Adweek
SEPTEMBER 24, 2023
After being on strike since May 2, Hollywood writers have a contract to return to work. Following 5 days of negotiations the Writers Guild of America (WGA) and the Alliance of Motion Picture and Television Producers(AMPTP) released a surprising joint statement late last week that progress was being made. Sunday night came the news that.
AdExchanger
SEPTEMBER 24, 2023
After 12 years of working in – or adjacent to – the ad tech industry, I am coming to terms with the simple answer to many depressing questions. The post ‘Money Doesn’t Stink:’ The Sad State Of Affairs In Ad Tech appeared first on AdExchanger.
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Seth Godin
SEPTEMBER 24, 2023
Make it easy! they insist. One of the longest-running direct response ads of all time was for a piano playing course. For more than forty years, people mailed in money for a simple, fast way to impress their friends by playing the piano. They sold a lot of manuals, but I’m guessing not many people actually learned to play. And every year, there are new electronic devices, pills and procedures that promise to help people lose weight or get fit without trying very hard.
AdExchanger
SEPTEMBER 24, 2023
American Express doesn’t just issue credit cards; it’s also in the attribution business. Because Amex can see both sides of a transaction, it’s able to collect insights about buying behavior The post Amex Is Making A Statement With Closed-Loop Measurement appeared first on AdExchanger.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Digiday
SEPTEMBER 24, 2023
Publishing executives shared their honest and unfettered opinions on the rise of generative artificial intelligence technology and its impact on traffic, jobs and content production and protection at the Digiday Publishing Summit in Key Biscayne, Fla., last week. In closed-door sessions, executives opened up about their concerns around how generative AI chatbots will impact site traffic and jobs in the media industry, and the limitations of protecting their content from chatbot web crawlers.
AdExchanger
SEPTEMBER 24, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Primed For Ads Amazon Prime is the latest streaming service that will add ads, Variety reports. Early next year, The post Amazon Prime Shall Soon Have Ads; Programmatic Has Delicate Dynamics appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Seth Godin
SEPTEMBER 24, 2023
It might be the high fidelity of a good LP on a great turntable. It sounds just like the original recording. It might be the high fidelity of loyalty. No shopping around for a momentarily better deal. It might be the high fidelity of genre. This is just what you hoped it would be. And it might be the high fidelity of a simulation, which is sort of a combination of the previous three.
Digiday
SEPTEMBER 24, 2023
S4 Capital’s Media.Monks is developing an AI tool to produce fan content and highlights targeted at Gen Z, but it’s not the only agency out there applying the hot tech to short-form video. Media.Monks’ software-defined production solution uses AI and machine learning to identify highlights from live broadcasts to create custom highlights based on audience interests and affinity groups based on its data.
More About Advertising
SEPTEMBER 24, 2023
You have to feel for agencies who win a shiny new account only to find the client mired in some scandal or other. We’ve had VCCP winning Thames Water – and preparing an ad with Brian the other – only to find TW is running out of money and about the least popular company in … The post Scandal-hit Post Office moves from Ogilvy to Krow first appeared on More About Advertising.
Digiday
SEPTEMBER 24, 2023
In what’s been billed as a battle for the future of the internet, key details of Google’s ad sales operations came out in the early proceedings of the Justice Department’s antitrust trial over Google’s search operations. Notable talking points include: how Google tweaks prices to meet revenue goals and its conscious efforts not to mention concepts such as winners or losers when it comes to ad auctions.
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Bhatnaturally
SEPTEMBER 24, 2023
I curate clutter-breaking creative ads and ideas that help address a business problem or opportunity (well, mostly). Occasionally I comment on the business aspects of the ad industry. Here are some ads which caught my eye this past week or so: Uber Eats: almost almost anything With a brand name like that, it is a tough ask to [.] The post Uber Eats ‘Get almost almost anything’, Apple’s ‘Mother Nature’ and more: creative ads of the week appeared first on Bhatnaturall
Digiday
SEPTEMBER 24, 2023
The death of the third-party cookie was one of the top topics discussed during the September 2023 edition of the Digiday Publishing Summit. As it was at the March 2023 edition. And the September 2022 edition. And the March 2022 edition. And the September 2021 edition. And as it will probably be at the March 2024 edition. “We’ve been talking about cookie deprecation for the last three years now,” said Ariscelle Novicio, svp and head of technology at New York Post.
Exchange Wire
SEPTEMBER 24, 2023
In today's ExchangeWire news digest: the Competition and Markets Authority acknowledges there are grounds to clear Microsoft's planned acquisition of Activision; TikTok Shop faces regulatory headwinds in Indonesia; and Amazon appears set to take adverts to Prime. CMA says there are "reasonable [.] The post CMA Acknowledges Grounds to Clear Microsoft-Activision Deal; TikTok Shop Faces Resistance in Indonesia appeared first on ExchangeWire.com.
Digiday
SEPTEMBER 24, 2023
In the face of mounting pressure from clients to cut costs and better understand the nature of programmatic or automated buying of media, some are choosing to shore up their data intelligence prowess. And IPG is just the latest holding company to shake up its roster of products and offerings to simplify and speed up its ability to deliver better insights on media investments.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Exchange Wire
SEPTEMBER 24, 2023
With just a week to go until ATS Singapore, and ahead of his appearance at the event, Chris Mottershead, commercial director APAC, Publica, sat down with ExchangeWire to talk about CTV trends coming out of APAC, including challenges and opportunities, [.] The post Publica’s Chris Mottershead on CTV Trends in APAC, Data-Driven Insights and ROI, and ATS Singapore appeared first on ExchangeWire.com.
Digiday
SEPTEMBER 24, 2023
With all the AI hearings happening in Congress and around the world, it can be tricky keeping track of all the discussions about AI’s potential risks and rewards — let alone how to regulate it. However, in a hearing last week with British Parliament, a former rocket scientist gave a memorable metaphor that helps illustrate the importance of quality data in the debate about generative AI.
More About Advertising
SEPTEMBER 24, 2023
Creature London has reworked the Grease hit You’re the one that I want to tell the story of a family where it’s the kids – not the chills – that are multiplying and the parents are losing control, until they take a trip to Dunelm. It’s all part of a new “brand platform” that positions … The post ‘You’re the one that I want.’ Dunelm does ‘Grease’ in new Creature ad first appeared on More About Advertising.
AdExchanger
SEPTEMBER 24, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Primed For Ads Amazon Prime is the latest streaming service that will add ads, Variety reports. Early next year, ad units will start to appear in Prime Video shows and movies for subscribers in the US, UK, Canada and Germany. Though people will have […] The post Amazon Prime Shall Soon Have Ads; Programmatic Has Delicate Dynamics appeared first on AdExchanger.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
More About Advertising
SEPTEMBER 24, 2023
Online gaming brand BetMGM is launching with a fanfare in the UK, spearheaded by a big, shiny ad campaign featuring comedian Chris Rock – perhaps best known to British audiences for being slapped on stage by Will Smith at the 2022 Oscars. In the ad by a London independent agency called Recipe, Rock travels from … The post BetMGM speeds into the UK with Chris Rock spectacular first appeared on More About Advertising.
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