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Sat.Jul 06, 2024

Advanced Feature Engineering for Predictive Models in RTB

The Ad Tech Blog

JULY 6, 2024

In the fast-paced world of real-time bidding (RTB), advanced feature engineering is crucial for developing predictive models that can optimize ad placements and maximize returns. This article delves into the intricacies of feature engineering in RTB, offering insights and practical steps for industry professionals. Understanding Advanced Feature Engineering in RTB Key Points Importance of feature engineering in RTB.

Machine Learning

Machine Learning Display Advertising Education Advertising

Can you draw it on a graph?

Seth Godin

JULY 6, 2024

Explain it with quadrants? Translate it into Spanish? It’s easy to memorize a few words that purport to explain something, but all they do is relabel it. If you truly understand something, you can use different modalities to help someone else understand it. The magic of a good graph is that it makes the concept itself visible. That’s why most graphs aren’t any good.

Sat.Jul 06, 2024

Advanced Feature Engineering for Predictive Models in RTB

Can you draw it on a graph?

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