Seth Godin
SEPTEMBER 1, 2024
Here’s a useful habit that’s more than a hack… The next time things are going well, when a project is about to launch, when a meeting has been successful, when the sun is shining… take your phone and go for a walk. Hit record on an audio app and make a twenty-minute audiobook. Talk about what you know, what you see, what you hope for.
Digiday
SEPTEMBER 1, 2024
There’s a long and storied history of small independent agencies that punch above their weight to compete with their bigger holding company rivals. But most often the story behind it is of agency going after agency. Not so with Langrand, a Houston-based full-service agency that bills itself as an “independent transformation design firm,” and pits itself against the consultancies of the world — the McKinseys and Accentures and BCGs — as much as it does other agencies.
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Rob Campbell
SEPTEMBER 1, 2024
So after a pretty traumatic week, I’m back. It has been a bit of a rollercoaster, but all is looking settled and well now. The patient is doing very well – despite me taking care of them – and so I thought I should get back to ruining other people’s day by writing this blog again. So here we go … I’m so old I remember when car phones – literally a phone attached in a car – was a new thing.
Digiday
SEPTEMBER 1, 2024
When Tubi made its debut in the U.K. nearly two months ago, everyone expected it to make a splash with advertisers. Given its impressive track record of outpacing some hefty competitors in the past 18 months, the bar was set high. However, the reality has been more of a gentle ripple than a tidal wave. Tubi’s efforts to woo advertisers have been mooted.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
AdPushup
SEPTEMBER 1, 2024
Programmatic display advertising (PDA) has changed the advertising game altogether. What required back-to-back negotiations and human interventions can now be done within seconds with the help of technology. So, what is programmatic display advertising, and how it differs from traditional display advertising? Let’s find out. The world of programmatic advertising is plagued/dotted with jargon, which [.
Digiday
SEPTEMBER 1, 2024
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Brand marketers haven’t always known what to make of social media platforms that rely primarily on user-generated content, but that hasn’t stopped them from including such platforms in their social marketing strategies and budgets.
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