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How do you know you’re at the peak of a Hype Cycle? When means outweigh ends. Martech professionals and marketing ops leaders are being driven to apply AI in marketing — use it for something, anything! — with the belief that automating and accelerating things with AI, especially with generative AI, must produce beneficial outcomes. It reminds me of the old joke about the overly-optimistic kid excitedly digging through a giant pile of horse manure, “There must be a pony in here somewh
Solo mediocrity is rampant, of course. We know that toasting the bread before making the sandwich makes it more delicious, but in service of convenience and speed, we skip a step. It becomes a conspiracy when more than one of us is involved. The freelancer who offers cheap and ordinary work finds customers who willingly engage with them. The small company that gets worn down by the constant pressure to simply do a bit less and care a bit less, and decides to follow the mass market where it seems
Dr Dave Chaffey’s practical review of the marketing trends that will matter for B2C and B2B marketers in 2025 I’ve been writing reviews of the latest digital marketing innovations for well over 10 years now; spurred on since they seem … The post 10 Actionable Digital Marketing Trends for 2025 appeared first on Smart Insights.
Measuring TV commercials is complicated enough – let alone measuring the impact of sports sponsorships. Relo Metrics is one of a handful of companies capitalizing on this niche measurement gap. It specifically measures sports sponsorships on TV and in digital channels, including brand and logo placements visible during a televised sports game. Relo Metrics first launched […] The post How This Analytics Startup – A Spinoff Of GumGum – Tackles Sports Sponsorship Measurement appeared first on
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, released the inaugural Global Mobile App Ad Spend Benchmarks Report for open programmatic advertising. The Q2 2024 report provides a detailed analysis of estimated global open programmatic ad spend [.] The post Pixalate Releases Global Mobile App Ad Spend Benchmarks Reports for Open Programmatic Advertising appeared first on ExchangeWire.com.
Inherent bias is embedded in all AI training data. This bias is perpetuated by nondiverse teams determining who gets access to it and how it’s used. That bias is then accelerated by the competitive nature of high-power investors whose primary goals are dispersing software and tools to generate outputs for clients and revenue for themselves. […] The post For AI Systems To Deliver On Their Potential, DEI Must Be Ingrained – And Enforced appeared first on AdExchanger.
It’s that season again—when marketers grapple with the age-old question: Is the CMO still a key player in today’s business landscape, or just another relic of marketing’s perpetual debate? As always, the answer depends on your vantage point. For instance, Gap is bringing back the CMO role after a two-year break, while Hyundai is choosing to phase it out.
It’s that season again—when marketers grapple with the age-old question: Is the CMO still a key player in today’s business landscape, or just another relic of marketing’s perpetual debate? As always, the answer depends on your vantage point. For instance, Gap is bringing back the CMO role after a two-year break, while Hyundai is choosing to phase it out.
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Amazon Leads On Upfronts Amazon has officially wrapped its first-ever TV upfront. Amazon didn’t disclose a total amount of ad commitments. (We’re sensing a trend.) But buyers say they allocated a good chunk of change to Amazon in their upfront negotiations this year, […] The post Amazon Wraps Its First Upfront; DV360 Earns Less Than The Trade Desk appeared first on AdExchanger.
This is a bonus behind-the-scenes look at our conversations with executives for Digiday’s CMO Strategies series. The series analyzes key marketer strategies and challenges across leading marketing channels, including retail media , social media , ad-supported streaming and display advertising. Digiday recently spoke with executives at Athletic Brewing, Duolingo, eBay, Georgia-Pacific, Haleon, Hyundai, Instacart, Natalie’s Juice, Tapestry and Welch’s about their current marketing strategies withi
In what’s likely to be a number of painful changes, WPP’s GroupM is axing EssenceMediacom X, the agency formed to handle conflicting accounts alongside EssenceMediacom. X CEO Clare Chapman is leaving. X’s biggest account was Sky Media, variously estimated at £150m-250m across the UK and parts of Europe. Sky has moved to Publicis Groupe’s Zenith. … The post WPP axes EssenceMediacom X in fallout from Sky Media loss first appeared on More About Advertising.
Subscribe: Apple Podcasts • Stitcher • Spotify The retail media network space is shaping up to be a competitive one. With countless retailers vying for ad dollars, which retailer gets the bulk of said dollars depends on size and scale. With an expansive brick-and-mortar footprint in the U.S., size and scale are what Sam’s Club Member Access Platform (MAP), the company’s retail access and ad platform, is banking on to draw in advertisers.
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Deliveroo is back with a new “brand platform” (isn’t everyone?) from Pablo – ‘Now just got even better.’ One of those meaningless phrases that’s probably had lawyers poring over it to ensure no-one can sue, demand their money back or whatever. And it’s to launch yet another loyalty scheme. Western business is becoming like some … The post Deliveroo says now is even better with new brand platform from Pablo first appeared on More About Adverti
Holding companies are taking a more cohesive approach to pitch advertisers. Omnicom is the latest to make structure changes to solidify this shift. Last week, the holding company revealed a new structure for its creative agencies, deemed Omnicom Advertising Group, with TBWA Worldwide CEO Troy Ruhanen at the helm. The move is an effort to deliver “seamless” creative services around the globe to clients, according to a statement from Omnicom chairman and CEO John Wren.
Today (September 3rd, 2024), VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, launched a range of intelligent programmatic OOH planning enhancements within the VIOOH Trading Manager platform. As OOH continues to grow and briefs become more specific, the new [.] The post VIOOH Continues to Innovate for OOH Media Owners with New Audience-Based Visual Planning Enhancements appeared first on ExchangeWire.com.
While it hasn’t formally launched a publisher program, over the last 18 months Reddit has been steadily rolling out products and resources aimed at courting media companies to increase their presence on the platform. And according to audience development leads from publishers including Newsweek, The Hill and Wirecutter, those efforts have helped pivot focus to the community-based social media platform.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
On Sunday, Disney-owned channels – including ESPN, ABC, Freeform, FX and National Geographic – went dark on DirecTV, as carriage negotitations between the media giant and pay-TV distributor fell through. The blackout saw almost 11 million US homes lose access to the channels in the middle of ESPN’s US Open coverage, and before kickoff in a highly anticipated college football game.
Evidence is emerging about the vast sums made by ad tech middlemen, notably Google and specialist The Trade Desk as the antitrust case against Google in the US develops. Ad analyst Brian Weiser wrote in his newsletter: “In total, these (Google) businesses generated $15 billion in booked revenue and $2.9 billion in net revenue with … The post US court case reveals ad tech giants Google and The Trade Desk coining it first appeared on More About Advertising.
Keisuke Terada appointed as COO of Zelto & Geniee International: Strengthening the Management System of Overseas Business Geniee Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo, President & CEO: Tomoaki Kudo, hereinafter referred to as “Geniee”) announced that on September 1, 2024, Keisuke Terada becomes a new Chief Operating Officer (COO) of Zelto, Inc.
Last year’s ‘Barbie’ film was a wry adult spin on the pink doll phenomenon with Margot Robbie and Ryan Gosling. Owner Mattel isn’t letting us get away with that, alas, now positioning Barbie as a kind of entry point to the adult world for kids and their (clearly) dim-witted parents. From 72andSunny. Mattel’s Krista Berger … The post Barbie’s back with a vengeance first appeared on More About Advertising.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Earlier this year the US Federal Trade Commission (FTC), which handles antitrust and consumer protection enforcement in America, issued a blog post warning that “hashing doesn’t make your data anonymous” In the post, the FTC outlined its view that hashing, a technique used to anonymise data, isn’t effective enough to be valid in cases where data anonymisation is a legal requirement. “Companies should not act or claim as if hashing personal information renders it ano
There are some big movies coming up this autumn – including sequels for Beetlejuice, Joker and Gladiator – and Specsavers will be at Cineworld cinemas to greet audiences with a new campaign imagining what the cinema experience might be like if the staff didn’t get their eyesight sorted. Poor-sighted cleaners and decorators and failed “turn … The post Specsavers goes to the movies with new Cineworld partnership first appeared on More About Advertising.
Yelp is taking Google on, Telegram falls foul of EU regulators, and retail media spend growing. Yelp is taking on Google in a legal showdown. Yelp is suing Google, claiming the tech giant uses its dominance in web searches to push [.] The post Google v Yelp; Telegram falls foul of EU regulators; Retail Media Spend Growing appeared first on ExchangeWire.com.
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