cost us all our jobs, create untold new problems and definitely not work.
Adweek
FEBRUARY 20, 2024
Putting Ice Spice in a Starry Super Bowl ad wasn't PepsiCo's way of kicking off the brand's 2024, but culminating a 2023 launch that started at the National Basketball Association's NBA All-Star Weekend. Starry began its life as Sierra Mist's replacement by hosting the event's 3-Point Contest in Salt Lake City last year. Ice Spice.
AdExchanger
FEBRUARY 20, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sign Of The Times The New York Times sued OpenAI and Microsoft in December for using its reporting to train generative AI models. But behind the scenes, NYT has been cooking up generative AI products of its own. In addition to experimenting with […] The post NYT Is Developing Generative AI Ad Tools; Can Meta Give SKAN The Boost It Needs?
Adweek
FEBRUARY 20, 2024
Jonathan Balck, managing director of Boston-based creative agency Colossus, didn't start his business with B2B work in mind. Founded in 2020 during the Covid-19 pandemic, Colossus worked with consumer brands like Jack Daniel's and Best Buy before it made a pitch for Athenahealth--a cloud-based network services provider for health care companies. Marketing in Athenahealth's category.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech
FEBRUARY 20, 2024
In the past year, many very profitable tech companies — Apple, PayPal, Google, Meta to name a few — have laid off many people. They have done this to “maximize shareholder value.” I call this the Jack Welch strategy, named for the former General Electric CEO who laid off more than 100,000 employees to increase short-term stock value and created a company that long-term saw its market cap go from $450 billion to $200 billion.
Adweek
FEBRUARY 20, 2024
The proliferation of retail media networks has turned ecommerce sites into advertisers and, increasingly, into a version of media agencies. But that transition comes with its own set of challenges. Retail media has attracted ad dollars partly because it promises brands they can reach consumers right at the point of purchase.
Martech
FEBRUARY 20, 2024
Walmart confirmed plans to buy TV marker Vizio for $2.3 billion. The retail giant hopes the deal will boost its ad business by leveraging Vizio’s SmartCast Operating System, which serves free ad-supported content on its TVs. The SmartCast system currently has 18 million active accounts. Why we care. Walmart’s acquisition opens up new ways for advertisers to connect with potential customers.
Adweek
FEBRUARY 20, 2024
Unilever's chief brand officer, Aline Santos, is leaving the business after 35 years, signaling further changes within the marketing department of one of the world's largest advertisers. Santos, who also held the title of chief equity diversity and inclusion officer for the CPG giant, will depart at the end of March. Her roles will not.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdExchanger
FEBRUARY 20, 2024
It’s no surprise that marketing is one of the first disciplines to embrace generative AI. In a recent State of Generative AI Survey by risk management platform Portal26, 68% of respondents in the marketing, media and sales categories believed generative AI would give their organization a significant competitive advantage. Yet, in that same survey, 75% […] The post Here’s What Can Go Wrong If Your AI Risk Management Isn’t Up To The Task appeared first on AdExchanger.
Adweek
FEBRUARY 20, 2024
Exverus means "from the truth" in Latin, and that phrase is at the heart of what the fast-growing media agency does for its clients. In less than a decade, Exverus has grown from a two-person shop to a 40-plus-person, full-service media agency that fosters relationships through its niche of supporting challenger brands. It's a model.
Ad Monsters
FEBRUARY 20, 2024
Google’s response to the IAB Tech Lab’s Privacy Sandbox analysis calls out several inaccuracies and the misconception that the Privacy Sandbox is a direct replacement for third-party cookies. Last week, the IAB Tech Lab released a comprehensive report detailing the challenges of Google’s Privacy Sandbox. IAB Tech Lab CEO Anthony Katsur stated that the Privacy Sandbox analysis report indicates the industry’s lack of readiness and identifies multiple hurdles to implementation due to
Adweek
FEBRUARY 20, 2024
PHD is on a mission to understand the future generation of marketing, one that will be completely reshaped by technology. For the past decade, it has been ahead of the game when it comes to focusing on the potential of artificial intelligence and machine learning to drive marketing transformation. That's in part because it's stuck.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
Digiday
FEBRUARY 20, 2024
As esports companies large and small look to monetize more effectively, one of the industry’s leading league operators is standing up its own livestreaming service in a bid to capture eyeballs — and ad dollars — from the space’s pre-existing players. ESL/FACEIT Group, the Germany-based, Saudi Arabian-owned esports giant, launched its streaming platform, FACEIT Watch, on Feb. 8.
Adweek
FEBRUARY 20, 2024
In 2022, Shannon Washington participated in a documentary titled Black Madison Ave. The film, which debuted at New York Festivals, featured seven of the ad industry's mere nine Black executive creative directors at the five major holding companies discussing their careers amid the lack of diversity. And outright prejudice. It wasn't an easy decision.
Digiday
FEBRUARY 20, 2024
A visit to Mother’s Brooklyn, N.Y., headquarters reveals the independent agency’s attention to detail in showcasing originality while fitting the broader idea of what an agency should be. It’s set in a cool warehouse location in the industrial Gowanus neighborhood, complete with vintage wood furniture, massive bar for coffee and beer, lunch from a local vegan eatery — even a baby amphitheater for Monday motivational meetings.
Adweek
FEBRUARY 20, 2024
Ice cream sales typically plunge with the temperatures, but an artsy black-and-white film from Unilever's Magnum encourages consumers to use the treat as an escape from the winter blues. Created by agency LOLA MullenLowe and directed by Juan Cabral through MJZ Films, the 90-second "Find Your Summer" begins as a moody film depicting the bleakness.
Advertiser: ZoomInfo
In this exploration, we're diving into predictions about the future of sales. We're talking about a complete shake-up powered by automation and artificial intelligence (AI). These aren't just fancy tools — they're real game-changers. Automation and AI are here to redefine every interaction, making them smarter, faster, and more meaningful. From personalized customer journeys to streamlined sales processes, the goal is to make every moment count, enhancing both efficiency and connection.
MNTN
FEBRUARY 20, 2024
OTT, CTV, AVOD, SVOD–the world of streaming advertising can seem like a whole new language – one filled with acronyms. As people continue to cut the cord, advertisers are following, making the jump from their previous linear ad campaigns to streaming ads. Joining the shift to streaming TV advertising doesn’t need to feel overwhelming – let’s break down the basics.
Adweek
FEBRUARY 20, 2024
Secondhand shopping is on the rise. Branded resale, when fashion companies add used items to their inventory, grew by 450% between 2021 and 2023, according to ThredUP, as American Eagle and J.Crew joined over 160 companies in the branded resale game. Still, the complex logistics of online resale presents both sustainability and profitability challenges.
Digiday
FEBRUARY 20, 2024
Travel publisher Atlas Obscura is in the process of raising $10 million in an investment round that includes 20 returning investors – and for the first time, smaller investors participating through the venture capital investing platform OurCrowd. Atlas Obscura CEO Warren Webster told Digiday last year that the media company wouldn’t go through another fundraising round until it reached profitability amid a tough media market.
Adweek
FEBRUARY 20, 2024
In this episode of Brave Commerce, Sarah Travis, president at Target's retail media network Roundel, joins hosts Rachel Tipograph and Sarah Hofstetter to offer insights into the challenges and opportunities shaping the future of retail media, her perspectives on work-life balance and diversity in leadership roles.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
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