Adweek
JULY 16, 2024
ADWEEK's Audio Awards honor the best in podcast excellence, including host Julia Louis-Dreyfus, the Kelce brothers' sports smash hit New Heights (winning for the second year in a row) and the True Detective companion show. Podcasting's marketing investment has struggled to reflect its influence on culture: The IAB predicts podcasting will grow 12% to over.
The Ad Tech Blog
JULY 16, 2024
Integrating RNNs with Graph Neural Networks for Cybersecurity is a cutting-edge approach that combines the strengths of Recurrent Neural Networks ( RNNs ) and Graph Neural Networks ( GNNs ) to enhance cybersecurity measures. This integration aims to provide a robust solution for detecting and mitigating cyber threats by leveraging the sequential data processing capabilities of RNNs and the relational data handling prowess of GNNs.
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Adweek
JULY 16, 2024
Marketing maven Todd Kaplan, who left PepsiCo last month after a 17-year run at the food and beverage giant, has announced his new role as CMO of Kraft Heinz North America.
Martech
JULY 16, 2024
CMOs have the shortest tenures of C-suite executives. One main reason for this is the difficulty CMOs have in proving the financial value of marketing expenses. Despite advancements in addressability and attribution, marketers still struggle to find ROI measures that impress the CFO and the CEO. The ROI metrics challenge The biggest obstacle to developing useful ROI estimates is establishing the right marketing metrics.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JULY 16, 2024
On this episode of the Brave Commerce podcast, hosts Sarah Hofstetter and Rachel Tipograph sit down with Lorran Brown Cosby, senior vice president of digital and ecommerce at healthcare brand Perrigo. Cosby discusses the groundbreaking launch of Opill, the first over-the-counter birth control pill in the U.S., and its transformative impact on women's health and.
Seth Godin
JULY 16, 2024
Bullies use intimidation and power to force others to act against their best interests. Bullies blame the victim, assuring everyone that they wouldn’t have to use force if people would simply go along with what they want. Effective bullies organize a small mob to enforce their wishes. Living and working with bullies is no fun. And it’s not productive or resilient.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Marketing Tech News
JULY 16, 2024
Pipeline360, the media business of B2B marketing demand management specialist, Integrate, has launched a display ad platform that is purpose-built from the ground up to make it easier for B2B marketers to run more impactful and efficient campaigns. The platform includes features that leverage the power of AI and first-party data segments to scale campaign.
Adweek
JULY 16, 2024
While the topic of genital health remains largely taboo, pH-D Feminine Health drew on humorous euphemisms to start a conversation about the issue. "Love and Hearts for Your Lady Parts" aims to relay health information through innuendo. It is the first work for the brand by Curiosity since becoming agency of record in April. Directed.
AdExchanger
JULY 16, 2024
Business outcomes are now the most important KPI for determining success with digital video, according to the IAB’s annual report. The post 75% Of All CTV Transactions Are Programmatic appeared first on AdExchanger.
Adweek
JULY 16, 2024
Apple. Coca-Cola. Nike. McDonald's. OREO. Liquid Death. These brands have built design systems that have seamlessly woven from product to campaign through the funnel. The systems have wedged into our minds, refrigerators, closets, desks, emails and TikToks. The need for comprehensive design thinking is undebatable in a world that has become increasingly global and digital.
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Martech
JULY 16, 2024
Marketers continue to move money into digital video despite significant doubts about audience measurement, according to a new report from the IAB. Digital video ad spending is expected to be more than $62 billion this year, the IAB predicts. That is a 16% increase over last year and more than twice the $26 billion in 2020. Since that year ad spend share shifted nearly 20 percentage points from linear TV to digital video.
Adweek
JULY 16, 2024
Today, minority-owned publishing and media brand Mecenas and Disney Advertising announced the renewal of its strategic content and distribution agreement made last year. It will build on both companies' commitment to creating multicultural content and reaching diverse audiences. The renewal comes after the success of the Hulu series Talking Sabor, created by Mecenas, Disney Advertising.
AdExchanger
JULY 16, 2024
Third-party cookies weren’t getting the job done for Indeed. So, two years ago, Indeed began working closely with LiveRamp to create a new audience engagement strategy that isn’t as vulnerable to third-party cookie deprecation. The post How Indeed Is Getting Ahead Of The Impending Cookie Collapse appeared first on AdExchanger.
Adweek
JULY 16, 2024
A major restructuring of Minor League Baseball made some new fans among brands, and its future marketing prospects are getting brighter. In 2021, the minor leagues streamlined from more than 160 teams in 14 leagues over five levels of play to just 120 teams--or four for each of 30 Major League Baseball (MLB) franchises--in 11.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
JULY 16, 2024
Periodically, the worlds of advertising and partisan politics collide. An impassioned and often politicized debate has taken center stage around the value of walled garden content moderation. There are those who proclaim that any initiative aimed at tackling harmful content on digital media platforms – and how advertising monetizes this content – infringes on freedom […] The post Striking A Balance: Managing Content Moderation And Free Speech In Online Ecosystems appeared first on AdExchan
Adweek
JULY 16, 2024
In this episode of The Speed of Culture podcast, Suzy founder and host Matt Britton is joined by Deirdre Findlay, global chief commercial officer at luxury sound brand Sonos. Findlay shares her career journey from finance to marketing leadership, her passion for connecting with global cultures, and the exciting new product innovations at Sonos. Known.
VideoWeek
JULY 16, 2024
Sport streaming business DAZN and sports network beIN Sports have agreed a late broadcasting rights deal for France’s top football league Ligue 1, worth €500 million annually until 2029. The sale, agreed shortly before the start of the new football season, averts fears that a deal wouldn’t be reached in time. But France’s Professional Football League (LFP) has had to accept a figure significantly lower than it had hoped.
Adweek
JULY 16, 2024
Data company Alliant has hired investment bank BrightTower to conduct a sale process, according to two sources familiar with the matter. Alliant calls itself a data cooperative, which means it's a hub where brands can add their data to share with other brands. Most of that data is about what consumers bought. Alliant has more.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
JULY 16, 2024
Business outcomes are now the most important KPI for determining success with digital video, according to the IAB’s annual report. The post 75% Of All Transactions Are Programmatic appeared first on AdExchanger.
Adweek
JULY 16, 2024
Since 2011, the Governors Ball Music Festival has brought together some of the biggest names in music, such as SZA, Sabrina Carpenter and Peso Pluma, in one location. Organizing an event in the city that never sleeps is no easy task. Everything from the musical acts to the brand activations must be engaging. Governors Ball.
Ad Monsters
JULY 16, 2024
HUMAN’s Satori Threat Intelligence Team uncovered a massive mobile malvertising scheme named Konfety, exploiting sophisticated tactics through decoy apps and their “evil twins” to generate up to 10 billion fraudulent programmatic bids per day. HUMAN’s Satori Threat Intelligence Team began noticing that apps that don’t offer advertising were generating an abundance of IVT traffic.
Martech
JULY 16, 2024
Accurate customer data is a marketer’s goldmine. It unlocks personalized experiences, fuels growth, and maximizes ROI. But the reality is, bad data is the norm. Outdated, inconsistent, or inaccurate information is sabotaging marketing efforts everywhere. Fortunately, there’s a solution. Join us for the webinar, Why Data Standards Are the Key to Your Data Success , where our industry experts will share actionable strategies for overcoming data challenges and achieving data excellence
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
AdExchanger
JULY 16, 2024
The next Google Search core update is expected in “the coming weeks.” Plus, The TV industry moves slowly, but it’s going FAST now. The post Shaken To The Core, Again; Life In The FAST Lane appeared first on AdExchanger.
Martech
JULY 16, 2024
Loyalty programs significantly enhance your company’s financial well-being. Beyond simply rewarding returning customers, a strategically designed loyalty program can unlock multiple revenue streams that greatly benefit your brand. So, how do these programs actually generate income? Let’s delve into the key methods they employ to engage customers, boost sales, and ultimately increase your profitability.
Digiday
JULY 16, 2024
It’s been three months since Google delayed its third-party cookie deprecation deadline, but publishers have not restarted their independent tests of Privacy Sandbox in earnest. And recent studies evaluating the Privacy Sandbox’s performance from ad tech platforms Criteo and Index Exchange, haven’t assuaged publishers’ beliefs that the Sandbox simply is not worth their time, thanks to less than stellar results.
Martech
JULY 16, 2024
Pipeline 360, Integrate’s B2B media business, today launched a purpose-built display advertising platform which will combine with its “write once, publish often” content syndication solution for an integrated “branded demand” offering, where demand generation is wrapped together with building brand awareness. Faced with Google’s ever-impending third-party cookie deprecation and increasingly stringent privacy regulations, the new platform de-emphasizes third-pa
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Digiday
JULY 16, 2024
This is the third installment in Digiday+ Research’s 2024 CMO Strategies series that analyzes key marketer strategies and challenges across leading marketing channels, including ad-supported streaming , retail media , display advertising and social media. 01 Introduction Display ads aren’t going anywhere anytime soon. There’s probably one to the right of this page — but did you notice it?
Rob Campbell
JULY 16, 2024
Going through some old photos, I found this from the great Jeff Goodby that he tweeted in 2015 … Good isn’t it?! Well I say good, but it’s pretty tragic really … made worse by the fact it still rings true almost a decade later. What’s even more annoying is that even when told – some refuse to accept it. For ‘some’, read that as certain clients, procurement departments and the occasional ‘expert’ So even though they have zero experience
Digiday
JULY 16, 2024
A May outage involving the Google Privacy Sandbox APIs put the stark realities of Google Chrome, the world’s most popular web browser, deprecating support for third-party cookies into focus for many in ad tech. Related Insights Life Beyond the Cookie Ad execs sound the alarm over Google’s risky Privacy Sandbox terms Read More While Google’s engineering team was quick to make the requisite repairs and little-to-no data was lost as a result of the outage, according to sources, ad tech compa
More About Advertising
JULY 16, 2024
Xbox’s multi-award winning ‘Everyday tactician’ campaign from McCann London, featuring Bromley FC and Nathan Owolabi, concludes with the release of the third film. The campaign shows Owolabi joining the football club as a tactician after being selected through Sega’s Football Manager game. Everyday Tactician won Two Grand Prix and a Titanium Lion at the recent … The post McCann’s Xbox ‘Everyday Tactician’ comes to a winning close first appeared on More About Advertising.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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