Martech
JULY 16, 2024
Marketers continue to move money into digital video despite significant doubts about audience measurement, according to a new report from the IAB. Digital video ad spending is expected to be more than $62 billion this year, the IAB predicts. That is a 16% increase over last year and more than twice the $26 billion in 2020. Since that year ad spend share shifted nearly 20 percentage points from linear TV to digital video.
Adweek
JULY 16, 2024
ADWEEK's Audio Awards honor the best in podcast excellence, including host Julia Louis-Dreyfus, the Kelce brothers' sports smash hit New Heights (winning for the second year in a row) and the True Detective companion show. Podcasting's marketing investment has struggled to reflect its influence on culture: The IAB predicts podcasting will grow 12% to over.
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Martech
JULY 16, 2024
Accurate customer data is a marketer’s goldmine. It unlocks personalized experiences, fuels growth, and maximizes ROI. But the reality is, bad data is the norm. Outdated, inconsistent, or inaccurate information is sabotaging marketing efforts everywhere. Fortunately, there’s a solution. Join us for the webinar, Why Data Standards Are the Key to Your Data Success , where our industry experts will share actionable strategies for overcoming data challenges and achieving data excellence
Adweek
JULY 16, 2024
Marketing maven Todd Kaplan, who left PepsiCo last month after a 17-year run at the food and beverage giant, has announced his new role as CMO of Kraft Heinz North America.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Martech
JULY 16, 2024
Loyalty programs significantly enhance your company’s financial well-being. Beyond simply rewarding returning customers, a strategically designed loyalty program can unlock multiple revenue streams that greatly benefit your brand. So, how do these programs actually generate income? Let’s delve into the key methods they employ to engage customers, boost sales, and ultimately increase your profitability.
Adweek
JULY 16, 2024
There is an unfortunate backward slide on DEI efforts happening in marketing, after a surge following the murder of George Floyd in 2020. Consumer backlash has curtailed many programs at companies ranging from Bud Light to Target and most recently Tractor Supply, while agencies and businesses alike have scaled back their internal DEI agendas.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Adweek
JULY 16, 2024
Apple. Coca-Cola. Nike. McDonald's. OREO. Liquid Death. These brands have built design systems that have seamlessly woven from product to campaign through the funnel. The systems have wedged into our minds, refrigerators, closets, desks, emails and TikToks. The need for comprehensive design thinking is undebatable in a world that has become increasingly global and digital.
Martech
JULY 16, 2024
AI dominates trade shows, boardrooms and sales conversations. It’s mentioned at nearly every event or webinar. With the potential of generative AI anbd other advanced AI models, this excitement is understandable. Customer data platforms (CDPs) are not immune from this hype and excitement. Since a CDP can collect and consolidate customer data from many sources, AI’s role in CDPs certainly doesn’t go unnoticed.
Adweek
JULY 16, 2024
Digging deeper into gaming--and continuing to wrap its arms around chart-topping musicians--Beats by Dre debuted co-branded headphones with Minecraft, announced via a quirky animated video with an Imagine Dragons soundtrack. The short film, from Paris-based creative agency Golgotha, uses the single "Wake Up" from the Grammy Award-winning band's new album for a fast-paced peek into.
illumin
JULY 16, 2024
The advertising world gets together at the Cannes Lions Festival every year to meet and celebrate the industry’s best and brightest. This year the festival was held from the 17 to the 21 of June and like every year before, the week was filled with a showcase of 2024’s most innovative ad campaigns alongside insightful discussions. The Cannes Lions Festival has inspiration around every corner as the marketing community raises its glass to its most creative members.
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Adweek
JULY 16, 2024
Today, minority-owned publishing and media brand Mecenas and Disney Advertising announced the renewal of its strategic content and distribution agreement made last year. It will build on both companies' commitment to creating multicultural content and reaching diverse audiences. The renewal comes after the success of the Hulu series Talking Sabor, created by Mecenas, Disney Advertising.
Seth Godin
JULY 16, 2024
Bullies use intimidation and power to force others to act against their best interests. Bullies blame the victim, assuring everyone that they wouldn’t have to use force if people would simply go along with what they want. Effective bullies organize a small mob to enforce their wishes. Living and working with bullies is no fun. And it’s not productive or resilient.
Adweek
JULY 16, 2024
Data company Alliant has hired investment bank BrightTower to conduct a sale process, according to two sources familiar with the matter. Alliant calls itself a data cooperative, which means it's a hub where brands can add their data to share with other brands. Most of that data is about what consumers bought. Alliant has more.
The Ad Tech Blog
JULY 16, 2024
Integrating RNNs with Graph Neural Networks for Cybersecurity is a cutting-edge approach that combines the strengths of Recurrent Neural Networks ( RNNs ) and Graph Neural Networks ( GNNs ) to enhance cybersecurity measures. This integration aims to provide a robust solution for detecting and mitigating cyber threats by leveraging the sequential data processing capabilities of RNNs and the relational data handling prowess of GNNs.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Adweek
JULY 16, 2024
On this episode of the Brave Commerce podcast, hosts Sarah Hofstetter and Rachel Tipograph sit down with Lorran Brown Cosby, senior vice president of digital and ecommerce at healthcare brand Perrigo. Cosby discusses the groundbreaking launch of Opill, the first over-the-counter birth control pill in the U.S., and its transformative impact on women's health and.
AdExchanger
JULY 16, 2024
Business outcomes are now the most important KPI for determining success with digital video, according to the IAB’s annual report. The post 75% Of All CTV Transactions Are Programmatic appeared first on AdExchanger.
Adweek
JULY 16, 2024
While the topic of genital health remains largely taboo, pH-D Feminine Health drew on humorous euphemisms to start a conversation about the issue. "Love and Hearts for Your Lady Parts" aims to relay health information through innuendo. It is the first work for the brand by Curiosity since becoming agency of record in April. Directed.
AdExchanger
JULY 16, 2024
Third-party cookies weren’t getting the job done for Indeed. So, two years ago, Indeed began working closely with LiveRamp to create a new audience engagement strategy that isn’t as vulnerable to third-party cookie deprecation. The post How Indeed Is Getting Ahead Of The Impending Cookie Collapse appeared first on AdExchanger.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Adweek
JULY 16, 2024
A major restructuring of Minor League Baseball made some new fans among brands, and its future marketing prospects are getting brighter. In 2021, the minor leagues streamlined from more than 160 teams in 14 leagues over five levels of play to just 120 teams--or four for each of 30 Major League Baseball (MLB) franchises--in 11.
Ad Monsters
JULY 16, 2024
HUMAN’s Satori Threat Intelligence Team uncovered a massive mobile malvertising scheme named Konfety, exploiting sophisticated tactics through decoy apps and their “evil twins” to generate up to 10 billion fraudulent programmatic bids per day. HUMAN’s Satori Threat Intelligence Team began noticing that apps that don’t offer advertising were generating an abundance of IVT traffic.
Adweek
JULY 16, 2024
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton is joined by Deirdre Findlay, global chief commercial officer at luxury sound brand Sonos. Findlay shares her career journey from finance to marketing leadership, her passion for connecting with global cultures, and the exciting new product innovations at Sonos. Known.
AdExchanger
JULY 16, 2024
Periodically, the worlds of advertising and partisan politics collide. An impassioned and often politicized debate has taken center stage around the value of walled garden content moderation. There are those who proclaim that any initiative aimed at tackling harmful content on digital media platforms – and how advertising monetizes this content – infringes on freedom […] The post Striking A Balance: Managing Content Moderation And Free Speech In Online Ecosystems appeared first on AdExchan
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Adweek
JULY 16, 2024
Since 2011, the Governors Ball Music Festival has brought together some of the biggest names in music, such as SZA, Sabrina Carpenter and Peso Pluma, in one location. Organizing an event in the city that never sleeps is no easy task. Everything from the musical acts to the brand activations must be engaging. Governors Ball.
VideoWeek
JULY 16, 2024
Sport streaming business DAZN and sports network beIN Sports have agreed a late broadcasting rights deal for France’s top football league Ligue 1, worth €500 million annually until 2029. The sale, agreed shortly before the start of the new football season, averts fears that a deal wouldn’t be reached in time. But France’s Professional Football League (LFP) has had to accept a figure significantly lower than it had hoped.
AdExchanger
JULY 16, 2024
Business outcomes are now the most important KPI for determining success with digital video, according to the IAB’s annual report. The post 75% Of All Transactions Are Programmatic appeared first on AdExchanger.
Digiday
JULY 16, 2024
This is the third installment in Digiday+ Research’s 2024 CMO Strategies series that analyzes key marketer strategies and challenges across leading marketing channels, including ad-supported streaming , retail media , display advertising and social media. 01 Introduction Display ads aren’t going anywhere anytime soon. There’s probably one to the right of this page — but did you notice it?
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdExchanger
JULY 16, 2024
The next Google Search core update is expected in “the coming weeks.” Plus, The TV industry moves slowly, but it’s going FAST now. The post Shaken To The Core, Again; Life In The FAST Lane appeared first on AdExchanger.
Digiday
JULY 16, 2024
It’s been three months since Google delayed its third-party cookie deprecation deadline, but publishers have not restarted their independent tests of Privacy Sandbox in earnest. And recent studies evaluating the Privacy Sandbox’s performance from ad tech platforms Criteo and Index Exchange, haven’t assuaged publishers’ beliefs that the Sandbox simply is not worth their time, thanks to less than stellar results.
Marketing Tech News
JULY 16, 2024
Pipeline360, the media business of B2B marketing demand management specialist, Integrate, has launched a display ad platform that is purpose-built from the ground up to make it easier for B2B marketers to run more impactful and efficient campaigns. The platform includes features that leverage the power of AI and first-party data segments to scale campaign.
Digiday
JULY 16, 2024
A May outage involving the Google Privacy Sandbox APIs put the stark realities of Google Chrome, the world’s most popular web browser, deprecating support for third-party cookies into focus for many in ad tech. Related Insights Life Beyond the Cookie Ad execs sound the alarm over Google’s risky Privacy Sandbox terms Read More While Google’s engineering team was quick to make the requisite repairs and little-to-no data was lost as a result of the outage, according to sources, ad tech compa
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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