Seth Godin

SEPTEMBER 22, 2024

A poignant definition of civilization is all the conveniences, courtesies, standards, insulation and tools that we hardly notice now but that we would miss if they were gone.

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AdExchanger

SEPTEMBER 22, 2024

Earlier this week, I attended the National Advertising Division’s ad law conference in New York City, where I heard two top Federal Trade Commission officials express two very different points of view about the agency’s agenda. On Monday, Samuel Levine, director of the FTC’s Division of Consumer Protection, delivered an address to a room of […] The post The FTC’s Director Of Consumer Protection On What Self-Reg Orgs Can Do To Avoid ‘Fading Into Irrelevance’ appeared first on AdExchanger.

Advertising 116

Advertising 116

Playwire

SEPTEMBER 22, 2024

Learn how malvertising and bad ads can negatively impact your ability to generate long-term ad revenue.

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Digiday

SEPTEMBER 22, 2024

What do streaming services, investment firms, content agencies, and a few ad tech start-ups have in common? They’re all turning to fractional execs. It turns out these part-time pros aren’t just for CMOs anymore — they’re taking over all corners of the corporate world, from the boardroom to the breakroom. In case this movement has flown under your radar, fractional roles are essentially high-level executive positions filled on a part-time or contract basis, offering companies flexibility a

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Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

AdExchanger

SEPTEMBER 22, 2024

The EU is preparing charges against Alphabet for breaching the Digital Markets Act. Plus: Meta's ad platform has been quite buggy lately. The post Google vs. Global Watchdogs; Is Meta Buggier Than Ever? appeared first on AdExchanger.

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Marketing Media 97

Digiday

SEPTEMBER 22, 2024

For nearly the past decade, Brittany Bright has been reviewing influencer and content creator contracts, ushering them through the negotiation process with brands. For the most part, clauses around content have stayed the same around election cycles, according to Bright, founder of The Influencer League, a digital platform specializing in influencer education and management.

Education 95

Education Media Marketing 95

Digiday

SEPTEMBER 22, 2024

As tech companies integrate large language models into various search platforms, a pair of Pinterest veterans hope their startup’s new integration with Salesforce will improve AI-powered search for e-commerce. Vantage Discovery, a generative AI-powered SaaS platform, has built a new app built atop Salesforce’s Commerce Cloud to provide semantic search on retailers’ websites.

Machine Learning 88

Machine Learning Retail Media Marketing 88

Digiday

SEPTEMBER 22, 2024

At TwitchCon on Sunday, Sept. 22, the livestreaming services provider StreamElements announced a new “side sponsorship” tool intended to help online creators work with multiple brands simultaneously. Since 2016, StreamElements has provided tools and services to help connect livestreamers with brands and potential advertisers. At the moment, the company works with about 20 million creators across Twitch, YouTube, TikTok and other platforms, and currently represents roughly 90 percent of all spon

Advertising 88

Advertising Conversion Marketing Media 88

Digiday

SEPTEMBER 22, 2024

It may not be the only one in the marketing landscape, but there’s a power struggle happening in the world of commerce media. It’s a tale as old as Amazon itself — and for the record, Amazon is 30 years old. Last week’s news that agency holding company Publicis Groupe was acquiring Mars United Commerce was just the latest maneuver to gain a better foothold for agencies and their brand clients.

Media 87

Media Agency Retail Marketing 87

Digiday

SEPTEMBER 22, 2024

This story was originally published on sister site, Modern Retail. On Thursday, former Nike employees rushed to social media and group chats to share their reaction to the news that the sneaker giant’s CEO, John Donahoe, was stepping down in October after a rocky tenure. To replace him, Nike is bringing back Elliott Hill, a retired Nike veteran. The reaction from former Nike employees was almost universally positive, with many believing that Hill can help Nike get some of its swagger back.

Retail 86

Retail Media Marketing 86

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Digiday

SEPTEMBER 22, 2024

It can be tough growing a company in a competitive landscape — especially if you don’t know what to prioritize to get there. Earlier this month, Will Anderson, former vp of growth at performance marketing agency Journey Further, founded and launched performance marketing consultancy Growth Society to change the way brands strategize for growth. Led by a team of five advisors (including himself and a former marketing director at Gymshark), the consultancy aims to differentiate itself from the age

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