Adweek
OCTOBER 11, 2024
For producer Theresa Kang, everything comes down to perspective. Kang, the CEO of Blue Marble Pictures, was born in the United States, but her sister and parents were immigrants born in South Korea, resulting in her growing up in a multicultural household. Her upbringing has always played a major role in her life and the.
Martech
OCTOBER 11, 2024
CMOs are working hard to bring the value of personalization to their customers and businesses, especially to build stronger customer relationships. But now, edge computing is kicking things up a few notches, enabling personalized, real-time interactions faster, more efficiently and more securely. Edge computing might sound like bougie sales jargon. However, capturing its potential could redefine how you engage with customers and elevate your brand’s customer experience strategy.
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Adweek
OCTOBER 11, 2024
The digital media firm G/O Media filed a lawsuit in Delaware court last month against Paste Media, according to public records obtained by ADWEEK. The lawsuit alleges that Paste Media breached the contract the two parties signed last year when Paste Media acquired the titles Jezebel and Splinter from G/O Media in November 2023. The.
Seth Godin
OCTOBER 11, 2024
The first step in building a successful and elegant strategy is to see the systems that are part of our lives. October is a fine month to take a moment to look closely at one: the system that brings us cheap chocolate. Like most systems, it’s largely invisible. The people in it don’t mean to do harm, they’re simply making choices that feel like their best option.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
OCTOBER 11, 2024
Conquering generative artificial intelligence (AI) is the next battlefield for big tech platforms, but Google could be on the back foot thanks to the response to its dominance in search. The proposed remedies recommended by the Department of Justice (DOJ) to rid Google of its alleged monopolistic behavior in search have the potential to hamper.
Martech
OCTOBER 11, 2024
Since you work in marketing, you’re well aware of the bad rap marketing technology gets from time to time. Many of the features in martech solutions go unused. That’s true, but it’s true of software in general, not just martech tools. You’re only using a fraction of the capabilities of your web browser, email client and productivity software too. We can’t accurately measure the ROI of our martech investments.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Ad Tech Daily
OCTOBER 11, 2024
Integration continues to expand technology offerings for DataVerify clients ST. LOUIS, Mo. — DataVerify®, a leading provider of data verification, risk management, and workflow automation services, today announced it is working with Tavant, a leading digital products and services company, to make DataVerify’s DRIVE® platform and product offerings accessible within a multitude of new loan […] The post DataVerify Announces New Integration Capabilities Via Tavant appeared first on Ad Te
Adweek
OCTOBER 11, 2024
The digital media company Vox Media signed the YouTube creator Kenny Beecham to its podcast network Friday, part of a broader strategy from the company as it seeks to position its podcast portfolio as a multichannel offering that goes beyond audio.
Ad Tech Daily
OCTOBER 11, 2024
Meet ViantAI: The Future of Programmatic Advertising is Here IRVINE, Calif. — Viant Technology Inc. (NASDAQ: DSP) has launched ViantAI, an advanced AI-powered platform set to reshape how programmatic advertising is planned, purchased and measured. By delivering a new level of intelligence, efficiency, and automation, ViantAI helps advertisers and agencies take control of their campaigns with […] The post ViantAI Launches to Transform Advertising appeared first on Ad Tech Daily.
Adweek
OCTOBER 11, 2024
As we settle into the 2024-2025 broadcast season, TVNewser is taking a last look back at some of the lesser-told narratives of 2023-2024 broadcast season. We're focusing on time periods and networks that don't always factor into our weekly coverage, from the Sunday morning shows to NewsNation and CNBC. Sunday Morning News CBS News' Face.
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Ad Tech Daily
OCTOBER 11, 2024
The solution includes a CTV first-to-market Shopify integration, allowing for self-service shoppable campaigns SAN JOSE, Calif. — Today, Roku (NASDAQ: ROKU), the #1 TV streaming platform in the U.S.*, announced the launch of Roku Ads Manager, a direct self-service solution designed for CTV performance. With TV ad spending shifting further away from linear and digital-native marketers eager […] The post Roku Launches Ads Manager, a Self-Service Performance Solution for Growth Marketer
Adweek
OCTOBER 11, 2024
Successful experiential marketing has become more than just hosting a one-time pop-up event or providing guests with a photo opportunity. In "Immersive Brand Moments: Designing Experiences That Captivate and Convert," an ADWEEK House group chat presented by National CineMedia, panelists chimed in on making events stand out. "There has just still been a lot of.
Ad Tech Daily
OCTOBER 11, 2024
MOUNTAIN VIEW, Calif. — LG Ad Solutions, a leader in CTV and cross-screen advertising, today released a report titled “The Inclusive Screen: Asian Americans,” highlighting the efficacy of streaming ads in providing relevant viewer experiences. This study is the third of a three-part series, with Parts I and II focusing on Black Americans and Hispanic […] The post TV Ads Succeed: 70% of Asian Americans Find Streaming Ads More Relevant Than Traditional TV Ads appeared first on Ad Tech
Adweek
OCTOBER 11, 2024
Beis, the six-year-old luggage company founded by actress and founder Shay Mitchell, is drumming up social media buzz from its employees. While competing luggage brands like Away and Monos give creators the keys to growing their social media followings, Beis is seeing the most social engagement from posts created by its own staff. For the.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Ad Tech Daily
OCTOBER 11, 2024
NEW YORK — VideoAmp, a leading tech-first media measurement company transforming advertising, today announces that it is experiencing record-breaking growth as buyers continue to invest more in data-driven audience solutions, diversifying their media spend to broaden beyond legacy measurement. The company reports $1 billion in media dollars guaranteed on VideoAmp currency to date, showing 641% […] The post VideoAmp on Track to Guarantee $1.5 Billion in Currency by EOY appeared first
Adweek
OCTOBER 11, 2024
No one wants the pre-wrapped fragrance set from Walgreens, the tabletop fireplace, the oversized chocolate fountain, any "talking" wall plaque or novelty necktie-and yet those gifts, or "gifts," arrive each year, destined for dusty basements and yard sales across America. Shutterfly, in one of the first holiday ads to launch for the 2024 season, suggests.
Ad Tech Daily
OCTOBER 11, 2024
Leveraging M3 MI’s (formerly Kantar Media Healthcare Research) self-reported, survey-based healthcare data, Simulmedia’s enhanced offering provides pharma marketers with future-proof, privacy-compliant targeting across streaming TV. NEW YORK — Simulmedia is thrilled to announce a strategic partnership with M3 MI, a leading provider of consent-based, self-reported healthcare data.
Adweek
OCTOBER 11, 2024
Far-right conspiracy site The Gateway Pundit settled a defamation lawsuit from Ruby Freeman and Shaye Moss, two Georgia election workers who were falsely accused of rigging the 2020 results. (CNN) After the 2020 election, The Gateway Pundit published a series of stories amplifying a misleading video that showed Freeman and Moss counting ballots. The site.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Basis
OCTOBER 11, 2024
Audio has long been considered an intimate medium, with a trusted voice delivering a one-to-one experience for listeners. But digital innovation has transformed the way audio is perceived as an entertainment platform, and revolutionized consumers’ daily interactions with it. Where once the only control audiences had over audio was the ability to change the radio station or pop in a new tape or CD (or LP), digital audio now gives listeners seemingly endless choices—all at the touch of a button or
Adweek
OCTOBER 11, 2024
The Athletic, a subscription sports news site owned by The New York Times, and Yahoo Sports are teaming up to launch a new hub for women's sports coverage on Yahoo Sports' website and application.
VideoWeek
OCTOBER 11, 2024
In this week’s Week in Review: Meta unveils new text-to-video tools, Channel 4 reports on a tough 2023, and PayPal gets into ads. Top Stories Meta Introduces Text-to-Video GenAI Tools for Advertisers Meta has unveiled new generative AI video creation tools for advertisers on Facebook and Instagram, including text-to-video capabilities. The tools will be available in Meta’s Advantage+ AI suite early next year.
Adweek
OCTOBER 11, 2024
100% Production company 100% (formerly HALAL) signed Michael Middelkoop as a commercial director. He was on the roster at Czar in recent years, and he previously served as an art director at agencies including Saatchi & Saatchi, Happiness Brussels, Achtung!, and Dawn, going on to direct for brands such as Adidas, Tele2, Lego, and Asics.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
More About Advertising
OCTOBER 11, 2024
New bodies or companies taking over a big enterprise often hit unexpected problems, be they the UK government enmeshed in a series of own goals or stand-in England manager Lee Carsley choosing a fantasy football team against Greece. New lottery operator Allwyn has found much the same, with sales down and little sign that that … The post People’s Postcode Lottery changes tack with Ellie Goulding first appeared on More About Advertising.
Adweek
OCTOBER 11, 2024
Ukrainian journalist Viktoria Roshchyna, who had gone missing in Russian-occupied territories, has been confirmed dead while in Russian captivity, Ukrainian authorities reported. (RFE/RL) Roshchyna reportedly died Sept. 19 while being transferred from the southwestern city of Taganrog to Moscow, the capital, for a prisoner exchange. (CPJ) Roshchyna, who would have turned 28 this month, disappeared.
Martech
OCTOBER 11, 2024
Here’s a question to consider: Does it take more than 250 touchpoints to close a B2B SaaS deal in today’s world? That’s a lot of touchpoints. But B2B software sales are incredibly complicated things. They involve a lot of people. Any sizable B2B SaaS deal includes: A buying committee. Influencers (not the ones you see on TikTok, but old-school influencers).
Adweek
OCTOBER 11, 2024
Allen Media-owned station KADN in Lafayette and Acadiana, La., laid off staff due to "economic challenges.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Martech
OCTOBER 11, 2024
Zeta Global has entered into a definitive agreement to acquire makreting platform LiveIntent. The cost will be $250 million in cash and stock. Zeta Global is a marketing cloud that applies AI to trillions of consumer signals allowing marketers to acquire and retain customers more efficiently using the Zeta Marketing Platform. LiveIntent is also a marketing platform with its roots in email.
Adweek
OCTOBER 11, 2024
Thursday, on the last day of Advertising Week, DirecTV announced that it will launch MyFree DirecTV, a dedicated free, ad-supported streaming TV (FAST) platform, Nov. 15. (ADWEEK) The service will be available online and on mobile devices, and it is expected to be on streaming devices including Amazon Fire TV, Apple TV, Roku, and select.
Adweek
OCTOBER 11, 2024
Ted Verity, editor of Mail Online, is becoming publisher and CEO of its parent company amid a shake-up to its leadership structure. DMG Media said it is preparing for continued digital innovation and further change amounting to "significant structural transformation" in the news industry.
Adweek
OCTOBER 11, 2024
The Financial Times made more than GBP500 million ($652.8 million) in revenue for the first time in its history in 2023.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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