Adweek
OCTOBER 11, 2024
For producer Theresa Kang, everything comes down to perspective. Kang, the CEO of Blue Marble Pictures, was born in the United States, but her sister and parents were immigrants born in South Korea, resulting in her growing up in a multicultural household. Her upbringing has always played a major role in her life and the.
Seth Godin
OCTOBER 11, 2024
The first step in building a successful and elegant strategy is to see the systems that are part of our lives. October is a fine month to take a moment to look closely at one: the system that brings us cheap chocolate. Like most systems, it’s largely invisible. The people in it don’t mean to do harm, they’re simply making choices that feel like their best option.
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Adweek
OCTOBER 11, 2024
The digital media firm G/O Media filed a lawsuit in Delaware court last month against Paste Media, according to public records obtained by ADWEEK. The lawsuit alleges that Paste Media breached the contract the two parties signed last year when Paste Media acquired the titles Jezebel and Splinter from G/O Media in November 2023. The.
Martech
OCTOBER 11, 2024
Here’s a question to consider: Does it take more than 250 touchpoints to close a B2B SaaS deal in today’s world? That’s a lot of touchpoints. But B2B software sales are incredibly complicated things. They involve a lot of people. Any sizable B2B SaaS deal includes: A buying committee. Influencers (not the ones you see on TikTok, but old-school influencers).
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
OCTOBER 11, 2024
The digital media company Vox Media signed the YouTube creator Kenny Beecham to its podcast network Friday, part of a broader strategy from the company as it seeks to position its podcast portfolio as a multichannel offering that goes beyond audio.
Ad Tech Daily
OCTOBER 11, 2024
Integration continues to expand technology offerings for DataVerify clients ST. LOUIS, Mo. — DataVerify®, a leading provider of data verification, risk management, and workflow automation services, today announced it is working with Tavant, a leading digital products and services company, to make DataVerify’s DRIVE® platform and product offerings accessible within a multitude of new loan […] The post DataVerify Announces New Integration Capabilities Via Tavant appeared first on Ad Te
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Ad Tech Daily
OCTOBER 11, 2024
NEW YORK — VideoAmp, a leading tech-first media measurement company transforming advertising, today announces that it is experiencing record-breaking growth as buyers continue to invest more in data-driven audience solutions, diversifying their media spend to broaden beyond legacy measurement. The company reports $1 billion in media dollars guaranteed on VideoAmp currency to date, showing 641% […] The post VideoAmp on Track to Guarantee $1.5 Billion in Currency by EOY appeared first
Adweek
OCTOBER 11, 2024
In the unfolding narrative of advertising's cultural missteps, the recent Heinz ad controversy serves as a poignant reminder of the shadows cast by history. These ads resonate with the undertones of propaganda posters used to dehumanize and mischaracterize. They are relics of a time when images were manipulated to weave false narratives--narratives that continue to.
Ad Tech Daily
OCTOBER 11, 2024
Meet ViantAI: The Future of Programmatic Advertising is Here IRVINE, Calif. — Viant Technology Inc. (NASDAQ: DSP) has launched ViantAI, an advanced AI-powered platform set to reshape how programmatic advertising is planned, purchased and measured. By delivering a new level of intelligence, efficiency, and automation, ViantAI helps advertisers and agencies take control of their campaigns with […] The post ViantAI Launches to Transform Advertising appeared first on Ad Tech Daily.
Adweek
OCTOBER 11, 2024
Conquering generative artificial intelligence (AI) is the next battlefield for big tech platforms, but Google could be on the back foot thanks to the response to its dominance in search. The proposed remedies recommended by the Department of Justice (DOJ) to rid Google of its alleged monopolistic behavior in search have the potential to hamper.
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Ad Tech Daily
OCTOBER 11, 2024
Leveraging M3 MI’s (formerly Kantar Media Healthcare Research) self-reported, survey-based healthcare data, Simulmedia’s enhanced offering provides pharma marketers with future-proof, privacy-compliant targeting across streaming TV. NEW YORK — Simulmedia is thrilled to announce a strategic partnership with M3 MI, a leading provider of consent-based, self-reported healthcare data.
Adweek
OCTOBER 11, 2024
Successful experiential marketing has become more than just hosting a one-time pop-up event or providing guests with a photo opportunity. In "Immersive Brand Moments: Designing Experiences That Captivate and Convert," an ADWEEK House group chat presented by National CineMedia, panelists chimed in on making events stand out. "There has just still been a lot of.
Ad Tech Daily
OCTOBER 11, 2024
The solution includes a CTV first-to-market Shopify integration, allowing for self-service shoppable campaigns SAN JOSE, Calif. — Today, Roku (NASDAQ: ROKU), the #1 TV streaming platform in the U.S.*, announced the launch of Roku Ads Manager, a direct self-service solution designed for CTV performance. With TV ad spending shifting further away from linear and digital-native marketers eager […] The post Roku Launches Ads Manager, a Self-Service Performance Solution for Growth Marketer
Adweek
OCTOBER 11, 2024
No one wants the pre-wrapped fragrance set from Walgreens, the tabletop fireplace, the oversized chocolate fountain, any "talking" wall plaque or novelty necktie-and yet those gifts, or "gifts," arrive each year, destined for dusty basements and yard sales across America. Shutterfly, in one of the first holiday ads to launch for the 2024 season, suggests.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
OCTOBER 11, 2024
CMOs are working hard to bring the value of personalization to their customers and businesses, especially to build stronger customer relationships. But now, edge computing is kicking things up a few notches, enabling personalized, real-time interactions faster, more efficiently and more securely. Edge computing might sound like bougie sales jargon. However, capturing its potential could redefine how you engage with customers and elevate your brand’s customer experience strategy.
Adweek
OCTOBER 11, 2024
Beis, the six-year-old luggage company founded by actress and founder Shay Mitchell, is drumming up social media buzz from its employees. While competing luggage brands like Away and Monos give creators the keys to growing their social media followings, Beis is seeing the most social engagement from posts created by its own staff. For the.
Ad Tech Daily
OCTOBER 11, 2024
MOUNTAIN VIEW, Calif. — LG Ad Solutions, a leader in CTV and cross-screen advertising, today released a report titled “The Inclusive Screen: Asian Americans,” highlighting the efficacy of streaming ads in providing relevant viewer experiences. This study is the third of a three-part series, with Parts I and II focusing on Black Americans and Hispanic […] The post TV Ads Succeed: 70% of Asian Americans Find Streaming Ads More Relevant Than Traditional TV Ads appeared first on Ad Tech
Adweek
OCTOBER 11, 2024
Far-right conspiracy site The Gateway Pundit settled a defamation lawsuit from Ruby Freeman and Shaye Moss, two Georgia election workers who were falsely accused of rigging the 2020 results. (CNN) After the 2020 election, The Gateway Pundit published a series of stories amplifying a misleading video that showed Freeman and Moss counting ballots. The site.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech
OCTOBER 11, 2024
Zeta Global has entered into a definitive agreement to acquire makreting platform LiveIntent. The cost will be $250 million in cash and stock. Zeta Global is a marketing cloud that applies AI to trillions of consumer signals allowing marketers to acquire and retain customers more efficiently using the Zeta Marketing Platform. LiveIntent is also a marketing platform with its roots in email.
Adweek
OCTOBER 11, 2024
Ukrainian journalist Viktoria Roshchyna, who had gone missing in Russian-occupied territories, has been confirmed dead while in Russian captivity, Ukrainian authorities reported. (RFE/RL) Roshchyna reportedly died Sept. 19 while being transferred from the southwestern city of Taganrog to Moscow, the capital, for a prisoner exchange. (CPJ) Roshchyna, who would have turned 28 this month, disappeared.
More About Advertising
OCTOBER 11, 2024
New bodies or companies taking over a big enterprise often hit unexpected problems, be they the UK government enmeshed in a series of own goals or stand-in England manager Lee Carsley choosing a fantasy football team against Greece. New lottery operator Allwyn has found much the same, with sales down and little sign that that … The post People’s Postcode Lottery changes tack with Ellie Goulding first appeared on More About Advertising.
Adweek
OCTOBER 11, 2024
100% Production company 100% (formerly HALAL) signed Michael Middelkoop as a commercial director. He was on the roster at Czar in recent years, and he previously served as an art director at agencies including Saatchi & Saatchi, Happiness Brussels, Achtung!, and Dawn, going on to direct for brands such as Adidas, Tele2, Lego, and Asics.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
VideoWeek
OCTOBER 11, 2024
In this week’s Week in Review: Meta unveils new text-to-video tools, Channel 4 reports on a tough 2023, and PayPal gets into ads. Top Stories Meta Introduces Text-to-Video GenAI Tools for Advertisers Meta has unveiled new generative AI video creation tools for advertisers on Facebook and Instagram, including text-to-video capabilities. The tools will be available in Meta’s Advantage+ AI suite early next year.
Adweek
OCTOBER 11, 2024
The Athletic, a subscription sports news site owned by The New York Times, and Yahoo Sports are teaming up to launch a new hub for women's sports coverage on Yahoo Sports' website and application.
Basis
OCTOBER 11, 2024
Audio has long been considered an intimate medium, with a trusted voice delivering a one-to-one experience for listeners. But digital innovation has transformed the way audio is perceived as an entertainment platform, and revolutionized consumers’ daily interactions with it. Where once the only control audiences had over audio was the ability to change the radio station or pop in a new tape or CD (or LP), digital audio now gives listeners seemingly endless choices—all at the touch of a button or
Adweek
OCTOBER 11, 2024
Thursday, on the last day of Advertising Week, DirecTV announced that it will launch MyFree DirecTV, a dedicated free, ad-supported streaming TV (FAST) platform, Nov. 15. (ADWEEK) The service will be available online and on mobile devices, and it is expected to be on streaming devices including Amazon Fire TV, Apple TV, Roku, and select.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech
OCTOBER 11, 2024
Since you work in marketing, you’re well aware of the bad rap marketing technology gets from time to time. Many of the features in martech solutions go unused. That’s true, but it’s true of software in general, not just martech tools. You’re only using a fraction of the capabilities of your web browser, email client and productivity software too. We can’t accurately measure the ROI of our martech investments.
Adweek
OCTOBER 11, 2024
Ted Verity, editor of Mail Online, is becoming publisher and CEO of its parent company amid a shake-up to its leadership structure. DMG Media said it is preparing for continued digital innovation and further change amounting to "significant structural transformation" in the news industry.
Adweek
OCTOBER 11, 2024
Allen Media-owned station KADN in Lafayette and Acadiana, La., laid off staff due to "economic challenges.
Adweek
OCTOBER 11, 2024
The Financial Times made more than GBP500 million ($652.8 million) in revenue for the first time in its history in 2023.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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