Adweek
SEPTEMBER 24, 2024
The digital media company Vice relaunched its print magazine and debuted its first subscription product on Tuesday, part of a broader renaissance of the publisher following its May 2023 bankruptcy filing. The revival is the byproduct of a joint venture between Vice Media and Savage Ventures, which acquired the rights to Vice's digital properties in.
Exchange Wire
SEPTEMBER 24, 2024
Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the omnichannel campaign activation platform, announced today (September 24th, 2024) the launch of a new suite of self-service capabilities designed to redefine what it means to [.] The post Clinch Launches GenAI-Powered ‘Copilot’ appeared first on ExchangeWire.com.
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Adweek
SEPTEMBER 24, 2024
The first season of the reality television series The Offseason will premiere on X (formerly Twitter) on Oct. 18, a decision that coproducer Alexis Ohanian attributed to the greater creative control the platform offered compared to traditional streamers. Speaking on-stage at ADWEEK's Brandweek event in Phoenix, Ariz., Ohanian shared the rationale that led him and.
Seth Godin
SEPTEMBER 24, 2024
There is always room for someone who really knows their way around an industry, a technology or a problem. That’s what agents, agencies and organizers do. The hard part isn’t in finding people who will value true on-the-ground expertise. The hard part is actually earning it and maintaining it. As long as there are folks who are lost, we will need guides.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
SEPTEMBER 24, 2024
Paramount Global began its second phase of workforce reductions Tuesday, saying that 90% of its layoffs will be completed by the end of the day, according to The Hollywood Reporter. Phase one of the entertainment and media conglomerate's initiative to slash 15% of its U.S. workforce, which took place last month, resulted in the closure.
AdExchanger
SEPTEMBER 24, 2024
On Tuesday, mar tech company GrowthLoop announced the launch of its new customer data platform, called The Loop. The post GrowthLoop Brings Generative AI To Its Customer Data Platform appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
SEPTEMBER 24, 2024
“Architecture vision” is the third of six core competencies marketers need to develop, and what is means for marketers. In previous articles, I discussed the first two of those competencies: generalized system understanding and martech tool management. This third competency, architecture vision, might be thought of as the sum of those first two competencies.
Adweek
SEPTEMBER 24, 2024
Phillip Hendrix has joined Atlanta NBC affiliate WXIA as managing editor. Hendrix began his career as a photojournalist and has held various leadership positions in small and large markets, including serving as managing editor at WXYZ in Detroit. Most recently, Hendrix was a senior producer at Black News Channel and TheGrio, overseeing news and entertainment.
AdExchanger
SEPTEMBER 24, 2024
The targeting and measurement for performance advertising keeps getting more granular, more precise and more sophisticated. Yet brand advertising – even on digital channels – can feel like it’s stuck in the 1950s. Advertisers blanket broad audiences with high-level brand messages, accepting that the value and impact of these efforts may be largely intangible or […] The post How Performance Advertisers Are Working Backward To Build Their Brands appeared first on AdExchanger.
Adweek
SEPTEMBER 24, 2024
Editor's note: In this article, ADWEEK deviated from its style of using "Latinx" due to the writer's preference. "Latine" is a gender-neutral form of the word Latino. "How do you say popcorn in Spanish?" Next time you're at a party with Latine friends, open this can of worms for a good laugh. You'll hear "palomitas,".
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AdExchanger
SEPTEMBER 24, 2024
Covering Google’s ad tech antitrust trial in Virginia is surreal for anyone who’s been in ad tech as long as Ari Paparo. Paparo, who decamped to Alexandria for the first two weeks of the trial, watched as a parade of his acquaintances, personal friends and former colleagues were called to the stand to get grilled […] The post Ari Paparo, On The Ground In Virginia appeared first on AdExchanger.
Adweek
SEPTEMBER 24, 2024
Today, activist group Clean Creatives released its annual F-List report, publicizing 1,010 contracts between 590 ad and PR agencies and over 400 fossil fuel companies. All the contracts dated from 2023 and 2024, and were dug up by Clean Creatives' lead researcher, Nayantara Dutta, with support from strategic insights company Source Nine. "When it comes.
Martech
SEPTEMBER 24, 2024
TikTok is taking a direct shot at Google with the launch of TikTok Search Ads Campaign in the U.S. Advertisers can now target users on its search results page. Previously, ads on TikTok’s search page were more generic. But now brands can tailor their ads to align with specific search behaviors. TikTok’s testing shows that combining Search Ads with In-Feed Ads boosts conversions by 20%, with users who don’t engage with an ad initially more likely to interact after seeing a related search ad.
Adweek
SEPTEMBER 24, 2024
Mozilla, founded by Netscape employees in 1998 as a source of free internet software, teamed up with global branding agency Jones Knowles Ritchie on a rebrand aimed at encouraging people to "reclaim the internet as a global public resource, open and accessible to all." The rebranding effort incorporated feedback from Mozilla employees, the broader Mozilla.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
SEPTEMBER 24, 2024
A collaboration between Canada’s major rail network VIA and newspaper The Globe and Mail demonstrated a 300%-plus increase in reach for a targeted segment over a general travel audience. The collaboration was enabled by data clean room vendor Optable. The statistics. Four data points were released to indicate the success in using the Optable platform: A segment based on insights into matched customers yielded a 3.4X greater reach than addressing a general travel audience.
Adweek
SEPTEMBER 24, 2024
California Attorney General Rob Bonta filed a lawsuit Monday against ExxonMobil, accusing the oil and gas giant of exaggerating the effectiveness of its plastics recyclability efforts and causing pollution in the state, The Wall Street Journal reports.
Martech
SEPTEMBER 24, 2024
Yes, I meant what I said in the headline. And I say that with confidence, not arrogance, after being in email marketing for 25 years and watching company after company, vertical after vertical, falling somewhere on the spectrum of email investment. On one end, companies invested significant time and money in email; on the other, they stumbled into it without that same investment.
Adweek
SEPTEMBER 24, 2024
Oh, what a beautiful mornin' for Good Morning America. ABC News' flagship morning news program wrapped up the 2023-2024 season with a first place finish among total viewers--the 12th straight season that its perched at the top of the roost. But GMA had to cede the advertiser-treasured Adults 25-54 demo to Today as the NBC.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
SEPTEMBER 24, 2024
The push for better data privacy protections in digital advertising is changing how publishers, advertisers, agencies and tech vendors collaborate on campaigns. Case in point: Canada-based news outlet The Globe and Mail has transformed how it runs its always-on direct ad campaigns with Canadian transit company VIA Rail. With input from VIA Rail’s agency, Omnicom […] The post How Clean Room Tech Helps Advertisers, Publishers And Agencies Cut Media Waste appeared first on AdExchanger.
Adweek
SEPTEMBER 24, 2024
Chenue Her will join Fox owned station KMSP Fox 9 as weekday morning anchor. Starting in October, he'll co-anchor the 4:30 to 6 a.m. hours of Fox 9 Morning alongside Hannah Flood. In addition, Kelly O'Connell will join Tom Butler for the 6 and 7 a.m. hours. "We've been big Chenue fans from afar for.
Exchange Wire
SEPTEMBER 24, 2024
At its A Morning at the Movies event, Digital Turbine revealed research which makes the case for why advertisers should shift more of their ad spend from walled garden platforms to mobile gaming. Speakers outlined why it’s in advertisers’ best [.] The post From Walled Garden Platforms to Mobile Gaming: Why Advertisers Should Shift their Ad Spend appeared first on ExchangeWire.com.
Adweek
SEPTEMBER 24, 2024
Artificial intelligence (AI) has been a buzzworthy topic in the industry for a while now. While AI is still a wild west of sorts, many agencies have been utilizing it to streamline everything from planning and strategy to creative ideation. At the 4A's CEO Breakfast at Cannes Lions, ADWEEK sat down with a group of.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Digiday
SEPTEMBER 24, 2024
The 2024 Greater Good Awards are presented by Digiday, Glossy, Modern Retail and WorkLife, and showcase the work being done around social causes, its impact, and ultimately those working toward the greater good. This year’s finalists exemplify the powerful themes driving change across industries. From empowering communities through education to fostering economic equity and opportunity, these companies are committed to creating lasting impact.
Adweek
SEPTEMBER 24, 2024
Journalists employed by Southern California News Group, including the Orange County Register and Los Angeles Daily News, overwhelmingly voted to authorize a strike, their union announced Monday.
Martech
SEPTEMBER 24, 2024
This week, technology company IRCODE introduced an image-scanning platform aiming to replace QR codes in video ads. The company uses a patented technology called Exact Match that lets app users scan physical displays like outdoor ads, and video and TV ads. After unveiling the technology, the company gave MarTech a peek at how the app works in an exclusive interview.
Adweek
SEPTEMBER 24, 2024
When socializing with friends, many of us typically think of going to a bar or club. However, there's a new option now thanks to Remedy Place, a unique social wellness club that has reimagined the concept of social self-care, life balance, and holistic community. Dr.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech
SEPTEMBER 24, 2024
SAP today announced integrations with customer success and product experience vendor Gainsight and online marketplace integrator ChannelEngine. It also released the SAP Emarsys annual Customer Loyalty Index. The announcements coincided with SAP CX Live, an online event. The integrations are clearly aimed at enterprise-level SAP customers. Gainsight is likely to be of more interest in the B2B space while ChannelEngine offers opportunities for ecommerce businesses.
Adweek
SEPTEMBER 24, 2024
The Penguin is an ice-cold hit. Per HBO, the spinoff series starring Colin Farrell and Cristin Milioti opened to 5.3 million U.S. viewers across all platforms since its debut Sept. 19. (Variety) The figure marks the biggest four-day audience for a new series on Max in every region globally since The Last of Us in.
Digiday
SEPTEMBER 24, 2024
After months of will-they-won’t-they , TikTok is finally getting serious about turning user searches into ad dollars. As of today (Sept. 24), the short-form video giant has rolled out its Search Ads Campaign tool, giving advertisers the ability to target ads based on what users are actively searching for. The goal is to turn those searches into ad dollars by matching ads with user intent, and cashing in on exactly what users want.
Adweek
SEPTEMBER 24, 2024
New York agency Johannes Leonardo has made several key creative promotions and a new hire to bolster its creative leadership. Jonathan Santana has been promoted from executive creative director to chief creative officer, while Lex Beltrone joins the agency as executive creative director, coming over from FCB. In addition, Zoe Kessler, Jeph Burton, and Hunter.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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