Seth Godin
SEPTEMBER 8, 2024
That’s magical. To have the resources to expend labor on something that fills us with joy. If you’re lucky enough to encounter this, perhaps it makes sense not to confuse the issue by also trying to turn it into labor for maximum profit. When we focus on one, we often decrease the other.
AdExchanger
SEPTEMBER 8, 2024
It might be surprising to learn the government fights against monopolies the same way now as it did in the late 19th century – partly because the laws haven’t needed to change all that much. The post How A 134-Year-Old US Law Still Defends Against Monopolies Today appeared first on AdExchanger.
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Digiday
SEPTEMBER 8, 2024
Google’s upcoming antitrust trial brought on by the U.S. Department of Justice looks at the the search giant’s past actions in ad tech, but industry experts say the stakes also are high for the future of AI — and Google’s role within it. While much of the case is focused on Google’s actions in the digital advertising market, some pre-trial evidence from Google and the DOJ already highlighted various aspects of the giant’s AI efforts.
AdExchanger
SEPTEMBER 8, 2024
The Google antitrust trial starting on Monday in Virginia is not about the company’s privacy practices. Google is accused of allegedly operating a monopoly over the digital advertising market. The ad trades have been feasting on the cache of unsealed emails, depositions, motions and other related documents released in the lead-up to the trial. But […] The post Trawling The Google Trial Exhibits For Privacy-Related Tidbits appeared first on AdExchanger.
Advertiser: ZoomInfo
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Digiday
SEPTEMBER 8, 2024
Potential voters are expecting more election content from influencers as the U.S. presidential race enters its most intense phase — but agencies will have to strike the right balance in their creator strategies, content types and the variety of platforms. Agencies expect TikTok to play a major role in the creator space over these final months, but there’s also a growing movement to tighten brand safety measures across social channels.
Bhatnaturally
SEPTEMBER 8, 2024
Every week, I attempt to curate a list of clutter-breaking creative ads. Occasionally, I comment on trends pertaining to the ad industry. In this week’s collection: ads from Nike, Lancôme and more. Nike: winning isn’t comfortable Earlier this year, the ‘Winning isn’t for everyone’ ad fuelled a polarised debate on the internet.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Rob Campbell
SEPTEMBER 8, 2024
Recently I was in NYC and I absolutely loved being back. There’s many reasons for that, of which one is crazy cities are where I feel I am able to breathe. I know that’s a bit of an oxymoron given they’re full of pollution and people, but it’s true. I feel free, alive, engaged and present there. It’s like oxygen to me. Don’t get me wrong, I like Auckland A LOT – much more than some of the other places I’ve lived – but its no comparisson to the busy, demanding, restless and relentless
Digiday
SEPTEMBER 8, 2024
With the Esports World Cup in the rear-view mirror, the event’s organizers and sponsors are projecting confidence around its performance. However, some questions remain about the Esports World Cup’s ability to achieve its ambitious future goals. It’s been just over two weeks since the Esports World Cup’s closing ceremony on August 25, and the numbers are coming in.
More About Advertising
SEPTEMBER 8, 2024
Asahi’s Peroni has appointed McCann Worldgroup led by McCann London as its gl;obal agency of record (AOR.) McCann beat Accenture Song, Uncommon and incumbent Trouble Maker in a pitch. London agency Creature handles other Asahi brands in the UK. Asahi’s chief growth officer Nathalie Pfaff says: “Creatively and strategically, McCann impressed the team over the … The post McCann wins global Peroni first appeared on More About Advertising.
Digiday
SEPTEMBER 8, 2024
As with so many other stories in life, Bob Kantor’s entry into the world of ad agencies starts with a girl. The CEO of Dawn, a 5-year-old agency holding company of sorts that financially partners with (rather than owns) such brands as Crossmedia, Pereira O’Dell, BarkleyOKRP, Zoo Media and the newly formed Citizen Inside, was living in the D.C. neighborhood of Georgetown with a girlfriend during college, but his parents insisted he get a job.
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AdPushup
SEPTEMBER 8, 2024
An ad server is advertising software hosted on a server, used by publishers and ad networks to facilitate and manage ads. Check out our list of the top Ad Servers for publishers. As we delve deeper into the ad monetization world, we come across many avenues that allow us to monetize our website or app advertisements [.
Digiday
SEPTEMBER 8, 2024
Judge Leonie M. Brinkema is set to rule on whether Google crossed the line on federal antitrust laws with its grip on online advertising tech. A judge for the U.S. District Court for the Eastern District of Virginia since 1993, thanks to President Bill Clinton’s nod, Judge Brinkema is no stranger to the spotlight. Known for her sharp eye and decisive rulings, she’s navigated everything from national security to civil liberties.
AdExchanger
SEPTEMBER 8, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Snack Attack Snacks have taken over American culture and media. How? An essay in The Atlantic explores that question and often finds advertising at the heart of the change. The ball started rolling with loosened restrictions on advertising in the ’80s, meaning processed […] The post How Snacks Conquered America; X Loses Its Brazilian Stans appeared first on AdExchanger.
More About Advertising
SEPTEMBER 8, 2024
The Financial Times has partnered with global directors’ forum Chapter Zero to move climate-related issues up the business agenda. A new campaign by Mother frames climate change in language that business understands – and even has a bit of fun with it too. Six different full-page weekly print ads will appear in the FT, all … The post Mother and the FT take climate action into the boardroom first appeared on More About Advertising.
Advertiser: ZoomInfo
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