Exchange Wire

SEPTEMBER 2, 2024

Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, released the inaugural Global Mobile App Ad Spend Benchmarks Report for open programmatic advertising. The Q2 2024 report provides a detailed analysis of estimated global open programmatic ad spend [.] The post Pixalate Releases Global Mobile App Ad Spend Benchmarks Reports for Open Programmatic Advertising appeared first on ExchangeWire.com.

Advertising 104

Advertising Marketing 104

Seth Godin

SEPTEMBER 2, 2024

Solo mediocrity is rampant, of course. We know that toasting the bread before making the sandwich makes it more delicious, but in service of convenience and speed, we skip a step. It becomes a conspiracy when more than one of us is involved. The freelancer who offers cheap and ordinary work finds customers who willingly engage with them. The small company that gets worn down by the constant pressure to simply do a bit less and care a bit less, and decides to follow the mass market where it seems

Marketing 98

Marketing 98

Chief Martech

SEPTEMBER 2, 2024

How do you know you’re at the peak of a Hype Cycle? When means outweigh ends. Martech professionals and marketing ops leaders are being driven to apply AI in marketing — use it for something, anything! — with the belief that automating and accelerating things with AI, especially with generative AI, must produce beneficial outcomes. It reminds me of the old joke about the overly-optimistic kid excitedly digging through a giant pile of horse manure, “There must be a pony in here somewh

MarTech 98

MarTech Pop-Up Conversion Rate Marketing 98

Smart Insights

SEPTEMBER 2, 2024

Dr Dave Chaffey’s practical review of the marketing trends that will matter for B2C and B2B marketers in 2025 I’ve been writing reviews of the latest digital marketing innovations for well over 10 years now; spurred on since they seem … The post 10 Actionable Digital Marketing Trends for 2025 appeared first on Smart Insights.

Marketing 89

Marketing 89

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

AdExchanger

SEPTEMBER 2, 2024

Inherent bias is embedded in all AI training data. This bias is perpetuated by nondiverse teams determining who gets access to it and how it’s used. That bias is then accelerated by the competitive nature of high-power investors whose primary goals are dispersing software and tools to generate outputs for clients and revenue for themselves. […] The post For AI Systems To Deliver On Their Potential, DEI Must Be Ingrained – And Enforced appeared first on AdExchanger.

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Digiday

SEPTEMBER 2, 2024

This is a bonus behind-the-scenes look at our conversations with executives for Digiday’s CMO Strategies series. The series analyzes key marketer strategies and challenges across leading marketing channels, including retail media , social media , ad-supported streaming and display advertising. Digiday recently spoke with executives at Athletic Brewing, Duolingo, eBay, Georgia-Pacific, Haleon, Hyundai, Instacart, Natalie’s Juice, Tapestry and Welch’s about their current marketing strategies withi

Advertising 81

Advertising Display Advertising Marketing Retail 81

Digiday

SEPTEMBER 2, 2024

It’s that season again—when marketers grapple with the age-old question: Is the CMO still a key player in today’s business landscape, or just another relic of marketing’s perpetual debate? As always, the answer depends on your vantage point. For instance, Gap is bringing back the CMO role after a two-year break, while Hyundai is choosing to phase it out.

Marketing 79

Marketing Media 79

AdExchanger

SEPTEMBER 2, 2024

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Amazon Leads On Upfronts Amazon has officially wrapped its first-ever TV upfront. Amazon didn’t disclose a total amount of ad commitments. (We’re sensing a trend.) But buyers say they allocated a good chunk of change to Amazon in their upfront negotiations this year, […] The post Amazon Wraps Its First Upfront; DV360 Earns Less Than The Trade Desk appeared first on AdExchanger.

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Digiday

SEPTEMBER 2, 2024

Holding companies are taking a more cohesive approach to pitch advertisers. Omnicom is the latest to make structure changes to solidify this shift. Last week, the holding company revealed a new structure for its creative agencies, deemed Omnicom Advertising Group, with TBWA Worldwide CEO Troy Ruhanen at the helm. The move is an effort to deliver “seamless” creative services around the globe to clients, according to a statement from Omnicom chairman and CEO John Wren.

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Marketing Agency Advertising 76

More About Advertising

SEPTEMBER 2, 2024

In what’s likely to be a number of painful changes, WPP’s GroupM is axing EssenceMediacom X, the agency formed to handle conflicting accounts alongside EssenceMediacom. X CEO Clare Chapman is leaving. X’s biggest account was Sky Media, variously estimated at £150m-250m across the UK and parts of Europe. Sky has moved to Publicis Groupe’s Zenith. … The post WPP axes EssenceMediacom X in fallout from Sky Media loss first appeared on More About Advertising.

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Media Agency Advertising Finance 64

Advertisement

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Advertising

Digiday

SEPTEMBER 2, 2024

Subscribe: Apple Podcasts • Stitcher • Spotify The retail media network space is shaping up to be a competitive one. With countless retailers vying for ad dollars, which retailer gets the bulk of said dollars depends on size and scale. With an expansive brick-and-mortar footprint in the U.S., size and scale are what Sam’s Club Member Access Platform (MAP), the company’s retail access and ad platform, is banking on to draw in advertisers.

Advertising 71

Advertising Retail Media Marketing 71

More About Advertising

SEPTEMBER 2, 2024

Deliveroo is back with a new “brand platform” (isn’t everyone?) from Pablo – ‘Now just got even better.’ One of those meaningless phrases that’s probably had lawyers poring over it to ensure no-one can sue, demand their money back or whatever. And it’s to launch yet another loyalty scheme. Western business is becoming like some … The post Deliveroo says now is even better with new brand platform from Pablo first appeared on More About Adverti

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Advertising Finance Agency 64

VideoWeek

SEPTEMBER 2, 2024

On Sunday, Disney-owned channels – including ESPN, ABC, Freeform, FX and National Geographic – went dark on DirecTV, as carriage negotitations between the media giant and pay-TV distributor fell through. The blackout saw almost 11 million US homes lose access to the channels in the middle of ESPN’s US Open coverage, and before kickoff in a highly anticipated college football game.

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Non-Profit Entertainment Communications Media 59

Exchange Wire

SEPTEMBER 2, 2024

Today (September 3rd, 2024), VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, launched a range of intelligent programmatic OOH planning enhancements within the VIOOH Trading Manager platform. As OOH continues to grow and briefs become more specific, the new [.] The post VIOOH Continues to Innovate for OOH Media Owners with New Audience-Based Visual Planning Enhancements appeared first on ExchangeWire.com.

Audience 59

Audience Media 59

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

More About Advertising

SEPTEMBER 2, 2024

Evidence is emerging about the vast sums made by ad tech middlemen, notably Google and specialist The Trade Desk as the antitrust case against Google in the US develops. Ad analyst Brian Weiser wrote in his newsletter: “In total, these (Google) businesses generated $15 billion in booked revenue and $2.9 billion in net revenue with … The post US court case reveals ad tech giants Google and The Trade Desk coining it first appeared on More About Advertising.

Ad Tech 59

Ad Tech Advertising Finance Media 59

AdPushup

SEPTEMBER 2, 2024

Keisuke Terada appointed as COO of Zelto & Geniee International: Strengthening the Management System of Overseas Business Geniee Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo, President & CEO: Tomoaki Kudo, hereinafter referred to as “Geniee”) announced that on September 1, 2024, Keisuke Terada becomes a new Chief Operating Officer (COO) of Zelto, Inc.

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More About Advertising

SEPTEMBER 2, 2024

Last year’s ‘Barbie’ film was a wry adult spin on the pink doll phenomenon with Margot Robbie and Ryan Gosling. Owner Mattel isn’t letting us get away with that, alas, now positioning Barbie as a kind of entry point to the adult world for kids and their (clearly) dim-witted parents. From 72andSunny. Mattel’s Krista Berger … The post Barbie’s back with a vengeance first appeared on More About Advertising.

Advertising 59

Advertising Agency 59

VideoWeek

SEPTEMBER 2, 2024

Earlier this year the US Federal Trade Commission (FTC), which handles antitrust and consumer protection enforcement in America, issued a blog post warning that “hashing doesn’t make your data anonymous” In the post, the FTC outlined its view that hashing, a technique used to anonymise data, isn’t effective enough to be valid in cases where data anonymisation is a legal requirement. “Companies should not act or claim as if hashing personal information renders it ano

Ad Tech 52

Ad Tech Advertising 52

Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

More About Advertising

SEPTEMBER 2, 2024

There are some big movies coming up this autumn – including sequels for Beetlejuice, Joker and Gladiator – and Specsavers will be at Cineworld cinemas to greet audiences with a new campaign imagining what the cinema experience might be like if the staff didn’t get their eyesight sorted. Poor-sighted cleaners and decorators and failed “turn … The post Specsavers goes to the movies with new Cineworld partnership first appeared on More About Advertising.

Audience 52

Audience Advertising Agency 52

Exchange Wire

SEPTEMBER 2, 2024

Yelp is taking Google on, Telegram falls foul of EU regulators, and retail media spend growing. Yelp is taking on Google in a legal showdown. Yelp is suing Google, claiming the tech giant uses its dominance in web searches to push [.] The post Google v Yelp; Telegram falls foul of EU regulators; Retail Media Spend Growing appeared first on ExchangeWire.com.

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Retail Media Ad network 52

Digiday

SEPTEMBER 2, 2024

While it hasn’t formally launched a publisher program, over the last 18 months Reddit has been steadily rolling out products and resources aimed at courting media companies to increase their presence on the platform. And according to audience development leads from publishers including Newsweek, The Hill and Wirecutter, those efforts have helped pivot focus to the community-based social media platform.

Brand Awareness 60

Brand Awareness Media Audience Marketing 60