Adweek
AUGUST 11, 2024
Since its inception, Netflix has been a challenger brand. A born innovator, creating beyond convention. Equal parts cultural capital, content development, and category expansion, Netflix sets itself apart as a brand keenly aware of its value proposition. While its actual product may be streaming, its core product is entertainment. What happens off the screen is.
AdExchanger
AUGUST 11, 2024
The decision by WFA leadership to succumb to Elon Musk’s pressure and suspend the Global Alliance for Responsible Media (GARM) when advertisers needed it most is disappointing and dangerous. But it presents an opportunity to rethink our industry’s broken approach to brand safety. Musk’s decision to sue the WFA and advertisers is grounded in hypocrisy […] The post The End Of GARM Is A Reset, Not A Setback appeared first on AdExchanger.
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Seth Godin
AUGUST 11, 2024
Running into a burning building is heroic work. Keeping buildings from burning down in the first place is actually just as important. And it scales more reliably.
AdExchanger
AUGUST 11, 2024
A hash is kinda trash. Or, more precisely, not only will hashing data not anonymize it, but regulators, including the Federal Trade Commission, consider hashed identifiers to be personal information. In late July, the FTC published a blog post reminding companies that hashes aren’t anonymous. They can still be used to identify users, and their […] The post Ad Tech Companies Should Heed The FTC’s Warning About Hashing appeared first on AdExchanger.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Digiday
AUGUST 11, 2024
Social platforms from TikTok to Snap are developing closer relationships with influencer agencies, providing perks like access to first-party data and creator programs, as Meta maintains its dominance in social media spend. While Instagram and Facebook remain the top two in usage across all consumers, TikTok and Snap rank in the top three for Gen Z — while YouTube is a top-three draw for Gen X and Boomers, according to social media tool Sprout Social.
AdExchanger
AUGUST 11, 2024
Samsung-owned audio electronics manufacturer HARMAN International doesn’t advertise much in audio environments. That may sound odd for a brand that makes and sells speaker systems, headphones and other audio gear, but there’s a good reason, said Chris Epple, HARMAN’s VP of marketing in the Americas. Say an ad for a premium speaker manufactured by HARMAN’s […] The post Why This Speaker Brand Is More Into Video For Marketing Than Audio appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
AUGUST 11, 2024
Amazon is well positioned to seize the growth of social app-based shopping. Plus, Apple updates are wreaking havoc on publishers again. The post Amazon Quietly Conquered Social Shopping; A Bad Apple Per Day appeared first on AdExchanger.
Digiday
AUGUST 11, 2024
It’s been a tumultuous few weeks for the digital advertising sector, primarily at the hands of the scions of Big Tech. In late July, Google reversed earlier plans (four-plus years in the making) for online ad targeting and measurement in its web browser Chrome. Elsewhere, last week saw an audacious move from X to sue marketers for not spending enough money on the platform formerly known as Twitter.
More About Advertising
AUGUST 11, 2024
With just two weeks left to submit entries, the countdown to Ocean’s annual Digital Creative Competition is on. Now in its 15th year, Ocean’s contest differs from all the other awards programmes because it fosters innovation and creative thinking, recognising and awarding concepts that have yet to happen. All you need is an idea Ocean’s … The post Ocean Outdoor: win outdoor advertising space on Britain’s most prestigious DOOH screens first appeared on More About Advertising.
Digiday
AUGUST 11, 2024
First half 2024 earnings results for the major agency holding companies are in, save for Dentsu, which announces this week, and it appears the rich keep getting richer while the rest keep trying to find their footing to grow more than 1-3%. The rich, in this case, are Publicis Groupe, which is followed closely by Omnicom, both of which posted strong six-month performances — and more importantly, expect solid mid-single digit organic growth in the second half of 2024.
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Bhatnaturally
AUGUST 11, 2024
Most ads are simply ignored – a fate worse than being disliked. Hence it is said that the most important task of an ad is to be simply noticed first. Once a brand has its consumer’s attention, rest of the goals like engagement, relevance and effecting a behavioural or attitudinal change, makes sense. Here are [.] The post Bata ‘Stronger Inside’, Hyundai ‘Find your love’ and more: top creative ads of the week appeared first on Bhatnaturally.
Digiday
AUGUST 11, 2024
This is the second half of Digiday’s CMO Strategies report on social media. The CMO Strategies series analyzes key marketer strategies and challenges across leading marketing channels, including ad-supported streaming, retail media and display advertising. Read the first half of our social media report here. 01 Smaller platforms’ plans to attract marketers pay off Pinterest, Reddit and Snapchat all saw increased marketer usage in 2024, according to Digiday+ Research’s Q1 2024 survey that a
Rob Campbell
AUGUST 11, 2024
I want to apologise to someone. Her name is Denise and I worked with her for a few months back in 1996. While I don’t remember much about her, I do remember this … 1. She was a freelance media strategist. 2. She was a wonderful human. 3. She had amazing ginger hair. 4. She loved her cat. The reason I want to apologise is that one day, we heard she wasn’t coming into work for the week because her cat had passed away.
Playwire
AUGUST 11, 2024
Key Points Build a Strong Community : Turn passive readers into active participants by creating dedicated spaces for connection and discussion. Understand Your Audience : Utilize analytics, surveys, and social media insights to gain a deeper understanding of what your audience wants and needs to build an online community they will want to engage with.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
More About Advertising
AUGUST 11, 2024
As autumn approaches, TV reality shows will be back in force. Strictly is already announcing its line-up of contestants, and ITV’s The Voice has announced its judges plus a sponsorship deal with property site Rightmove, which it’s promoting ahead of the TV selling season. Neverland has created idents for Rightmove, which feature voice-overs of people … The post Rightmove and Neverland launch sponsorship of ITV’s ‘The Voice’ first appeared on More About Advertising.
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