Adweek
APRIL 12, 2024
When AT&T Business teed up a brand campaign targeting mom-and-pop shops with a reunion of The Office cast, The Masters provided the perfect grounds for an opening drive. Actor Rainn Wilson (The Office's Dwight Schrute) joined AT&T and its partners on an integrated Omnicom team led by BBDO, teasing the latest installment of AT&T Business's.
Seth Godin
APRIL 12, 2024
There are few sitcoms, thrillers or plays where the plot can tolerate the addition of a cell phone. Once the characters have the ability to connect and clear up misunderstandings at will, a lot of tension disappears. If Juliet had had a smartphone, she and Romeo would have ended up married, living in a house in the suburbs. And the ubiquitous meeting-in-person has a similarly long history.
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Adweek
APRIL 12, 2024
Quaker followed up the tear-jerking, decades-spanning film that introduced its "You've Got This" platform by tugging on heartstrings again. This time, "100 Reasons to Rise" documents people between the ages of one and 100 having breakfast before a big day. Academy Award nominee Misan Harriman and his close collaborator, Domizia Salusest, took black-and-white photographs of.
Seth Godin
APRIL 12, 2024
When someone starts a business, they spend a bunch of time with a business plan, working to raise funds and get it off the ground. After that, though, the purpose of the business is completely aligned with the idea of not running out of money. We run a business to make money, not to spend it. If done well, there’s no more fundraising after a startup period.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
APRIL 12, 2024
After debuting on the stock market with a pop in March, Reddit chief marketing officer Roxy Young joined ADWEEK's Social Media Week event in New York this week to bust some myths for advertisers still leery about appearing on the community-driven platform. Young outlined the platform's performance prowess and how the community appreciates conversations from.
Martech
APRIL 12, 2024
The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. At a time when uncertainty about everything from war to global warming to economics dominates the headlines, the customer data platform is increasingly seen as one of the musthave elements of the martech stack.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
APRIL 12, 2024
As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity. While one-off projects have their place, they often involve numerous moving parts and in my experience, using a project-based approach can lead to crucial elements being overlooked. This is particularly true when building a martech stack or developing content, for example, where a program-based approach can ensure that all aspects are conside
Adweek
APRIL 12, 2024
After its viral Super Bowl campaign featuring actor Michael Cera, skin care brand CeraVe is again blurring the lines between advertising and entertainment with a movie trailer for a romantic comedy. The trailer previews a fake film, The One Under the Sun, that has all the makings of a Netflix romcom sensation, with a woman.
Martech
APRIL 12, 2024
Meta advertisers say the cost of running campaigns across its platforms has surged due to ongoing issues with its algorithm. Brands report sales and return-on-ad-spend have plummeted, while cost-per-click and cost per 1,000 impressions are up by a factor of three in recent months – with no explanation from Meta as to why. Why we care. If the reported ongoing algorithm issues continue to impact ad performance, marketers will need to take action to reduce costs by exploring rival platforms like G
Adweek
APRIL 12, 2024
The digital age has ushered a revolution in media consumption, with livestreaming becoming a pivotal battleground for audience attention. Amidst this shift, platforms that prioritize interactivity and community are emerging as leaders, reshaping entertainment, gaming and social communication. Ben Keighran's live sports broadcasting platform, Caffeine, epitomizes this transformation, offering a glimpse into the future of.
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AdPulp
APRIL 12, 2024
Medium is taking a stand on AI-generated writing. An email from Medium arrived in my inbox a few days ago describing changes that are coming to the publishing platform. Beginning May 1, 2024, stories with AI-generated writing (disclosed as such or not) are not allowed to be paywalled as part of Medium’s Partner Program. Accounts […] The post Medium Separates from the AI Pack appeared first on Adpulp.
Adweek
APRIL 12, 2024
Time can seem to stand still in action movies when the star gives a big speech during a disaster or while a countdown ticks towards calamity. French broadcaster Canal+ pokes fun at this trope with an ad where the classic inspirational monologue doesn't go as planned. The nearly four-minute film starts with a frantic call.
Ad Badger
APRIL 12, 2024
Today at Ad Badger, we’re breaking down the Amazon Associates Program for you. This is a cool way for bloggers, Read More How to Earn with Amazon Associates Program? The post How to Earn with Amazon Associates Program? appeared first on Ad Badger.
Exchange Wire
APRIL 12, 2024
DoubleVerify ("DV"), a leading software platform for digital media measurement, data, and analytics, announces the rollout of 16 new brand safety and suitability categories for TikTok advertisers, to support TikTok’s new Inventory Filters - Vertical Sensitivity and Category Exclusion, to [.] The post DoubleVerify Expands AI-Powered Brand Safety & Suitability Capabilities for TikTok Advertisers appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
More About Advertising
APRIL 12, 2024
In the dim-and-distant wasn’t Lucozade supposed to have some medicinal properties? Now it’s owned by Suntory and positioned firmly in the energy drink category, a rival to Red Bull presumably. Adam&eveDDB is currently in the creative chair and so what you get is well-crafted and to the point, featuring a dance-off between northern soul fans … The post Does Lucozade’s new ‘energy’ pitch fall a little flat?
Smart-Hub
APRIL 12, 2024
Monitoring advertising KPIs and metrics is key to making data-driven decisions and improving campaigns’ performance. On the basis of analytical data, marketers can identify weaknesses and opportunities and, as a result, achieve better results and remain competitive. Let’s review key programmatic ad metrics and find out what you can do as an ad exchange owner.
More About Advertising
APRIL 12, 2024
The big ad holding group creative agencies are still struggling to hold their heads above water. M&C Saatchi (admittedly not one of the biggies) recently admitted that its margin on creative was 8% against 22% on some other activities. Might short films for YouTube and elsewhere be one answer? BBDO CCO David Lubars is retiring … The post MAA Ad of the Week: Canal+ from BETC Paris first appeared on More About Advertising.
Exchange Wire
APRIL 12, 2024
This week on The Stack: New AI Models on the Horizon; Google Cloud Announces Updates and Partnership with WPP; Elon Musk Faces Supreme Court Scrutiny The realm of big tech has seen many announcements this week. In the US, lawmakers are [.] The post New AI Models on the Horizon; Google Cloud Announces Updates and Partnership with WPP; Elon Musk Faces Supreme Court Scrutiny appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
VideoWeek
APRIL 12, 2024
In this week’s Week in Review: Andrew Jassy says Amazon Prime Video’s ad reach is over 200 million, BuzzFeed wants to become the “defining media company for the AI era”, and ProSieben fends off MFE as it sells off some non-TV assets. Top Stories Amazon Claims 200 Million Monthly Reach for Prime Video Ad Offering Amazon CEO Andrew Jassy provided an update on Amazon’s ad offering within its Prime Video streaming service, suggesting that the ad-supported service has a
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