Adweek
MAY 13, 2024
A striking fact lays bare inequities in corporate leadership: There are more men named "Dick" on public company boards in the U.S. than women or diverse groups. "So Many Dicks," the wryly named campaign from e.l.f. Beauty, uncovers this unsettling truth to underscore the need for more diversity in seats of power. Starting Monday and.
Martech
MAY 13, 2024
Marketing technology spending fell this year, reaching its lowest level in a decade, according to a new Gartner report. Martech is now getting 23.8% of the marketing budget, down from about 25.4% in 2023, according to Gartner’s 2024 CMO Spend Survey. Spending also fell for staff and agencies, while paid media grew. It went from 25.6% last year to 27.9% in 2024.
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Adweek
MAY 13, 2024
Times Square is no stranger to women's bodies, but a particular advertisement recently stirred controversy, reflecting deep societal tensions surrounding motherhood and female sexuality. The ad promoted lactation cookies in a provocative campaign by cookbook author Molly Baz in partnership with breastfeeding startup Swehl. Baz, known for her culinary creativity, ventured into the partnership to.
More About Advertising
MAY 13, 2024
Uncommon Creative Studio is good at grabbing headlines, in some cases it’s pretty good at rewriting what you can do with a medium too. For years the driving force of Out of Home advertising has been digital (much like most other media) with 3D installations leading the way. Old paper-and-paste (although it probably isn’t nowadays) … The post Uncommon delivers uncommonly clever Out of Home mould-breaker for The Ordinary first appeared on More About Advertising.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
MAY 13, 2024
Major League Soccer has a robust post-pandemic story to tell, and it's found just the person to tell it. Newly announced senior vice president and chief marketing officer of MLS and Soccer United Marketing (SUM) Radhika Duggal joins the league at a pivotal point in its history. MLS has grown from 19 teams in 2014.
Martech
MAY 13, 2024
OpenAI’s latest ChatGPT flagship is ChatGPT-4o (“o” for “omnimodel”) which will operate across images and audio as well as text, and will be available to all users, including free users. The news came in a brief online announcement from Mira Murati, OpenAI’s CTO and former interim CEO during Sam Altman’s brief removal from the role.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
MAY 13, 2024
Building and nurturing an active user community can be a game-changer for B2B SaaS companies looking to drive sustainable growth. Implementing a user community strategy offers myriad benefits, supported by industry data and real-world examples from companies like Gainsight, HubSpot and Rocketlane. Understanding user communities About six years ago, I led a global team at a B2B SaaS startup company.
Adweek
MAY 13, 2024
Looks like Fox's famous Animation Domination lineup is about to get a little more universal. Universal Basic Guys--the latest addition to the network's Sunday night cartoon fare--has been gifted with an early Season 2 renewal ahead of its fall debut. That's a big vote of confidence in the series, which hails from sibling creators Adam.
Exchange Wire
MAY 13, 2024
VIOOH, the leading premium global digital out-of-home (DOOH) supply-side platform, announced it has again been recognised by The Sunday Times as one of the best Best Places to Work in the UK, for the second year in a row. VIOOH has [.] The post VIOOH Listed One of the Best Places to Work 2024 by The Sunday Times appeared first on ExchangeWire.com.
Adweek
MAY 13, 2024
The Summer of 1999 was a pivotal moment in the U.S. cultural zeitgeist: Latin pop music burst into the mainstream, driven by the crossover success and appeal of artists such as Ricky Martin, Jennifer Lopez and Marc Anthony, to name a few. The "Latin Boom" was so powerful, that it heralded the inception of the.
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Martech
MAY 13, 2024
Quantcast is a global digital advertising, audience insights and measurement platform. Understandably, it has been following the Google Privacy Sandbox saga with close attention. We sat down with their U.K.-based CMO Amit Kotecha in their New York office for a conversation about recent developments, including the latest delay in cookie deprecation and the new report from the U.K.’s Competition and Markets Authority.
Adweek
MAY 13, 2024
It's well known that springing for a celebrity endorsement can do wonders for brand awareness. But beauty brand The Ordinary challenges this advertising truism in an intentionally star-free campaign. Opting for the minimalist route, The Ordinary launched a global out-of-home campaign by agency Uncommon Creative Studio. The billboards lean into the science behind its products.
Martech
MAY 13, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
Adweek
MAY 13, 2024
Although still a nascent technology, gen AI is already providing a return on investment. More than 3-in-4 chief marketing officers say artificial intelligence is having a positive impact on their marketing efforts, according to new figures from research firm Gartner. Indeed, only 5% of CMOs indicate they are not treating AI as an investment priority.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
illumin
MAY 13, 2024
Mother’s Day is a fantastic opportunity to share our appreciation with the moms and mother figures in our lives, but it is also prime time to see some great ads. The annual maternal celebration took place on Sunday, May 12 this year. In addition to showering moms everywhere with flowers and cards, advertisers jumped at the chance to share their perspectives on the importance of motherhood.
Adweek
MAY 13, 2024
Scope3 is partnering with Snap to expand its carbon emissions measurement into social ad formats, marking the company's first deal with a social platform and offering more specific measurements beyond estimates. Over the last six months, Scope3 has worked with Snap to develop ways of measuring the carbon emissions associated with the different types of.
AdExchanger
MAY 13, 2024
BuzzFeed took another lap around its AI-related talking points as its advertising business took another lap around the drain. The digital publishing company’s revenue has steadily declined since it went public at the end of 2021, which continued in its Q1 earnings report on Monday. Ad revenue dropped 22% YOY to $21.4 million. Content revenue […] The post BuzzFeed Still Sees AI As The Savior Of Its Slumping Ad Business appeared first on AdExchanger.
Adweek
MAY 13, 2024
With everyone comfortably seated and chair references held to a minimum, Fox put its 2023 upfront in the rearview and spent this year's installment focused on the big games and potential wins ahead. Fox returned to a live upfront last year with an event that left half of its attendees standing while others sat.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Ad Monsters
MAY 13, 2024
Political advertisers are forecasted to spend over $12 billion across all channels during the 2024 election cycle, the most in United States history, according to the latest figures from eMarketer. Due to the broad nature of political messaging, a significant portion of that spend is predicted to be funneled into linear TV advertising, where audiences are wide and all-encompassing.
Adweek
MAY 13, 2024
Last year's NBCUniversal upfront was hindered by Hollywood strikes and former ad sales chief Linda Yaccarino leaving for Twitter/X days before the event. This time around, things were wickedly different. With entertainment talent back on the table for NBCU's Monday event from Radio City Music Hall, Jimmy Fallon opened things up by parodying Beyonce's "Texas.
Seth Godin
MAY 13, 2024
Peeves make lousy pets. They undermine us and put us on edge. But quirks? Little eccentricities we see in the world that offer a cost-free smile. Habits or interactions that always make us a little lighter on our feet and open the door to better… They’re easy to find, not hard to adopt and don’t take much maintenance. Where are yours?
Digiday
MAY 13, 2024
As influencer marketing continues to mature and marketers increase ad budgets for this category, there’s more effort than ever to keep tabs on the competition, according to four marketers who told Digiday they’re more focused on competitors’ influencer marketing strategies this year. During the third quarter of 2023, influencer marketing shop Obviously started to spend more time talking to clients and pitching new business on its “predictive modeling” capabilities, according to Mae Karwows
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
AdExchanger
MAY 13, 2024
Actors, musicians, dancers and comedians vouched for the value of NBCU media in between flashy performances and trailers during the programmer's TV upfront. But about advertising, NBCU execs barely made a mention. The post NBCU’s Upfront Trifecta: Content, Sports And Data appeared first on AdExchanger.
IAB Tech Lab
MAY 13, 2024
Understanding the landscape of ID solutions Identity solutions harness a multitude of signals to paint a comprehensive picture of the digital consumer. These signals range from deterministic data, where the identity is known with reasonable certainty, to browser and device data, where identities are inferred based on predictive patterns and […] The post Navigating the Maze of Identity Solutions: A Guide for Advertisers, Publishers, and AdTech appeared first on.
Digiday
MAY 13, 2024
Creating an ad that will get noticed is a basic tenet of advertising. If marketers are going to shell out significant ad dollars for campaigns, they’re doing so with the hope of capturing consumer attention and moving the needle in whatever way will benefit the brand. But what happens if that provocative campaign has the opposite of its intended effect?
Exchange Wire
MAY 13, 2024
We ask our ATS Singapore speakers how they see the retail media space evolving and growing, and look at the opportunities and challenges in the nascent space. Retail media: the convergence of advertising and commerce within the retail environment. As more [.] The post The Evolution of Retail Media: Industry Q&A appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Digiday
MAY 13, 2024
As Roblox evolves from a gaming hub to a full-service digital platform, the company’s leaders have made it clear that every step of this transformation is a calculated move. The eventual goal: to make Roblox a destination for all aspects of virtual life — and to turn a profit in the process. The past month has seen a series of historic firsts for Roblox users, from the late April announcement of an e-commerce pilot test in collaboration with Walmart, to the May 1 rollout of video ads on the plat
AdExchanger
MAY 13, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Hidden Talent Hollywood creatives are being crushed by studios. They suffered a blow during the writers’ and actors’ strikes last year and they’re about to lose out again due to new performance-based payment policies proposed by streamers. Once upon a time, writers, actors and […] The post Creatives Chase Their Cut; Brand Safety Backfires For Verifiers appeared first on AdExchanger.
Digiday
MAY 13, 2024
Subscribe: Apple Podcasts • Stitcher • Spotify Formed in 2020 after TPG bought Goal.com from DAZN, FootballCo has been steadily growing an international audience of soccer fans across its portfolio of nine brands. But this year, FootballCo is making a concerted effort to appeal to the burgeoning fandom of U.S.-based soccer enthusiasts under the leadership of Jason Wagenheim, CEO, North America.
More About Advertising
MAY 13, 2024
Could choosing the right soundtrack help to decide who is going to be next British PM? With a General Election due later this year the political parties will be thinking about choosing the right tunes. D:Ream’s ‘Things Can Only Get Better’ worked for New Labour and Tony Blair in 1997 (and they did, for a … The post Sound specialists pick winning election tunes for Sunak and Starmer first appeared on More About Advertising.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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